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Analele Universitatii din Oradea, seria Stiinte Economice, Tom XIX, Nr. 2 – decembrie 2010

TOM XIX 2010 – Numarul 2 – decembrie 2010


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Titlul Lucrarii: FIGHTING ECONOMIC CRIME IN THE EUROPEAN ARENA

Autor(ii): Anghel Cristian

Rezumat: The present paper tries to put together a modest study on the actions taken at EU level in order to fight economic crime. A series of measures have been implemented at national and European level to create a framework for fighting criminality. The European institutions and the national authorities are improving their cooperation in order to fight the increasing number of economic crimes committed both in the private and public sector, while Member States are approximating their legislation to the provisions of the Community acquis. We have divided these efforts into five categories corresponding to the five main areas of economic crime identified at EU level: fight against fraud, which affects the financial interests of the European Union and mainly comprises fraudulent practices in the use of EU funds and in taxation, fight against piracy and counterfeiting, public and private corruption, money laundering and organised crime. In order to combat the negative influence criminality exerts on the development of the economy and of the overall society, for each of the above mentioned areas legislative, institutional, technical and administrative measures have been adopted. We have presented these measures considering their efficiency in meeting the targets set out and the role played in their implementation by the European and national institutions.

Cuvinte cheie: economic criminality, European cooperation, legislative framework, fraud, organised crime

Cod JEL: K42,F53

Paginatia: 23 – 37

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Titlul Lucrarii: CONSIDERATIONS ON THE BANKING PRODUCTS AND SERVICES IN THE GLOBALISATION CONDITIONS

Autor(ii): Avram Costin Daniel, Avram Veronel

Rezumat: The changes occurred in the banking marketing in our country have their origin, firstly, in the changes of the organisational culture which has evolved in the last ten years from the bureaucratic behaviour, categorised excessively, to a specific behaviour for the market economy, based on the knowledge of the clients, on the competition and on the promotion of the mentality of a winner. The organisational culture can be changed in time, as long as the employees are aware of the objectives followed, as long as they are selected and promoted in conformity with these objectives and as long as the feeling of belonging to the organisation has formed which depends essentially on the satisfaction that the employee feels towards the activity he/she enrols. Due to the stimulation of the own personnel, the banks, through superior wages as for the best paid sectors of the national economy, have managed to attract the interest of the existing professionals, as well as of the young specialists willing to dedicate to a banking carrier. The training programs organised through the means of the Romanian Banking Institute or through distinct programs organised by the baking companies in our country have contributed to the motivation of the personnel, as well as to the consolidation of the new organisational culture.

Cuvinte cheie: globalisation, banking products, banking services

Cod JEL: A1, E5, G00

Paginatia: 38 – 43

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Titlul Lucrarii: RUSSIA AND ITS PIPELINE WEAPON

Autor(ii): BENEA Ciprian-Beniamin, FODOR Cosmin

Rezumat: In this paper we intend to present the new power which is given to Russia upon EU due to her great natural resources and due to her control upon pipelines. Now Moscow can exert influence upon countries in Europe not through its revolutionary zeal and its tanks and army, but through its resources. And she knows how to use them and how make the EU dependent on her will: this is a new geopolitics, a 21-th century geopolitics, which is centered upon the control of gas pipelines in Central Asian states and upon EU statesâ great dependence on Russian pipeline system.

Cuvinte cheie: energy independence, gas wars, Nabucco pipeline, pipelines, Russia

Cod JEL: F51, L95, N74

Paginatia: 44 – 49

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Titlul Lucrarii: LONG TERM INVESTMENTS, RISK OR OPPORTUNITY FOR ROMANIAN ECONOMY, CASE STUDY: ROŞIA MONTANĂ GOLD CORPORATION

Autor(ii): Mada Florin Manuel, Florea Georgiana Rodica

Rezumat: This article is aimed at describing the influence that foreign direct investments have on a recipient economy, as this study focuses on the changes that foreign direct investments imposed on Romanian economy. In principle, foreign direct investment should enhance one economyâs results as they pump capital, the vital fluid of any successful enterprise, completing or replacing own capital, as the economy becomes interesting because of its raw material resources, financial facilities or human resource. Anyway, there are some instances that need turning own capital to profit, as, this would benefit more than permission for foreign capital to be turned into advantage. The actual study looks on investments that are to be conducted by Gabriel Resources in Roșia Montană area and tries to evaluate if the business site acts on long term in favor of our national economy.

Cuvinte cheie: long term investments, Roşia Montană, risk or opportunity

Cod JEL: F21

Paginatia: 50 – 55

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Titlul Lucrarii: INNOVATION – THE CORNERSTONE OF ECONOMIC SUCCES AT EUROPEAN LEVEL

Autor(ii): Anca Maria Hristea

Rezumat: In a world that is in a permanent change, in which the interdependencies between the states are more and more obvious and the rivalry and the inequalities between the nations deepen, one of the main objectives of the actual era wishes to be the growth of the competitivity and innovation degree at a microeconomic level and at a regional and international level. The innovation process means the conversion of new knowledge into economic and social benefits, as a result of some complex interactions between numerous actors in a system that is formed of an environement (local, regional and national) that has productive firms, research institutes, and networks through which all these come into contact.

Cuvinte cheie: region, innovation, rivalry, methodology, diagnosis, evaluation.

Cod JEL: A, F, G, H, R

Paginatia: 57 – 62

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Titlul Lucrarii: REGIONAL ECONOMIC GROWTH THROUGH TOURISM. THE CASE OF

REGION WEST

Autor(ii): Boldea Monica, Lavrits Patrick Harald, Dragoi Ionut

Rezumat: The regional development should aim to correlate and integrate tourism among the other integrative parts of the regional and local development, taking into account the fact that a regionâ„¢s prosperity as effect of tourism development may be shown clearly in several stages: on the spot (as a result of direct consumption of the tourist product), on short term (through continuous absorption of the work-force and encouraging the welcoming commerce) and in the long run (concentrating capital for investment in the general infrastructure and the one of tourism, in structures of reception for tourism and in the development of urban services). The analysis of intra-regional disparities as part of the economic growth at the level of Region West starts off with the idea that each component county has a different landscape, which favored or inhibited their economic growth; in the same time, each component county has its own specific, which can be promoted through tourism, inducing in time a regional income, and respectively, a social-economic and cultural growth of less developed areas.

Cuvinte cheie: tourism, regional development, intra-regional disparities, economic growth

Cod JEL: R 11

Paginatia: 63 – 68

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Titlul Lucrarii: THE IMPACT OF THE CAP-AND-TRADE SYSTEM ON SUSTAINABLE DEVELOPMENT IN ROMANIA

Autor(ii): Bologa (Fiat) Gabriela, Balint (Platon) Judit

Rezumat: The issue of pollution is an important contemporary issue. Within the last 20 years, there have been global studies on how to stop global warming. The European Union is the world leader in concrete measures undertaken in this respect. The introduction of the cap-and-trade system, begun in 2005 with the carbon emission certificate trade mechanism is considered a a modest succes that needs perfecting. The new EU directives of 2009, that come into effect in 2013, test member countries in the area of conventional and renewable energy strategies which have to be adapted to the national environmental protection strategies.

Cuvinte cheie: market failure, cap-and-trade, emission certificates, carbon market

Cod JEL: Q54

Paginatia: 69 – 75

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Titlul Lucrarii: ECONOMIC IMPACT OF GLOBALIZATION ON THE ENVIRONMENTAL POLICY OF THE EUROPEAN UNION

Autor(ii): Calburean Raluca

Rezumat: Environmental policy has become an object for description and analysis. A global environmental mechanism intents to promote collective action at the international scale and to build an integrated environmental policymaking and management framework concerning the tasks of a shared global ecosystem. Governments use a number of different types of environmental policy instruments to implement their environmental policies: legislative, technical and economic-financial instruments. The encounter is to combine the environmental protection with continuing economic growth in an over the long term sustainable way. This paper tries to underline that there is an under appreciation of the adaptability of social structures even within economics of environmental policy, to the extent that it is necessary to fully acknowledge and highlight the inborn trade-off between economy and environment.

Cuvinte cheie: environmental policy, sustainable development, globalization, acquis communautaire, economics

Cod JEL: Q01, Q50

Paginatia: 76 – 81

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Titlul Lucrarii: THE PERSPECTIVES OF MARITIME TRANSPORT IN EU AND ITS INTEGRATION IN THE SUPPLY CHAIN MANAGEMENT

Autor(ii): Caragin Andreea Raluca, Paraschiv Dorel Mihai, Voicu-Dorobantu Roxana

Rezumat: In a globalised economy transport is one of the most important factors linking the national economies and maritime transport is the main way to deliver goods in international trade. For any international company, choosing the appropriate transportation as part of the logistic solution is vital for its competitiveness. In the context of the economic crisis, CEE strategic location factors play an important role for regional companies which adapt and change their logistic services by developing new scenarios for the shipping industry in order to obtain a better position on the global market. In addition to a favourable geographical location CEE has several other important arguments, like sufficient harbours for developing container terminals to launch extensive container transport transit. The most important recent trends in logistics are shown, as well as the framework of the EU maritime transport.

Cuvinte cheie: maritime transport, EU transport strategy, supply chain strategy

Cod JEL: L91, L98, L52

Paginatia: 82 – 87

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Titlul Lucrarii: THE IMPACT OF STRUCTURAL FUNDS IMPLEMENTATION IN BIHOR COUNTY. CASE STUDY ON THE REGIONAL OPERATIONAL PROGRAMME 2007-2013

Autor(ii): Chirila Lavinia Florentina

Rezumat: As The Countyâs Development Plan 2007-2013 shows, Bihor county, which through its geographic position and existing local resources, plays a strategic role, of the West gate of Romania, distinguishes through a low unemployment rate, of 2,7% in 2007, on the third place in Romania after Bucharest and Timiş county and on the first place in the North-West region that he is part of, through a high living standard, with a GDP of 55% of the European average, ranks among the most developed counties in Romania ( range 8 in the country according to the GDP value per capita, range 2, after Cluj county in the North-West region).The present paper analises the absorbtion rate of structural funds allocated through the Regional Operational Programme of Bihor county and sets itself to formulate some conclusions regarding the way in which Bihor county has valued until present the development opportunities offered by the Regional Operational Programme, respective regarding future action directions, established by the Bihor County Development Plan, 2007-2013.

Cuvinte cheie: regional development, regional politicy of EU, structural funds, absorption rate of structural funds, Regional Operational Programme, Bihor County Development Plan.

Cod JEL: O22, R10, R11, O10

Paginatia: 88 – 93

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Titlul Lucrarii: AN OVERVIEW OF THE GENERAL EVOLUTION OF THE ROMANIAN FOREIGN TRADE AFTER 1989, WHILE TRYING TO JOIN THE EU (II)

Autor(ii): GIURGIU Adriana

Rezumat: Considering the context of the international trade in the period 1989-2006, which has suffered dramatically changes, we have continued to analyse the realities marking the Romanian foreign trade after 1989. As a matter of fact, the EU as we have noticed in previous articles, started even in 1990 to have important weights in Romaniaâs imports and exports, these weights surpassing 50% of the total of imports and exports starting with 1995, since when we can say that Romanian has been performing preponderantly economic exchanges with the European Union countries. Thus, in the present paper we continue our radiography concerning the general aspects and tendencies of the Romanian External Trade during the years 1990-2006, and their effects upon the Romaniaâs membership to the European Union, by presenting some relevant indicators, such as: the geographical orientation and the Romaniaâs exports and imports to/from EU etc.

Cuvinte cheie: Romanian foreign trade evolution, imports, exports, EU accession process, geographical orientation, weight of Romaniaâs exports and imports to/from EU, in the total Romanian exports and imports

Cod JEL: F14, F15

Paginatia: 100 – 106

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Titlul Lucrarii: INDIVIDUAL AND CONTEXTUAL DETERMINANTS OF ENTREPRENEURSHIP: AN INTERNATIONAL COMPARATIVE ANALYSIS

Autor(ii): Hatos Roxana, Hatos Adrian

Rezumat: Models of entrepreneurial behavior focus usually on individual level factors yet a great deal of beginning and running a business depends on the economic, social and institutional environment. Our analysis uses data from the 2008 European Social Survey to assess the weight of country-level characteristics in explaining individual entrepreneurship measured as self-employment of business ownership. The article starts with a literature review which puts the bases of our hypotheses. The results describe cross country comparisons of entrepreneurship rates, individual and country-level regressions of entrepreneurship. As expected, there are large differences between countries with respect to rates of entrepreneurship. A great part of this variance can be accounted for by the division between the former socialist countries and the rest and by levels of urbanization.

Cuvinte cheie: entrepreneurial behavior, contextual factors, comparative analysis

Cod JEL: A14

Paginatia: 107 – 110

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Titlul Lucrarii: THE BALANCE OF PAYMENTSâ SUSTAINABILITY AND THE EUROZONE ACCESSION CONVERGENCE CRITERIA

Autor(ii): HATEGAN D.B. Anca, NEGREA Adrian

Rezumat: The main purpose of the balance of payments (BoP) is identified as representing the long term need of equilibrium and stability of the international payments and revenues. The purpose of this paper is to determine the factors that influence the balance of payments of a certain country, by using a rigorous classification that reveals the complexity of these factors. Our conclusions are very relevant, especially for countries like Romania, because, in order to achieve the external equilibrium, it seems that every county must adopt a mix of internal economic policies, and although theoretically this can be realised, sometimes in practice it can prove to be impossible on account of inability or refusing to combine the appropriate economic policies.

Cuvinte cheie: balance of payments, sustainability, Euro area, convergence criteria, foreign direct investments, portfolio investments, external operations

Cod JEL: F32, O11, F15, F33

Paginatia: 111 – 118

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Titlul Lucrarii: COMPETITIVENESS AND INNOVATION OF THE ROMANIAN COMPANIES

Autor(ii): Csaba Nagy

Rezumat: In front of the Romanian economy which has been integrated only for a few years, lies the challenge of competitiveness which in many cases is associated with innovation. To turn from a close center oriented economy to market economy required an enormous effort from the population and from the companies as well, but the real challenge is still to come. The requirements of competitiveness and innovation of the United European Market are compulsory, from the point of view of the Romanian entrepreneurs is vital for their survival and development. The studies made so far are not very promising. There are many things to be done, many problems are still not solved in the European Union. The European Union is behind its traditional competitors USA and Japan. This is why one of the major concerns of the EU is competitiveness and innovation.

Cuvinte cheie: competitiveness, innovation, development, factors.

Cod JEL: O11, P25, F15, O31

Paginatia: 119 – 125

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Titlul Lucrarii: ACHIEVING SUSTAINABLE SECURITY ˜VULNERABLE PUBLIC GOOD IN THE CONTEXT OF A NONPOLAR SECURITY ENVIRONMENT. SHIFTS IN THE CONCEPT OF SECURITY

Autor(ii): Marinoiu Ana-Maria, Raneti Dan-Radu, Caragin Andreea Raluca

Rezumat: It is important to start our assumptions from the fact that, from some economistsâ„¢ point of view, most of the cases which were considered examples of actual public goods were found to be wrong. So, what we want to find out is whether, considering the fact that security must not be provided only through private means, we can still talk about an equal distribution of it, or it has shifted to a selective distribution of security. In order to answer the question whether security can still be provided by the state in an equal distributional system, we will use it as a premise and try to prove it. Beginning with the theoretical characteristics of a public good and with the definitions of the present concept of security we will try to find out if one can still speak of security as a public good, and moreover, as a global public good.

Cuvinte cheie: public goods, global public good, security

Cod JEL: L88, L86, L70

Paginatia: 126 – 132

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Titlul Lucrarii: STATE AID AND PARTICIPATION TO INTERNATIONAL TRADE FLOWS. ROMANIAâS CASE

Autor(ii): Ioana Nitulescu, Ichim Nela Ramona, Pavel Elena Mihaela

Rezumat: This article focuses on the Romanian state aid and participation to the international trade flows. The purpose of this research was to determine whether the state aid offered takes into account the evolution and the requirements of the new market conditions generated by the economic and financial crisis. Our main conclusion was that regarding Romaniaâs participation to the international trade flows, as the state aid measures focused mainly on sectors with high social impact, trade came second on the governmentâs concern.

Cuvinte cheie: state aid, trade flows, subsidies

Cod JEL: F14, F43

Paginatia: 133 – 140

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Titlul Lucrarii: THE LISBON TREATY- LINK BETWEEN PARTICIPATIVE DEMOCRACY AND ADMINISTRATIVE MODERNIZATION

Autor(ii): Onofrei Mihaela, Bosie Irina

Rezumat: This paperwork examines briefly, the implications it carries on the Lisbon Treaty, the organizational, institutional and decision-making level in the current context of the European Union, included in the reform process. It is important to mention that the European Union\’s desire is to assign a new role, upwards of national parliaments it is materialized with the new regulation of the Lisbon Treaty. This creates premises to develop a common foreign policy, providing Member States and Community institutions the chance to creatively use new opportunities. The Treaty encourages participative democracy and citizen participation with implications in decision-making efficiency gains.

Cuvinte cheie: subsidiarity, the Lisbon Treaty, national parliaments, reform

Cod JEL: N14, G18

Paginatia: 147 – 151

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Titlul Lucrarii: COMPETITIVENESS THROUGH ENVIRONMENTAL HEALTH

Autor(ii): Stanciu Miltiade, Dinu Cristina

Rezumat: This millennium, confronted with a globalization of means leading as fast as possible at certain pursued aims, highlights the importance of competitiveness from the perspective of the continuous fight against limitation of resources. In this context, the machine of life evolution and economy has got an engine named competitiveness. The rules of circulation should focus on all livings to whom, from the perspective of survival and natural, human and social life accomplishment, the well- known concept of health may be attached. At the same time, competitiveness through environment health should try to reach the convergent performances which means that any form of superior knowledge and experience should always take into consideration environment health.

Cuvinte cheie: competitiveness, environmental health, living entity

Cod JEL: O13, I10, Q5

Paginatia: 164 – 168

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Titlul Lucrarii: VOCABULARY AND LANGUAGE TEACHING

Autor(ii): Abrudan Cristiana

Rezumat: In this paper we have looked at the difference between teaching language structure and teaching vocabulary. We have discussed how counts of frequency alone are not enough to determine what words should be taught. We have seen that knowing a word means more than just knowing its meaning. Even that is problematical since meaning includes sense relations and context, for example. To know a word we also need to know about its use, how it is formed and what grammatical behavior it provokes. Above all, in this paper, we have approached the idea of how vocabulary teaching and learning need to be emphasized in order for students to be competent language users.

Cuvinte cheie: vocabulary, teaching vocabulary, learning vocabulary, word selection.

Cod JEL: Y8

Paginatia: 170 – 173

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Titlul Lucrarii: DER EINFLUSS DER ANGLIZISMEN AUF DIE DEUTSCHE WIRTSCHAFTSSPRACHE

Autor(ii): Lavrits Patrick, Boldea Monica, Dragoi Ionut

Rezumat: The present world has become small and manageable, in the era of modern means of transport and communication. The modern mass tourism brings millions of people each year to other countries. The economy, trade and transport are internationally intertwined, and mergers of large organizations do not represent any longer a rarity at the present time. More and more supranational organizations arise. States unite to form larger groups, such as the European Union. The word of the moment seems to be integration. Therefore, at least in the united Europe, a common language is necessary and the idea of multilingualism is becoming more and more important. In Europe today it is no longer enough to only master one language but someone must be able to at least speak one or two foreign languages fluently. The role of this common language seems to be inhered by the English language, because it is estimated that nearly two billion people routinely use English and the USA currently enjoy a dominant position in the world, politically, militarily, and economically. The Paper presents the influence of English words and the English Business vocabulary on the German Business environment.

Cuvinte cheie: Business English, Lingua Franca, Semantics, International Business Context, German Business Environment

Cod JEL:

Paginatia: 174 – 180

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Titlul Lucrarii: THE IMPACT OF THE ENGLISH ECONOMIC TERMS IN THE BUSINESS ENVIRONMENT

Autor(ii): MUSEANU ELENA, COANCA MARIANA

Rezumat: In terms of quantity, the English (American) influence in the economic language is striking, remarkable. The adjustment of these terms is brief, relative, which is not a factor favoring the assimilation of loans, but is permissible, in principle, for Anglicisms. In what concerns the need for these loans, it can be deemed that the demarcation between necessary loans and luxury loans is not yet solid. Low frequency or isolated Anglicisms may be classified into the second category (some may even affect proper specialized communication). Even if enough Anglicisms recorded in the economic press will not remain in Romanian, “the era of the Internet, of globalization” , we may consider a greater influence of English in the economy (perhaps similar to computer science).

