Volumul IV – Sectiunea: Management and Marketing
Tom XVIII 2009 – Volumul IV – Sectiunea:
MANAGEMENT AND MARKETING
Titlul Lucrarii: TALENT MANAGEMENT – A
STRATEGIC PRIORITY
Autor(ii): Abrudan Maria-Madela, Matei Mirabela-Constanta
Rezumat: Companies facing the new economic
world, dominated by demographic, macroeconomic, and technological changes need
to see talent management as a business priority in order to survive. At the same
time, the world economic crisis ads pressure over managers, f
Cuvinte cheie: talent management, human
resources, strategy.
Cod JEL: M 12
Paginatia: 25-30
Titlul Lucrarii: CAREER MANAGEMENT PRACTICES
OF THE PHARMACEUTICAL COMPANIES IN ROMANIA
Autor(ii): Antoniu Maria Eliza
Rezumat: The current economic and social
context, at both European and Romanian level, requires a reconsideration of the
importance of specific human resource management of career at organizational
level. Any organization interested in to develop and maintain itse
Cuvinte cheie: career path, Human Resources
Management, practices, politics
Cod JEL: M51
Paginatia: 31-37
Titlul Lucrarii: A FIVE DIMENSIONS APPROACH OF
KNOWLEDGE MANAGEMENT: THE CONCEPT, RESOURCE, ENTITY, PROCESS AND CAPACITY VIEW
Autor(ii): ARTENIE Cristiana, CHIVU Iulia,
POPESCU Dan
Rezumat: The rise of the service economy, the
increasingly rapid flow of global information, and the growing recognition of
the importance of intellectual capital and intellectual property rights are
turning Knowledge into a key critical resource and a source of c
Cuvinte cheie: Knowledge Management, Human
Resources Management, Knowledge Workers, Knowledge Work Analysis, Explicit
Knowledge, Tacit Knowledge
Cod JEL: M
Paginatia: 38-50
Titlul Lucrarii: QUALITY OF ROMANIAN MEDICAL
SERVICES Ц WAYS TO MANAGING TOWARDS IMPROVEMENT
Autor(ii): BARBU Maria-Magdalena
Rezumat: Health of people means everything
since on it depends the well being of persons, families, companies, countries.
All medical services should be accessible and offered at a very high level of
quality which to allow and ensure future proper health status an
Cuvinte cheie: Quality, Health Services,
Motivation, Management, Active Life
Cod JEL: L89
Paginatia: 51-56
Titlul Lucrarii: MANAGEMENT OF MEDICAL
SERVICES
Autor(ii): BARBU MARIA-MAGDALENA
Rezumat: The offer of medical services
depends on medical personnel and more than this, on the management in the
medical field since any resource not managed well or not managed at all is only
a lost one, regardless its value. Management is therefore the key, the
Cuvinte cheie: Quality, Medical Services,
Management
Cod JEL: L 89
Paginatia: 57-62
Titlul Lucrarii: THE INFORMATIONAL TECHNOLOGY
AND MANAGEMENT OF CONFLICT A NEW CHALLANGE IN THE CONDITION OF THE ECONOMIC
CRISIS
Autor(ii): BARDAS PETRU, ROTARU SIMONA,
GHITA MIRELA CLAUDIA, COCOSILA MIHAELA
Rezumat: The conflict in the organizations
framework must be considered as the difference between structure and action;
think that it must happened and it will happened. The organization being
structured in concordats with the predominant culture, all its targets
Cuvinte cheie: The conflict, the organization
efficiency, the competition for the short resources, the power and the influence
between the individuals and the groups, the autonomy tentative, the conflictual
cycle, the conflict management
Cod JEL: M14
Paginatia: 63-68
Titlul Lucrarii: THE USE OF MISSION STATEMENT
AND OBJECTIVES IN UNIVERSITIES
Autor(ii): Bacanu Bogdan
Rezumat: The present study is an analysis of
the mission statements and the objectives belonging to a significant sample of
the Romanian public universities in 2009. The analysis focuses on the formal and
main aspects, without aiming at identifying a relationship
Cuvinte cheie: mission statement, objectives,
strategic plan, university, university charter
Cod JEL: I23, M19
Paginatia: 69-74
Titlul Lucrarii: LEAN HOSPITAL
ЦCONCEPTUALIZATION AND INSTRUMENTATION
Autor(ii): Batca Viorel, Curpan Alina
Mihaela
Rezumat: Sanitary organizations function on a
market with certain particularities, reason for which the public hospital must
strive to elaborate and implement viable management systems, by relating to the
private enterprise model. In order to answer the question:
Cuvinte cheie: lean hospital, value stream
map (VSM) ,standard work, five S,mistake proofing, single minute exchange of
die(SMED)
Cod JEL: G23,I18,M10, P36
Paginatia: 75-80
Titlul Lucrarii: THE PARADIGM OF THE KNOWLEDGE
ECONOMY Ц NEW LEADERSHIP, ECO-TEAM BUILDING AND SOCIAL RESPONSIBILITY
Autor(ii): Bocanete Paul, Nistor Cristina
Rezumat: In the knowledge economy, leadership
means more than communicating a vision and mission to the team members. In the
knowledge economy there are new type of leaders and new leadership styles.
Eco-leaders admits the complexity of human-environment relations
Cuvinte cheie: knowledge economy, leadership,
eco-team building, social responsibility
Cod JEL: JEL:A13; M12; M14
Paginatia: 81-84
Titlul Lucrarii: THE QUALITY IN REGIONAL
DEVELOPMENT. INSURED FRAMEWORK FOR QUALITY MANAGEMENT OF REGIONAL DEVELOPMENT
Autor(ii): BOLOGA GABRIELA, JUDEU VIORINA-MARIA
Rezumat: One can appreciate that concern for
quality, occurring in very old times, were accelerated in the twentieth century,
during which there was spectacular actions and evolution of concepts of quality.
Services is one of the most dynamic areas of modern econo
Cuvinte cheie: regional development, quality,
INSURED framework, sustainable development.
Cod JEL: R
Paginatia: 85-89
Titlul Lucrarii: LEADERSHIP COMPETENCIES AND
THEIR ROLE IN ORGANIZATIONS
Autor(ii): Bordean Ioan, Tureac Cornelia
Elena
Rezumat: The organizations success of the XXI
century depends to a great extent on the existence of imaginative leaders,
creative, centered on change, perseverance, attentive in the environment changes
and able to encourage and to lead team work, brave, taking the
Cuvinte cheie: skills, vision, team,
assessment, learning, training, strategy
Cod JEL: M12, M19
Paginatia: 90-95
Titlul Lucrarii: LES METHODES DE MESURAGE DE
LA DISCRIMINATION
Autor(ii): BRINZEA VICTORIA MIHAELA, Oancea
Olimpia
Rezumat: Each day, on the territory of the
European Union, the citizens are prevented from fully living a professional and
social life because of the damages related to discrimination. The economic
approach is intended to be integrated, offering at the same time,
Cuvinte cheie: discrimination, discrimination
Ă rebours, mĂ©thodes daÐЩaudits.
Cod JEL: M12, M14, M19.
Paginatia: 96-101
Titlul Lucrarii: SALES STAFF TRAINING Ц
COMPLEX AND PERMANENT ACTIVITY OF SALES OPERATIONAL MANAGEMENT
Autor(ii): BRUTU Madalina
Rezumat: The present article deals with the
complexity of the aspects related to sales staff training. Each stage of the
sale process requires preparation, training and practice, overcoming the idea
according to which sales agents must be sent almost immediately o
Cuvinte cheie: training, sales personnel,
training programs, sale
Cod JEL: M20
Paginatia: 102-107
Titlul Lucrarii: MANAGING SITUATIONS OF CRISIS
USING NEGOTIATION OR MEDIATION
Autor(ii): Bucur Iamandi Gheorghe, Popescu
Catalin
Rezumat: From December, 22nd, 1989, Romania
experienced major changes in all fields, but the most important ones are the
changes from the political and economical field. In the economical field, our
country changed from the centralized economy to the market econo
Cuvinte cheie: crisis, negotiation,
mediation, seller, buyer
Cod JEL: L10, M10, J5, E3
Paginatia: 108-111
Titlul Lucrarii: MANAGING STRESS – THE KEY TO
ORGANIZATIONAL WELLNESS
Autor(ii): Bucurean Mirela
Rezumat: In the 21 cetury, the century of
fast changes, business operates faster and with more complexity and uncertainty
than ever before. The impact of stress on profitability, whether creative or
negative, must be understood, measured and managed in a realistic
Cuvinte cheie: stress, cost, managers,
investment, knowledge, efforts, profit
Cod JEL: M0
Paginatia: 112-116
Titlul Lucrarii: THE ORGANIZATIONAL CHANGE AND
THE EMPLOYEES REACTION
Autor(ii): Bucurean Mirela, Lupu Aurelia Oana
Rezumat: The resistance to change is a daily
reality with which is confronted the companies managers. This resistance,
opposition to change and innovation can be owed by the person, by the company or
by the society. The reasons which start the resistance to change
Cuvinte cheie: the resistance to change,
fear, failure, traditional, skeptic, communication absence, adaptation capacity
Cod JEL: M10
Paginatia: 117-121
Titlul Lucrarii: PERFORMANCE PARTICULARITIES
WITHIN THE NATIONAL PUBLIC TELEVISION SERVICES
Autor(ii): Budacia Elisabeta Andreea, Avram
Emanuela Maria, Perju Alexandra
Rezumat: In recent years the talk
increasingly about performance and so were many concepts regarding the
definition, classification and highlighting ways of enhancing performance in an
organization. Management concepts that dominate modern organizations are value
Cuvinte cheie: performance in the public
television service, typology of performance, staff performance, economic
performance, management performances
Cod JEL: M10, M31
Paginatia: 122-126
Titlul Lucrarii: APPLICATION OF EMPLOYEE
MOTIVATION THEORY TO THE WORKPLACE
Autor(ii): Budica Ilie, Puiu Silvia, Budica
Bogdan Andrei
Rezumat: This paper has as objectives the
highlighting of motivation theories applied in real situations and also the
tendencies noticed at the workplace. We used as methods comparison between some
theories and also between theory and practice and also some statis
Cuvinte cheie: motivation, employee,
satisfaction, workplace
Cod JEL: J53
Paginatia: 127-130
Titlul Lucrarii: REGIONAL CUSTOMS DIRECTORATES
MANAGEMENT
Autor(ii): CAUS VASILE-AUREL, CABA STEFAN
Rezumat: The management of a regional customs
directorate is analyzed. A new approach of the managerial system, in the
European integration context, is presented. The customs system is one of the
first УdoorsФ to a new economic, social and cultural community. For
Cuvinte cheie: Performance management,
strategic management, human resource management
Cod JEL: M12, M54
Paginatia: 131-134
Titlul Lucrarii: MANAGERIAL SKILLS OF AN
E-LEARNING MANAGER
Autor(ii): Cardos Vasile Daniel, Tiron-Tudor
Adriana
Rezumat: This article presents some findings
of the E-Learning Manager (ELM) Project regarding the skills an e-learning
manager should possess in order to achieve his/her mission. At this point the
project is still in the first stage of it. For the design of the s
Cuvinte cheie: e-learning, management, skill
set
Cod JEL: I20, I21, I29
Paginatia: 135-140
Titlul Lucrarii: THE MANAGERIAL STRATEGY IN
THE HEALTHCARE INSTITUTIONS OF ROMANIA
Autor(ii): Constantin Celestin, Ganescu
Roxana
Rezumat: Management is of paramount
importance for obt”>
Text complet
Titlul Lucrarii: INFORMATION TECHNOLOGY FOR
SUPPORTING ORGANIZATIONS IN THE STRATEGY OF GLOBAL COMPETITIVENESS
<p “margin:=”” 0=”” 5″=””>Paginatia: 135-140
Titlul Lucrarii: THE MANAGERIAL STRATEGY IN
THE HEALTHCARE INSTITUTIONS OF ROMANIA
Autor(ii): Constantin Celestin, Ganescu
Roxana
Rezumat: Management is of paramount
importance for obtaining economic, medical, commercial performances etc. in the
fields conducted. Significant changes are required in this sector of human
disciplines, focused on: applying professional management, managerial met
Cuvinte cheie: Management, Healthcare,
Hospital, Strategy
Cod JEL: A 12; I 11
Paginatia: 141-145
Titlul Lucrarii: ORGANIZATIONAL CULTURE IN ITS
SPECIFIC ISSUES OF A MODERN COMPANY
Autor(ii): Ciucescu Nicoleta, Feraru Andreea
Rezumat: In the context class=”MsoNormal” align=”justify” style=”margin: 0 5″>
Autor(ii): Consoli Domenico, Badea Bolcas
Cristina, Badea Florica
Rezumat: The environment market demands
constant innovations by the organizations that intend to keep a competitive
position. If the organizations want create innovation, they need to develop
intern competence and promote a collaborative and propitious environment
Cuvinte cheie: competitiveness, management,
innovation, ICT, web 2.0
Cod JEL: M15, M16, M20
Paginatia: 151-156
Titlul Lucrarii: EXTREME PROGRAMMING- AGILE
METHOD USED IN PROJECT MANAGEMENT
Autor(ii): Cruceru Anca, Fotache Liviu
Christian
Rezumat: The main characteristic of the XXI-st
century is change, which affects the development of organizationsТ activities.
