DRIVERS OF DIGITAL TRANSFORMATION IN PRODUCT DEVELOPMENT, BUSINESS MODELING AND HUMAN RESOURCES MANAGEMENT
Georgiana-Maria PETRESCU1, Anda Larisa ȘTEF1, Ioana CÎMPAN1, Emil Lucian CRIȘAN1, Irina Iulia SALANȚĂ1,2
1Babeș-Bolyai University (Management, Faculty of Economics and Business Administration), Cluj-Napoca, Romania
2Prodigy IT Solution SRL
georgiana.petrescu@econ.ubbcluj.ro
irina.salanta@econ.ubbcluj.ro
Abstract: Digital transformation profoundly affects the business world, with both positive and negative outcomes. The purpose of this paper is to analyze how three business areas have been affected by the digital transformation. Therefore, we analyze the digital transformation of product development, the human resources management process, and business models. The analysis provides information and knowledge to researchers who address technological development in their work. A literature review on the evolution of the three fields has been performed. The comparative analysis reveals the existence of three main drivers concerning DT adoption in the three fields: improving communication, costs reduction, and increasing efficiency. The findings are relevant both for the three domains analyzed and for future research on the development of digitalization in general.
Keywords: Digital transformation, business model, product development, business process, human resource management