Cuvinte cheie: Anglicisms, economic terms, specialized communication

Cod JEL: Z 19

Paginatia: 181 – 187

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Titlul Lucrarii: EINFLUSSE DES ENGLISCHEN AUF DIE DEUTSCHE WIRTSCHAFTSSPRACHE UND JUGENDSPRACHE

Autor(ii): SACARA_ONITA ADINA

Rezumat: The paper presents the historical evolution of borrowings in the German language from the Greeks or Romans to the 20th century. The paper underlines the English borrowings present in the everyday speech from academic milieu to teenager medium and its social impact. The paper focuses on economical terms used in an economic magazine called Siemens Welt and on an teenagers everyday speech in magazine Bravo.

Cuvinte cheie: borrowings,denglisch, economic terms,teenager speech

Cod JEL: ZO

Paginatia: 188 – 191

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Titlul Lucrarii: INTERCULTURAL COMPETENCES AND INTERCULTURAL DIALOGUE. CASE STUDY ON BUCHAREST UNIVERSITY OF ECONOMICS

Autor(ii): SUCIU MARTA-CHRISTINA, DARABANT MARIA, NEAGU-TROCMAER ANA-MARIA, IVANOVICI MINA

Rezumat: The paper debates the topics of intercultural competences and intercultural dialogue. The main research whose results are being disseminated through this paper are part of a national research project, Equality of chances and intercultural dialogue, project granted by competition and which benefits from the expertise of a dynamic team of University Professors and lecturers as well as enthusiastic PhD students. The authors present the results of their academic and research activities involving students (both Romanian and foreign) studying Economics in foreign languages (at the Faculty of Business Administration taught in foreign languages, English section within the Bucharest University of Economics).

Cuvinte cheie: intercultural dialogue, intercultural competence, intercultural sensitivity, knowledge-based society

Cod JEL: A20, A22,A23,A29

Paginatia: 192 – 197

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Titlul Lucrarii: STRESS AT THE WORK IN ROMANIAN BANKING SISTEM

Autor(ii): Breje Cristina

Rezumat: In a period when the banks are struggling to survive we can realize that stress management becomes a problem. Stress at work can bring real business problems, management and labor productivity can be seriously affected and the level of motivation and conflict between colleagues may weaken professionalism.One of the most important factors in reducing stress levels of employees is helping them maintain a healthy balance-service Life. To effectively manage stress we need to know the causes that led it, which are symptoms of stress, how to effectively manage time at work and which are the ways to reduce stress level. Long-term stress cause psychological, behavioral, physical effects for the employee and also the banks results would suffer.

Cuvinte cheie: stress, human resources, work, motivation

Cod JEL: J240;J280

Paginatia: 200 – 207

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Titlul Lucrarii: REDUCING POVERTY AS A DRIVER OF DEVELOPMENT

Autor(ii): Castagna Alina, Ciommi Mariateresa, Furia Donatella, Odoardi Iacopo

Rezumat: It is ten years after Lisbon and in the year dedicated to poverty alleviation that this paper is written in order to investigate the implications of the decisions regarding poverty reduction taken by the EU. We present a simple comparison of the risks of poverty in European countries in 2000 and 2008, before and after transfers, and our finding is a positive effect of the policies towards poverty alleviation, even if the risk of poverty is increasing. By studying the correlation between percentage of people that fall below the poverty line and GDP per capita, we do not observe a whole diverse situation in Europe, with only few minor differences between rich and poor countries. We also discuss the importance of alternative approaches in estimating poverty, by means of a multidimensional method which considers a multitude of aspects in the quality of life.

Cuvinte cheie: poverty, risk of poverty, GDP, European Integration, Globalization

Cod JEL: I3, P3

Paginatia: 208 – 213

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Titlul Lucrarii: INTERNATIONALIZATION AND INNOVATION: THE CHALLENGES FOR EUROPE IN A CHANGING WORLD

Autor(ii): Colantonio Emiliano, DâAngelo Francesca, Odoardi Iacopo, Scamuffa Domenico

Rezumat: A large part of the economic literature is unanimous in believing technological progress and openness to foreign trade are key variables to trigger the processes of stable and persistent economic growth. An in-depth analysis of these factors, thus, becomes necessary both to meet the challenges of the international market, and to strengthen the European integration process. This paper aims to provide an empirical analysis of the interaction between foreign trade and technological progress by performing a multidimensional scaling. This technique is used to produce a graphical representation of the 27 EU member states, in accordance to the degree of similarity or dissimilarity between them. The indicators used, and the indexes calculated, reflect the different degree of internationalization of each countryâs economy, the regulation of trade flows, investment in specific R&D and technological progress.

Cuvinte cheie: International trade, integration, technological progress

Cod JEL: F1, F4, O1

Paginatia: 214 – 219

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Titlul Lucrarii: IMMANUEL WALLERSTEIN’S WORLD SYSTEM THEORY

Autor(ii): Cosma Sorinel

Rezumat: World-systems analysis is not a theory, but an approach to social analysis and social change developed, among others by the Immanuel Wallerstein. Professor Wallerstein writes in three domains of world-systems analysis: the historical development of the modern world-system; the contemporary crisis of the capitalist world-economy; the structures of knowledge. The American anlyst rejects the notion of a “Third World”, claiming there is only one world connected by a complex network of economic exchange relationship. Our world system is characterized by mechanisms which bring about a redistribution of resources from the periphery to the core. His analytical approach has made a significant impact and established an institutional base devoted to the general approach.

Cuvinte cheie: World system, core, semi-periphery, periphery, external regions

Cod JEL: P10

Paginatia: 220 – 224

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Titlul Lucrarii: INTERNATIONAL TOURISM MARKET – THE REAL FORM OF EXISTENCE FOR EXCHANGE RELATIONS

Autor(ii): Cosmescu Ioan, Tileagã Cosmin, Dudãu Denisa

Rezumat: In a limited way of approaching the term market is defined as a certain geographic place, a physical point where, at certain hours and certain days, buyers and sellers meet in order to buy and sell goods. For example, tourism has become one of the major international trade categories. Over time, an increasing number of destinations have opened up and invested in tourism development, turning modern tourism into a key driver for social-economic progress, through the creation of jobs and enterprises, infrastructure development, and the export income earned.

Cuvinte cheie: Services, market, services market, international tourism, commercial services, goods and services

Cod JEL: L83

Paginatia: 220 – 235

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Titlul Lucrarii: L’EUROPE SAINT-SIMONIENNE

Autor(ii): Cosma Sorinel

Rezumat: Many people have been preoccupied with Europe ever since the beginnings of time. Their ideas can be traced back as far as ancient mythology, as attempts to explain the world. But as of the 18th century, they looked at it differently, as an organized, unified, political institution. Numerous essays have influenced the history of the European idea, among them the work of Saint-Simon who, in 1814, thought of a European Parliament governing the national parliaments. In his essay on reorganizing the European society he brought forth ideas such as Europe rebuilt as a confederation, the establishment of a general parliament responsible for making decisions concerning the common interests of the whole European society. He strongly believed that putting the great political issues to the test is the aim of all contemporary efforts. If the previous centuryâs philosophy was revolutionary, the 19thâs centuryâs philosophy had to be organizing.

Cuvinte cheie: Industrialization, modernization, social engineering, European Parliament

Cod JEL: P00

Paginatia: 225 – 228

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Titlul Lucrarii: CLUSTERING THE HETEROGENITY OF EU URBAN PERFORMANCES

Autor(ii): Crociata Alessandro, Germano Alessandro, Mattoscio Nicola, Silvestri Marcello

Rezumat: Cities represent today the intrinsic socio-economic complexity of local systems. Looking at the performances of urban systems enable us to explaining the main factors of territorial development. By moving from the theory of progressive systems, and assigning to the cities some of this theoryâs properties, it is possible to outline a methodological perspective to capture the emerging phenomena describing the citiesâ performances. Keeping this view in mind, the aim of the paper is facing the intrinsic socio-economic complexity and heterogeneity of cities within the EU integration policies.. In order to better qualify this issue, we provide a multidimensional scaling approach, as a quantitative method useful to compare the several urban performances by letting a cluster evidence among the EU cities emerge.

Cuvinte cheie: Urban trajectories, progressive system, multidimensional scaling.

Cod JEL: R10, R11

Paginatia: 236 – 241

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Titlul Lucrarii: CAUSAL RELATIONS BETWEEN NATURAL RISK AND BUSINESS RISK

Autor(ii): Danu Marcela-Cornelia

Rezumat: After a period marked by economic and financial crisis, the objectives and the priorities focused on restoring the balances, the correlations and the proportions of macroeconomic policy makers have focused attention to optimizing the relationship between man and nature. The environmental crisis installed affects the variables of the global economy system and compared with the economic crisis, its consequences are more perennial, more complex and dangerous. Environmental crisis management is based on truthful, complete and current informations regarding the interdependencies between natural risk and business risk within the system of risks that accompany our individual and societal existence.

Cuvinte cheie: system risks, pure risk based on natural, natural risk with anthropic determination, risk-cause, risk-effects, business risk.

Cod JEL: M21, Q51, Q53, Q54, Q56

Paginatia: 242 – 248

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Titlul Lucrarii: A NEW CHALLENGE FOR THE ROMANIAN COAL INDUSTRY: ELIMINATION OF THE STATE AID

Autor(ii): Gruian Claudiu-Marian

Rezumat: According to the European Commission decision N 239/2007 the Romanian coal industry will receive state aid by the end of 2010. After this period public companies in this sector will finance the costs of current production and investment entirely by their revenue. This article presents a short literature review regarding the subsidization of coal industry, shows the evolution of the mining industry in Romania so far, and identifies opportunities for continuing coal production after December 31, 2010 without state aid. The paper concludes that the abolition of subsides in is a positive measure but it must be taken gradually and responsibly, in order to ameliorate the negative effects on social end natural environment.

Cuvinte cheie: coal industry, state aid, National Hard Coal Company

Cod JEL: Q30, Q38

Paginatia: 249 – 255

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Titlul Lucrarii: FACTORS INFLUENCING INNOVATION IN SMES IN ROMANIA

Autor(ii): HOLBAN ONCIOIU IONICA, ONCIOIU FLORIN RAZVAN

Rezumat: Innovation is a broad concept and it is not in contradiction with tradition. Any entrepreneur, even when working in a traditional sector or businesses with strong traditions such as a family business can be innovative. Innovation is not only pushed by the entrepreneur but is increasingly market pulled. Through an innovation ¬entrepreneur it is wanted to influence his market structure or to develop new markets. Radical innovations introduce new business concepts, which require an ability to organize resources and competence in novel patterns. Enterprises extend their ability to develop new business concepts, their dynamic capability, by accessing external re¬sources. This study proposes to investigate how the use of external resources varies in the course of SMEs innovation processes, and how deployment of external resources is influenced by the nature of the innovation as well as by the context of the innovation process.

Cuvinte cheie: Small and Medium Enterprises, competitiveness, innovation

Cod JEL: O32,Q55

Paginatia: 256 – 261

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Titlul Lucrarii: ESTIMATING TECHNICAL PROGRESS IN CENTRAL AND EASTERN EUROPE. WHAT ROLE FOR FDI?

Autor(ii): Jude Cristina, Vaidean Viorela

Rezumat: Technical progress is a key factor in economic growth, mainly due to its productivity enhancement. It is a fact that most innovation and new technologies are created in developed countries. International trade and FDI are the main channels for technology transfer. Our objective is to determine the role of FDI in technical progress. In this paper, we start with two questions: is there evidence of significant contribution of technical progress to economic growth? And if there is, what is the role of FDI in technical progress? Using a production function approach, we estimate the TFP and we regress it on the stock of FDI, in a panel framework. We find evidence of positive correlation.

Cuvinte cheie: technical progress, Solow residual, FDI

Cod JEL: O33, O47, F23,

Paginatia: 262 – 269

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Titlul Lucrarii: INVESTMENT IN HUMAN CAPITAL – AN INVESTMENT IN FUTURE

Autor(ii): JULA OCTAVIAN, DUMITREAN CRINUTA NICOLETA

Rezumat: The paper aims to study, reveal and understand one of the most important production factor, considered by some as being labor, understood nowadays as human capital. It is important to reveal and to demonstrate that the investment into human capital will have results with a very high return on investment, maybe not so seen in the first years to come just after the investment, but for sure as a big result and a cause for economic development. The investment into human capital can be determined by public or private investment. Either the case the result will be in favor of the national economy

Cuvinte cheie: investment, human capital, economic development, labor flows

Cod JEL: A10, A14, D24, I28

Paginatia: 270 – 276

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Titlul Lucrarii: THE DETERMINATS OF THE UNEMPLOYMENT RATE – EMPIRICAL EVIDENCE FROM ROMANIA

Autor(ii): Kovács Ildikó, Marton Noémi, Patka Kinga, Páll Katalin

Rezumat: Among other aspects, the 2007-2009 financial and economic crisis had an impact on the Romanian labor force, too. The aim of this article is to analyze the macroeconomic determinants of the unemployment rate in Romania, using an econometric model. We use the GDP, net and gross wage, monetary policy rate, inflation rate, budget deficit, average RON/EUR exchange rate, export and import values to estimate the model. The analyzed period is 2000-2009.

Cuvinte cheie: regression model, unemployment rate, net exports, monetary policy rate, inflation rate

Cod JEL: C22, C53, E24

Paginatia: 277 – 282

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Titlul Lucrarii: THE ECONOMIC IMPLICATIONS OF THE GEOTHERMAL POTENTIAL OF WEST AND NORTHWEST REGION OF ROMANIA

Autor(ii): Maghear Diana, Florea Adrian, Perticas Razvan

Rezumat: The energy crises of the 70s led to the vigorous interventions of the industrialized states in the energy sector. On the European political agenda a new problem appeared, namely the one regarding the security of the energy supply. Romania is the third geothermal power in Europe, after Italy and Greece. The energy potential produced by means of geothermal resources of the West and North – West regions is approximately of 144 MWt. The production of a MWt of electricity through conventional sources (in our case study we chose diesel) emits into the atmosphere about 21,673 tons of CO2. If itâ„¢s used the entire installed capacity in these areas Romania reduces pollution by approximately 6,935,552 TCO2.

Cuvinte cheie: durability, externalities, renewable, geothermal, energy independence, pollution

Cod JEL: H23

Paginatia: 283 – 288

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Titlul Lucrarii: LA NATURE DE L`INCERTITUDE ET LA RELEVANCE DES PREVISIONS FINANCIÈRES

Autor(ii): PRUNEA PETRU

Rezumat: In the actual train of events, it would be a utopia for the economical agent to avoid the incertitude. It had been argued that the dimension of this phenomenon knows two extremes: once it is a generator of anxiety but then also a strong motivator regarding the knowledge, innovation and production. The cause of this hazard are numerous, two of them are here reflected.

Cuvinte cheie: incertitude, financial prevision, risk

Cod JEL: G38, M20, F30

Paginatia: 303 – 305

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Titlul Lucrarii: VIRTUE ETHICS – NEW COORDINATES FOR ECONOMIC DEVELOPMENT

Autor(ii): PUP ANCA

Rezumat: Operating with business ethic we meet, some ethical systems, some of them developed in Antiquity, that still have a great influence upon economics development. One of these is the ethics of virtue. The aim of this paper work is to focus upon the one ethical system – virtue ethics and to illustrate his influence in economical field, offering a new coordination in this direction. We understand the importance of the human character for a successful leadership and management. Recent ethical dilemmas illustrate us how a vicious character has an influence not only to the possessor of that type of character but also to the entire community where he develop his activities. For a comprehensive understanding I expose a briefly review on virtue ethics as it was developed by Plato and Aristotle, ant its new coordination and influence upon our contemporaneous economy, illustrated by some examples.

Cuvinte cheie: Business ethics, economic development, short and long term profit

Cod JEL: B10, M29, O10

Paginatia: 306 – 312

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Titlul Lucrarii: A NEW PARADIGMA OF THE ECONOMICAL AGENT. FROM ADAM

SMITHâS HOMO ECONOMICUS TO HOMO GENEROSUS BASED ON

SOCIAL RESPONSIBILITY

Autor(ii): PUP ANCA

Rezumat: Analyzed form outside, many actions of the economical agent seem to be impulse by the self interest. As a prototype of this kind of person we have the Homo economicus as Adam Smith described it. In a blitz portrait we identify some characteristics: he is perfect rational, perfect egoist, perfect free, perfect competitive and perfect social. The aim of this research is to permute the barycentre from Homo economicus based on self interest, to Homo generosus, based on social responsibility. As a support we have used the prison dilemma to illustrate the roll of cooperation instead self interest. This new coordination will be analyzed to the level of ethical system. Homo economicus is identified in ethics of consequences and the homo generosus in ethics of duty. In my vision, the prototype of homo generosus, is delineated under Kant’s categorical imperative: respectful, based on principles as subject and sovereign.

Cuvinte cheie: ethical system, self interest, cooperation, “invisible hand”

Cod JEL: A13,N00, P12, P13,

Paginatia: 313 – 318

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Titlul Lucrarii: UNEMPLOYMENT IN THE TIME OF ECONOMICAL CRISES

Autor(ii): ROSCA MIHAELA-GABRIELA, GAL ANISOARA

Rezumat: This article is a brief presentation of the periods of economical crises that occurred along history as well as a presentation of the effects that these crises had on the evolution of unemployment among the working population. The total effort the population, economy, and society in general can undertake subsequently to economical crises is immeasurable, and one can prefigure the adaptation of economic theories to the conditions and demands of the actual epoch to be a lasting and laborious process.

Cuvinte cheie: unemployment, unemploiment rate, economical crisis, economic theory

Cod JEL: J60

Paginatia: 319 – 323

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Titlul Lucrarii: THE BERTRAND MODEL OF THE SINGLE MARKET

Autor(ii): Sirghi Nicoleta, Vadasan Ioana

Rezumat: Starting with the signification of the rationality hypothesis when the agentâ„¢s contentment is directly affected by the other agentsâ„¢ decisions, the theory of games defines solutions for solving different situations of conflict. The economic actors have different behaviours of the Single Market. Oligopoly strategic behaviours were analysed by the Bertrand model. The two types revealed in the work show that strategic interactions are sensitive to the companiesâ„¢ features, products and markets. Regarding the situation when we have an oligopoly competition, the companies make interdependent decisions in the environment affected by risk and uncertainty of the Single Market. For this reason it is an opportunity to study the structure of oligopoly type of of the Single Market with the aid of non ˜cooperative games.

Cuvinte cheie: the Bertrand model, the Single Market, theory of games, Nash equilibrium

Cod JEL: D43

Paginatia: 324 – 329

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Titlul Lucrarii: GENDER DISPARITIES IN THE ENTREPRENEURIAL FIELD IN WESTERN ROMANIA

Autor(ii): Tanase Adrian, Tanase Diana

Rezumat: The entrepreneurial spirit may develop in any economic sector and any type of business, both in the case of men and women, it is applied to a wide range of organisations, from family businesses to large companies, irrespective of the structure of shareholders, from NGOs to companies gone public on the capital market, firms from all sectors of activity. As regards the gender disparities in the entrepreneurial field, studies reveal the fact that although the two genders are similar, women entrepreneurs differ from men through motivations, their business ability and occupational past. Although the gender differences are still important, the number of women entrepreneurs has significantly increased compared to the previous period.

Cuvinte cheie: entrepreneurship, gender disparities, motivations

Cod JEL: L26, M13, M21

Paginatia: 330 – 334

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Titlul Lucrarii: DEVELOPMENT OF ENTREPRENEURIAL ACTIVITIES ˜PREMISE OF THE INCREASE OF ECONOMIC COMPETITIVENESS

Autor(ii): Tanase Diana, Tanase Adrian

Rezumat: In the context of the integration into the European Union, the issue of the increase of firmsâ„¢ competitiveness has become essential for Romaniaâ„¢s economy also, which requires as a mandatory condition the elaboration and application of certain clear strategies, both at the level of firms, and of the Government’s, with specific goals and actions. Although it has made certain progress, Romania has significant competitiveness delays compared to the EU member states. In this context, development of entrepreneurial activities is a premise of the increase of economic competitiveness. Entrepreneurship is first of all a state of mind referring to the motivation and capacity of an individual to identify opportunity and follow it with the purpose of producing value or economic success.

Cuvinte cheie: entrepreneurship, competitiveness, development

Cod JEL: L26, O10, R11

Paginatia: 335 – 338

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Titlul Lucrarii: DE MINIMIS AID FOR LOCAL ECONOMY DEVELOPMENT

Autor(ii): TILEAGÃ COSMIN, MOGA ILIE

Rezumat: Considering the current particular economic situation but also the community regulations developed by the EU Commission to diminish the crisis effects, we believe that local institutions should still take into consideration measures to encourage investments and creating work places by supporting potential investors, which very often have to confront against difficulties in accessing funds. However, unlike large sized companies, small and medium sized ones are confronted to this issue of accessing funds. This global economic situation, not only affects severely the economic situation of most solid enterprises and their employees on short term, but it also has negative effects on long term. In this context we have to stress the fact that future investments from the common market of EU, especially those that concern the long term development and other strategic objectives from Lisboan, could be delayed or even cancelled.