In this context, the organizations have to adapt their administration methods
and systems to the new changes. An efficient administration
Cuvinte cheie: Changing, Project Management,
Agile Methods, Extreme Programming (XP)
Cod JEL: D3, M15, O3
Paginatia: 157-161
Titlul Lucrarii: THE DASHBOARD AS A MANAGERIAL
INSTRUMENT OF MEASURING PERFORMANCE IN MEDICAL-SANITARY INSTITUTIONS
Autor(ii): Curpan Alina Mihaela, Batca Viorel
Rezumat: It is a known fact that nowadays,
the health institutions are confronted with the existence of resource shortages
and with a demand for quality, which, at the same time, raises the issue of
performance. The asymmetry of information, the inelasticity of th
Cuvinte cheie: mission, vision, critical
success factors, essential values, strategic objectives
Cod JEL: G23, I18, M10, P36
Paginatia: 162-167
Titlul Lucrarii: ROMANIAN HUMAN RESOURCESТ
POLICIES IN THE CONTEXT OF ECONOMIC CRISIS
Autor(ii): DEACONU ALECXANDRINA, RASCA
LAVINIA
Rezumat: Everybody acknowledges today the
fact that employees are an essential resource. Unlike other financial, technical
and technological resources, the human resource can be acquired, assessed and
developed. During the past years, Romania has known an economic
Cuvinte cheie: economic crisis, human
resources, work market, unemployment
Cod JEL: M12
Paginatia: 168-173
Titlul Lucrarii: UNIVERSITY ENTREPRENEURSHIP –
A CHANCE TO IMPROVE THE RELATIONSHIP BETWEEN UNIVERSITIES AND BUSINESS IN THE
KNOWLEDGE SOCIETY
Autor(ii): Diaconu Mihaela, Zaharia Milena
Rodica
Rezumat: Research, development and
universities are considered the fundamentals of European competitiveness and
therefore require sustained action in partnership with social and economic
environment. At European and international level it was discussed about the u
Cuvinte cheie: entrepreneurship concept,
entrepreneurial university, triple helix
Cod JEL: A23
Paginatia: 174-179
Titlul Lucrarii: THE DISCOUNT RATE POLICY IN
ROMANIA IN THE 20TH CENTURY
Autor(ii): Dobrescu M. Emilian,
Pociovalisteanu Diana
Rezumat: Throughout the 20th century,
economists have generally acknowledged the importance of the central bank
discount rate as the reference interest rate in a country: by increasing the
interest rate during economic booms that forego the busts, the Central Bank
Cuvinte cheie: discount rate, monetary
policy, interest rate
Cod JEL: E5, E4
Paginatia: 180-184
Titlul Lucrarii: COMMUNICATIONAL APPROACH IN
THE ORGANIZATIONAL CHANGE
Autor(ii): Vasile Dragos Constantin
Rezumat: The need for information and
communication increases when organizations experience organizational changes.
The paper examines the need of communication in terms of the professor Tichy`s
theory of the technical, political and cultural systems of organizati
Cuvinte cheie: change, communication,
organizational politics, organizational culture
Cod JEL: M1, M5
Paginatia: 185-190
Titlul Lucrarii: SPECIFIC FEATURES OF THE
RECRUITMENT AND SELECTION PROCESSES IN SME: THE CASE OF BUCHAREST
Autor(ii): Dragusin Mariana, Petrescu Raluca
Mariana
Rezumat: Considered to be the engine of the
economy, the SMEs sector has a well defined identity in the configuration of any
modern economy. SMEs are one of the most important new job generators and they
are acting in a dynamic and complex environment. Thus, SMEs
Cuvinte cheie: SMEs, recruitment process,
selection process, human resources
Cod JEL: M12
Paginatia: 191-197
Titlul Lucrarii: AUDIT aÐУ GUARANTOR OF ETHICS
IN THE MANAGEMENT OF PUBLIC INSTITUTIONS
Autor(ii): DUMITRESCU ADELINA
Rezumat: Nowadays we can hear more and more
references to conflicts of interests, corruption, traffic of influence, and so
on. The Romanian Press has literally shouted over the last few years about such
cases, diminishing the already doubtful prestige of the Roman
Cuvinte cheie: Internal audit, Ethics,
Infringement, Public servant, Management
Cod JEL: H
Paginatia: 198-203
Titlul Lucrarii: HUMAN RESOURCE STRATEGIES
WITHIN THE BANKING SYSTEM IN ECONOMIC RECESSION SITUATIONS
Autor(ii): DUMITRU Alina Mihaela, VARUICU
Nicoleta
Rezumat: With increasing levels of export
intensity, firms begin to face new demands. The first set of resources brought
to bear on the issues, and those resources are most quickly mobilized, are the
employees. Indeed, higher levels of exporting require activating
Cuvinte cheie: resources, training,
performance, efficiency, banking system
Cod JEL: J28, O15.
Paginatia: 204-207
Titlul Lucrarii: DIE EXTERNALISIERUNG DER
HUMAN RESSOURCEN
Autor(ii): Fleseriu Adam, Fleseriu Cristina
Rezumat: The outsourcing of human resources
is an instrument that optimizes the structure of an organization. In Romania it
is used especially by international companies. But during the current economical
crisis, beside the multinational companies, even more natio
Cuvinte cheie: Externalisierung, Outsourcing,
Kriseperiode, Human Ressourcen
Cod JEL: M12, M50
Paginatia: 208-213
Titlul Lucrarii: MANAGEMENT, KNOWLEDGE AND
VALUE WITHIN THE ROMANIAN RESEARCH INSTITUTES FOR THE PAST 20 YEARS
Autor(ii): Fotache Liviu Christian, Cruceru
Anca
Rezumat: Our action is intended towards
emphasizing some of the most important issues in Romanian research area,
especially with reference to the technical and agricultural research and this
because it is important to understand how our research area has evolved i
Cuvinte cheie: research Ц development
institutes, management of the research Ц development organizations,
knowledge-based management
Cod JEL: D8, O3
Paginatia: 214-217
Titlul Lucrarii: THE MANAGEMENT OF HEALTHCARE
INSTITUTIONS IN ROMANIA IN THE CONTEXT OF THE EUROPEAN UNION DEVELOPMENTS
Autor(ii): Ganescu Roxana, Constantin
Celestin
Rezumat: Management in the healthcare system
is a new notion in Romania. When we think about a hospital, we tend to think
about the medical practice in the system and not about the hospital as an
institution that should be managed so as to become profitable. Manag
Cuvinte cheie: Management, Healthcare,
European Union, Healthcare Management
Cod JEL: A12; I 11
Paginatia: 218-222
Titlul Lucrarii: THE EVALUATION OF HUMAN
RESOURCES PERFORMANCE AT S.C. ELECTRICA S.A., BAIA MARE
Autor(ii): Gavrilescu Liviu
Rezumat: The evaluation of the personnel
performance is an important element of the performance management system, as a
way towards better overall results. The system ensures the convergence of the
individual purposes and objectives with those of the company, thro
Cuvinte cheie: management, evaluation, human
resources, performance
Cod JEL: M12
Paginatia: 223-227
Titlul Lucrarii: AN ANALYSIS OF THE
INTER-HUMAN RELATIONS AT S.C. ROMTELECOM S.A., BAIA MARE
Autor(ii): Gavrilescu Liviu
Rezumat: Good inter-human relations within
groups of an organization can ensure the well-functioning of the team, an
increased competitiveness, and better decisions, more creative and productive.
On the other hand, the opposite situation can have disastrous conseq
Cuvinte cheie: inter-human relations,
sociometric test, informal leader, behavior
Cod JEL: M12
Paginatia: 228-233
Titlul Lucrarii: HUMAN FACTOR AND SUSTAINABLE
DEVELOPMENT
Autor(ii): Valentina Mihaela Ghinea, Ivona
Orzea
Rezumat: Everything starts from the dual
condition of the human being: creator (of goods, technologies, values, behaviour,
ideas, beauty and even amazing things, etc) and destroyer (of goods,
technologies, values, behaviour, ideas, beauty and even himself). In thi
Cuvinte cheie: population, resources,
sustainable development, fads, conspiracy theory
Cod JEL: J
Paginatia: 234-239
Titlul Lucrarii: INFORMATION SYSTEM
DEVELOPMENT: ARE MANAGERS AVOIDING THE УTRAPSФ?
Autor(ii): Gorski Hortesnia, Dumitrescu
Luigi, Fuciu Mircea
Rezumat: The present paper aims to outline
some of the УtrapsФ that might appear during the development and implementation
of an information system. Managers, as promoters of change generated by the
implementation of new information technologies, should know these
Cuvinte cheie: Information System,
Feasibility Study, Risk, Manager, Stakeholder.
Cod JEL: M10, M15, M19
Paginatia: 240-244
Titlul Lucrarii: THE USE OF FUZZY LOGIC IN
THAT THE DECISION-MAKING PROCESS
Autor(ii): GRADINARU DORULET
Rezumat: The present study is a short
introduction in the theory of the fuzzy sets. It also presents some aspects of
the application of the fuzzy logics in founding the decision-making process
related to the firm’s management. In the end there are presented some a
Cuvinte cheie: fuzzy logic, decision-making
process, classical theory of the crowd
Cod JEL: L23, C02, C44
Paginatia: 245-250
Titlul Lucrarii: APPROACHES OF THE
ENVIRONMENTAL MANAGEMENT OF INDUSTRIAL PRODUCTION
Autor(ii): Gradinaru Dorulet
Rezumat: The article treats the environmental
management of industrial production, which aims the management of the
environment as a concern both for the economic operators, the public
administration and national or international institutions. In the presented con
Cuvinte cheie: environmental management,
industrial production, strategy.
Cod JEL: L23, Q57.
Paginatia: 251-257
Titlul Lucrarii: THE LASTING EXCELLENCE OF THE
INDUSTRIAL ENTERPRISES
Autor(ii): GRADINARU PUIU
Rezumat: The excellent companies are
considered to be those that, by proper strategies, owning an outstanding
leadership, an organizational culture and a valuable tradition, have a higher
profit than the competitors. We can make out the excellence as the successfu
Cuvinte cheie: lasting development, lasting
excellence, attributes of excellence, productivity by people, synergetics
Cod JEL: L25, L29
Paginatia: 258-263
Titlul Lucrarii: CONSIDERATIONS ON THE
DECISION PROCESS WITHIN THE ENTERPRISES
Autor(ii): GRADINARU PUIU
Rezumat: The process of taking decisions is
focused on the increase of the competitiveness of a company, namely of its
maintenance on a market of competition and evolutive, in conditions of
profitability. The quality of a decision is essentially influenced by the
Cuvinte cheie: optimality criteria,
reasoning, dashboard, performance rates, coefficient of variation.
Cod JEL: M10, M19
Paginatia: 264-269
Titlul Lucrarii: DEVELOPING PERFORMANCE
INDICATORS FOR BUSINESS IMPROVEMENT
Autor(ii): Grigore Ana-Maria, Bagu Constantin,
Radu Catalina
Rezumat: The leading indicators of business
performance cannot be found in financial data alone. Quality, customer
satisfaction, innovation, market share- metrics like these often reflect a
companyТs economic condition and growth prospects better than its reported
Cuvinte cheie: performance indicators,
business process, performance measurement, management
Cod JEL: L25, M10.
Paginatia: 270-275
Titlul Lucrarii: THE STRATEGIC PERFORMANCE
MANAGEMENT PROCESS
Autor(ii): Grigore Ana-Maria, Bagu Constantin,
Radu Catalina
Rezumat: Contemporary trends in global
competition, rapid technological developments and increased use of management
information systems and the Internet, developments in planning and control and
management thinking, and changing demographics are putting pressures
Cuvinte cheie: strategy, performance
management, strategic objectives, management.
Cod JEL: M12, L25, L10
Paginatia: 276-279
Titlul Lucrarii: ENTREPRENEURSHIP AND FEMALE
ENTREPRENEURSHIP IN MARAMUREŞ COUNTY
Autor(ii): Hahn Rada Florina, Sabou Simona,
Zima Liliana Adela
Rezumat: Initiating and developing a business
involves a considerable risk and a sustained effort in order to defeat the
inertia against what is new. The person initiating a business, assuming the
responsibility and risk of its development and benefiting from the
Cuvinte cheie: entrepreneurship, female
entrepreneurship, profit, businesses
Cod JEL: M
Paginatia: 280-286
Titlul Lucrarii: PATRIARCHY IN THE SCHOOL:
COVARIATES OF GENDER TRADITIONALISM IN ADOLESCENCE
Autor(ii): Hatos Adrian
Rezumat: Gender traditionalism is one of the
cultural traits of contemporary Romania which has severe consequences on the
effectiveness of human resource allocation. How is this cultural framework
produced and reproduced in time is a major question for any attempt
Cuvinte cheie: gender, traditionalism,
attitudes, regression
Cod JEL: Z13
Paginatia: 287-293
Titlul Lucrarii: ROMANIAN HIGHER EDUCATION
FINANCING IN A EUROPEAN CONTEXT
Autor(ii): Iatagan Mariana, Ion Ionita
Rezumat: In the category of many difficulties
facing today Romanian higher education, an important financial issue is taken by
financial issue, providing the necessary funds necessary to the activity
development, that being, as a rule, at the origin of many other
Cuvinte cheie: higher education, financing
sources, investment, scientific research
Cod JEL: A23, I22
Paginatia: 294-299
Titlul Lucrarii: THE USE OF 360-DEGREE
FEEDBACK METHOD
Autor(ii): Ilies Liviu, Crisan Emil, Salanta
Irina, Butilca Delia
Rezumat: Analysis of human resources
activity, also called control, appraisal, or evaluation, is viewed by human
resources as feedback. Multi-source feedback methods are the new wave in human
resources appraisal. We have chosen to give several details about the mo
Cuvinte cheie: human resources, appraisal,
feedback, multi-source
Cod JEL: M12
Paginatia: 300-306
Titlul Lucrarii: WAREHOUSE PERFORMANCE
MEASUREMENT – A CASE STUDY
Autor(ii): Ilies Liviu, Turdean Ana-Maria,
Crisan Emil
Rezumat: Companies could gain cost advantage
using their logistics area of the business. Warehouse management is a possible
source of cost improvements from logistics that companies could use during this
economic crisis. The goal of this article is to expose a few
Cuvinte cheie: performance measurement,
performance indicators, logistics, warehouse management
Cod JEL: M19
Paginatia: 307-312
Titlul Lucrarii: PERSPECTIVE AND STRATEGIES IN
AUTOMOTIVE INDUSTRY
Autor(ii): Isac Nicoleta, Manole Victor
Rezumat: In 2008, all that has changed. The
momentum of optimism has been checked: companies are now confronted with a world
gone into reverse, where growth is highly uncertain and where prices and
financial conditions are highly volatile. This change is visible
Cuvinte cheie: quality, management,
automotive industry, crisis
Cod JEL: L 16, L 62
Paginatia: 313-316
Titlul Lucrarii: CLUSTERS – BENEFITS AND
RISKS ROMANIA’S CASE
Autor(ii): JELERIU Daniela Claudia
Rezumat: A cluster is a geographical
concentration of related and supportive industries which compete and cooperate
with each other. A famous example of cluster is Silicon Valley in the USA, which
concentrates a great part of the cybernetic industry in the USA.
Cuvinte cheie: cluster, competiveness,
economic development
Cod JEL: M13, M16
Paginatia: 317-319
Titlul Lucrarii: MANAGERIAL COMMUNICATION AND
TIME MANAGEMENT aÐУ NECESSARY aÐś WEAPONSaÐť IN ACHIEVING SUCCESS
Autor(ii): Jianu Elena, Cioboata Roxana
Rezumat: Managerial communication is a
subdivision of interpersonal communication, a leadership tool with the help of
which the manager exerts his specific attributions: planning, training,
organization, coordination, control, evaluation. Due to the fact that the
Cuvinte cheie: communication, management,
time, system, organization;
Cod JEL: A
Paginatia: 320-323
Titlul Lucrarii: EMPLOYEES MOTIVATION THEORIES
DEVELOPED AT AN INTERNATIONAL LEVEL
Autor(ii): Lefter Viorel, Manolescu Aurel,
Marinas Cristian, Puia Ramona Stefania
Rezumat: International specialized literature
speaks about motivational strategies, about methods of increasing the
employees\\\’ satisfaction at work and of obtaining the best results by
increasing work motivation. But what does motivation really represent? Whic
Cuvinte cheie: employees motivation,
evaluation of work satisfaction, The European Employee Index, human resource
management.