Cuvinte cheie: minimis aid, European Community, legislation, Council of Competition, fiscal benefit

Cod JEL: H71, O11, P25

Paginatia: 339 – 345

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Titlul Lucrarii: THE FOREIGN INVESTMENTS IN THE ECONOMIES AFFECTED BY THE WOLRDWIDE FINANCVIAL CRISIS

Autor(ii): Tirlea Mariana Rodica

Rezumat: The direct foreign investments are related to the real investments and represent an investments undertaking in an economical object or in a services activity, which functions on the territory of another country. The resources for the direct investments can materialize in material or un-material assets, and offer the right or direct control over the economical agent where the investment was made.

Cuvinte cheie: Direct foreign investments, portfolio investments, external financing, the capital offer and demand, portfolio investments oversea

Cod JEL: G

Paginatia: 346 – 349

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Titlul Lucrarii: THE COSTS AND BENEFITS OF ROMANIAâS ADERATION TO THE EURO ZONE AND ADOPTION OF THE UNIQUE CURRENCY

Autor(ii): Apetri Anisoara Niculina, Hlaciuc Ana Maria

Rezumat: The accession to the Economic and Monetary Union, though not a criterion of accessing the European Union, involves the compliance with the convergence criteria of Maastricht: stability of the exchange rate, of interest rates, of the inflation, of the external debt and budgetary deficit. Even if the joining of the EMU represents therefore no conditioning of accessing the EU as a full rights member and, maybe, no priority of the candidate countries, the consequences of this option must be seriously put into balance, taking into account the most the fragile macro-economical stability of the pretending countries, such as Romania. A major regime change, as the monetary unification, is clearly made when there are strong motivations given by benefits, but such a change involves costs, risks and difficulties. The adoption of the unique currency in an unsuitable time can have more bad consequences than positive ones.

Cuvinte cheie: Economic and Monetary Union, nominal convergence, real convergence, money

Cod JEL: E51

Paginatia: 351 – 357

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Titlul Lucrarii: ENTREPRENEURIAL MOTIVATIONS: ARE WOMEN DRIVEN BY DIFFERENT MOTIVATORS THAN MEN? (II – SOME EVIDENCE FOR EU AND ROMANIA)

Autor(ii): Alina Badulescu

Rezumat: The present article has the goal to reveal the (eventually) differences between entrepreneurial motivations between men and women, in the case of EU and Romania. In the first part, we make a brief research into the literature related to this subject, and in the second part we shall reveal the facts and figures in the EU and Romania.

Cuvinte cheie: entrepreneurship, women entrepreneurship, motivation for business start-up

Cod JEL: M13, G32

Paginatia: 358 – 364

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Titlul Lucrarii: ROMANIAâS TRANSITION IN THE CENTRAL EUROPEAN CONTEXT

Autor(ii): Bac Dorin Paul

Rezumat: The Eastern bloc countries have been under communist leadership for almost fifty years. After the 1989 collapse of communist leadership, new regimes have been installed. The roads from socialism to capitalism, from totalitariasm to democracy have been extremely difficult and tested both the people and the leaders. The present paper takes a look at the first years of Romaniaâs democracy and its economic reforms. Although democratic elections have been organized and some reforms have been undertaken, compared to other states Romania might not have done enough.

Cuvinte cheie: socialism,capitalism, democracy, Eastern Europe,

Cod JEL: P21, P51

Paginatia: 365 – 371

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Titlul Lucrarii: COMPETITIVENESS THROUGH SUSTAINABILITY AND FINANCIAL EFFICIENCY OF SPA TOURIST DESTINATIONS

Autor(ii): Babaita Carmen, Ispas Andreia, Anis Cecilia

Rezumat: In the specific literature, success may be achieved by two important attributes: competitiveness and sustainability. Competitive advantage represents an essential criterion for surviving on the tourist market and defines the ability of one destination to use these resources effectively and in the long term. The paper work continue a study begun last year by the same authors about tourist perception of attractiveness of the two tourist SPA destinations (BuziaÅŸ and Băile Felix) on a different market segment (18-35 years old people). This time, we undertake an analysis on SC Turism Felix SA in order to determine and underline the tourist competitiveness through sustainability and financial efficiency (tourism performance indicators evolution, market share, turnover, investment volume, financial returns and costs).

Cuvinte cheie: Competitive advantage, financial efficiency, sustainability, SPA

Cod JEL: L, L8, L83

Paginatia: 372 – 377

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Titlul Lucrarii: GUEST SERVICES QUALITY ASSESMENT IN TOURISM, USING AN ATTRIBUTES SCALE

Autor(ii): BAN OLIMPIA, POPA LUMINITA

Rezumat: It is considered that a weakness of the Romanian tourism offer is the quality of guest services. In this paper we established as an objective to examine in detail the importance given by the consumers to the components of guest service quality and their perceived performance, based on the three pillars of service quality: the material base (equipments), staff training and staff behavior. The emphasis is on the investigation regarding staff training and behaviour, taking into account the multiple attributes SERVQUAL scale. On the basis of this work lies a survey done in March-April 2010 on the population of Oradea, on a sample of 1060 people. Results confirm the importance granted to staff in ensuring quality of tourism services and their perceived relatively weak performance.

Cuvinte cheie: service, quality, tourism, evaluation, Romania

Cod JEL: M21, M31

Paginatia: 378 – 384

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Titlul Lucrarii: DERAPAGES DE LâECOTOURISME DANS LA CONCEPTION D’ANNE VIGNA

Autor(ii): BORMA AFRODITA

Rezumat: The paper has three parts: Introduction wich has the following sub chapters: 1.1. Tourism a double faceted activity and 1.2 OMT and ecotourism. The second part, Ecotourism failures, structured on the following sub chapters: 2.1.A list of disgrace, 2.2. The archaeological site of Mirador, 2.3. Paraiso del Mar, 2.4. Micos Beach, and the last part Conclusions and Bibliography. The paper is meant to define ecotourism, especiallly its failures in Central and South America, famous tourist destinations, natural sites and lanscapes, spectacular and vergin teritories. These future destinations are becoming an easy prey for ,,human sharks, careless of natural and social environment. They hide themselves under the magic word žecotourism

Cuvinte cheie: Keywords: ecotourism, OMT, El Mirador, Paraiso del Mar, Micos Beach

Cod JEL: O13

Paginatia: 385 – 388

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Titlul Lucrarii: MEASURES AND INITIATIVES ADOPTED TO MANAGE AND DEVELOP TOURISM ACTIVITY IN THE UE MEMBER STATES

Autor(ii): Cojocariu Steliana, Molnar Elisabeta

Rezumat: The paper presents measures adopted to manage and develop tourism activity by the UE member states as: Croatia, Germany, Greece, Hungary, Denmark, Italy, Ireland, Malta, Spain and Romania.

Cuvinte cheie: measures, seasonality, demand, tourism activity

Cod JEL: M29

Paginatia: 389 – 393

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Titlul Lucrarii: SOFTWARE DEVELOPMENT BUSINESS MOVING TOWARDS A UNIFIED COLLABORATIVE SYSTEM IN IT. SAAS MAY BE THE NEW ORIENTATION.

Autor(ii): Costin Aurelian-Razvan, Tolea Eniko Elisabeta

Rezumat: In this paper we will present an alternative way of programming. Our opinion is that, in the next few years, software development business will suffer serious changes. Software vendors will adopt SaaS (Software as a Service) as the new way of selling their products. We will try to guide you through the basic concepts of this relatively new domain. The article also includes a brief description of an application, developed indoor but using SaaS applications for some of its modules. In the end we want to make an SWOT analysis of the opportunity of using SaaS.

Cuvinte cheie: Software as a service (SaaS), informatics, business, vendors, new technology.

Cod JEL: H

Paginatia: 394 – 399

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Titlul Lucrarii: CRIMINAL LIABILITY FOR CERTAIN ECONOMIC ACTIVITIES-TAX EVASIOAN

Autor(ii): Alexandrina Fodor

Rezumat: Evasion is equivalent to the offense or crime, and what is civil or criminal depending on the seriousness and rufnesse. Reasons for this phenomenon in Romania is difficult to quantify and are prevented complex and numerous, among them may be mentioned: many imperfections and speculiarities in the tax laws, the business tax accounting method, not using the national macroeconomic record, massive tax evasion carried out by various interest groups and economic agents only appear to take advantage of loopholes laws lack of a tax code, the principle of confidentiality.

Cuvinte cheie: taxes, evasion, economical, illicit, budget, law, taxpayer, strategies

Cod JEL: k

Paginatia: 400 – 404

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Titlul Lucrarii: EIGENSTÄNDIGE PRÄ- UND NOTFALLKLINIK ALS ZENTRALES RETTUNGSZENTRUM FÜR DIE REGION 10

Autor(ii): Fastenmeier Heribert, Leuca Mirela

Rezumat: The German health care system has been undergoing many reforms. The introduction of the DRG-financing system, as one of the major changes for the German hospital setting in the last decades, had huge impact on the evolution of the hospital resources and capacities, economic situation, organization, structure, processes and average length of stay. In this context, the optimal organization and structure of emergency departments is becoming a strategic factor of success for hospitals. This paper presents briefly the present situation with regard to the organization and structure of emergency care in Germany and describes the strategy, goals and expectations when establishing a new interdisciplinary emergency department for Region 10 in Germany.

Cuvinte cheie: Notfallversorgung, eigenständige Notfallklinik, Rettungszentrum

Cod JEL: I10 M10 L20

Paginatia: 405 – 410

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Titlul Lucrarii: RESEARCH REGARDING THE ROLE OF CONTINUOUS FORMATION OF THE EMPLOYEES IN ORDER TO INCREASE THE COMPETITIVENESS OF ORGANISATIONS IN SUCEAVA COUNTY

Autor(ii): Manolescu Aurel, Morosan Danila Lucia, Boghean Florin , Boghean Carmen

Rezumat: Defence mechanism, competitiveness is seen as a means of ensuring the survival of organizations. Are companies and even countries that speak of competitiveness in order to survive to the onslaught of globalization, new entrants and low profit margins. The studies are showing that all organisation are recognising the role and importance of human resources in ensuring its competitiveness. The present paper will try to analyse the role of employeesâ formation and to establish their importance in increasing the competitiveness, based on information offered by the companies from Suceava County.

Cuvinte cheie: human resources, continuous formation, training programs, competitiveness

Cod JEL: M12

Paginatia: 411 – 417

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Titlul Lucrarii: MAIN DESTINATIONS AND TOURIST FLOWS ON THE YOUTH TRAVEL MARKET

Autor(ii): Mois? Claudia

Rezumat: Global tourism has seen an explosion since the Ëœ60s due to the post-war global economic growth and over the past two decades it recorded a significant increase, youth travel being the main component of this growth. According to experts, this type of tourism is in full evolution, young tourists representing an increasingly important segment of the global tourism market. Many experts in the tourism industry think youth travel is the fastest growing market segment, and the previsions of the World Tourism Organization estimate that in the near future youth travel will tote up 25% of the worldwide tourism market. On one hand, this phenomenon can be explain through the cultural motivation of the young people in practicing tourism, and on the other, through the relatively low or acceptable costs of transportation, especially for the youth in well developed countries.

Cuvinte cheie: youth travel, tourist flows, tourist destinations.

Cod JEL: L 83

Paginatia: 418 – 424

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Titlul Lucrarii: ICT ADOPTION – A NECESSITY FOR ROMANIAN SMES

Autor(ii): Negrusa Adina Letitia, Gica Oana Adriana

Rezumat: In todayâs global economy the use of ICTs technologies is key for achieving growth and competitiveness. Business can use ICT in their relationship with suppliers or customers, to process accounts, to manage the internal processes or to file taxes. Our paper is concerned with studying the use of ICT in Romanian companies in general and especially in Transylvanian SMEs. We conducted a survey among the Transylvanian SMEs with regard to their level of endowment with computers, the number of staff working full-time in IT, the activities that imply computers, the ability to process information, to plan and solve problems using computers.

Cuvinte cheie: ICT, SMEs, Romania, Transylvania

Cod JEL: M15

Paginatia: 425 – 430

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Titlul Lucrarii: L’AUGMENTATION DE LA RESPONSABILITÉ SOCIALE DES ENTREPRISES DE TOURISME DANS LE CONTEXTE DE LA CRISE ECONOMIQUE MONDIALE

Autor(ii): NICULA VIRGIL

Rezumat: Corporate Social Responsibility has become a key concept in modern corporate culture. This paper presents the results of an exclusive consumer survey on the willingness to pay for CSR, as well as best practices from other industries and precise suggestions for the implementation and monitoring of CSR in the travel industry. The concept of CSR was introduced in Germany in the mid-1990s. Since then, the idea has prolifically developed in all directions and enjoyed a rapid rise in popularity. Measures to improve the situation at the holiday destination were also strongly supported. As regards the services on offer, guests turned their attention mainly to security in hotels, information for guests about travel safety as well as monitoring the security situation in the country of travel.

Cuvinte cheie: responsabilité sociale des entreprises, responsabilité sociale du secteur touristique, la crise économique

Cod JEL: L83, M14, L21

Paginatia: 431 – 437

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Titlul Lucrarii: USING LEAN SIX SIGMA AS A MOTIVATIONAL TOOL FOR PROCESSES IMPROVEMENT

Autor(ii): Petcu Andreea Jenica, Draghici Mihai, Anagnoste Sorin

Rezumat: The purpose of this paper is to demonstrate how business environment and performance can be improved in an organization that used and implement Lean Six Sigma methodology and who create an organizational framework auspicious for theirs employees. Lean Six Sigma can be a management approach of an organization focused on quality and continuous improvement, based on the participation of all itâs employees which aims to ensure long term success. Itâs very important for a organization to believe in the capacity of work and intellect of their employees, to invest in them, so in this way they will feel useful and will became more self confident and will help the company to move one step ahead in this very competitive market we are facing today.

Cuvinte cheie: Lean, Six Sigma, knowledge management, business transformation, organisational creativity, innovation

Cod JEL: M16

Paginatia: 438 – 442

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Titlul Lucrarii: THE INFLUENCE OF THE NUMBER OF ACTIVE ENTERPRISES IN SERVICES ON EXPORTS. THE CASE OF 25 EU COUNTRIES IN 2007

Autor(ii): Petrescu Raluca Mariana, Balalia Alina Elena, Zgura Ion-Daniel

Rezumat: Services are the most important contributor to the GDP and also the most important job generator. Countries development, usually, is based on the services sector. The present paper is aiming to highlight the influence of the number of active enterprises in services on exports. The paper is based on a model generated using data provided by Eurostat, for 25 EU countries and for 4 services categories. Generated in Eviews 4.1, the model is correctly specified, with a R-squared value of 0.65, and revealed a validated influence of the number of enterprises active in Wholesale and retail trade; repair of motor vehicles, motorcycles and personal and household goods and in Real estate, renting and business activities on exports.

Cuvinte cheie: enterprise, services, exports, European Union

Cod JEL: C30, C40, L81, L85, L91, M19

Paginatia: 443 – 449

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Titlul Lucrarii: SOME ASPECTS REGARDING THE PERFORMANCE INDICATORS USED IN THE MANAGEMENT OF A COMPANY

Autor(ii): Lala-Popa Ion, Anis Cecilia-Nicoleta

Rezumat: To assess the economic performance of an enterprise four indicators are commonly used: return on investment, residual income, economic value added and profitability of sales. The performance analysis is a constituent of any managerial control system. Strategic planning and control decisions require information on how different subunits of the enterprise worked. To be efficient, performance indicators and remuneration have to motivate the managers and the employees from all enterprise levels and to make sustained efforts to implement strategies and to attain business objectives.

Cuvinte cheie: performance, profitability, economic value added, investments

Cod JEL: M, M2, M21

Paginatia: 450 – 455

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Titlul Lucrarii: A FRAMEWORK FOR THE TREATMENT OF FINANCIAL CONTAGION EFFECTS IN THE CONTEXT OF THE ACTUAL EUROPEAN TURBULENCES

Autor(ii): Prelipcean Gabriela, Boscoianu Mircea

Rezumat: There is still a debate regarding a possible restoring of the confidence in European financial markets because there are still underlying problems from the super-sized finance that actually worsened. Anti crisis strategy efficiency and future costs of real reform make analysts more prudent in forecasts. In addition, a possible reduction risk appetite and the loss of confidence will fuel a negative perspective regarding the recovery of emerging economies, extreme fragile to regional or global contagion effects.

In modern financial crises, the events spiral out of control, panic and contagion come very fast. Greek debt crisis is the most serious extreme financial event in the Eurozone, with severe contagion features. An analysis of Eurocontagion effects in the context of Greece crisis by using a dynamic version of the Hawkes jump-diffusion model is suggested.

Cuvinte cheie: financial crisis, contagion, Greek debt crisis (GDC), Economic and Monetary Union (EMU), Stability and Growth Pact (SGP)

Cod JEL: G01, G21, C59

Paginatia: 456 – 461

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Titlul Lucrarii: THE IMPORTANCE OF TOURISM FOR SUSTAINABLE DEVELOPMENT IN ROMANIA

Autor(ii): Saseanu Andreea Simona, Dragusin Mariana, Petrescu Raluca Mariana

Rezumat: The tourism and travel industry represents, worldwide, the most dynamic sector of activity and, at the same time, the most important job generator, as well as a source of recovering the national economies. Tourism is a complex activity because it generates the circulation of massive sums of money, thus contributing to the development of various economic activities which are favourable to the environment protection and to the globalization process emphasis. Tourism itself cannot be considered as a positive or negative action, but its very diverse consequences can be evaluated in this manner. In the process of sustainable development of tourism, it is necessary that an increased attention be paid to the quality of the touristic products, which should simultaneously offer the taste of perfection and the perfection of taste.

Cuvinte cheie: touristic destination, sustainable development, touristic potential

Cod JEL: L83, M19, Q01

Paginatia: 462 – 468

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Titlul Lucrarii: QUALITY OF PUBLIC TRANSPORTATION SERVICES IN URBAN AREA OF ORADEA

Autor(ii): Silaghi Simona

Rezumat: Intensification of public transport in urban areas due to increased mobility at regional and national levels, discrepancies among urban areas with same population and lack of statistical data related to performance and quality of public transport services are the main determinants of this paper. A separation line must be drawn between quality of services and performance indicators of public transport system. Service quality is a multi subjective outcome of an array of intangible variables. Service quality can be approached from four directions: consumer, vehicle performance (including the human operator), specialized company in passenger transport, and the Government (local Councils). Availability, comfort and convenience are the two main indicators that must be evaluated by citizens as being with high grades for a good quality of urban transport services. The instrument used to gather data is the preference survey.

Cuvinte cheie: service quality, public transportation, performance indicators, availability, comfort

Cod JEL: L80, P46, R40

Paginatia: 469 – 474

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Titlul Lucrarii: L`ANALYSE COMPARATIVE DES FUSIONS-ACQUISITIONS AVEC LES AUTRES FORMES DE CROISSANCE DES ENTREPRISES (II- FUSIONS- ACQUISITIONS VS. ALLIANCES)

Autor(ii): Vancea Mariana

Rezumat: Development through mergers and acquisitions is a companyâs external growth strategy, as well as business alliances, but these options can not be mistaken, because the characteristics, stakes and risks are fundamentally different nature. In this paper we intent to analyze mergers and acquisitions compared with other ways of the companyâs external growth, by presenting the main similarities and differences between them.

Cuvinte cheie: company, external growth, mergers, acquisitions,business alliances

Cod JEL: L21, L25

Paginatia: 475 – 480

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Titlul Lucrarii: ANALYSIS OF CONVERGENCE WITHIN THE EUROPEAN UNION – SIGMA AND BETA CONVERGENCE

Autor(ii): Begu Liviu-Stelian, Teodorescu Irina-Teodora, Dimidov Ioana-Catalina, Istrate Ionut

Rezumat: Real convergence study began with the development of neoclassical models of growth and especially with the passage of econometric applications of these models. In this paper we present applications of indicators and patterns of convergence on the example of European Union member countries and some current economic impact assessments on European convergence process. This analysis is based on the estimated σ- and β convergence and on Markov chains. The study deals with the economic convergence of the European countries and especially the convergence of the EU countries, including Romania. In the end of the study presents several economic scenarios for a faster and easier exit from the current crisis in Romania.

Cuvinte cheie: real convergence, σ-convergence, β-convergence, Markov chains

Cod JEL: F15, C13, C15

Paginatia: 482 – 485

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Titlul Lucrarii: FISCAL SETTLEMENTS OF INCOMES OBTAINED FROM ABROAD BY NATURAL PERSONS RESIDENT IN ROMANIA

Autor(ii): Antonescu Mihail, Buziernescu Radu

Rezumat: The resident natural persons and those who qualify for residency conditions are subject to taxation in Romania for the incomes from any source, both from Romania and from abroad. External fiscal credit can be granted in order to avoid double taxation, so that the person can be entitled to deduct from the tax on income due in Romania the tax of income paid abroad, without exceeding the share of the income tax payable in Romania related to the income from abroad. The procedure of granting external fiscal credit vary depending on different categories of income.