Cod JEL: M54
Paginatia: 324-328
Titlul Lucrarii: A SUCCESSFUL SALESMAN
FEATURES: FROM NEEDED TALENTS TO A GENERIC MODEL OF COMPETENCE
Autor(ii): Lukacs Edit, David Sofia, Nicolai
Maria
Rezumat: It is very important to know the
needed features of a successful salesman in order to recruit and select the most
suitable persons for such a job. If the native talents are imperative in a view
of getting high performance, then qualification, experience a
Cuvinte cheie: talent, competence, high
performance, salesman
Cod JEL: M50
Paginatia: 329-333
Titlul Lucrarii: PROTONEGOCIATIONS – SALES
FORECAST AND COMPETITIVE ENVIRONMENT ANALYSIS METHOD
Autor(ii): Lupu Adrian Gelu
Rezumat: Protonegotiation management, as part
of successful negotiations of the organizations, is an issue for analysis
extremely important for todayТs managers in the confrontations generated by the
changes of the environments in the period of transition to marke
Cuvinte cheie: protonegocitions, sales
forecast, competitive advantage
Cod JEL: M19, M20
Paginatia: 334-338
Titlul Lucrarii: ANALYSIS OF THE ALTERNATIVE
INVESTMENTS AS BASES FOR THE BUSINESS DECISION MAKING
Autor(ii): Lupu Felicia Adriana
Rezumat: In the process of investment
decision making it is not only the question if some investment has to be made,
but it has frequently appear the problem of selection the best investments
between two or more alternatives. For selection of investments that comp
Cuvinte cheie: investment decision, economic
indicators ,net present value
Cod JEL: D 61, M19
Paginatia: 339-343
Titlul Lucrarii: INVESTMENT DECISIONS IN
DISTRIBUTION FOR FOOD PRODUCTS COMPANIES
Autor(ii): Lupu Felicia Adriana, Lupu Adrian
Gelu
Rezumat: Efficient planning and management of
investments have become not only an important problem but also a complicated
problem in the dynamically changing environment. The goal of this article is to
develop a theoretical basis for creating a decision support
Cuvinte cheie: investment decision, economic
indicators, present value, future value, distribution companies
Cod JEL: D39, M19
Paginatia: 344-348
Titlul Lucrarii: PREPARING A DRAFT STRATEGY
FOR THE DEVELOPMENT OF THE PRISON SYSTEM IN ROMANIA
Autor(ii): MANOLACHE RELU, PACESILA MIHAELA
Rezumat: This project propose a strategy
focused on the realization of some measurable, well definited objectives, and on
a series of strategically options, supported by actions with clear dead-lines
and with direct implications on the entire system of Romanian pe
Cuvinte cheie: management of penitentiaries,
development strategy, strategic objectives, risks analyse
Cod JEL: K
Paginatia: 349-353
Titlul Lucrarii: THE AUDIT OF RECRUITMENT,
SELECTION AND INTEGRATION OF THE HUMAN RESOURCES
Autor(ii): Manolescu Aurel, Marin Costel
Irinel
Rezumat: The most well known category and
also the most important is the one referring to the recruitment and selection of
staff. Here, a lot of issues of legal nature may occur within the
organization.This part refers to obtaining and assessing the qualified can
Cuvinte cheie: Audit ,Recruitment,Selection,Integration,
Human Resources
Cod JEL: M12, M50
Paginatia: 354-357
Titlul Lucrarii: TRAINING AND DEVELOPMENT OF
HUMAN RESOURCE AUDIT
Autor(ii): Marin Costel Irinel
Rezumat: Education, training and development
refer to giving the opportunity to all employees to enrich their knowledge, to
follow training programs for abilities and performances, to develop their
careers by using both internal and external resources.
Cuvinte cheie: Training,development,human
resource,audit
Cod JEL: M12, M50
Paginatia: 358-361
Titlul Lucrarii: PARTICULARITIES OF THE HUMAN
RESOURCES RECRUITMENT AND SELECTION PROCESS IN THE ROMANIAN COMPANIES
Autor(ii): MARINAS CRISTIAN-VIRGIL, PUIA
RAMONA STEFANIA
Rezumat: Emphasizing the main particularities
of the recruitment and selection process in the Romanian companies is more
necessary in the present economic, social and political environment, the main
challenge in the human resources field being the management of ta
Cuvinte cheie: human resources recruitment
and selection; recruitment and selection methods; human resources management;;
multinational companies; competence, performance
Cod JEL: M12, M50
Paginatia: 362-366
Titlul Lucrarii: THE COMPETITIVENESS OF THE
ROMANIAN TOURISM Ц A GHOST OR SUSTAINABLE REALITY?
Autor(ii): Mazilu Mirela, Marinescu Roxana
Cristina
Rezumat: The integration of Romanian tourism
into the European Union means making the economic activity more efficient in
concordance with the natural and social environment. The tourism has the chance
to develop freely without constraint from the limits imposed b
Cuvinte cheie: competitiveness, tourism,
destination, economy, project, globalisation, sustainable
Cod JEL: L83, O10, Q01
Paginatia: 367-372
Titlul Lucrarii: LEASING-MODERN FINANCING
SOURCE
Autor(ii): Maracine Mihaela Simona,
Scarlatescu Iuliana, Ducu Corina
Rezumat: Under the conditions of the rapid
evolution of technical progress, when the renewal of products and the moral
depreciation of equipment, respectively of the work installations are
particularly accelerated, the leasing operations prove to be advantageous
Cuvinte cheie: leasing, financing, location,
user, financer.
Cod JEL: M16
Paginatia: 373-376
Titlul Lucrarii: FORMATION OF HUMAN RESOURCES
Ц ELEMENT OF COMPETITIVENESS
Autor(ii): Lucia Morosan-Danila, Florin
Boghean, Carmen Chasovschi
Rezumat: The professional formation of
employee is a systematic process, intentional, for the development of specific
skills and for the influence of behaviour of organization members, such as the
resulting behaviour contributes to organizational effectiveness. Fo
Cuvinte cheie: human resources,
competitiveness, continuous formation
Cod JEL: M54
Paginatia: 377-380
Titlul Lucrarii: AGILE SOFTWARE DEVELOPMENT
METHODOLOGIES: AN OVERVIEW OF THE CURRENT STATE OF RESEARCH
Autor(ii): Naftanaila Ionel
Rezumat: Under the current economic
conditions many organizations strive to continue the trend towards adopting
agile processes, in order to take advantage of the numerous benefits that these
can offer. Those benefits include quicker return on investment, better s
Cuvinte cheie: Agile Software Development,
Scrum, Project Management Methodologies, eXtreme Programming
Cod JEL: M10
Paginatia: 381-385
Titlul Lucrarii: FINANCING, A MAJOR ISSUE IN
ROMANIAN SMES COMPETITIVENESS
Autor(ii): Nicolescu Ovidiu, Ceptureanu
Sebastian, Ceptureanu Eduard, Cojohari Natalia
Rezumat: The economic and social importance
of the small and medium enterprise (SME) sector is well recognized in academic
and policy literature. It is also recognized that these actors in the economy
may be underserved, especially in terms of finance. This has le
Cuvinte cheie: Romania, SMEs, financing,
competitiveness
Cod JEL: D8, L2, M1
Paginatia: 386-390
Titlul Lucrarii: FORECASTING AND COMPETITIVE
ADVANTAGES IN ROMANIAN SMES
Autor(ii): Nicolescu Ciprian, Ceptureanu
Sebastian, Ceptureanu Eduard, Ciolac Camelia
Rezumat: Given to the fact that
organizationsaÐЩ functionality and efficiency are strictly dependent on their
capacity to anticipate and set up future plans, highlighting planning/ foresight
activities developed within small and medium enterprises in our country h
Cuvinte cheie: SMEs, strategies, policies,
competitive advantage
Cod JEL: D8, L2, M1
Paginatia: 391-395
Titlul Lucrarii: MARITIME HUMAN RESOURCES
COMPETITIVENESS THROUGH PROPER IMPLEMENTATION OF SAFETY MANAGEMENT
Autor(ii): Nistor Cristina, Surugiu Gheorghe
Rezumat: Maritime competitive companies are
the ones that provide qualitative transport services at a lower price than
competitors. High professional seafarers are the key success for competitiveness
in maritime field. Professional and competitive seafarers are no
Cuvinte cheie: competitiveness, maritime
human resources, safety management
Cod JEL: O15, J28, J24
Paginatia: 396-400
Titlul Lucrarii: THE ESTIMATION OF BANKING
SERVICES QUALITY BY USING THE MYSTERY SHOPPING METHOD
Autor(ii): NISTOR RAZVAN LIVIU, ZAGAN ZELTER
DIANA
Rezumat: The continous increase in
consummersТexpectations as well as fierce competition, is turning quality into a
necessary condition for being succesful.On long run, the quality of a company
services is the most important factor influencing the profit and the s
Cuvinte cheie: quality, evaluation, banking
services, the mystery client
Cod JEL: M,M10
Paginatia: 401-405
Titlul Lucrarii: CAREER ANCHORS – A POSIBILITY
OF KNOWLEDGE AND SELF-KNOWLEDGE
Autor(ii): Oargă Valentina, Cioabă
Ştefania-Raluca
Rezumat: Starting from Edgar ScheinТs theory
about the career anchors, this research paper pursues the identification of the
career anchors of 25 managers from Mehedinţi County, working in
pre-collegiate educational institutions and in firms from the domains
Cuvinte cheie: career, anchor, manager
Cod JEL: M54
Paginatia: 406-409
Titlul Lucrarii: SOME REFLECTIONS AND
COMPARISONS REGARDING THE ENTREPRENEURSHIP RESEARCH IN EUROPE
Autor(ii): ONCIOIU FLORIN RAZVAN
Rezumat: Recent entrepreneurship research is
characterized by the interest in divergent conditions for entrepreneurship, but
also very different research traditions between countries. Entrepreneurship
research in Europe has a long tradition and can in many ways b
Cuvinte cheie: entrepreneurship, small
business, economy
Cod JEL: L 26
Paginatia: 410-413
Titlul Lucrarii: THE IMPORTANCE OF TACIT
KNOWLEDGE WITHIN THE ORGANIZATION
Autor(ii): Orzea Ivona
Rezumat: The purpose of this article is to
understand what is tacit knowledge supported by PolanyiТs definition Уwe know
more than we can tellФ. Tacit knowledge is a concept developed in connection
with knowledge management field of research. Tacit knowledge repr
Cuvinte cheie: tacit knowledge, explicit
knowledge, competitive advantage
Cod JEL: D83
Paginatia: 414-416
Titlul Lucrarii: CONCEPTS NECESSARY FOR
COMPREHENDING THE ORGANISATION AS A COMPLEX SELF-REGULATION NATURAL SYSTEM
Autor(ii): PĂUNESCU RAMONA, DUMITRU ALINA
Rezumat: The aim of this paper is to raise
the specialistsТ interest in the necessity of a redefinition of some concepts
and the introduction of new concepts, so as to provide a sharp, coherent and
interdisciplinary understanding of any organization as a natural s
Cuvinte cheie: : System, energy, intellectual
energy, human information, human interpreter of information, spiritual
self-regulation, technological simulation, managerial simulation, simulative
model.
Cod JEL: J24, J21.
Paginatia: 417-420
Titlul Lucrarii: INDICATORS USED FOR THE
PERFORMANCE MEASUREMENT OF SUSTAINABLE DEVELOPMENT
Autor(ii): Pelau Corina, Vladoi Anca Daniela,
Fufezan Monica
Rezumat: The development of the environment
of a company has a direct influence on its performance and its success. For this
reason a company should not only analyze its internal performance, but also the
external performance of the business environment and the su
Cuvinte cheie: performance measurement,
sustainable development, indicators, economic development
Cod JEL: M20
Paginatia: 421-425
Titlul Lucrarii: PUBLIC-PRIVATE PARTNERSHIPS –
SOLUTION OR VICTIM OF THE CURRENT ECONOMIC CRISIS?
Autor(ii): PLUMB Ion, ZAMFIR Andreea, MINA
Laura
Rezumat: It is already a well known fact that
public-private partnerships (PPPs) are considered to be a solution for world
wide governments facing insufficient public budgets. In the context of the
current economic crisis, many voices promote public-private part
Cuvinte cheie: public-private partnership
(PPP), infrastructure investments, economic recovery, economic crisis, budgetary
deficit
Cod JEL: H44, L88
Paginatia: 426-430
Titlul Lucrarii: COMPARATIVE STUDY ON HEALTH
SYSTEMS FROM THE NETHERLANDS AND ROMANIA
Autor(ii): Plumb Ion, Androniceanu Armenia,
Sabie (Abaluta) Oana Matilda
Rezumat: The paper contains a presentation
and a summary analysis on the health services in Romania and the Netherlands.
The research goal is to provide a more complete picture of how each country is
providing these services, and how well they satisfy the public i
Cuvinte cheie: public health, services,
quality, changes
Cod JEL: I, I1, I18
Paginatia: 431-434
Titlul Lucrarii: PURCHASING MANAGEMENT OF
SERVICES – A CASE STUDY OF THREE ROMANIAN COMPANIES
Autor(ii): Pop Sitar Corina, Toader Rita,
Hordau Anne-Marie
Rezumat: Over the last years many countries
have turned into real service economies. As a result the strategic importance of
purchasing services has increased. This article aims to present the complexity
of the process of buying services. In the first part of the
Cuvinte cheie: Supply chain management,
purchasing services, management control
Cod JEL: M19, L80
Paginatia: 435-438
Titlul Lucrarii: THE ASSESMENT CENTER, A NEW
ДFASHIONФ IN PERSONNEL SELECTION
Autor(ii): Popa Luminita
Rezumat: The Assessment Center is a
relatively new method for personnel selection that becomes more and more popular
among the Human Resources Managers. It has proven to have efficiency both in
personnel selection and training needs identification. This paper refe
Cuvinte cheie: human resources, assessment
center, competencies, behavior, interview
Cod JEL: O15
Paginatia: 439-441
Titlul Lucrarii: A STUDY ON THE RELATIONSHIP
BETWEEN THE ACADEMIC RESEARCH AND THE BUSINESS ENVIRONMENT. CASE STUDY: IBM
ROMANIA R&D PARTNERSHIPS
Autor(ii): Popescu Alina Irina, Grigore
Liliana, Popescu Leonica
Rezumat: An important support mechanism for
the realization of the knowledge-based economy is strong university-business
environment co-operation. This allows for the rapid conversion of scientific
knowledge into commercial innovations with strong social and econo
Cuvinte cheie: academic research, business
environment, R&D
Cod JEL: I23
Paginatia: 442-446
Titlul Lucrarii: ANALYSIS AND PROJECTION OF
JOB OPENINGS AT S.C. COMPANIA DE TRANSPORT FEROVIAR S.A. (COMPANY FOR RAILWAY
TRANSPORT) BUCHAREST
Autor(ii): Popescu Catalin, Cirlanescu Zota
Maria
Rezumat: The whole process of getting a job
refers to a set of measures, from the identification of the opportunity to offer
a new job to the consolidation of the relationship with the new employee
starting the first day after accepting the job. Once the opportuni
Cuvinte cheie: skills, job description,
interview, questionnaire, management
Cod JEL: M12, M51
Paginatia: 447-451
Titlul Lucrarii: SPECIFIC FRAMEWORKS OF
ORGANIZATION IN THE MEDICAL SECTOR AND SELECTION PROCEDURES ASSOCIATED WITH THE
MEDICAL FIELD
Autor(ii): Popescu Catalin, Nistorica-David
Jana
Rezumat: The design of the organization
framework is done according to the activity objective, the types of services and
the technical standards. Present paper present different types of organization
frameworks: simple (the head doctor is also the manager; technic
Cuvinte cheie: organization framework,
medical sector, selection procedures
Cod JEL: I 1, M 12
Paginatia: 452-456
Titlul Lucrarii: TBEТS MODEL FOR LEADING A
CLIENT ORIENTED ORGANIZATOAN
Autor(ii): Rosca Remus Dorel
Rezumat: As a profesor, manager and consumer,
I have come about to notice the lack of focus on the clients of numerous
organizations on the Romanian market. Due to increasing competition and the
fenomenon of globalization, the growth of difficulties on the marke
Cuvinte cheie: Focus on clientsТ needs/Client
demands, needs oriented business, a balanced reporting schedule, performance
indicators, important factors of success, strategic objectives, clients
Cod JEL: M20
Paginatia: 457-461
Titlul Lucrarii: SOCIAL EFFICIENCY OF SERVICES
AND CONSUMERS` DEMANDS
Autor(ii): Rusu Corina, Pocol Adrian
Rezumat: Although scarcely approached in
specialty literature, the social aspect of efficiency is much more obvious in
commerce than in other fields, due to the direct public relationships of the
commercial staff. As it is considered by other authors, we assume th
Cuvinte cheie: consumers` satisfaction,
social efficiency, quality of services, reliable services.
Cod JEL: M11, M12, L81
Paginatia: 462-465
Titlul Lucrarii: STRATEGIC MANAGEMENT aÐУ CASE
STUDY: THE WATER SUPPLY SYSTEM IN GREAT BRITAIN
Autor(ii): Sabie (Abaluta) Oana Matilda
Rezumat: A range of alternatives are
available to water companies in the UK (United Kingdom) for reducing future
water supply deficits, each having different implications in terms of
environmental impacts (both positive and negative), level of service provided to
Cuvinte cheie: water supply, public services,
focus group, analysis
Cod JEL: Z
Paginatia: 466-468
Titlul Lucrarii: BUSINESS OPPORTUNITIES IN
MARAMUREŞ COUNTY
Autor(ii): Sabou Simona, Hahn Rada Florina,
Radulescu Corina
Rezumat: This paper categorizes and presents
some of the most important business opportunities in Maramureş County, a
county that is quite isolated from the rest of the region and from the
Pan-European Corridors but nevertheless has good development potential
Cuvinte cheie: Maramureş,
entrepreneurship, industry, agriculture, tourism, brand
Cod JEL: M
Paginatia: 469-473
Titlul Lucrarii: ANALYSIS OF THE PRODUCTION
CAPACITY AND COSTS AT S.C. CATALI SHOES S.R.L. PITESTI
Autor(ii): Stanila Georgiana Oana, Brutu
Madalina, Antoniu Eliza, Isac Nicoleta
Rezumat: This article is a study carried out
within the company CATALI SHOES of Pitesti concerning the production capacity
and the situation of the costs of this organization. S.C. CATALI SHOES S.R.L.
is a dynamic company which continuously developped its product
Cuvinte cheie: production, costs, analysis,
S.C. CATALI SHOES S.R.L
Cod JEL: M20
Paginatia: 474-477
Titlul Lucrarii: THE EFFECTIVENESS OF
IMPLEMENTATION MECHANISMS FOR WASTE MANAGEMENT STRATEGIC OBJECTIVES IN ITALY
Autor(ii): Stoian Marian, Burcea Stefan
Gabriel
Rezumat: The working paper present from a
pragmatic perspective, the main levers by which the Italian authorities were
able to successfully implement of modern waste management systems as a result of
the necessity to compliance with respective communitarian acquis
Cuvinte cheie: waste management, economic
instruments, implementation strategy, effectiveness
Cod JEL: H23, H31, Q53, Q58
Paginatia: 478-481
Titlul Lucrarii: AN EFFICIENT COMMUNICATION
WITH УPROCESS COMMUNICATION MANAGEMENTФ
Autor(ii): Todorita Elida-Tomita
Rezumat: An organisation is not defined only
by its products or services but also by the ability of communication of its
employees and its managerial team. The managerТs ascent itself on the
hierarchical steps of his profession, a fact confirming the success is de
Cuvinte cheie: managerial communication,
types of personality, manager
Cod JEL: M12
Paginatia: 482-486
Titlul Lucrarii: CUSTOMER RELATIONSHIP
MANAGEMENT (CRM)
Autor(ii): Todarita Elida, Ranf Diana Elena
Rezumat: One of the most significant changes
in the practice of marketing during the last decade in the shift in emphasis
from a transaction orientation to the customer relationship management (CRM).