Cuvinte cheie: resident, external fiscal credit, tax, resident natural persons, foreign states

Cod JEL: F53, H24,K34

Paginatia: 488 – 494

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Titlul Lucrarii: VAT TAXATION OF INTRA-COMMUNITY SUPPLIES AND ACQUISITIONS OF SERVICES

Autor(ii): Antonescu Mihail, Antonescu Ligia

Rezumat: As of January 1st, 2010, as a result of the transposition in the national legislation of the Council Directive 2008/8/CE of 12.02.2008 for the amendment of the Directive 2006/112/CE regarding the place of the supply of services, new notions of tax law have arisen, namely intra-community acquisitions of services and intra-community supply of services. The transposition in the national legislation of the new CE directives in the field of the VAT aims not only at the way the place of the supply of services is determined, but also at the changes regarding the person subject to taxation, tax registration, declarative obligations, etc.

Cuvinte cheie: supply of services, acquisition of services, registration for VAT purposes, intra-community services, recapitulative statement

Cod JEL: H25, K34

Paginatia: 495 – 498

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Titlul Lucrarii: IMPROVEMENT OF THE FISCAL CLAIMS MANAGEMENT SYSTEM

Autor(ii): BENE GHEORGHE FLORIN, HERBEI MARIUS, DELIMAN EUGEN

Rezumat: The conduct of the fiscal administration regarding the simplification and modernization of the systems of statements and payment of tax obligations is a necessary task to improve the relationship between the fiscal administration and the taxpayers, and also to induce efficiency regarding the management of fiscal duties in a single system. Regrouping the collecting of taxes under a single administration by taking over the functions of the social security administration has been the cornerstone of establishing a simplified tax administration. Improving the methods of compulsory enforcement of tax claims, the implementation of the management by objectives and the improvement of performance indicators of the fiscal administration activity, are considered to be the commitment of the fiscal body regarding the process of improving the collection of public financial resources.

Cuvinte cheie: management of statements, budgetary arrears, efficient collection, fiscal indiscipline, performance indexes

Cod JEL: G, H21, H30

Paginatia: 499 – 503

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Titlul Lucrarii: CURRENT COORDINATES OF THE INSURANCE MARKET IN ROMANIA

Autor(ii): Bente Corneliu Cristian

Rezumat: Although the insurance activity is well known to the Romanian market ever since the 14th century, when insurance was all about mutual help, this activity evolved rapidly in the period before the First World War and in the period between the World Wars, and it manifested itself as the entrance on the market of insurance companies representatives from countries as Austria, Italy, Great Britain. facultative insurance.

Cuvinte cheie: premium, life insurance, non-life insurance

Cod JEL: G22

Paginatia: 504 – 508

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Titlul Lucrarii: CONSIDERATIONS ON THE PROSPECTS OF THE INTEGRATION OF THE EUROPEAN FINANCIAL MARKETS IN THE CONTEXT OF THE GLOBAL CRISIS

Autor(ii): Boghean Carmen, Boghean Florin, Nastase Carmen, Morosan Danila Lucia

Rezumat: In recent years, as the efforts linked to the elimination of the capital movements control between countries have intensified, the preoccupations concerning the explanation of the financial integration concept have multiplied, in their turn. An integrated financial market is necessary particularly to the distribution of liquidity between the institutions in the euro zone, and, implicitly, for the enforcement of a common monetary policy. Thus, the problem of the integration of the financial market, respectively of the monetary one, appears as a premise for a homogenous transmission of the financial policy impulses all throughout the euro zone. The financial integration is defined in conformity with the law of a single price. According to this definition, in case the markets are integrated, the financial assets bearing identical characteristics should have the same price, regardless of their geographic origin.

Cuvinte cheie: : financial market, financial stability, euro zone, single currency

Cod JEL: F15

Paginatia: 509 – 515

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Titlul Lucrarii: INFORMATION ASYMMETRY THEORY IN CORPORATE GOVERNANCE SYSTEMS

Autor(ii): Marcel Bolos, Ortan Tudor, Otgon Cristian

Rezumat: The evolution of corporate ownership structure, in particular the resolution of asymmetric information among stockholders, managers and creditors, requires very complex research. This paper aims to investigate how asymmetric information determines stakeholders to behave and how financial decision bears upon the performance of the organization.

Cuvinte cheie: asymmetric information,financial decision making,corporate performance,leverage,stockholders

Cod JEL: G1, G3

Paginatia: 516 – 522

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Titlul Lucrarii: CONCEPTUAL CLARIFICATIONS REGARDING THE FINANCIAL CONTROL

Autor(ii): BOTA MOISIN Anton – Florin

Rezumat: In this paper, the author presents the concept of financial control, distinguishing between financial supervision and tax control based on the analysis of relations finance – Public finance – taxation, namely, financial law – tax law.

Cuvinte cheie: public finance, control, tax.

Cod JEL: N20

Paginatia: 523 – 527

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Titlul Lucrarii: CONSIDERATION REGARDING TO THE FISCAL REGULATIONS IN SOME EUROPEAN STATES

Autor(ii): Cirmaciu Diana, Ardeleanu-Popa Carmen

Rezumat: It can be observed, that the member states of the European Union were guided to implement some reforms in the domain of fiscal politics, the aim of which would constitute in fighting and eliminating the damaging fiscal competition, of the differences regarding to indirect fiscality, etc. Without this political fiscal instrument coordinated by the members of the European Union, the free traffic of capitals could be transformed into a determinant factor of the cross-border fraud.

Cuvinte cheie: tax law, financial crisis, regulatory framework for Tax

Cod JEL: K34

Paginatia: 528 – 532

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Titlul Lucrarii: EFFICIENCY AUDIT WITHIN THE SOCIAL HEALTH INSURANCE SYSTEM. HOSPITAL SERVICES PROVIDERS IN ROMANIA

Autor(ii): Dobra Iulian Bogdan

Rezumat: Given how the healthcare sector records a continuous rise of costs, decision factors and theoreticians try to develop policies that will contribute to the improving the way resources are used.

Cuvinte cheie: performance auditing, efficiency, DRG

Cod JEL: I11, I12, I18

Paginatia: 533 – 539

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Titlul Lucrarii: THE ANALYSIS OF ABSORPTION CAPACITY OF EUROPEAN FUNDING IN THE NORTH WESTERN REGION OF ROMANIA

Autor(ii): Droj Laurentiu

Rezumat: This paper analyzes the Romanian absorption capacity of the funds allocated through the REGIO programme, which is part of ERDF programme. Within the paper are presented the concept of absorption capacity and several opinions regarding its main composing elements. Also the Regio programme, its main axis and its budget is briefly presented. In the last chapter of the analysis a thorough analysis of the implementation of REGIO in the Romanian North-West Region was carried out and several causes for the low absorption of European Founds have been identified.. The process of improving the absorption capacity of European Funds is still at the beginning in Romania and will certainly become an important issue over the following years at all levels of the Romanian society and at the level of the European Funding Authorities as well.

Cuvinte cheie: Absorption capacity, European Union, European funds, Structural Funds, European Regional Development Fund, Financial allocation

Cod JEL: F15, F36, E61, D78, H77, O23

Paginatia: 540 – 545

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Titlul Lucrarii: THE ACCOUNTING PROCESS FOR ACCESSING EUROPEAN FUNDS

Autor(ii): Durgheu (Cioara) Liliana Marcela, Kolozsi Lucia

Rezumat: The beneficiaries of structural funds are various entities that can be classified on different criteria, and keeping the accounts for these entities can raise certain problems. Keeping accounts in Romania is organized in a double circuit. Information given to third parties, also used by the economic entity is supplied by financial accounting, and the confidential information, used only by the economic entity is supplied by management accounting. In accounting, reflecting the accession and the use of European funds by the economic entity, taking into consideration the classification of various entities, is done distinctly.

Cuvinte cheie: structural funds, funds accounting, beneficiary entities

Cod JEL:

Paginatia: 546 – 551

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Titlul Lucrarii: LA BONNE GOUVERNANCE DANS LE DOMAINE FISCAL

Autor(ii): Grigore Maria Zenovia, Diamandescu Andrei

Rezumat: The good governance in the tax area (i.e. more transparency, exchange of information at all levels, effective cross-border cooperation and fair tax competition) is the key element in rebuilding the global economy after the 2008 financial collapse. This paper presents for consideration a series of steps to promote good governance in the tax area, entailing action both within and outside the European Union. A better coordination of EU Member States’ positions in their bilateral tax treaties with third countries and in international fora is necessary to ensure greater leverage in dealings with non-cooperative countries.

Cuvinte cheie: fiscalité, bonne gouvernance, coopération fiscale, paradis fiscaux, évasion fiscale

Cod JEL: H21, H26

Paginatia: 552 – 558

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Titlul Lucrarii: ANNUAL FINANCIAL STATEMENTS – A SOURCE FOR THE FINANCIAL DSECISIONS OF INSOLVENT COMPANIES

Autor(ii): Hada Teodor

Rezumat: The paper presents the importance of financial statements in determining the insolvency of a company. The first part of the article presents a case study and the main signals of bankruptcy: negative working capital, negative equity capitals, losses, etc. In the end of the paper we detail issues that are not observable and that are related to the actual management of the company.

Cuvinte cheie: working capital, working capital need, treasury, equity capitals, annual financial statements

Cod JEL: G33

Paginatia: 559 – 563

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Titlul Lucrarii: STATE BUDGET AND FISCAL POLICY INSTRUMENTS TO ACHIEVE ITS

Autor(ii): Haralambie George Alin

Rezumat: This paper presents the tools for carrying out the fiscal budget in Romania. An effective fiscal policy involves increasing budget revenues and reduce their costs of collection. Public expenditure, taxes and debt are tools of fiscal policy to achieve economic stability budget. They are also presented the inter dependencies between fiscal policy and budget.

Cuvinte cheie: budget, collecting, fiscal policy, fiscal efficiency, public revenues

Cod JEL:

Paginatia: 564 – 570

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Titlul Lucrarii: COMPARABLE VALUATION METHOD – A NEW APPROACH. CASE STUDY: A ROMANIAN FLEXOGRAPHIC PRINTING FIRM

Autor(ii): Juhász Jácint, Kovács Imola, Kovács Ildikó

Rezumat: This study presents the valuation scheme of a flexographic printing industry firm. The industry, the technology used and most importantly the firm being young ones, it is not possible to use the classical comparable valuation methods. The new approach in this matter is to use as benchmark financial ratios not those related to the price of the firm (as P/E, P/S, P/BV, P/CF, P/CAPEX), but those related to the structure of the income statement, financial and operating leverage using 13 Romanian and 6 Hungarian reference firmsâ data. Our main contribution to this line of research is to solve the problem of lack of reference data regarding the price, the benchmark companies not being listed on any stock exchange.

Cuvinte cheie: mergers and acquisitions, corporate valuation, free cash flow, comparable valuation method, benchmarking

Cod JEL: G31, G32, G34

Paginatia: 571 – 577

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Titlul Lucrarii: NATIONAL EXPERIENCES REGARDING CORPORATE GOVERNANCE – žPROPER PRACTICE CODES

Autor(ii): Kolozsi Lucia, Durgheu Liliana

Rezumat: This paper is about the principles of proper governance codes, which even tough have blossomed in all parts of the world for more than a decade, the degree in which companies adopt the codes vary in different countries, and the decision to adopt a certain code does not automatically guarranty efficient corporate governance. The paper trys to identify the mechanisms needed for implementing the codes and that will lead to higher efficiency.

Cuvinte cheie: corporate governance, proper practice codes, efficient management

Cod JEL: G38

Paginatia: 578 – 583

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Titlul Lucrarii: EFFECTIVE TAX BURDEN BORNE BY COMPANIES: A REVIEW AND A NEW METHODOLOGY

Autor(ii): Lazar Sebastian

Rezumat: Measuring the effective tax burden of companies was appealing to many famous economists. The present paper makes a review of the methodology used in assessing the tax burden of companies, and starting from this point, proposes a new framework based on micro backward-looking methodology, which extends the fiscal variables taken into account by considering the tax savings generated by alternative ways of personnel remuneration such various vouchers granted to employers. This line of research is in accordance with the extension of tax incentives granted to companies that lower the fiscal burden, but are not taken into consideration when computing the effective tax rate borne by companies. Some partial results of the research show that the magnitude of such tax incentives can be quite significant, but the research has to be extended to a larger sample of firms.

Cuvinte cheie: effective tax burden, micro backward-looking methodology, alternative ways of personnel remuneration

Cod JEL: H22, H25

Paginatia: 584 – 588

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Titlul Lucrarii: EXCISES HARMONIZATION IN THE CONTEXT OF ECONOMIC CRISIS IN ROMANIA

Autor(ii): Mara Eugenia Ramona, Roiban Iosif, Chirculescu Maria Felicia

Rezumat: This article tries to present the major aspects concerning the excise harmonization in the context of economic crisis in Romania. The paper realizes an analysis of the harmonization steps in the European space underlining the current situation when the revenues from excises represent a valuable source of financing the public expenditures. In Romania the harmonization process is not accomplished entirely, but the last increasing of the excises are due to this process.

Cuvinte cheie: excise duty, tax harmonization, tax revenues

Cod JEL: H23, H3, G18

Paginatia: 589 – 595

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Titlul Lucrarii: REASONS ABOUT THE CONCILIATION OF NET ACCOUNTING RESULT WITH FISCALITY

Autor(ii): Morar Ioan Dan

Rezumat: The determination of the result of fiscal exercise supposes the utilization of accounting information just like they are offered by financial situations elaborated at the end of the yearly financial exercise. The net accounting result is adjusted such as Fiscal Code asks to be , on the account of non-deductive fiscally expenses and of scot free incomes. In this context the harmonization of fiscal settlements with the accounting ones supposes the joining of knowledge and techniques specific to these two domains.

Cuvinte cheie: conciliation, the acount, underductible fiscaly expenses, tehniques.

Cod JEL: H3

Paginatia: 596 – 599

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Titlul Lucrarii: FINANCIAL RATIO ANALYSIS USED IN THE IT ENTERPRISES

Autor(ii): Moscviciov Andrei, Batrancea Ioan, Batrancea Maria, Batrancea Larissa

Rezumat: In the present paper the authors show the modality of analysing the IT entities using Du Pont method.

Cuvinte cheie: Return On Equity, Return On Assets, Leverage

Cod JEL: G32

Paginatia: 600 – 603

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Titlul Lucrarii: AGRICULTURAL INSURANCES – MEANS OF DEVELOPPING THE ROMANIAN AGRICULTURE AMONG THE E.U. COUNTRIES

Autor(ii): Nan Anca, Borza Georgiana

Rezumat: The experience of the developed countries has shown that it is completely delusional to try and create a modern agriculture without the powerful development of agricultural insurances. Agriculture has always been one of the most important economic branches in Romania, as it has the highest value of all European countries by GDP (8-12%). This field represents an important direction in the economic development, especially due to the high potential of the agricultural development in the E.U. countries. The present paper tries to illustrate the potential of agricultural insurances, their necessity, the general presentation of the domestic agricultural insurance market and that of the European Unionâs as well as the search for viable solutions of development in agriculture by the aid of insurances.

Cuvinte cheie: agricultural insurances, agriculture, the European Union

Cod JEL: G22, G19, Q14

Paginatia: 604 – 609

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Titlul Lucrarii: FOREIGN INVESTMENT INFLUENCE ON OWNERSHIP AND CONTROL IN JAPANESE FIRMS

Autor(ii): Nistor Ioan Alin

Rezumat: Corporate equity structure, whether is in a market-based system like US or a bank-based system like Japan is prone to changes due to foreign investment. Protection from outside investors varies greatly around these systems. Where protection is good, market-based systems flourish. These systems have certain advantages as they appear to foster innovation and to encourage the release of capital from declining industries. Bank-based systems may be better suited to established industries. These systems also help protect individuals from direct exposure to stock market risk. But, no matter the system, agency problems are inevitable. The paper looks at the past changes of the Japanese corporate ownership composition under the influence of foreign investment.

Cuvinte cheie: Economic Systems, Capital and Ownership Structure, Corporate Governance

Cod JEL: G32, P51

Paginatia: 610 – 615

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Titlul Lucrarii: IMPACT OF FINANCIAL CRISIS ON CONSTRUCTION FIRM`S COST OF CAPITAL

Autor(ii): Nistor Ioan, Ulici (Ciupac-Ulici) Maria, Schiau (Macavei) Laura Liana

Rezumat: The average cost of debt is negatively related with size, tangibility, firm growth, the leverage ratio, and the ratio of long- to short-term debt and positively to profitability. We find that the recent international crisis did have a significant impact on the set of firms in our sample, but affected the way in which leverage and the interest to debt ratio relate to firm fundamentals. In this article, we want to study the impact of financial crisis on the cost of capital using a sample of construction companies.

Cuvinte cheie: asset pricing cost of capital, financial crisis,CAPM

Cod JEL: G12, G01, G14

Paginatia: 616 – 622

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Titlul Lucrarii: FISCAL FEDERALISM AND FISCAL DECENTRALIZATION IN AN ENLARGED EUROPEAN UNION

Autor(ii): Oprea Florin

Rezumat: Fiscal competition and tax harmonisation are two of the main current issues in the enlarged European Union. Achieving these goals and thus improving the EU economic governance is partially dependent by the way we understand and practice the so-called fiscal federalism and fiscal decentralization at the national and European level. Our paper aims to emphasize the similitude and differences between fiscal federalism and fiscal decentralization and revealing the way in which the functioning of the European Union is affected by them.

Cuvinte cheie: fiscal federalism, fiscal decentralization, financial autonomy

Cod JEL: H77

Paginatia: 623 – 628

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Titlul Lucrarii: PRIVATE EQUITY – CHALLENGE OR A CHANCE?

Autor(ii): Radu Ioana, Nistor Ioan

Rezumat: The purpose of this study is to present the advantages and the opportunities of the private equity funds impact on the Romanian economy, and also identifies the economic disadvantages that can derive from applied strategies. For this reason we can consider private equity as a challenge and a chance at the same time, because beginning with choosing the investment domain, sector, company and the investment strategies the private equity funds can drive to performance for the investee companies, and implicit can have an important impact on the business environment and not in the least to the entire economy.

Cuvinte cheie: private equity, involvement, economic and social implications, investment cycle, divestment

Cod JEL: G24, G34, E44

Paginatia: 629 – 634

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Titlul Lucrarii: CURRENT TRENDS IN TAX HARMONIZATION AND COMPETITION WITHIN THE EUROPEAN UNION

Autor(ii): Sabau – Popa Diana, Kulcsar-Pop Edina, Gherman Adela-Teodora

Rezumat: This article treats on the fiscal harmonization process within the European Union being indispensable for assuring loyalty in the competition on its single market, given the fact that different system of taxation had direct and powerful impact on the prices level and on chosing the location for production and distribution activities. Both direct and indirect taxation distort the four fundamental freedoms of the single market. Most of the European Union´s regulations regarding fiscal harmonization resemble to the Directive regarding especially the indirect taxes: VAT, Excises. The fiscal reforms from the member states have to be conceived in such a manner that they take into account the necessity of fiscal harmonization on EU level, creating a reasonable compromise between each country˙s sovereignty and the desideratum of removing fiscal barriers from the normal functioning of the single market.

Cuvinte cheie: fiscal harmonization, fiscal reform, VAT, income tax, fiscal europeanization

Cod JEL: H21, F36

Paginatia: 635 – 640

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Titlul Lucrarii: THE AUDIT OF THE EUROPEAN FUNDS – THE ROMANIA CASE PARTICULARITIES

Autor(ii): Tara Ioan Gheorghe

Rezumat: The European funds are committed to improving the economic and financial state of the eastern European countries. Therefore they have to be performing spent. The financial audit has an extremely important duty from this point of view. In Romania case there are some particularities which are, at the same time, the possible ways to improve the financial audit activity as well. The vital thing among them is to improve the independence of the financial audit and to take in account the necessary report between internal and external audit. A proposal is made here.

Cuvinte cheie: : financial audit, internal audit, external audit, the Authority of Audit, the European fund, Court of Accounts.

Cod JEL: M42

Paginatia: 641 – 645

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Titlul Lucrarii: SOLVENCY INDICATOR IN THE CREDIT COOPERATIVES

Autor(ii): Tiplea Augustin Liviu, Popa Anamaria, Csegedi Sándor

Rezumat: Solvency ratio is the best known indicator of banking prudence, with the priority to ensure the ability of credit institutions to meet the borrowers default and mitigate competitive inequalities between different national systems.