Customer relationship management consists of the processes a com
Cuvinte cheie: software, marketing, business,
management, customer, relationship
Cod JEL: M00
Paginatia: 487-489
Titlul Lucrarii: CHANGES AND TRENDS IN
MANAGERIAL ROMANIAN PRACTICE
Autor(ii): TOHATAN ANAMARIA
Rezumat: The world in its entirety is in a
continuous change and transformation. Their effects are to be sensed on all
levels: economic, social, political, etc. All these changes have an effect on
the managerial theory and practice also. Romanian management has b
Cuvinte cheie: professionalizing,
competitivity, know-how, axiological
Cod JEL: M
Paginatia: 490-493
Titlul Lucrarii: STUDY RELATING TO SOME SKILLS
AND INTERESTS TO GET A JOB. STUDY CASE: STUDENTS BEFORE GRADUATION
Autor(ii): Tomescu Ada Mirela, Borza Adriana
Florina
Rezumat: The Center for Career Services (CCS)
was created in the University of Oradea to solve certain problems regarding
placing students and graduates on the labor market. On one hand, practice
shows the necessity of creating institutional forms, to guide and
Cuvinte cheie: job, students, placement,
labor market, career guidance, skills, competences
Cod JEL: M12
Paginatia: 494-499
Titlul Lucrarii: HUMAN RESOURCE PLANNING AND
THE SUCCESS OF THE ORGANIZATION
Autor(ii): Tureac Cornelia Elena, Bordean
Ioan
Rezumat: The human resource planning is the
process by which the organizations anticipate and forecast the future
requirements of staff and develops the programs to ensure the number and
categories of employees at the right place and time. In order to fulfill its
Cuvinte cheie: strategy, development,
objectives, plans of human resources
Cod JEL: M12
Paginatia: 500-504
Titlul Lucrarii: LEVELS OF ETHICS THAT
CHARACTERIZE THE MANAGERIAL REASONING
Autor(ii): Tutulea Anca
Rezumat: Ethics in business has become a
subject of increasingly important and topical due to the rapid change of
technologies, internationalization of business, the impact of various economic,
political and labor factors on public and private sector. Managers and
Cuvinte cheie: ethics, manager, moral, imoral
Cod JEL: M20, M21
Paginatia: 505-509
Titlul Lucrarii: SOME ACTUAL CONSIDERATIONS
ABOUT CRISIS MANAGEMENT
Autor(ii): Margareta Udrescu, Constantin Ilie
Rezumat: Considering the current worldwide
financial and economical conditions and especially in the spectrum of an
epidemic of H1N1 virus the authors feel the need to remained the importance of
crisis management. Defining what a crisis is and thinking a couple of
Cuvinte cheie: : crisis, crisis management,
crisis communications
Cod JEL: O20
Paginatia: 510-514
Titlul Lucrarii: THE CORRELATIVE APPROACH IN
THE MANAGEMENT OF COMPANIES AND PUBLIC INSTITUTIONS
Autor(ii): Varuicu Nicoleta, Dumitru Alina
Mihaela
Rezumat: The year 1989 marked a turning point
in Romania’s evolution since it led to the passage, or to put it better, the
coming back, after more than four decades from the strictly planned,
administrative-bureaucratic centralized economy to the strongly decentra
Cuvinte cheie: company management, public
institution management, performance, efficiency
Cod JEL: J28, O15
Paginatia: 515-517
Titlul Lucrarii: ORGANIZATIONAL CONTEXT AND
THE FORECAST OF HUMAN RESOURCES
Autor(ii): Varzaru Mihai, Stancu Ion, Varzaru
Anca Antoaneta
Rezumat: Reference model of the forecast of
human resources (SPRU), originally designed for integrated organizations are
faced today with new problems, from the appearance of network- organizations and
organizational networks. Although these organizational forms a
Cuvinte cheie: organization,
organizational-network, adaptation, forecast of human resources
Cod JEL: L0, L2
Paginatia: 518-521
Titlul Lucrarii: LIFELONG LEARNING Ц
PREREQUISITE TO SUSTAINABLE DEVELOPMENT OF ECONOMY AND KNOWLEDGE SOCIETY
Autor(ii): Zaharia Milena Rodica, Diaconu
Mihaela
Rezumat: Education, training and vocational
training play a vital role in Europe economic and social strategy. Training has
become a national priority in all European countries, being a component of the
concept of Уlife long learningФ set in the Amsterdam Conventi
Cuvinte cheie: lifelong learning, learning
society, the curriculum
Cod JEL: A23
Paginatia: 522-525
Titlul Lucrarii: MANAGING RENEWABLE ENERGY IN
THE EUROPEAN UNION
Autor(ii): ZAMFIR Andreea-Ileana
Rezumat: This study investigates the
instruments used by governments in order to support renewable energy sources in
the European Union. The findings of this study reveal that policy goals could be
achieved by using a large variety of instruments. The study was ca
Cuvinte cheie: renewable energy,
environmental protection, policy instruments, supporting schemes
Cod JEL: M11, Q42
Paginatia: 526-529
Titlul Lucrarii: SERVICE QUALITY IN THE
AUTOMOTIVE INDUSTRY
Autor(ii): Liliana Adela Zima
Rezumat: Every company and every team must be
concern today about the quality of services because is a perfect correlation
between the level of the УFirst Time Service QualityФ and УCustomer LoyaltyФ. We
must answer many questions regarding our customers: Who rece
Cuvinte cheie: service quality, customers
expectations,customer loyalty, service satisfaction survey.
Cod JEL: M
Paginatia: 530-534
Titlul Lucrarii: THE LIFE CYCLE OF SHOPPING
CENTERS AND POSSIBLE REVITALIZATION STRATEGIES
Autor(ii): Abrudan Ioana N., Dabija Dan
Cristian
Rezumat: This paper addresses the concept of
shopping center life cycle. The concept is considered a possible explanation for
the death of certain types of shopping centers and birth of others. Of course
that there are also other theories that explains this evolut
Cuvinte cheie: life cycle, commercial center,
strategy
Cod JEL: m31
Paginatia: 536-541
Titlul Lucrarii: COMMUNICATION ET RELATIONS
PUBLIQUES DANS LТUNION EUROP¦ENNE
Autor(ii): Amalancei Brindusa-Mariana,
Manole Victor, Epuran Gheorghe
Rezumat: Communication in the European Union
combines the information with the new communication techniques, thus having a
profit that is selling an image. However communication is a complex phenomenon
which can not be reduced to persuasion. Communication Policy o
Cuvinte cheie: communication lucrative,
politique dТinformation, mйdias, politique dТimage
Cod JEL: M31
Paginatia: 542-546
Titlul Lucrarii: THE USE OF READING NONVERBAL
MESSAGES FROM CUSTOMERS
Autor(ii): Barin Ioana
Rezumat: About 50 percent of communication is
nonverbal. Nonverbal messages sent by customers are conveyed by body language.
The five channels of body language communication are body angle, face, arms,
hands and legs. No single channel can be used to determine the
Cuvinte cheie: body language, physical
contact, appearance
Cod JEL: M31
Paginatia: 547-550
Titlul Lucrarii: REGULATION AND MARKETING TO
CHILDREN
Autor(ii): Barin Ioana, Prihoanca Diana
Rezumat: Marketing to children is a major
concern to regulators and consumers groups. The regulation of marketing
activities aimed at children focuses primarily on product safety, advertising
and promotions, and privacy protection. Product safety issues focus on a
Cuvinte cheie: children, product safety,
advertising, privacy protection
Cod JEL: M31
Paginatia: 551-555
Titlul Lucrarii: MARKETING RESEARCH REGARDING
FACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED
Autor(ii): BĂCILĂ Mihai-Florin, POP Marius
Dorel, TÑœRCĂ Alexandra-Maria
Rezumat: Today, marketing is essential to any
educational institution of higher education, so much as it is imperative that
the needs of potential candidates to be identified and satisfied in a manner
which will generate long-term effects (post-graduation), may pa
Cuvinte cheie: educational marketing,
institution of higher education, marketing research.
Cod JEL: M
Paginatia: 556-560
Titlul Lucrarii: NATURAL RESOURCES AND
COMPETITIVENESS OF THE TRAVEL AND TOURISM INDUSTRY IN CENTRAL AND EASTERN
EUROPEAN COUNTRIES: AN EXPLORATORY APPROACH
Autor(ii): Balan Diana, Veghes Calin
Rezumat: Competitiveness of the travel and
tourism industry – one of the common concepts employed to approach and describe
the sustainable development of the industry, as well as, that of the tourist
destinations, is generally defined taking into consideration a s
Cuvinte cheie: natural resources, tourism
competitiveness, CEE countries
Cod JEL: L83, M31
Paginatia: 561-565
Titlul Lucrarii: THE ANALYSYS OF THE EVOLUTION
AND TENDENCIES OF RETAIL MARKETS, WORLD WIDE AND IN ROMANIA
Autor(ii): Balasescu Marius
Rezumat: The present work aims presenting and
analyzing the evolution and tendencies of retail markets all around the world,
but mainly in Europe and in Romania. Under these circumstances the major
objectives of the work are: clarification of retail market concept
Cuvinte cheie: market, retail, evolution and
tendencies, consumption, crisis.
Cod JEL: M
Paginatia: 566-570
Titlul Lucrarii: THE EVALUATION OF ATTITUDES
AND OPINIONS OF RETAIL COMPANIES MANAGERS IN BRASOV REGARDING THE USE OF
MARKETING INSTRUMENTS
Autor(ii): Balasescu Simona
Rezumat: As a consequence of the present
economic crisis situation, identifying new means of improving the activity of
retail companies is a must. Marketing is considered to be one of the most
profitable investments, its results having a positive influence on long
Cuvinte cheie: economic crisis; retail;
marketing instruments; information.
Cod JEL: M
Paginatia: 571-575
Titlul Lucrarii: THE INFLUENCE IN ROMANIAN
HOSPITALITY INDUSTRY OF SMALL MEDIUM-SIZED FIRMS AND THEIR SPECIFIC MEANS TO
IMPROVE PERFORMANCE
Autor(ii): Baltescu Codruta Adina
Rezumat: SMEs play an important role in
fostering variety, self-fulfillment, and independence in society as well as
essentially contributing to social and local integration. Because the tourism
sector, especially the hospitality industry, in Europe is dominated by
Cuvinte cheie: small medium-sized
enterprises, tourism, performance, Internet
Cod JEL: M
Paginatia: 576-580
Titlul Lucrarii: ADVERTISING IN TIMES OF
CRISIS
Autor(ii): Belu Mihaela Gabriela, Paraschiv
Dorel Mihai, Caragin Andreea Raluca
Rezumat: The article analyzes some key issues
in advertising industry in times of crisis. Marketers are always in search for
new and effective ways to reach the target market before the competitors. The
general spirit is that by disturbing the markets, the deceler
Cuvinte cheie: advertising, recession, media
markets
Cod JEL: M37, E37
Paginatia: 581-585
Titlul Lucrarii: BUILDING A RELATIONSHIP WITH
THE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE
Autor(ii): Bena Irina, Sandru Ioana Maria
Diana
Rezumat: Customer relationship management
(CRM) and quality management (QM) both define the customer as being the focus of
all business activities. The question arises on how these two concepts work
together. In the change defined environment, where getting ahead
Cuvinte cheie: relationship marketing,
customer relationship management, quality management, customer centric approach
Cod JEL: M
Paginatia: 586-590
Titlul Lucrarii: GUIDELINES REGARDING
EFFICIENT COMMUNICATION WITHIN MODERN ORGANIZATIONS
Autor(ii): Bente Florina Maria
Rezumat: Efficient communication is one
modern organizationТs key to success, strengthening from within the employeesТ
confidence in the vision and mission of the organization, pinning them down to
the reality of their workplace, feeding the development process of
Cuvinte cheie: organization, feed-back, memo
Cod JEL: M3
Paginatia: 591-594
Titlul Lucrarii: THE CLINICAL MANAGEMENT Ц THE
SANITARY MARKETING CONVERGENCE AND COMPLEMENTARITY
Autor(ii): Bitca Tiberiu Alexandru, Ioanas
Corina
Rezumat: Initially appeared in the context of
increased preoccupations for leading the organization as best as possible, the
Marketing-management has later imposed itself as a management of the request,
concretized in the formulation of marketing objectives and st
Cuvinte cheie: I18, M31, P36
Cod JEL: I18, M31, P36
Paginatia: 595-599
Titlul Lucrarii: CONSUMER BEHAVIOR AND
ENTERPRISE AGILITY Ц A MODEL OF THE SURVEYED INDICATORS
Autor(ii): BOIER Rodica
Rezumat: Enhancing the agility of the
response to market demands is one of the most desirable qualities for the
management of todayТs enterprise, which is facing an unstable environment, with
abrupt, frequent and unpredictable changes. The paper proposes a model o
Cuvinte cheie: Agile enterprise, customer
value, marketing research, brand image, customer preferences, buyer risk,
customer attitude, buying intentions, post-purchase satisfaction
Cod JEL: M
Paginatia: 600-603
Titlul Lucrarii: EVALUATING ENTERPRISE AGILITY
Ц AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS
Autor(ii): BOIER Rodica
Rezumat: Starting from a model of the factors
which are directly involved in the consumerТs buying behavior Ц brand image, the
perception of purchase risk, the attitude towards the product category and, in
this context, the attitude towards the brand, the buying i
Cuvinte cheie: Agile enterprise, exploratory
research, focus group, brand image, customer preferences, buyer risk, customer
attitude, buying intentions, post-purchase satisfaction.
Cod JEL: M
Paginatia: 604-607
Titlul Lucrarii: CHOOSING THE MEDIA CHANNELS
ACCORDING TO THE IDENTIFIED MARKET SEGMENT
Autor(ii): Botezat Elena, Sav Teodora-
Mihaela
Rezumat: The present paperwork presents the
importance of the linking of the media channels chosen in the framework of an
advertising campaign with the identified target for the product/service that
will be promoted. Starting from the identification of the need t
Cuvinte cheie: media channels, target,
rating, CPP vs. RC
Cod JEL: M31
Paginatia: 608-612
Titlul Lucrarii: MARKETING FOR SMALL
ENTREPRISES Ц CASE STUDY DAISY SARA LTD
Autor(ii): brandabur raluca, popescu andrei
Rezumat: Half of Romanian small and
medium-sized firms are seriously and severely affected by the economic and
financial crisis. In Romania small businesses do represent a high percentage of
the total number of enterprises. Three young professionals (a sociologist
Cuvinte cheie: SME, marketing strategy, case
study
Cod JEL: M3
Paginatia: 613-615
Titlul Lucrarii: QUALITATIVE RESEARCH ON THE
NATIONAL PUBLIC TELEVISION IMPACT ON TODAYТS MARKET
Autor(ii): Budacia Elisabeta Andreea, Perju
Alexandra, Avram Emanuela Maria
Rezumat: Marketing research is the activity
through which, by using methods and techniques of investigation, specification
measurement, data collection are made, as well as analysis and interpretation of
information marketing units required for the knowledge manag
Cuvinte cheie: qualitative research, National
Public Television, audiovisual and cultural field, television broadcasting
market, the nature of the TV audience
Cod JEL: M10, M31
Paginatia: 616-620
Titlul Lucrarii: RIVALITE DES COMPETITEURS SUR
LE MARCHE DE LA VILLE DE BUCAREST
Autor(ii): Cruceru Anca Francisca, Moise
Daniel, Zaharia Razvan
Rezumat: The competitive environment in
Bucharest is, probably, the strongest in Romania, and it is featured, in
general, by a large number of companies, free competition, respect of fair-play
rules, and use of competitive policies. The competitive environment in
Cuvinte cheie: rivalitй compйtitive,
recherche de marketing, marchй, Bucarest
Cod JEL: M31
Paginatia: 621-623
Titlul Lucrarii: THE USE OF THE
MULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE
ROMANIAN MARKET
Autor(ii): Danciu Victor
Rezumat: The foreign market entry is a
strategic choice of any company. The firms use a practical approach in order to
select and utilize the most appropriate market entry strategies and modes. This
paper aims at showing how the multi-factorial grid can check up t
Cuvinte cheie: target-market, entry
strategies and modes, multi-factorial grid, competition capability of the
company, market attractiveness
Cod JEL: F23
Paginatia: 624-628
Titlul Lucrarii: STRATEGIES FOR HIGHER
SATISFACTION OF THE ROMANIAN BANKING CUSTOMERS
Autor(ii): Danciu Victor
Rezumat: A bank must identify, assesses and
clearly and fully understands customersТ values and expectations if itТs target
is their higher satisfaction. The banking customers are expecting to receive
individual attention and support and good quality banking prod
Cuvinte cheie: customer values and
expectations, customer satisfaction, customer care, banking product model,
banking service
Cod JEL: D12
Paginatia: 629-634
Titlul Lucrarii: THE POSITION OF SC PETROM SA
ON THE CENTRAL AND EAST EUROPEAN OIL MARKET
Autor(ii): Dimian Gina Cristina, LazƒГr
Cornel Constantin, Dimian Mihai
Rezumat: PETROM SA represents an oil company
which acts on a tough competitive market, characterised by international risk
factors. Thus, its results and performances are influenced by the quotations of
the oil prices, technological development from the alternativ
Cuvinte cheie: strategy, market share, oil,
refinery, competition
Cod JEL: F01; L10; M31
Paginatia: 635-640
Titlul Lucrarii: WHO IS THE HIGH TECH CONSUMER
OF OUR DAYS
Autor(ii): DOVLEAC LAVINIA, BALASESCU MARIUS
Rezumat: Research and practice indicate that
the main features of high tech markets are dynamism and complexity. These
features result in a changing target market over the life cycle. The complexity
of the high Ц tech product influences the market acceptance in
Cuvinte cheie: high-tech, consumer behavior,
decision process, adoption process
Cod JEL: M31
Paginatia: 641-646
Titlul Lucrarii: THE SIGNIFICANCE BY PUBLIC
RELATIONS ACTIVITY TO THE LEVEL OF ORGANIZATIONS
Autor(ii): Duhalm Simona
Rezumat: This paper focuses on the importance
and role of public relations activities at the level of an organization, viewed
in connection with marketing. Besides advertising and sales promotion, public
relations is another important marketing tool used to promot
Cuvinte cheie: public relations, lobbying,
public
Cod JEL: M0
Paginatia: 647-649
Titlul Lucrarii: SIDE BANKING MARKET OF
ROMANIA IN THE PERIOD OF ECONOMIC CRISIS
Autor(ii): Duhalm Simona
Rezumat: In this article I will present how
react the banking market of Romania in terms of economic and financial crisis.
Given the fairly strong competition on the banking market will call to offer
differentiation, creating and promoting the image and positionin
Cuvinte cheie: banking market, offer
differentiation, credit, competition
Cod JEL: G21, M31
Paginatia: 650-652
Titlul Lucrarii: UNDERSTANDING THE CLIENTS Ц
THE ESENCE OF DIGITAL MARKETING
Autor(ii): Dumitrescu Luigi, Gorski Hortensia,
Fuciu Mircea
Rezumat: In modern thinking, the concept of
Уmanager in charge with understanding the clientФ is the person who leads a
brand new department, which combines the marketing research and the clientsТ
database. Some organizations consider Уthe understanding of the cli
Cuvinte cheie: Client experience, managing
the clientТs experience, key-moments of the truth
Cod JEL: M30, M31, M39
Paginatia: 653-656
Titlul Lucrarii: STUDY ON THE EVOLUTION AND
TRENDS IN ONLINE ADVERTISING IN THE EUROPEAN UNION COUNTRIES
Autor(ii): DUMITRU Nicoleta-Rossela, NEAGOE
Cristina, NEGRICEA Iliuta-Costel
Rezumat: It is estimated that the internet
today has over 5 billion online pages. In this sea of internet, users search for
products or services they require, compare them, then they choose. Worldwide,
online advertising expenditure will increase, according to spe
Cuvinte cheie: online advertising, website
strategy, broadband services, internet campaign
Cod JEL: M37
Paginatia: 657-660
Titlul Lucrarii: ART COLLECTIONS Ц BETWEEN
PASSION AND INVESTMENT
Autor(ii): Dutu Mihaela
Rezumat: This paper reveals us a few aspects
about the role of art objects in our society. They are having a distinct world
of creation, appreciation and valorization, constituted by artists, art traders
and collectors. So, the art collections are constituted by
Cuvinte cheie: art objects, art collectors
,investments, artistic and commercial value
Cod JEL: Z1
Paginatia: 661-663
Titlul Lucrarii: CONTRADICTORY EVOLUTIONS OF
MARKET ART IN NOWADAYS
Autor(ii): Dutu Mihaela, Gangone Andreea-Daniela
Rezumat: On this paper, we interred to
present a few aspects about the main characteristics of art market from our
country. So, first of all, we are showing the infrastructure of this market,
consisted in: elements of supply (consignations, galleries, traders, a
Cuvinte cheie: art market, art objects,
consignations, galleries, traders of art, collectors, artists, quotations,
artistic and commercial value.
Cod JEL: Z1
Paginatia: 664-667
Titlul Lucrarii: NEW TECHNOLOGIES AND
MARKETING: SOME REASSESMENTS
Autor(ii): Epuran Gheorghe, Nichifor Bogdan,
Zait Luminita
Rezumat: Accelerated adoption in the consumer
and business markets of Internet, of wireless network, and other new
technologies specific to Уnew economyФ, is a trend that can not be ignored at
the organizational level. Taking into account the fluctuations in the f
Cuvinte cheie: new economy, new technologies,
marketing strategies, metamarket.
Cod JEL: M31
Paginatia: 668-671
Titlul Lucrarii: MARKET SEGMENTATION Ц
FUNDAMENTAL STEP IN MARKETING STRATEGY DEVELOPMENT
Autor(ii): Filip Alina, Ploesteanu Mara,
Gabriela
Rezumat: Market segmentation is essential in
the strategic planning of marketing activities. Due to their limited or
insufficient resources, many companies have realised the difficulty of
effectively serving all the prospects from the market and begin to develop m
Cuvinte cheie: market structure, methods of
segmentation, segmentation criteria, customer profile
Cod JEL: M31
Paginatia: 672-675
Titlul Lucrarii: ANALYSIS OF MARKETING DATA Ц
EVOLUTIONS OF TOPIC APPROACH
Autor(ii): GABOR MANUELA ROZALIA
Rezumat: Because data analysis as a
free-standing field has experienced a much broader theoretical development than
that of using the methods in practice, and in Romania, it is a field less
approached in the literature, a short review (cronological) will be done i
Cuvinte cheie: data analysis, marketing data,
evolution
Cod JEL: M31, M39, C10, C40, C81
Paginatia: 676-679
Titlul Lucrarii: ASSESING THE EFFICIENCY OF
THE SOCIAL POLICY IMPLEMENTATION IN THE CONTEMPORARY ORGANIZATIONS
Autor(ii): Gangone Andreea-Daniela, Ioneci
Mihaela
Rezumat: Making the contemporary world become
aware, under the impact of the current economic crisis effects, resulted in
increasing the pressure exerted by the society on the field for economic affairs
in order to review its fundamental mission in terms of a larg
Cuvinte cheie: corporate social
responsibility, companyТs social policy, business ethics, marketing research
Cod JEL: M14
Paginatia: 680-684
Titlul Lucrarii: STRATEGIES FOR INCREASING
MARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC
Autor(ii): Gurau Calin
Rezumat: The paper outlines the necessity of
marketing flexibility in the context of new theoretical and practical
conditions, and proposes a synthetic model of flexible marketing systems capable
to enhance the value co-creation process.