Cuvinte cheie: caution, solvency, own funds

Cod JEL: G32

Paginatia: 646 – 651

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Titlul Lucrarii: EQUITY AND INCOME TAX REDISTRIBUTION

Autor(ii): TULAI CONSTANTIN, MOGA AURA CARMEN, SCHIAU LAURA LIANA, PALTINEAN LUMINITA

Rezumat: Two issues are covered by this study: 1) critical analysis and systematization of equity controversies and 2) attempts of finding technical solutions for measuring fiscal inequality, closely related to the redistributive role of income tax.

Cuvinte cheie: tax equity, income inequality, redistribution

Cod JEL: D31, H22, H23, H24, H5

Paginatia: 652 – 656

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Titlul Lucrarii: THE PARTICULARITIES OF THE MONETARY POLICY TRANSMISSION MECHANISM IN ROMANIA

Autor(ii): Apostoaie Constantin Marius, Roman Angela

Rezumat: The process of transmitting monetary policy impulses to the real economy presents o series of particularities from one country to another, mainly because of the diversity of financial systems. Thereby, the functionality of various monetary policy transmission channels is significantly influenced by the specific features of each country’s financial system. The objective of this paper is to highlight some of the key features of the monetary policy transmission mechanism in Romania, taking into consideration the dominant role of the banking sector in the national financial system.

Cuvinte cheie: monetary policy, transmission mechanism, interest rate channel, credit channel

Cod JEL: E51, E52, E58, G21

Paginatia: 658 – 664

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Titlul Lucrarii: THE MANAGEMENT OF CREDIT RISK ACCORDING TO INTERNAL RATINGS- BASED APPROACH

Autor(ii): Balogh Peter, BOLOCAN DRAGOS-MIHAIL

Rezumat: The internal ratings based approach (IRB Approach) was created as part of Basel II replacing the original Basle Accord of 1988 (Basle I) in an effort to create a better framework for regulating bank capital. This paper covers the methodology and components of the IRB Approach used to determine capital requirements for credit risk. Such an approach, which relies heavily upon a bankâs internal assessment of its counterparties and exposures, can secure two key objectives consistent with those which support the wider review of The New Basel Capital Accord.. IRB approach should promote safety and soundness in the financial system and, consistent with providing incentive compatibility, that the structure and requirements of the IRB approach do not impinge upon or undermine banksâ well-established lending and credit risk management practices

Cuvinte cheie: Basel II, credit risk, internal rating based approach;

Cod JEL: G28, G32.

Paginatia: 665 – 671

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Titlul Lucrarii: ELECTRONIC BANKING – ADVANTAGES FOR FINANCIAL SERVICES DELIVERY

Autor(ii): Bojan Daniela, Mutu Simona, Paun Dragos

Rezumat: E-banking is a fully automatic service for traditionally banking customerâs products based on information technology platforms. E-banking services provide customer access to accounts, the ability to move their money between different accounts or making payments via e-channels. The advantages generated by this services have determined an accelerate developing of this industry over the entire world. This paper examines some of the advantages of electronic banking products together with the characteristic management issues generated by the implementation of this new channel for financial services delivery.

Cuvinte cheie: Electronic banking, Internet banking, Home Banking, Mobile Banking.

Cod JEL: G21

Paginatia: 672 – 677

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Titlul Lucrarii: MONETARY STABILITY VERSUS FINANCIAL STABILITY IN ADJUSTING THE REAL ECONOMY

Autor(ii): Boldea Bogdan, Gheorghe Roxana-Maria, Ivanovici Daniela-Cecilia, Strezariu Iulia Ana-Maria

Rezumat: Nowadays, in the economic theory and practice, thereâs commonly held idea that the primary objective of monetary policy should be price stability. However, the possibility of achieving this goal depends on the development and stability of the financial system. Even though financial stability represents a prerequisite for reaching the objective of price stability, the relationship manifests itself in reverse also. In the long term, the two objectives support and reinforce each other, but in the short term, there may occur certain incompatibilities, thus resulting in the central bankâs dilemma of abandoning one in favor of the other. This paper aims to investigate precisely the circumstances in which the policies pursued to ensure price stability can cause or worsen financial stability.

Cuvinte cheie: price stability, financial stability, central bank, monetary policy, National Bank of Romania

Cod JEL: E31, E52, E58, G01

Paginatia: 678 – 684

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Titlul Lucrarii: POSSIBILITIES OF IMPROVING THE METHODS AND TECHNIQUES USED IN THE SURVEILLANCE OF CREDIT RISK MANAGEMENT

Autor(ii): Bolocan Mihail – Dragos, Balogh Peter

Rezumat: Through their daily activities, credit institutions are subject to various risks which could affect both the bank and the whole banking system, national and transnational. The activity field of the banks, marked by volatility, by the internationalization and liberalization of the financial markets, is in a continuous change. The contagion effect, as it has been proved by the spread of the financial crisisâ effects, determines the surveillance authorities to pay increased attention to the financial risks and implicitly to the systemic risk. In this study, to start with, there shall be presented some aspects regarding the banking rating systems used by the surveillance authorities and then some ways of improving the models of managing credit risk in banks. In the end, there will be demonstrated that the risk profile of the banking institution has a determining role in the management of the credit portfolio.

Cuvinte cheie: banking system, banking risk, surveillance, rating systems, credit portfolio, investment.

Cod JEL: G32

Paginatia: 685 – 691

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Titlul Lucrarii: CENTRAL AND EASTERN EUROPEAN COUNTRIES IN EUROPEAN UNION – IMPACT OF FOREIGN DIRECT INVESTMENTS

Autor(ii): Carmen Apolzan

Rezumat: Economic integration refers to trade unification between different states , and one of its most important aspects is liberalisation of capital movement. In this paper is presented a brief evolution of economic integration cases focusing on one of the most integrated economies – European Union. We concentrate on the participation of foreign investors in different economies and their impact, taking the example of Central and Eastern European Countries and their markets. Also , the level of influence that direct investments in capital markets entails on the Stock Exchange evolution is presented for the case of Romania .

Cuvinte cheie: European Union, foreign direct investments, capital markets, CEEC

Cod JEL: E20, E22, E44

Paginatia: 692 – 699

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Titlul Lucrarii: EMPIRICAL EVIDENCE ON THE RELATIONSHIP BETWEEN MERGERS & ACQUISITIONS AND THE ROMANIAN STOCK MARKET

Autor(ii): Cernat-Gruici Bogdan, Constantin Laura Gabriela, Iamandi Irina Eugenia

Rezumat: Based on empirical studies and theoretical evidence, the paper investigates the relationship between mergers and acquisitions in Romania and Romanian stock market, described by the BET and BET-C indexes. By using the Granger causality test for the number of mergers and acquisitions, the research results suggest that, for the market and period considered, one way and both ways relationships are present.

Cuvinte cheie: Mergers, Acquisitions, Granger Causality, Stock Market Index

Cod JEL: G34; G30

Paginatia: 700 – 704

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Titlul Lucrarii: THE PERSPECTIVES OF EURO INTEGRATION IN ROMANIA, IN THE UNCERTAINTY CONTEXT AROUND THE FOREIGN MARKETS

Autor(ii): Ciobanu (Sireteanu) Elena

Rezumat: This paper has the object to analyze to what extent Romania fulfils the Maastricht criteria in comparison to some countries which are candidate members from Central Europe, in the todayâs unfavorable context which has been achieved under the actual global financial and economic crisis and with an important impact on the disfunctionalities which appeared in the emergent economies and also in those from the Euro Zone. Romaniaâs modernization towards the European Monetary Union is a complex and hard process which contains real and coherent economical policies pointed towards the accelerated diminution of the economic development differences and that is why a quick adoption of Euro, at this moment it is not an alternative.

Cuvinte cheie: nominal convergence, real convergence, global crisi, exchange rate mechanism II, euro area

Cod JEL: F33, F36

Paginatia: 705 – 710

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Titlul Lucrarii: HAVE THE RECENT CRISIS AFFECTED FOREIGN BANKSâ POSITIONS IN CENTRAL AND EASTERN EUROPE? (II – FOCUS ON ROMANIA)

Autor(ii): Daniel Badulescu

Rezumat: The aim of this paper is to investigate the extension to what foreign banks reacted during recent crisis in supporting their Romanian subsidiaries and thus the local economy. The analysis focuses on the interpretation of foreign claims broken by maturity, sector, local versus foreign denomination currency, and liabilities. The data were completed with a brief analysis of internal credit (governmental and non-governmental) and finally with an analysis of the behavior of foreign banks located in Romania on the basis of the parent bankâs country of origin.

Cuvinte cheie: foreign banks, economic crisis, Romania

Cod JEL: E5, G21

Paginatia: 711 – 716

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Titlul Lucrarii: BEHAVIORAL BIASES IN TRADING SECURITIES

Autor(ii): Dedu Vasile, Turcan Radu Olimpiu Calin, Turcan Ciprian Sebastian

Rezumat: The main thesis of this paper represents the importance and the effects that human behavior has over capital markets. It is important to see the link between the asset valuation and investor sentiment that motivate to pay for an asset a certain prices over/below the intrinsic value. The main behavioral aspects discussed are emotional factors such as: fear of regret, overconfidence, perseverance, loss aversion ,heuristic biases, misinformation and thinking errors, herding and their consequences.

Cuvinte cheie: Behavioral finance, Investor psychology, Irrationality, market efficiency, Behavioral biases, limits to arbitrage

Cod JEL: G11, G12, G14, D81

Paginatia: 717 – 722

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Titlul Lucrarii: NEUROFINANCE: GETTING AN INSIGHT INTO THE TRADER’S MIND

Autor(ii): Dedu Vasile, Turcan Ciprian Sebastian

Rezumat: Much of the academic finance theory is based on the assumption that individuals act rationally and behavioral finances treats investorsâ„¢ choice based by behavioral biases. In contrast, neuro-finance (as a blending of psychology, neurology and finance) attempts to understand behavior by examining the physiological processes in the human brain when exposed to financial risk. Scientists map the mind to learn how fear and greed drive the financial markets. The paper, will briefly present why neurofinance is important and how will be able to provide in the near future a number of effective tools for improved financial decision making.

Cuvinte cheie: Emotions, Behavioral Finance, Neurofinance, Brain, Risk taking, Affect, Beliefs, Dopamine, fMRI

Cod JEL: D81, D83, D84, D87, G11

Paginatia: 723 – 729

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Titlul Lucrarii: THE IMPACT OF EUROPEAN INTEGRATION ON THE ROMANIAN BANKING SYSTEM

Autor(ii): Dragan (Santamarian) Oana Raluca

Rezumat: This paper describes the evolution registered by the Romanian banking system over the last years in the context of accession to the European Union. The analysis presents the progress registered by our banking system, the main characteristics of Romanian banking activity after 2007 as well as a brief analysis of profitability indicators

Cuvinte cheie: European accession, banking system, profitability indicators

Cod JEL: G21

Paginatia: 730 – 735

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Titlul Lucrarii: EUROPEAN MONETARY FUND – BETWEEN ILLUSION AND FUTURE INSTRUMENT FOR EUROPEAN FINANCIAL STABILITY

Autor(ii): Firtescu Bogdan

Rezumat: The finance crises that culminate with the Greece situation shows that majority of European countries are facing balance-of-payments difficulties and it is clear that actual mechanism couldnât face the situation. This paper wants to highlight some of the proposals related to the development mechanisms, such the creation of the European Monetary Fund or the design of the European Mechanism for Financial Stability (EMFS), which could include the EMF, showing also the actual mechanism of financing through International Monetary Fund (IMF).Some pro and counter arguments are furthermore taken into discussion.

Cuvinte cheie: European Monetary Fund – EMF, International Monetary Fund – IMF, European Union – EU, sovereign defaults, financing mechanism, financial system

Cod JEL: F15-F36

Paginatia: 736 – 741

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Titlul Lucrarii: THE DEVELOPMENT AND IMPLICATIONS OF THE U.S. SUBPRIME CRISIS

Autor(ii): Hetes Roxana, Miru Oana, Crasneac Alexandru

Rezumat: The changing characteristics of the international financial systems starting from the second half of 2007 came as no surprise. Looking at the events in a synthetic manner, the main factors that led to the triggering and amplification of the crisis can be identified in the dramatic increase of new and more complex financial instruments, with increasing lack of transparency, in the conflicts of interest between market participants, in the imprudent lending practices in the financial services industry, in the deficiencies of rating agencies, together with the excessive confidence in the marketâs self regulation, the unrealistically low risk attributable to certain investments and, the inability to respond to early warning signals or to learn from the lessons of the previous crises.

Cuvinte cheie: crisis, subprime loans, securitization, rating agencies

Cod JEL: G01, G10, G15 , G21

Paginatia: 742 – 747

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Titlul Lucrarii: THE EVOLUTION OF THE ROMANIAN ECONOMY IN THE CONTEXT OF THE INTERNATIONAL CRISIS

Autor(ii): Hetes Roxana, Miru Oana

Rezumat: The financial crises that have emerged and developed in the recent decades have been characterized, mostly of an international dimension, with shocks quickly propagating through capital markets, through the international banking activities and, through the money markets. Regarding the impact of the current crisis on the economy of Romania, the contagion effect was transmitted through several channels, but a proper framework in this respect was created by the internal context, mainly the excessive debt. To counteract the increasingly visible effects at the level of macroeconomic indicators, the measures taken by authorities have aimed primarily at the IMF support, being essential, in the following period, to register an improvement of the current situation because, otherwise, this could constitute a real threat towards adopting the euro, putting into question even the quality of Romania’s EU membership.

Cuvinte cheie: crisis, recession, causes, policies, remedial measures

Cod JEL: G01, G15 , G18, G21,G28, E58

Paginatia: 748 – 753

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Titlul Lucrarii: MEASURING MODEL FOR BAD LOANS IN BANKS. THE DEFAULT PROBABILITY MODEL.

Autor(ii): IUGA IULIA, SOCOL ADELA

Rezumat: The banking sectors of the transition countries have progressed remarkably in the last 20 years. In fact, banking in most transition countries has largely shaken off the traumas of the transition eraAt the start of the 21st century banks in these countries look very much like banks elsewhere. That is, they are by no means problem free but they are struggling with the same issues as banks in other emerging market countries during the financial crises conditions. The institutional environment differs considerably among the countries. The goal we set with this article is to examine in terms of methodology the most important assessment criteria of a measuring model for bad loans.

Cuvinte cheie: assessment criteria, žDefault model, collateral, Basel II Accord

Cod JEL: G21

Paginatia: 754 – 759

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Titlul Lucrarii: LIQUIDITY RISK MANAGEMENT IN CRISIS CONDITIONS

Autor(ii): Mutu Simona, Matis Eugenia

Rezumat: In order to measure the liquidity risk we have developed an analysis model, based on stress-testing scenarios, that shows the ability of the bank to face different types of liquidity crisis. The scenarios were designed for each balance sheet position for assets and liabilities: Ordinary Course of Business, Name Crisis (Mild Name Crisis and Severe Name Crisis), Market Crisis (Mild Market Crisis and Severe Market Crisis) that reflects banking sector crisis and persistent recession. This offers a dynamic image about the bankâs liquidity in report with different types of liquidity scenarios, but also about the time horizon of analyze. The research also wants to highlight the most significant features to consider in order to implement an effective liquidity risk management and to achieve a more integrated supervisory framework.

Cuvinte cheie: liquidity risk, name crisis, market crisis, liquidity limits, gap analysis

Cod JEL: G01, G21, G32, C63

Paginatia: 760 – 765

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Titlul Lucrarii: THE BUCHAREST STOC EXCHANGE IN THE CONTEXT OF ECONOMIC CRISYS

Autor(ii): RASCOLEAN ILIE, SZABO ROBERT

Rezumat: The economy is a complex, which acts on many external factors, but internal and complex factors, depending on who can create economic balances or imbalances. An important element is capital to be managed carefully and seriously because it caused imbalances are among the worst in the economy and may even lead to economic collapse in one country. The existence of capital market is driven by demand for capital for current cash needs and investment and also be subject to a real process of saving as the foundation of capital supply. Fundamental institution of secondary capital market is the stock of securities.

Cuvinte cheie: Stoc Exchange, shares, crisys, market economy, capital, capital market, futures, options, investments, investment founds

Cod JEL: G14

Paginatia: 766 – 770

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Titlul Lucrarii: EURO – CHALLENGES AND PERSPECTIVES FOR ROMANIA

Autor(ii): Sandu Carmen

Rezumat: The process of preparation and adoption of the European single currency is one of the most important challenges that Romania has to face in the first decade as a full time member of the European Union. This process will test both the political and the administrative capacity, requiring very clear programs for the adaptation of European regulations and directives that will ensure real and nominal convergence. This process will surely prove to be a difficult one and it will bring a high degree of pressure upon the economic system in general. The worldwide financial crisis is making the process of single European currency adoption even more difficult for Romania. Although its effects are not directly felt in Romania, the disorder created within international markets can easily transform the management of economic and currency politics into an insecure and extremely difficult task.

Cuvinte cheie: exchange rate, euro, Economic and Monetary Union, Euro Zone, convergence criteria, ERM II, NBR, ECB, financial crisis

Cod JEL: F15, F36

Paginatia: 771 – 776

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Titlul Lucrarii: STUDY OF CORRELATION BETWEEN AVERAGE INTEREST RATE AND NON-PERFORMING LOANS IN THE ROMANIAN BANKING SYSTEM DURING 2006- FEBRUARY 2010

Autor(ii): Socol Adela, Iuga Iulia

Rezumat: This paper aims to examine the correlation between average interest rate and non-performing loans in the Romanian banking system during 2006-February 2010. We based our approach on the Pearson correlation coefficient and we realized an empirical study, which demonstrates how these relevant banking elements are connected. Also, the result of this research suggests that there are other indirect channels which affect the non-performing loans.

Cuvinte cheie: Pearson correlation coeficient, Non-performing loans, Average interest rate, Credit-risk provisions

Cod JEL: G21, E22, D63

Paginatia: 777 – 782

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Titlul Lucrarii: BANKING PROBLEMS IN A.D. XENOPOLâS WORK

Autor(ii): Stefanescu Florica

Rezumat: Many of Xenopolâs studies, articles and economic papers fully prove his permanent interest in this area, so important for the life of a country. By means of the measures suggested, he intended to give a new orientation to the economic development of agriculture, industry and commerce in the financial-banking field as a premise for the growth of the peopleâs living standard, but also as a necessary condition for the political and cultural progress. In their essence, all these measures were intended to change the structure of Romaniaâs economy.

Cuvinte cheie: taxes, budget, national wealth, consumption, public debt, money, banks

Cod JEL: B19, G17,G21

Paginatia: 783 – 787

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Titlul Lucrarii: CORPORATE VALUATION USING TWO-DIMENSIONAL MONTE CARLO SIMULATION

Autor(ii): Tarnóczi Tibor, Fenyves Veronika, Tóth Réka

Rezumat: In this paper, we have presented a corporate valuation model. The model combine several valuation methods in order to get more accurate results. To determine the corporate asset value we have used the Gordon-like two-stage asset valuation model based on the calculation of the free cash flow to the firm. We have used the free cash flow to the firm to determine the corporate market value, which was calculated with use of the Black-Scholes option pricing model in frame of the two-dimensional Monte Carlo simulation method. The combined model and the use of the two-dimensional simulation model provides a better opportunity for the corporate value estimation.

Cuvinte cheie: corporate valuation, free cash flow to the firm, real options, Black-Scholes option pricing model, two-dimensional Monte Carlo simulation, R statistics

Cod JEL: G31, G32, M21, C15

Paginatia: 788 – 794

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Titlul Lucrarii: žBLACK-SCHOLES MODEL USED TO EVALUATE STOCKS OPTIONS

Autor(ii): Turcan Radu Olimpiu Calin

Rezumat: Partial differential equation, parabolic Black-Scholes type, is used in evaluating equity options, that paying constant and continue dividends or in evaluate options in which interest rate, volatility and dividend are dependent on time.

Cuvinte cheie: stocks, options , futures, forward, portofolio, model

Cod JEL: G12, G13

Paginatia: 795 – 799

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Titlul Lucrarii: THE POLICY OF THE EXCHANGE RATE PROMOTED BY NATIONAL BANK OF ROMANIA AND ITS IMPLICATIONS UPON THE FINANCIAL STABILITY

Autor(ii): Vechiu Camelia, Enache Elena, Marin Carmen, Chifane Cristina

Rezumat: The more profound world economic crisis has strongly marked the evolution of the Romanian financial system. The size of current account deficit, the relatively high external financing needs and the dependence of the banks on it, the high ratio between loans in foreign currency and deposits in foreign currency made of the Romanian economy, a risky destination for investors. In these conditions, since the end of 2008 and throughout 2009, the government’s economic program was focused on reducing the external deficit in both public and private sector, on minimizing the effects of recession, on avoiding a crisis of the exchange rate and on cooling the inflationary pressures.

Cuvinte cheie: monetary policy, exchange rate, external financing, budget deficit

Cod JEL: E58

Paginatia: 800 – 805

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Titlul Lucrarii: CHALLENGES FOR BANKS IN ROMANIA IN THE INTERNATIONAL ECONOMIC CRISIS

Autor(ii): Zapodeanu Daniela, Bolha Sorina Alexandra, Bumb Felicia Maria, Popa Ionut Marius

Rezumat: In this paper we are analyzing the current state of the Romanian banking system which is facing different challenges due to the economic crisis. Identifying the main channels of crisis transmission, we can notice that the banking system has played a major role due to its structure, and the change of the banking behavior on the Romanian market. Analyzing the main indicators reflecting the health of the banking system, hence of the economy, generally speaking, the paper is trying to identify the measures  which should have been taken and we still believe should be taken in order to obtain the economic recovery, the premise of a healthy economic growth.

Cuvinte cheie: financial crisis, channel of transmission, Romanian banking system

Cod JEL: G01, G21

Paginatia: 806 – 811

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Titlul Lucrarii: CREATIVE ACCOUNTING – PLAYERS AND THEIR GAINS AND LOSES

Autor(ii): BALACIU DIANA ELISABETA, VLADU ALINA BEATTRICE

Rezumat: The aim of this paper is to bring into attention an interesting game of accounts manipulation and its playes. Their expectations represent the genesis point of manipulative behaviour and by understanding their actions and gains and losses we may create a link to undestanding the process of creative accounting thinking. The divergent interests of these users (e.g.managers, fiscal authorities and banks) derive from their position and power, and give rise to doubt regarding the objectivity of accountancy information provided by annual financial reports.

Cuvinte cheie: creative accounting,manipulation accounts, information users

Cod JEL: M 41

Paginatia: 813 – 819

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Titlul Lucrarii: THE ROMANIAN ACCOUNTING SYSTEM AND THE ACCOUNTING-TAXATION RATIO

Autor(ii): BERINDE SORIN ROMULUS, RACHISAN PAULA RAMONA, GROSANU ADRIAN

Rezumat: In the context of a developed capital market, the dimensioning of the accounting profit is very important for investors, considering the financing of the economical entities to a higher degree than that offerred by the banking system. The disconnection between accountancy and taxation stands as an essential premise. Considering this, we find three categories of major risks to be significant, together with the expanding tendencies regarding the distortions of the accounting result, which refer especially to the Romanian accounting and taxing system: creative accountancy (a form of disconnection between accountancy and taxation), taxation (a form of connection between accountancy and taxation) and the inflationary phenomenon. Even though the latter is rather low, the particularities of the Romanian economy creates certain conditions for a significant enhancement of the effect of general frugal having important taxing implications on the decapitalization of the economic entities.

Cuvinte cheie: Accountancy and taxation; The accounting-taxation ratio; Connection/disconnection.

Cod JEL: M, M41

Paginatia: 820 – 825

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Titlul Lucrarii: PATRIMONY – A CONTROVERSIAL MATTER OF ROMANIAâS PROGRAM OF ACCOUNTANCY MATCHING

Autor(ii): Boca (Rakos) Ileana – Sorina, Diaconu Florin, Cornescu Alina

Rezumat: The dilemma has its origins in accountancyâs international matching, namely between the accountancy system implemented in our country beginning with 1994 and the one implemented by Anglo-Saxon accountancy where patrimony is substituted by its two components: PROPERTY for ASSETS and CAPITAL for LIABILITIES, patrimony being defined owing to financial condition. Property represents the measurable reality of the goods and available values. When compared with the proprietor, property makes up patrimony in case, from a juridical point of view, there is a real guarantee upon the manner of financial covering (obtaining sources, procuring manner), namely a legal manner of justifying the origin of available values.

Cuvinte cheie: patrimony, assets, liabilities, accountancy.

Cod JEL: M41

Paginatia: 826 – 831

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Titlul Lucrarii: THE ROLE OF THE ACCOUNTANT PROFESSIONAL IN THE CONTEXT OF THE CORPORATE GOVERNANCE AND THE EXTERNALISATION OF THE ACCOUNTING FUNCTION

Autor(ii): Boghean Florin, Hlaciuc Elena, Boghean Carmen

Rezumat: According to the Organization for Economic Cooperation and Development – OECD, corporate governance is the system by means of which companies are managed and controlled. In 1999, were published the OECD Principles of Corporate Governance, these being currently recognized as one of the 12 pillars of international financial stability. The OECD principles served as a reference point for compiling a collection of national corporate governance codes. They focus mainly on the companies listed on regulated markets, although they also cover issues related to companies that have a big number of shareholders but are not listed. These principles refer to: the rights of shareholders and their protection, the equitable treatment of all shareholders, including the minority and foreign shareholders, the role and rights of stakeholders, the transparency of information and its prompt dissemination, the responsibilities of the Board of Directors and of the executive management.

Cuvinte cheie: : corporate governance, the accounting financial information, users of financial accounting information

Cod JEL: M 48

Paginatia: 832 – 838

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Titlul Lucrarii: COST VOLUME PROFIT MODEL, THE BREAK -EVEN POINT AND THE DECISION MAKING PROCESS IN THE HOSPITALITY INDUSTRY

Autor(ii): Briciu Sorin, Scorte Carmen

Rezumat: Management accounting and cost calculation in the hospitality industry is a pathless land. The prezent article is a starting point of a long scientific  approach  on the domain of the  hospitality industry and  on the managerial accounting in this area.

Our intention is to put the spot light back on the thorny problem of applying  Financial Accounting and specifically its implementation in the hospitality industry.

One aim of this article is to provide a picture of CVP analysis in decision making with customizing the hospitality industry. To cope with the crisis period, the competition and  to achieve the expected profits of the hospitality industry ,managers have the possibility to apply CVP analysis, one of the most simple and useful analytical tools.

This paper will address the basic  version of the CVP modelexemplifying the main indicators of the particular model for the hospitality industry that can help guide decision-making.

Cuvinte cheie: CVP model, Break-even point, hospitality industry

Cod JEL: M41

Paginatia: 839 – 845

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Titlul Lucrarii: IFRS, US GAAP OR ROMANIAN REGULATIONS CAN THEY BECOME ONE?

Autor(ii): Cirstea Andreea, Cirstea Stefan, Fulop Melinda

Rezumat: In a period when convergence is the main driving force of IASB and FASB programmes, who needs a comparison of the two sets of standards-IFRS issued by IASB and US GAAP issued by FASB? Arenât they mainly the same after 5 years of hard work of those who establish the two sets of standards? The answer lies in the fact that mostly all people who work in a multinational company has to understand the present differences between these two sets of standards. A combination of the convergence of the national standards with the IFRS and the follow-up use of IFRS standards would mean that the two accounting languages from all over the world should be reduced rapidly only to IFRS and US GAAP. Although these two sets of standards are more and more similar to each other, they are not totally identical-yet. And until they become identical it will be necessary to state clearly and explain the differences that exist between them.

Cuvinte cheie: IFRS, US GAAP, convergence, Romanian regulations

Cod JEL: M41

Paginatia: 846 – 850

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Titlul Lucrarii: AUDITOR´S ETHICS IN THE CONTEXT OF GLOBAL CRISIS

Autor(ii): Dana Simona Dragos

Rezumat: In the context of current global crisis, a series of questions regarding the professional accountant´s position need to be clarified in order to may understand the way in which the auditors, considered objective and independent due to their ethical and professional conduct, contribute to the confidence increase of those who found their decisions on an accounted financial situations basis. We also ask ourselves to what extent our society can sustain the development of a regulation based ethical behaviour and specific institutions, taking into account the existing pressures in crisis conditions. The increased number of financial scandals lead to a regression of confidence of the accounting information users, regarding the respect of ethical standards by the auditors, and there are real reasons of concern because of the increase of the non-ethical behaviour´s number of cases.

Cuvinte cheie: audit, ethical dilemmas, independence, objectivity

Cod JEL: M 42

Paginatia: 851 – 855

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Titlul Lucrarii: CRITICAL DEVELOPMENT OF COSTING METHODS USED  IN THE FURNITURE INDUSTRY, IN THE CONTEXT OF ECONOMIC REALITY  SPECIAL XXI CENTURY

Autor(ii): Ene Dumitru

Rezumat: In the current economic downturn in the furniture industry companies, to face competition, requires new costing methods to succeed, in a flexible manner, fructifying market information, inside to find levers to identify places, resource intensive activities and then cost reduction opportunities. New methods of management cost excess  the  accounting and economics scope Current economic situation requires this work and converts the  cost information into the main tool of insurance  competitiveness and profitability of the company. Applying the standard cost in  single cost model is a viable business solutions of enterprises in the furniture industry to face strong competition from European Union, specifically in the context of complex economic XXI century.

Cuvinte cheie: cost, value, performance, costing system, efficiency;

Cod JEL: M 41

Paginatia: 856 – 861

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Titlul Lucrarii: THE IMPACT OF DISCONNECTION OF ACCOUNTANCY FROM TAXATION ON THE SHARE RESULT

Autor(ii): GROSANU ADRIAN, RACHISAN PAULA RAMONA, BERINDE SORIN ROMULUS, UNIVERSITATEA BABES-BOLYAI din CLUJ-NAPOCA, FACULTATEA DE BUSINESS

Rezumat: The opinions regarding the optimum of accounting-taxation ratio are divided between the supporters of the disconnection between accountancy and taxation, on the one hand, and those of the connection between accountancy and taxation, on the other hand. A great number of scientistsâ points of view converge to the idea that the emergence of the accounting science was determined by fiscal reasons. During those days the single reason of accountancy was indeed that of determining the taxable base and starting from these premises the hypothesis that relates accountancy to taxation does not seem so old-fashioned. But along with the general development of economy we observe the coming forth of new and important participants to the economical activity, these being directly interested in the growth of the activity of the enterprise in question and providing them with information could no longer be overlooked.

Cuvinte cheie: Disconection, Deferred taxation, Inflationary phenomenon, Accounting gross profit.

Cod JEL: M, M41

Paginatia: 862 – 867

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Titlul Lucrarii: THE IAS/IFRS STANDARDS SYSTEM BETWEEN HARMONIZATION AND DEFORMITY

Autor(ii): Hlaciuc Elena, Socoliuc Marian, Mates Dorel

Rezumat: The development of competition, the globalization and the growth and integration of the capital markets require comparable accounting information based on superior- quality standards, an accounting information to consolidate and not to obstruct the global efficiency of the market .The obligatory adoption of the current IAS/IFRS norms for the creation of the financial statements of the European companies- and especially of the listed ones- are a necessary step for the full integration of the financial markets of EU member state.

The 4th and 7th CE directives contributed to the harmonization of the base accounting information of the stock companies, determining a general improvement of the European accounting norms quality, and this due to the greater comparability of the companiesâ account, which eased the activity of the trans-border companies.

Cuvinte cheie: IAS/IFRS norm, accounting information, deformity.

Cod JEL: M 41

Paginatia: 868 – 874

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Titlul Lucrarii: ACCOUNTING CONVERGENCE ON ECONOMIC CRISIS

Autor(ii): HOLBAN ONCIOIU IONICA

Rezumat: If normalization accounting is the process of harmonizing the presentation of financial statements, accounting methods and terminology, accounting convergence is the process by which accounting standards are developed in a way that is able to lead to the same fact or purpose, by highlighting the similarity of national – regional – international. This paper put in light the importance of the normalization and harmonization process, what itâs done in and what we have to do for that in Romania.

Cuvinte cheie: accounting, globalization, convergence

Cod JEL: M41

Paginatia: 875 – 877

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Titlul Lucrarii: A SURVEY ON BUSINESS EVALUATION METHODS USED IN MERGERS

Autor(ii): Jurcau Anca Sabina, Andreicovici Ionela Irina

Rezumat: In mergers, a subject that arouses controversies between the leaders of the companies involved in the transaction is the determination of the exchange ratio. The basis of its determination is represented by the application of business evaluation methods that are completed by a negotiation process. In order to better understand the major aspects regarding this issue, this article presents a literature review of the main business evaluation methods used to determine the exchange ratio in merger transactions. We concluded by showing the context of use and the application conditions of the most used methods.

Cuvinte cheie: business evaluation methods, mergers, exchange ratio

Cod JEL: M41

Paginatia: 878 – 884

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Titlul Lucrarii: ENVIRONMENTAL ACCUNTING AND CORPORATE SOCIAL RESPONSIBILITY

Autor(ii): Letitia Maria Rof, Dan-Constantin Danuletiu

Rezumat: Sustainable development is an economic growth strategy aimed to conciliate economic and social progress without endangering the natural equilibrium of the planet. The true stake of the future is the avoidance of environment degradation through developing of a responsibility sense both of citizens as well as of companies, for the purpose of reaching a stable sustainable development. Environmental accounting expresses the appearance of a new ethics that answer to the human worries for planetary development and progress. Starting from the damage caused to the environment, we ask ourselves about the destructive activity conducted by companies and making them responsible of the problem to the future generations.

Cuvinte cheie: Environmental accounting, social responsibility, environmental cost

Cod JEL: M41, M14

Paginatia: 885 – 891

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Titlul Lucrarii: SA 8000 – ACCOUNTING FOR CORPORATE SOCIAL RESPONSIBILITY

Autor(ii): Motoniu Ioan Dumitru, Vatasoiu Cristian Ionel, Boca Ileana-Sorina

Rezumat: In the current context, organizations are evaluated not only in terms of product quality. The modern organization is valued beyond its economic performance, quality management and communication policy, and by its contribution to the social life of the community it takes part of. The new social responsibilities that appear for the companies involve the increasement of information requests from both outside and inside for better management of the entity. Social responsibility accounting is a branch of accounting in the context of scientific knowledge that provides answers to social problems, the causes, manifestations and projections in a dynamic environment. This article aims to show what social responsibility is and how it works according to SA 8000:2008, what would be its implications and its main objectives, emphasizes the importance of publishing additional information on corporate social responsibility other than traditional financial situations.

Cuvinte cheie: social responsibility, social responsibility accounting, SA 8000: 2008, key areas, quality

Cod JEL: M41

Paginatia: 892 – 898

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Titlul Lucrarii: CONTROVERSIAL ASPECTS REGARDING THE ACCOUNTING HARMONIZATION PROCESS IN ROMANIA. HARMONIZATION, CONVERGENCE OR CONFORMITY?

Autor(ii): Scorte Carmen Mihaela, Popa Dorina Nicoleta, Andreica Horia Tudor

Rezumat: The new configuration of the international economic relations which are in a general globalization process determined by the international capital circulation requires the compatibility and comparison of the information provided by the financial statements. The investors and the entrepreneurs wish to understand and to be able to compare the entitiesâ financial situation and performances, no matter the juridical and accounting system which are subdued to by their localization. The differences between the important variety of the accounting systems were identified long time ago and since then there have been efforts made in order to conceive a economic financial reporting structure, accessible to the entire accounting world. Therefore, there is the need of normalization, harmonization, and convergence in accounting. Our intention in the current paper is to bring again into discussion the problem of accounting harmonization, emphasizing a few aspects which in the Romanian context we consider to be controversial and which require some clarifications. This paper represents a brief review of the evolution of the accounting harmonization in Romania, analyzing the difficult moments and mainly it is focused on the conceptual understanding of the concepts of harmonization, convergence, and conformity in the Romanian accounting. Our approach is not an exhaustive one, but it has as objective to reflect on the importance of the stages of accounting modernization in Romania. In the last part of this paper, the conclusions that we reached after study, are presented synthetically, as well as the continuation of the approach initiated in other papers.

Cuvinte cheie: accounting harmonization, normalization and standardization, convergence

Cod JEL: M41, M48

Paginatia: 899 – 905

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Titlul Lucrarii: INTERNAL CONTROL MECHANISMS IN THE CONTEXT OF THE CHALENGE FINANCIAL CRISIS

Autor(ii): Sgardea Florinel Marian, Turlea Carmen, Budacia Lucian Constantin Gabriel, Vuta Mihai

Rezumat: Prevention and earlier detection of fraudulent financial reporting must start with the entity that prepares financial reports. Thus the first focus of the Sarbannes-Oxley Actâ„¢s recommendations is the public company. These recommendations, taken together, will improve a company’s overall financial reporting process and increase the likelihood of preventing fraudulent financial reporting and detecting it earlier when it occurs. For some companies, implementing these recommendations will require little or even no change from current practices; for other companies, it will mean adding or improving a recommended practice. Whether it means adding or improving a practice, the benefits justify the costs. The Sarbanes-Oxley Act is a direct response to the recent scandals in the US corporate world. Governance, compliance, risks and internal controls are mounting concerns for almost all organizations. As the numbers of rules, regulations and contractual obligations steadily rise, management is growing more and more concerned about their exposure on day-to-day operational decisions!

Cuvinte cheie: fraud, internal control, COSO, risks based audit

Cod JEL: M11, M41

Paginatia: 906 – 911

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Titlul Lucrarii: THE CREDIBILITY CRISIS OF AUDITING PROFFESION: AN EMPIRICAL STUDY IN ROMANIA

Autor(ii): Stirbu Dan, Moraru Maria, Popa Adina, Blidisel Rodica

Rezumat: For decades the accountancy profession has responded to the credibility crisis by coining, reciting and hiding behind the phrase audit expectation gap ” a phrase which denotes the differences between the publicâs and Auditorsâ perceptions of the role of an audit function. This paper reports the findings of a questionnaire survey on the audit expectation gap conducted in Romania. The aims of the study are to examine whether an expectation gap exists in Romania among the auditors, auditees and audit beneficiaries in relation to the auditorsâ duties The results proved the existence of an audit expectation gap in Romania. The study shows that the auditees and audit beneficiaries placed much higher expectations on the auditorsâ duties when compared with what auditors have perceived their duties to be. The analysis of the expectation gap indicated the existence of unreasonable expectations of the part of users.

Cuvinte cheie: audit, audit expectation gap

Cod JEL: M42,G30

Paginatia: 912 – 918

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Titlul Lucrarii: THE BUDGET, AN INSTRUMENT FOR PLANNING

Autor(ii): Todea Nicolae, Calin Anca

Rezumat: The budget is a management instrument used by any entity, financially ensuring the dimension of the objectives, revenues, expenses and results at the management centers level and finally evaluating the economic efficiency through comparing the results with those budgeted for. A major component of the managerial control, the effectiveness of the budgeting process is reflected in the fact that: requires the strategic planning and implementing the plans, offers a frame of reference for performance evaluation, contributes to personnel motivation, encourages the coordination and communication.

Cuvinte cheie: budget, management centers, managerial control, strategic planning

Cod JEL: H61

Paginatia: 919 – 924

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Titlul Lucrarii: HUMAN RESOURCES ACCOUNTING – ACCOUNTING FOR THE MOST VALUABLE ASSET OF AN ENTERPRISE

Autor(ii): Vatasoiu Cristian Ionel, Cornescu Alina, Motoniu Ioan Dumitru

Rezumat: Employees are the most important assets of an enterprise and its success or failure depends on their qualifications and performance. Human resources are not properly evaluated because the enterprises consider the wages, actually an investment in the qualification and improvement of the staff as expenditure and and not as an investment in the most important asset of an enterprise – the human capital. The current accounting system is not able to provide the actual value of employee capabilities and knowledge. This indirectly affects future investments of a company, as each year the cost on human resource development and recruitment increases. Human resource accounting is a direct part of the social accounting and aims to provide information on the evaluation of one of the most important components of the organization, namely human capital. This article seeks to show the importance of human resources for an enterprise, what human resource accounting is, which would be its implications and what are its main objectives.

Cuvinte cheie: Human Resources Accounting, human capital, knowledge, intangible assets, Lev & Schwartz model

Cod JEL: M41

Paginatia: 925 – 931

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Titlul Lucrarii: PERFORMANCE ASSESSMENT IN OPERATING DRY PORTS

Autor(ii): Ciortescu Cezar-Gabriel

Rezumat: In this paper, an approach for recognizing and defining correct and operable performance will be presented with the purpose of evaluating the effectiveness and efficiency of processes in dry ports (inland intermodal hubs). The challenge in evaluating the possible improvements of the underlying processes lies in the special nature and the complex structure of dry ports. It is important to consider that all the processes are highly interconnected and that changes in parameters in one process also have an impact on parameters in other processes. Furthermore, the performance of dry ports, seen as the backbone of the system, has a significant impact on the overall performance of the whole transportation network.

Cuvinte cheie: dry ports, LPI, container, freight, transportation, TRANSTOOLS, ASYCUDA

Cod JEL: A12, C53, C83, D78, D85, F14, L92, M13, O21, O47, Q55, R11, R4

Paginatia: 934 – 938

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Titlul Lucrarii: THEORETICAL AND METHODOLOGICAL ASPECTS OF THE PROFESSIONAL PERFORMANCES EVALUATION

Autor(ii): Feraru Andreea, Ciucescu Nicoleta

Rezumat: Evaluating performances is an operation that is periodically completed within organizations, analyzing the work balance of the employees in order to discuss with the employees the recorded progresses and the required measures to be taken in the future. Within the Romanian organizations the evaluation process of the human resources has encountered a series of particularities determined by the existing conditions in which it is completed, by the pursued targets and by the selected methods.

Cuvinte cheie: human resources, professional performance evaluation, organisations, employee, methods and technique of performances evaluation

Cod JEL: O 15, M 12

Paginatia: 939 – 944

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Titlul Lucrarii: INTERRACTIVE AND GRAPHICAL MANAGEMENT SYSTEM AT THE MARAMUREª COUNTY COUNCIL

Autor(ii): Gavrilescu Liviu, Berlingher Vasile, Macelaru Mara

Rezumat: The Maramures County Council (Romania) implements a computerized graphic system for assisted public management. A performing public administration is a key issue for the present local and regional development. Having an interactive graphic interface based on the county geographical map, the SIGMA2 system act as a scoreboard for the management of the County Council, as well as an integrator of different software modules that consolidate local administration data. Among its results are the automatization of different financial operations and the provision of informational support for managerial analyses and decision making.

Cuvinte cheie: assisted management, scoreboard, computer system, county council, Maramureº

Cod JEL: M

Paginatia: 945 – 950

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Titlul Lucrarii: MODERN INSTRUMENTS FOR MEASURING ORGANIZATIONAL PERFORMANCE

Autor(ii): GRIGORE ANA-MARIA, BADEA FLORICA, RADU CATALINA

Rezumat: Any significant management action can be assessed both in terms of success of immediate goals and as effect of the organization ability to embrace change. Market competition intensifies with the development of Romanian society and its needs. Companies that offer different products and services need to impose certain advantages and to increase their performances. The paper will present modern tools for measuring and evaluating organizational performance, namely: Balanced Scorecard, Deming model and Baldrige model. We also present an example for Balance Scorecard, of an organizations belonging to the cosmetics industry.

Cuvinte cheie: management, performance, balance scorecard, performance measurement

Cod JEL: M10, L25, L66

Paginatia: 951 – 956

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Titlul Lucrarii: CORPORATE SOCIAL RESPONSIBILITY DURING THE ECONOMIC CRISIS. THE CASE OF THE ROMANIAN COMPANIES

Autor(ii): IAMANDI Irina-Eugenia, CONSTANTIN Laura-Gabriela, JOLDES Cosmin-Silviu-Raul, Academia de Studii Economice din Bucuresti, Facultatea de Relatii Economice Internationale

Rezumat: The aim of the present paper is to identify and comment on the existing relationship between corporate social responsibility (CSR) and the current economic crisis, by focusing on the experience of the Romanian companies. After briefly defining the concept of CSR, the article presents the above mentioned relationship from a triple perspective: the lack of ethics as a cause of the economic crisis, the threat of CSR in periods of crisis and the opportunity of CSR in periods of crisis, considering that the last perspective could be maximized if companies are going to approach CSR from a strategic point of view. Finally, the second part of the paper presents what Romanian companies really do, but, more important, what they should do in order to increase their effectiveness in terms of CSR implementation when social budgets seem to remain constant or even decrease.

Cuvinte cheie: Corporate Social Responsibility, Economic Crisis, Stakeholders, Risk Management

Cod JEL: M14, G32, G33

Paginatia: 963 – 969

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Titlul Lucrarii: DAS COACHING FÃœR DIE KARRIERE

Autor(ii): Fleseriu Adam, Fleseriu Cristina

Rezumat: Coaching means change and transformation. This is the people`s ability to change their behavior, to rediscover and to create a new identity and new plans for the future. The coaching is divided, at this moment, in three categories: business coaching, executive coaching and live skills coaching. If we are talking about career coaching, we can say that this one is present in all its stages: if the person is choosing the first job, if the person is changing the workplace during the career and if the person is retiring.

Cuvinte cheie: Coaching, Karriere, Job, Beruf, Anstellung, Ruhestand

Cod JEL: M12, M50

Paginatia: 967 – 962

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Titlul Lucrarii: ISSUES OF HUMAN RESOURCES, MEMBERS OF PROJECT TEAMS IN THE NGOS: A CASE STUDY

Autor(ii): Lungu Carmen Claudia

Rezumat: Romanian non-governmental organizations (NGOs) have the specialists and the capacity necessary to atract funds from European Union for european integration aim. For this purpose they create and implement different kind of projects (social, cultural, etc.). To create such project it is only needed one or two specialists in writing a project, but to successfully implement one, it is needed a hole special united team, motivated and committed to the purpose. In making this succesfull team, the project team management confrunt with a lot of challenges. This paper illustrate, from a human resources percepective, some of the most common issues that a project team manager has to deal with. Using the case study method, this thesis suggests the challeges that the manager has in building the team, creating a united team, motivating the members and solving potential conflicts.

Cuvinte cheie: human resources, project teams, NGO, voluntary work

Cod JEL: L31, M12

Paginatia: 970 – 976

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Titlul Lucrarii: THE QUALITY OF THE TOURISM SERVICES UNDER THE SIGN OF SUSTAINABILITY

Autor(ii): Mazilu Mirela, Marinescu Roxana Cristina, Sperdea Natalita

Rezumat: The intensive development of tourism represents a unique challenge in history. That is why we have to be prepared that in the 21st century we should cope with the “avalanch represented by the quality of life, especially related to the food quantity and quality needs and the greater need of people to recover rapidly and pleasantly through holidays and tourist travels. A first step in this sense, which we assume, is the superior educational effort to train real professionals with certain competences for solving the complexity of these realities that we live. The society becomes more and more aware of all these realities. The activity of the international organisations shows that their efforts for the development of food and tourism are more and more appreciated by the population. Urgent actions based on the mature thinking and quality scientific interpretations are necessary, in order to stop, on the one hand, the food decline in certain areas of the world, and on the other part, for the proportional and harmonious development of food and tourism on more expanded areas, and to reconcile man with nature, to focus on agriculture and on the ecological and biologic food and eco-tourism, to leave future generations an environment at least as favourable as the one we inherited. All these wishes mean important changes in the economy and of everyday life, request large investments and sacrifices, a new mentality. It is not easy to fulfil these tasks, but we must think about what would happen if we did not solve these problems. In a short while we would block the normal evolution of the contemporary human society.

Cuvinte cheie: tourism services, quality, sustainable

Cod JEL: M50, Q01, Q56, L83

Paginatia: 977 – 983

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Titlul Lucrarii: THE CULTURE OF ROMANIAN ORGANIZATION: THE DIAGNOSIS OF THE REMANING MENTALITIES

Autor(ii): Pandelica Ionut, Pandelica Amalia, Jianu Eugenia

Rezumat: After 20 years of transition, the culture of Romanian companies is still dominated by some remaining block culture mentalities proper to Eastern and Central European countries. Although, from a technical point of view the transition may be regarded as an ended process, it is certain that there is still a communist inheritance strongly integrated in this culture in series of remaining mentalities. Such mentalities are to be found in the culture of Romanian companies framed into a vicious circle of inertia representing significant change resisting structures. Thus, this paper displays the results of a pilot study meant to establish the diagnosis of the dominant values of Romanian companiesâ culture. The results reveal the fact that although some reminiscences of the communist period are still integrated in the culture of Romanian companies some of those mentalities have been overcome.

Cuvinte cheie: organizational culture, block culture, remaining mentalities

Cod JEL: M12, M14

Paginatia: 984 – 989

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Titlul Lucrarii: HOW TO TRANSFORM SMALL AND MEDIUM ENTERPRISES (SMES) INTO LEARNING ORGANIZATIONS

Autor(ii): POPESCU DAN, CHIVU IULIA, CIOCÂRLAN-CHITUCEA ALINA, POPESCU DANIELA OANA

Rezumat: Small and medium sized enterprises (SMEs) are the most dynamic and vital factor of progress in the contemporary society, main generator of economic performance and substance in any country, employment opportunity provider for most of population, major contributor to the national budget, and engine to improve the living standard of the population. SMEs represent 99% from all enterprises, drawing up the main human resource agglomeration. In Romania and other countries from The European Union, SMEs play an essential role in economic life, having special features that make adaptation process to the knowledge-based economy easier. In a knowledge-based economy context, SMEs should act as learning entities, by developing the most important resources they own: the human resources.

Cuvinte cheie: learning organization, knowledge-based economy, small and medium enterprises, Romania

Cod JEL: M3, M31, L81

Paginatia: 990 – 996

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Titlul Lucrarii: THE IMPACT OF ORGANIZATIONSâ POTENTIAL OF COMPETITIVENESS ON THEIR CURRENT STRATEGIC AND TACTICAL MOVEMENTS

Autor(ii): RADU CATALINA, GRIGORE ANA-MARIA, BADEA FLORICA

Rezumat: Organizationsâ competitiveness is an effect of their current strategic and tactical movements and also a cause, a driver of future performance. This paper aims to analyze competitiveness in dynamics, by taking into account the impact of organizationsâ potential of competitiveness on their current actions, which of course will lead to a higher or lower level of competitiveness in future.

Cuvinte cheie: organizations, potential of competitiveness, sustained competitive advantage, strategy, management, dynamics

Cod JEL: L14, L21, L25, M16

Paginatia: 997 – 1001

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Titlul Lucrarii: EVOLUTION TENDENCIES SPECIFIC TO THE FIELD OF QUALITY IN THE CONTEXT OF KNOWLEDGE BASED ECONOMY

Autor(ii): Rosca Remus

Rezumat: In the actual rivalry environment characterised by the exacerbation of the competition, quality is getting the most important factor. Sequel every organization has to consider a priority the improvement of their products quality. Set going from these realities, we consider convenient and interesting to present the most important tendencies in the field of quality, which understanding depends on the turning to account of numerous improvement opportunities.

Cuvinte cheie: quality, tendences, competitiveness, knowledge economy

Cod JEL: A00

Paginatia: 1002 – 1006

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Titlul Lucrarii: PSYCHO-SOCIAL PERCEPTIONS AND MANAGERIAL PREFERENCES OF WOMEN ENTREPRENEURS IN WESTERN ROMANIA

Autor(ii): Saveanu Tomina, Borza Adriana

Rezumat: Our study aims at identifying correlations between preferences and psycho-social choices of women entrepreneurs, more precisely the effect of these characteristics on a given managerial strategy. Based on the data obtained through the administration of two types of questionnaires, we analyzed the relations between social and psychological set of perceptions and managerial strategy. Social success and managerial performance are related with these perceptions and thus we can identify a significant conversion of mentalities determined by the governmental changes which took place in Eastern Europe after 1990. The data presented here are driven from the research conducted within the project ÂEntrepreneurship and equality of chances. A inter-regional model of entrepreneurship training for women in western Romania.

Cuvinte cheie: social preferences, managerial style, bussiness preformance, self-actualization

Cod JEL: M00, M1, M21,O18

Paginatia: 1007 – 1012

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Titlul Lucrarii: THE MANAGEMENT OF THE OPTIMAL CONDITIONS OF STORAGE – TRANSPORT – TRADING OF THE FOOD PRODUCTS

Autor(ii): Sperdea Natalita Maria, Mazilu Mirela Elena, Marinescu Roxana

Rezumat: A product cannot fulfil its role, its calling, unless it enters the final consumption, satisfying the need of the consumer who has bought it. But, the road from the producer to the consumer, in the contemporary conditions is not general, nor simple, nor short, nor cheap. The processes of globalisation, the internationalisation of the markets have lead to the intensification of the distribution of products, and, at the same time, to the amplification of the distances they travel. All these have determined the awarding of greater attention on the maintenance of the quality of the food products on the entire technical-economical circuit.

Cuvinte cheie: storage, transport, trading, food products, quality

Cod JEL: M31, Q18

Paginatia: 1013 – 1019

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Titlul Lucrarii: THE PUBLIC ADMINISTRATION COMPARED TO PUBLIC MANAGEMENT AND OTHER SCIENCES

Autor(ii): SUCIU LEONINA-EMILIA, LAZAR IOAN

Rezumat: In this paper we try to analyze the meaning of the public administration term. In our opinion it is necessary to be able to define exactly what public administration means but at the same time to clearly distinguish it from the other sciences. This is due to the fact that very often confusion is made between public administration and public management, public administration and bureaucracy or public administration and policy. Throughout this paper we hope to clarify some of the aspects related to what exactly distinguishes public administration from the above mentioned sciences and what are its own particularities.

Cuvinte cheie: public administration, public management, new public management

Cod JEL: H 83

Paginatia: 1020 – 1024

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Titlul Lucrarii: ECONOMIC EFFICIENCY AND PROFESSIONAL ADVANTAGE OF PARTICIPATING AT TRAVEL FAIRS

Autor(ii): SZAVO SEBASTIAN MIHAI

Rezumat: The article is meant to create an idea about the opportunities of participating at a travel fair by acknowledging about the most important facts regarding preparation, participation and evaluation. Knowing the reasons of participating both for visitors and participants and getting information about the economic costs that arise at a travel fair will raise the fog from the question of which show to attend and what are the professional advantages if there are any.

Cuvinte cheie: travel fair, efficiency, advantages, reasons

Cod JEL: A1

Paginatia: 1025 – 1029

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Titlul Lucrarii: DESIGNING A MANAGEMENT MODEL FOR ACHIEVING ECONOMIC-ENVIRONMENTAL BALANCE IN INVESTMENT PROJECTS

Autor(ii): Szentesi Silviu Gabriel, Frantescu Marius

Rezumat: This paper describes a method for achieving the economic-environmental balance based on the assessment of environmental and/or pollutant factors in connection to community option on the evaluation of investment projects having a major impact on environment. This assessment is based on the concept of welfare, the distinction between satisfaction and dissatisfaction and implies a practical approach including the scientific aspects of environment pollution degree and the community position on developing an investment project, by assuming responsibility for negative and positive aspects of such a project, respectively for satisfaction and dissatisfaction, in order to fulfill the supreme goal of preserving the environment and ensuring human welfare.

Cuvinte cheie: Pareto optimum, satisfaction/dissatisfaction, model, economic-environmental balance

Cod JEL: A12

Paginatia: 1030 – 1034

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Titlul Lucrarii: WAGE FLEXIBILITY IN THE CONTEMPORARY SOCIETY

Autor(ii): TECULESCU Silviu Alexandru

Rezumat: The paper follows to offer the most efficient solutions for the attainment by Romania of the economic development level associated to the Western European countries. It proposes the division of the flexibility of labour market in three components, namely: internal flexibility, external flexibility and wage flexibility. The analysis performed within the present study will emphasize the wage flexibility. Wage flexibility can be classified in four components: a) plans of individual and group incentives; b) plans of assigning wages out of productivity; c) plans of distribution of profits and, respectively, d) plans of suggestions. The labour market flexibility, in general, and especially the wage flexibility contributes to the increase of employee motivation at the workplace, aspect which leeds to the growth of labour productivity, through this one being put the bases of the medium- and long-term economic development.

Cuvinte cheie: Keywords: flexibility, security, incentives, efficiency, productivity.

Cod JEL: J24, J33

Paginatia: 1035 – 1040

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Titlul Lucrarii: MANAGEMENT CONSIDERATIONS REGARDING THE TOURISM FACILITIES WITHIN THE ROMANIAN PILGRIMAGES PLACES

Autor(ii): Tsrca Alexandra-Maria, Stãnciulescu Gabriela Cecilia, Chi? Alexandru

Rezumat: Religious pilgrimages have a real history as economic generators for the visited areas and the elements of supply involved. Romanian monasteries are experiencing some continuous and constant flows of pilgrims, but, at the same time, they also turned into attractions for mass tourism. The aim of this paper is to identify tourism facilities and to establish their development level. The research method of this study was a questionnaire based survey among more than one hundred monasteriesâ superiors from different regions of Romania, places known as holy destinations for the Romanian religious people.

Cuvinte cheie: Religious tourism, tourism facilities, religious sites management, Romanian monasteries.

Cod JEL: L83, M10, M21, R10

Paginatia: 1041 – 1047

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Titlul Lucrarii: BREAKING THE GLASS CEILING – FEMALE ENTREPRENEURSHIP

Autor(ii): Todericiu Ramona, Muscalu Emanoil, Ghitulete Andrada

Rezumat: Specialists claim that the only certitude of the XXIst century is change, as these decades have been marked by the fastest and most spectacular changes in the history of human kind. Dfficult to forecast, the transformations that took place can be found in all areas: technical, economic, social, IT, educational, cultural and political. One of the most important, but insufficiently captured and considered changes is represented by the situation of the SMEs in the front line of the development: their transformation into the most dynamic factor and, in this context, the more and more active presence of women in management positions in SMEs. In Romania, The National Agency for SMEs has implemented for the first time a promotion program for entrepreneurship among women managers of the SMEs sector. The program enjoyed a great success and resulted in a big impact in the business community. The program stimulates the growth of women entrepreneur within the business community, the development of the skill and entrepreneur spirit among women and efficient use of the human capital formed by potential women entrepreneur, improving the economical performances of existing enterprises, led by women through the growth of the training of their employees. Other aims are equal access to the knowledge based economy, experience sharing among business women, establishing partnerships and encouraging the will to represent personal interests in the civil society.

Cuvinte cheie: SMEs, entrepreneurship, women entrepreneur, human capital, knowledge based economy

Cod JEL: M21

Paginatia: 1048 – 1054

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Titlul Lucrarii: TRENDS IN DELIVERING EDUCATIONAL SERVICES WITHIN THE KNOWLEDGE-BASED SOCIETY

Autor(ii): ZAMFIR Andreea

Rezumat: Education and implicitly educational services become extremely important in the context of the knowledge-based society. Therefore, this study investigates the trends in delivering services identified through research of literature, as well as based on personal experience in providing educational services. It has been concluded that information and communication technology creates a vast opportunity to improve the way of delivering educational services within the knowledge-based society, to develop (educate) peopleâs awareness of the need for knowledge, as well as their skills for the knowledge-based society.

Cuvinte cheie: management, educational services, information and communication technology, knowledge-based society

Cod JEL: A22, I20, L80

Paginatia: 1055 – 1060

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Titlul Lucrarii: EVALUATING THE CULTURE-LED REGENERATION

Autor(ii): Affortunato Francesca, Castagna Alina, Crociata Alessandro, D’Angelo Francesca

Rezumat: The aim of the paper is to propose a new approach to urban planning, evaluating the culture-led regeneration processes. In the last few years, the cultural turn in urban planning played a central role in the urban studies. In this way we try to elaborate a more robust perspective interpreting the complex phenomenology emerging from the culture-led regeneration processes. Within the concept of complexity we discuss about the metabolic process that are the processes necessary to transform energy, material and information in goods and service functional to the complex urban system life. The approach that will be employed is the MuSIASEM that is based on several novel concept and an innovative methods never applied in this research field.

Cuvinte cheie: Culture led regeneration, complexity, European integration, progressive system, MuSIASEM

Cod JEL: R10, R20, Z10

Paginatia: 1062 – 1066

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Titlul Lucrarii: RELATIONS WITH THE PUBLIC VERSUS PUBLIC RELATIONS IN LOCAL PUBLIC ADMINISTRATION

Autor(ii): Bente Florina Maria

Rezumat: Concomitant with the evolution of society, public relations are socially expressed only together with the explicit articulation of public categories and public organizations, once the individual becomes a citizen whose satisfaction is at the core of the public systemâs preoccupations, ignoring times long gone when the ordinary citizen and the majority of the public administration representatives couldnât tell apart the concept of public relations from that of relations with the public.

Cuvinte cheie: citizens, organizational culture, routine

Cod JEL: M38

Paginatia: 1067 – 1073

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Titlul Lucrarii: IMPLICATIONS OF CITIZEN PARTICIPATION IN LOCAL PUBLIC ADMINISTRATION UPON CITIZENSâ SATISFACTION

Autor(ii): Bente Florina Maria

Rezumat: The satisfaction of citizens considering public services depends on the way the authorities identify and offer solutions to fulfil citizenâs expectations, which are at least identical or even superior to the services offered in private domain. In addition, the worldwide governments are forced to adapt to the pressure exercised by the changes that appear in the demographic, technologic and economic environment, by the growing expectations of citizens and the necessity of lowering the taxes. As a consequence, the public system is starting to adopt the solutions that the citizens identified for the developing of the public policies, implying and making the community responsible in the act of governing.

Cuvinte cheie: Social inclusion, exclusion, inequity

Cod JEL: M38

Paginatia: 1074 – 1080

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Titlul Lucrarii: MARKETING FOR SMALL ENTREPRISES ˜CASE STUDY POSITIONING OF Å“PLAFAR DI LTD

Autor(ii): Brandabur Raluca, Popescu Andrei

Rezumat: Bacau health and wellness market has grown to embrace an array of products, including dietary supplements. As a typical Å“Plafar store, Plafar DI offers a wide range of natural products, from teas, extracts and creams, to nutritional supplements, cosmetics and biological foods, most of them produced by local companies, as well as imported. Half of Romanian small and medium-sized firms are seriously and severely affected by the economic and financial crisis. Now, like thousand others small companies Å“Plafar DI, from Bacau, should use an intelligent marketing positioning in order to survive the crisis.

Cuvinte cheie: brand positioning, SME, case study

Cod JEL: M3

Paginatia: 1081 – 1085

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Titlul Lucrarii: DISTRIBUTION OF BANKING PRODUCTS AND SERVICES

Autor(ii): BULGAREA CATALIN NICOLAE

Rezumat: Starting with the â90s, retails banks have faced several challenges. One of them is how to efficiently deliver their products and services to the customers. In fact, the most important challenge of a bank is how to efficiently reach the customer, with the right product or service, at the right time. Today, they can choose between branches, contact centers, ATMs, online channels, portals and web banks. Multichannel banking is, therefore, more relevant than ever. Multichannel banking is more than just offering multiple channels, but offering integrated channels, with the optimal balance of services, prices and offer across channels. Banks should have the ability to deliver the right service at the right time in the right channel. The bank should define exactly how they are going to use each channels, which services and products in which channels, how to mix and integrate the channels and how to support the channels

Cuvinte cheie: banking, banking products and services, banking distribution channels, multichannel banking

Cod JEL: M31

Paginatia: 1086 – 1090

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Titlul Lucrarii: LES VALEURS DE MARCHÉ DES MANAGERS ROUMAINS

Autor(ii): Constantinescu-Dobra Anca

Rezumat: The present study attempts to reveal the main market values that count for Romanian managers when adopting critical decision. We also want to evaluate if the main orientation of Romanian managers are through relational or transactional marketing. Another research objective was testing the correlation between organizational and demographic variable and the managers market values. The data is collected from a sample of 693 managers from different fields of activity. We cluster the 12 decisional market value in 5 categories. The main findings are: the most important decisional values is customer satisfaction while ethical consideration is neglected. There are present decisional values specific both to relational and transactional marketing orientation in the same company. The managers departments strongly influence the most important decisional market values of the managers.

Cuvinte cheie: managerial market values, transactional marketing, relational marketing

Cod JEL: M11, M31

Paginatia: 1091 – 1097

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Titlul Lucrarii: FOCUS-GROUP AND ITS IMPACT IN THE QUESTIONNAIRE OF MARKETING RESEARCH ON THE ROMANIAN CAR MARKET

Autor(ii): CRUCERU Gheorghe, SAVOIU Gheorghe, MANEA Constantin

Rezumat: Designing a questionnaire is the most profound activity which makes an impact on a research in marketing. The investigation instrument finally determines the quality of this type of research. Never will a market research be able to exceed its questionnaire in point of quality. The present contribution succinctly itemizes a research project for the Romanian car market, emphasizing the importance of focus group, and appends, at the end, the concrete result, applied to the Romanian car market. The first part describes the hypotheses and sets out the objectives of the research, focusing on the market leader, i.e. Automobile Dacia Renault. The second section describes the practical process of designing the questionnaire, with a special stress laid on the impact of focus-group in the final version. The synthesis of focus group is materialized through a number of final remarks on the manner of concretely writing the questionnaire, which was put to practical use on the Romanian car market.

Cuvinte cheie: questionnaire, marketing research, car market, focus group

Cod JEL: M31

Paginatia: 1098 – 1105

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Titlul Lucrarii: DIRECT SALES IN THE CONTEXT OF ROMANIA’S UE INTEGRATION

Autor(ii): Gherman Cristina

Rezumat: More recently, direct sales business is stimulated by the difficult market conditions. While retailers hardly bear fixed costs such as rent, administrative costs and tend to raise prices, customers fall back to products offered by direct sale. In addition, labour market conditions made more and more Romanians (who were left without incomes) to move towards this system. On the other hand, the direct sales field doesnât concern only those who remained without a job, but rather those who want to round their incomes.

Cuvinte cheie: direct sales, strategy, crisis, costs

Cod JEL: M31

Paginatia: 1106 – 1110

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Titlul Lucrarii: ON-LINE COMMUNICATION BY SOCIALIZATION SITES

Autor(ii): Morozan Gigi-Cristian, Enache Elena, Vechiu Camelia, Marin Carmen

Rezumat: Socialization online sites have become important landmarks for people all around the world and of all ages, especially for youth. Users of such services can socialize with people they know or with unknown, people located in the vicinity or at different distances, even on different continents. In other words, social online sites help people to interact with others of their kind, to know people who have the same passions as they have. The access to such sites is free and the members can build profiles (which include data on name, age, hobbies or favorite books and movies) and can share photos, music or videos with the others. A friend is, in the language of the socialization sites, any user who has a link to his/her profile page. Users can send messages or can leave comments on other profiles. In some cases, people who meet on such sites decide to meet also in the real life.

Cuvinte cheie: internet, on-line, socialization sites, privacy

Cod JEL: L86

Paginatia: 1111 – 1116

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Titlul Lucrarii: THE IMPACT OF THE ECONOMIC CRISIS UPON ROMANIAN CONSUMER BEHAVIOUR

Autor(ii): Niculae Sabin Mihai, Balint (Platon) Paul, Toma Sorin

Rezumat: Article examines changes in consumer behaviour occurred due to economic crisis. The article explores the changes that have occurred between late 2008 and early 2010 compared with the period from 2003 to 2008 and try to show new patterns developed by consumers arising from the crisis and developing in this context of ways of adapting for the Romanian retailers. The article also brings into attention strategies developed by shoppers for adapting to the crisis and opportunities for growing within the crisis context for the retail sector.

Cuvinte cheie: Consumer behaviour, economic crises, retail, Consumers attitudes

Cod JEL: M31

Paginatia: 1117 – 1121

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Titlul Lucrarii: PRICING STRATEGY USED AS A TOOL FOR BUILDING CUSTOMER SATISFACTION IN THE RETAIL SECTOR

Autor(ii): Paul Marinescu, Niculae Sabin Mihai, Toma Sorin

Rezumat: The purpose of this article is to highlight the importance of pricing strategy in the retail sector and the power of their influence on consumer behavior. Merchants should consider the price generates perceptions and can influence consumer behavior and buying customers. They must also understand how to participate in the price of consumer satisfaction.

Cuvinte cheie: Consumer behaviour, price strategy, retail, price satisfaction, price fairness

Cod JEL: M31

Paginatia: 1122 – 1127

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Titlul Lucrarii: THE ROLE OF MARKETING IN THE EDUCATION’S PROCESS

Autor(ii): Platis Magdalena, Baban Eleonora Gabriela

Rezumat: Over time, marketing has become a propelling factor in any field of human activity, being also a primary tool in achieving the objectives of an organization. Identifying the main strategies in correlation with the marketing mix and its application on easy terms is a premise for each organization to achieve their targets. The essential objectives of the study are: 1). presenting the main functions of education, the role of marketing in education, 2) highlighting the main features of the education market in Romania; 3). presentation of the main strategies used by educational institutions in Romania; 4). application of marketing mix in education.

Cuvinte cheie: marketing, marketing mix, education, strategy.

Cod JEL: M31

Paginatia: 1128 – 1132

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Titlul Lucrarii: DOES POSITIONING HAVE A PLACE IN THE MINDS OF OUR STUDENTS?

Autor(ii): Popescu Andrei, Brandabur Raluca Ecaterina, Tatu Cristian Ionut

Rezumat: Positioning is one of the most powerful marketing concepts. At the beginning, the meaning of positioning was rather limited, focusing on the concept of reputation. Then it became Âthe place a brand occupies in the mind of its target audience. Under this meaning , many companies have implemented the concept of positioning as a part of their everyday marketing activities. Nowadays, positioning is being used as a tool for explaining how consumers relate to foreign countries. The concept of positioning is simply to important to be ignored, but does it have a place in our students minds? This paper aims to determine whether we have an evolution or an involution in this matter.

Cuvinte cheie: marketing, positioning, marketing research

Cod JEL: M3

Paginatia: 1133 – 1136

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Titlul Lucrarii: IMPROVING COMMUNICATION BETWEEN DOCTORS AND PATIENTS

Autor(ii): Radoviciu Ruxandra, Stremtan Filimon

Rezumat: Communication is the key factor necessary to improve the relation between doctors and patients. The communication is the method used to transmit or collect information using different types of channels. The communication process should provide useful information for doctors and patients. In order to establish a good communication system, both parts must fulfil some obligations. The present paper presents direct communication methods and indirect methods of communication.

Cuvinte cheie: communication, direct communication, indirect communication, doctors, patients

Cod JEL: M 310

Paginatia: 1137 – 1140

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Titlul Lucrarii: ASPECTS REGARDING THE DIFICULT PROCESS OF BUILDING A ROMANIAN TOURISM BRAND

Autor(ii): Sasu Dinu Vlad, Bagaian Nicula Iulia Andrea

Rezumat: The image we have about a country has a huge impact on how we view it as a tourist destination, a place to invest in, or a place to buy the brands we love from. In todayâs globalised market the battle for tourism, exports, and inward investment is extremely intense as brands have become more and more the vehicles for communicating national identity.

Cuvinte cheie: brand, tourism brand, image, country image, tourism.

Cod JEL: M31 – Marketing

Paginatia: 1141 – 1146

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Titlul Lucrarii: MARKETING PREDICTIONS IN ANTI-DRUG SOCIAL PROGRAMS: USE OF CAUSAL METHODS IN THE STUDY AND PREVENTION OF DRUG ABUSE

Autor(ii): Serban Corina

Rezumat: Drug use is one of the major challenges that todayâs society faces; its effects are felt at the level of various social, professional and age categories. Over 50 non-profit organizations are involved in the development of anti-drug social programs in Romania. Their role is to improve the degree of awareness of the target population concerning the risks associated with drug use, but also to steer consumers towards healthy areas, beneficial to their future. This paper aims to detail the issue of drug use in Romania, by making predictions based on the evolution of this phenomenon during the next five years. The obtained results have revealed the necessity to increase the number of programs preventing drug use, aswell as the need to continue social programs that have proved effective in previous years.

Cuvinte cheie: social marketing, non-profit organization, drug abuse, marketing forecast, drug use social program

Cod JEL: M31

Paginatia: 1147 – 1153

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Titlul Lucrarii: ACCESSIBLE TOURISM – THE IGNORED OPPORTUNITY

Autor(ii): Souca Maria Luiza

Rezumat: To create a positive visitor experience, a key factor in obtaining economic benefits, the tourism industry must pay attention to all the elements that contribute to it, especially to accessibility. Visitor accessibility encompasses all tourism markets including seniors and people with disabilities, who have been defined through accessible tourism. This article offers a short presentation of the term accessible tourism, the existing research in the field and the main reasons why the worldwide tourism industry is seemly unaware of this particular market.

Cuvinte cheie: accessible tourism, disabilities, market potential, research

Cod JEL: M31

Paginatia: 1154 – 1157

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Titlul Lucrarii: SOME ASPECTS OF THE ROLE OF VISUAL IDENTITY IN THE SUCCESSFUL IMPLEMENTATION OF THE PROMOTIONAL STRATEGY

Autor(ii): Tarcza Teodora Mihaela

Rezumat: This paper wishes to emphasize the necessity and importance of the communicational capital of a business, in the midst of fierce competition and šbombardingâ of all clients with a great deal of data through classical methods of advertising. The overcrowding of media channels with information about different products, the excessive advertising through classical methods (e.g. TV, radio, media) has led to a negative attitude of potential clients towards such items. Hence, a boomerang effect has occured as a result of the above-mentioned excess of advertising products and services. Furthermore, marketing specialists have come to the conclusion that the single promoting of a product through TV, radio, media will not make the consummer choose a certain product / service or a brand. But the integrated concept of communication will.

Cuvinte cheie: communicational capital, promotional strategies, visual identity, identity manual

Cod JEL: M31

Paginatia: 1158 – 1164

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Titlul Lucrarii: CONCEPT AND EVOLUTION OF BANK MARKETING

Autor(ii): Turkes (Vsnt) Mirela Catalina

Rezumat: The bank marketing, a specialized field of the marketing, has emerged following the extensive development of the general marketing and following the appearance, separation and development of services marketing. The article shows the appearance, development and delimitation of the bank marketing concept following the increase of the financial-banking sector in all world countries due to the appearance of new competitors and the competition intensification. The research consisted in presenting the evolution stages of the bank marketing and the manner in which the concept has been approached and perceived, in time, by various Romanian and foreign specialists. Through analysis, I have shown the importance of including the bank marketing concept into the assembly of tactical and strategic decisions of the banking companies.

Cuvinte cheie: marketing, bank marketing, concept, evolution

Cod JEL: M31, G21

Paginatia: 1165 – 1168

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Titlul Lucrarii: ASPECTS REGARDING THE INTEGRATION OF THE MODERN INFORMATION SYSTEMS

Autor(ii): Botezatu Cezar, Carutasu George, Botezatu Cornelia Paulina

Rezumat: Developing an information system integration strategy, at enterprise level is one of the most difficult issues that the information systems managers must solve, within the present conditions. When settling the integration strategy, two aspects must mainly be taken into account: assuring a complete integration solution of the information systems and building an integration infrastructure of the applications. The present paper aims at presenting few aspects regarding the integration of the information systems at organizational level and describing a specifically developed IBM architecture.

Cuvinte cheie: information systems integration, software modelling, Model Driven Architecture (MDA), Model Driven Development (MDD)

Cod JEL: M15

Paginatia: 1170 – 1176

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Titlul Lucrarii: BUSINESS MODELS FOR EXTENDING OF 112 EMERGENCY CALL CENTER CAPABILITIES WITH E-CALL FUNCTION INSERTION

Autor(ii): Carutasu George, Botezatu Cezar, Botezatu Cornelia Paulina, Pop Dragos Paul

Rezumat: The present article concerns present status of implementation in Romania and Europe of eCall service and the proposed business models regarding eCall function implementation in Romania. eCall system is used for reliable transmission in case of crush between In Vehicle System and Public Service Answering Point, via the voice channel of cellular and Public Switched Telephone Network (PSTN). eCall service could be initiated automatically or manual the driver. All data presented in this article are part of researches made by authors in the Sectorial Contract Implementation study regarding eCall system, having as partners ITS Romania and Electronic Solution, with the Romanian Ministry of Communication and Information Technology as beneficiary.

Cuvinte cheie: Road safety, information technology, communication, ecall, emergency call center

Cod JEL: M15

Paginatia: 1177 – 1182

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Titlul Lucrarii: SOME ASPECTS CONCERNING THE CORRELATION BETWEEN ICT AND INNOVATION IN EUROPE

Autor(ii): CRIªAN Daniela Alexandra, PREDA Ana-Maria, COCULESCU Cristina, ALTÃR-SAMUEL Adam Nelu

Rezumat: In the context of the entire worldâs efforts to start recovering from one of the worst economic crisis, finding the main drivers of growth is increasingly important. The European Commissionâs new proposal – Europe 2020- states innovation as one of these main drivers, and promotes the development of a smart economy based on knowledge and innovation. But how innovation can be fostered? The present study focuses on the relationship between innovation and Information and Communications Technology (ICT), a supporting pillar of the smart economy. This relationship has been studied at country level using two composite indicators: one for ICT – the Networked Readiness Index(NRI) published by World Economic Forum – and another for Innovation – the Summary Innovation Index(SII) from the European Innovation Scoreboard (EIS). The results represent a first step towards finding the best driving factors that can stimulate innovation.

Cuvinte cheie: Innovation, ICT, SII, NRI, correlation

Cod JEL: O11

Paginatia: 1183 – 1189

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Titlul Lucrarii: A SUPPLIER SELECTION MODEL FOR SOFTWARE DEVELOPMENT OUTSOURCING

Autor(ii): Fekete Zoltan Alpar, Hancu Lucian-Viorel

Rezumat: This paper presents a multi-criteria decision making model used for supplier selection for software development outsourcing on e-marketplaces. This model can be used in auctions. The supplier selection process becomes complex and difficult on last twenty years since the Internet plays an important role in business management. Companies have to concentrate their efforts on their core activities and the others activities should be realized by outsourcing. They can achieve significant cost reduction by using e-marketplaces in their purchase process and by using decision support systems on supplier selection. In the literature were proposed many approaches for supplier evaluation and selection process. The performance of potential suppliers is evaluated using multi criteria decision making methods rather than considering a single factor cost.

Cuvinte cheie: Supplier evaluation, Supplier selection, Multi-criteria decision making, E-marketplace, Software development outsourcing

Cod JEL: P13, L81

Paginatia: 1190 – 1195

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Titlul Lucrarii: PARTICULARITIES AND TENDENCIES IN IT

Autor(ii): MARES MARIUS DANIEL, MARES VALERICA

Rezumat: In the current global economic environment, competition is becoming acute and complex, and rapid technological changes are shortening product lifecycles and the capacity of a company to generate new goods and services, or to improve them and distribute them as quickly as possible to markets. Changes of technological nature have been so rapid lately that one can talk of a new technological revolution – if we take into account the žwaves of technological development which are based on the spectacular progresses in informatics, telecommunications, robotics, fiber optics, fine chemical products and in aerospatial industry.

Cuvinte cheie: technological revolution, strategic management, formalized knowledge, inovational potential, organiational culture, analysis of the value chain

Cod JEL: M15, M54, O17

Paginatia: 1196 – 1201

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Titlul Lucrarii: THE IMPORTANCE OF THE IMPLEMENTATION OF INTEGRATED INFORMATION SYSTEMS IN THE RESTRUCTURING AND EUROPEAN INTEGRATION PROCESS OF ORGANIZATIONS

Autor(ii): Moisuc Diana-Aderina, Steliac Nela

Rezumat: Many of the organizations that are part of the public and private domain in Romania have reached the stage in which the existing information systems can no longer comply with the requests of users. Therefore, we are compelled by necessity to use integrated information systems which should be able to control all kinds of data and to allow access to them, to ensure the coherence and consistency of the stored information. Managers must be aware of the importance of the implementation of integrated information systems in the background restructuring of the organization, which can thus become consistent and competitive with the European Union one, so the integration process becomes a real and possible one.

Cuvinte cheie: Integrated information systems, ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), SCM (Supply Chain Management)

Cod JEL: M15, O30, O32

Paginatia: 1202 – 1207

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Titlul Lucrarii: THE OBJECTUAL DATABASE DESIGN FOR A VIRTUAL STORE

Autor(ii): Popa Silviu, Avornicului Mihai-Constantin, Avornicului Constantin

Rezumat: Nowadays, the most systems on the Internet are using databases. These databases are relational and normalized. Although the tables of the relational model itself does not have a behaviour in context object, though the diagrams uses different methods. In this article we focus on the database modeling for a virtual store using UML (Unified Modeling Language).

Cuvinte cheie: Database, Virtual store, UML, Business model

Cod JEL: C88, M15

Paginatia: 1203 – 1213

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Titlul Lucrarii: FINANCIAL MANAGEMENT AND LOCAL ECONOMIC DEVELOPMENT – AN ALTERNATIVE FOR NEW FUNDING SOURCES OF THE LOCAL COMMUNITIES

Autor(ii): Filip Petru

Rezumat: This paper intends to answer mainly the questions: What are the consequences of the taxation base increase? What forms does the taxation base have? What can local authorities do in order to make certain areas attractive? Which are the specific players involved in the local economic development? Also, beyond the rigours imposed by the mathematical presentation of the sustainable economic development, we appreciate that for the financial management, too, knowing the gear determined by the allocation of public resources and generation of additional revenues will be very useful in establishing and underlying the decisions to invest in the public infrastructure and, also, to calculate the time period in which these can be depreciated especially based on the financial flows from supplementary revenues.

Cuvinte cheie: financial management, local economic development, financing local communities

Cod JEL: M1, H4, H5

Paginatia: 1214 – 1221

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Titlul Lucrarii: THE CONCEPT OF STRATEGY AND ITS MAIN DETERMINATIONS AT THE LEVEL OF LOCAL PUBLIC ADMINISTRATION

Autor(ii): Filip Petru

Rezumat: The strategy, both for the Romanian local communities and for the entire public sector, ensures the permanent monitoring of the resources-transformation process, public services obtained mechanism, both on short term through the plans of measures adopted and also on long term. No matter the way in which the strategy is defined, it ensures the way to support the local economic development, harmonizing the limited character of the resources with the unlimited need of  e consumers (beneficiaries) for public services. That is why the purpose of the current paper is to emphasize the efforts and action directions that both the Local Councils and especially the town halls must accomplish for only in this way their elective programmes transformed into strategies can be implemented.

Cuvinte cheie: strategy, local community, local public administration, public services

Cod JEL: M1, H4, H6

Paginatia: 1222 – 1226

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