Cuvinte cheie: marketing flexibility, the
service-dominant logic
Cod JEL: M31
Paginatia: 685-689
Titlul Lucrarii: ETHIK IM INTERNET-MARKETING
Autor(ii): Humelnicu-Severin Anamaria
Rezumat: With the development of
Internet-Marketing, a number of ethical issues have arisen. Issues of
unsolicited e-mails, hacking, fraud, privacy phishing or cloaking bother the
online medium. Unethical behaviour may distrust customer loyalty and the
business it
Cuvinte cheie: Ethik, Internet-Marketing,
moralisches Handeln, Ethik-Kodex
Cod JEL: M31, L 81, L 86, M 14
Paginatia: 690-692
Titlul Lucrarii: E-MARKETING IN DER
ДE-EVERYTHINGУ WELT
Autor(ii): Humelnicu-Severin Anamaria
Rezumat: We are living the digital world now.
We are speaking about e-commerce, e-mail, e-meeting, e-payment, e-security and
others. It is the world of e-everything. In this world e-marketing has gained a
special place. The marketing of the future is related to th
Cuvinte cheie: e-Marketing, Digitalisierung,
Internet-÷konomie
Cod JEL: M31, L81, L86
Paginatia: 693-695
Titlul Lucrarii: THE SATISFACTION OF THE
PATIENTS Ц PANACEA OF THE MANAGEMENT ORIENTED TOWARDS THE MARKET OF THE SURGERY
MEDICAL SERVICES
Autor(ii): Ioanas Corina, Bitca Tiberiu
Alexandru
Rezumat: Nowadays, the new approach of the
relations with the beneficiary of the surgery services promotes a new optical,
the one in which the applicant of the health services is no longer considered
УillФ or УpatientФ but УclientФ or УbeneficiaryФ. Therefore, the
Cuvinte cheie: the marketing of services,
sanitary marketing, the patientТs satisfaction, perception, expectations,
empathy
Cod JEL: I18, M31, P36
Paginatia: 696-700
Titlul Lucrarii: THE MAIN CHARACTERISTICS OF
SUPPLY AND DEMAND ON THE ROMANIAN INSURANCE MARKET
Autor(ii): Ioncica Maria, Petrescu Eva
Cristina, Ioncica Diana, Petrescu Marian
Rezumat: Nowadays, the insurance market in
Romania can be characterized thus: a developing market both from a quantitative
and a qualitative point of view, with demand concentrated in areas of
above-average economic activity, having a varied supply and increasing
Cuvinte cheie: Romanian insurance market,
insurance supply, insurance demand, global crisis
Cod JEL: M31, G22
Paginatia: 701-704
Titlul Lucrarii: ROMANIAN ORGANIZATIONS AND
EVALUATION OF ONLINE MARKETING RESULTS
Autor(ii): Kбnya Hajnalka, Cuc Sunhilde
Rezumat: Romanian organizations generally are
concerned with their financial performances, but they should pay attention for
monitoring their marketing results, and if they activate on the web their online
marketing results, too. The article refers to the importan
Cuvinte cheie: online marketing, marketing
metrics, online marketing performance, offline marketing performance, integrated
marketing metrics
Cod JEL: M31
Paginatia: 705-708
Titlul Lucrarii: MARKETING CHALLENGES CREATED
BY THE MULTIMEDIA CONVERGENCE
Autor(ii): Lazoc Alina
Rezumat: Information technologies and the new
media are essential for every countryТs development in a global, digital,
knowledge-based economy. Therefore, researching the latest evolutions in media
consumption is fundamental for understanding the new socio-econom
Cuvinte cheie: multimedia convergence,
experiential consumption, flow activities, telepresence state, interactivity,
exploratory behavior, media literacy
Cod JEL: M3, O33, Z11, Z13
Paginatia: 709-712
Titlul Lucrarii: THE AIR TRANSPORT AND
CONSUMER PROTECTION
Autor(ii): MADAR Anca
Rezumat: The air transport represents an
important component and plays a great role in the unfolding of the touristic
activity.Through their spectacular developments, the benefits they provide in
relation to speed travel and comfort, them simulates travel, contrib
Cuvinte cheie: consumer, protection, air
transport
Cod JEL: I
Paginatia: 713-715
Titlul Lucrarii: CONTEMPORARY MARKETING
PRACTICES IN ROMANIA
Autor(ii): Maxim Andrei
Rezumat: The scope of this research is to
capture a broader view of the marketing practices of the Romanian organizations,
a field less investigated up to the present. This study is the first in Romania
to apply the methodology developed in the international resea
Cuvinte cheie: contemporary marketing
practices, transaction marketing, relationship marketing
Cod JEL: M31
Paginatia: 716-719
Titlul Lucrarii: PRICING ISSUES ON MOBILE
TELECOMMUNICATION MARKET
Autor(ii): Meghisan Georgeta-Madalina, Bodog
Simona, Bocean Claudiu
Rezumat: Pricing in the market is intimately
linked with the evolution of market structure. As with many network industries,
pricing to a large extent relies on two-part tariff systems. The analysis of
pricing plans is complicated by the fact that it concerns comp
Cuvinte cheie: mobile telecommunication
companies, retail prices, wholesale prices, roaming, interconnection pricing
Cod JEL: M31
Paginatia: 720-724
Titlul Lucrarii: STRATEGIC PRICING ROLE IN
SETTLING THE FIRM POSITION ON THE MARKET
Autor(ii): Micu Adrian, Coita Dorin Cristian
Rezumat: Few managers, even those
specializing in marketing, think strategically about pricing. Consider your
experiences and observations. Were the pricÑ’ing decisions you encountered made
in reaction to a pricing problem, or were they planned to exploit an opport
Cuvinte cheie: cost, price, value, customers
Cod JEL: D40
Paginatia: 725-728
Titlul Lucrarii: THE DISTRIBUTION STRATEGY
ROLE AND THE PRICE POLICY ROLE IN SETTLING THE FIRM POSITION ON THE MARKET
Autor(ii): MICU Adrian, SUSANU Irina,
CRISTACHE Nicoleta, BELENESI Cosmin
Rezumat: In most companies, there is ongoing
conflict between managers in charge of covering costs (finance and accounting)
and managers in charge of satisfying customers (marketing and sales). Accounting
journals warn against prices that fail to cover full costs,
Cuvinte cheie: decision, pricing, cost
Cod JEL: D 40
Paginatia: 729-732
Titlul Lucrarii: SERVICE QUALITY ATTRIBUTES IN
RETAIL BANKING SERVICES
Autor(ii): Micuda Ion Dan, Dinculescu Elena
Silvia
Rezumat: Within the last two decades, service
quality has become a main interest in the industrial world especially in the
service industries. The key to success in winning the global competition now and
in the future is to have high quality service. High quality
Cuvinte cheie: Service quality, Banking,
Measure
Cod JEL: M31
Paginatia: 733-736
Titlul Lucrarii: THE INFLUENCE OF MARKET TYPE
AND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS
Autor(ii): Moisescu Ovidiu Ioan
Rezumat: Considering the increasing role and
importance of brand loyalty in the context of nowadays fierce competition and
the insufficient understanding of this brand equity core dimension by Romanian
companies, this paper aims to partially eliminate this knowled
Cuvinte cheie: brand loyalty, brand equity,
buying context, repurchase intention
Cod JEL: M31
Paginatia: 737-741
Titlul Lucrarii: ASPECTS OF PERMISSION
MARKETING
Autor(ii): Morozan Cristian, Enache Elena,
Tinteanu Bogdan
Rezumat: ItТs time for the Romanian
organizations to know what foreign companies have found along time. Without
innovation, a company cannot survive! The innovation index is different from a
sector to another, achieving, for example, even 100% in the field of read
Cuvinte cheie: permission marketing,
interrupted marketing, customers, advertisement
Cod JEL: M31
Paginatia: 742-746
Titlul Lucrarii: THE TRADEMARK IMAGE OF THE
SOCIALLY RESPONSIBLE COMMERCIAL COMPANY
Autor(ii): Murzea Cristinel, Muresan Laura
Rezumat: The social responsibility, correctly
applied to the development strategies by a commercial company, can grant that
much needed element of novelty to a successful trademark. All the advantages of
the corporate social responsibility can add value to the tra
Cuvinte cheie: trademark, commercial company,
social responsibility, stakeholders, trademark image
Cod JEL: K
Paginatia: 747-751
Titlul Lucrarii: GLOBAL PROMOTIONAL
STRATEGIES. THE CASE OF BENETTON COMPANY
Autor(ii): Musetescu Adina
Rezumat: Global companies have to make the
effort to sustain advertising campaign in all the markets in which their are
present, because wherever they liv,e people tend to react positively to
companies and products they know about. The major objective of every mu
Cuvinte cheie: global advertising, brand,
standardization, adaptation, strategy, advertising agencies
Cod JEL: M37
Paginatia: 752-755
Titlul Lucrarii: THE ROLE OF HYGIENE IN PUBLIC
NOURISHMENT
Autor(ii): NEACSU NICOLETA ANDREEA
Rezumat: NourishmentaÐЩs hygiene is seeking
accomplishing nourishment that is hygiene, rational for population in order to
contribute to healthaÐЩs promotion and furtherance of our bodyaÐЩs strength.
Grocery are considered good to be consumed, then, when by their
Cuvinte cheie: hygiene, nourishment, health
Cod JEL: I
Paginatia: 756-757
Titlul Lucrarii: THE ROLE OF DATA MINING
TECHNIQUES IN RELATIONSHIP MARKETING
Autor(ii): Neagoe Cristina, Dumitru Nicoleta
Rossela, Negricea Costel Iliuta
Rezumat: Relationship marketing involves a
displacement of the organizationsТ attention from customer acquisition and the
execution of mere transactions to the retention of profitable customers and the
tacit understanding of each partyТs needs. The activity of goi
Cuvinte cheie: relationship marketing,
fidelity, retention, Data Mining techniques
Cod JEL: M37
Paginatia: 758-762
Titlul Lucrarii: CORPORATE SOCIAL
RESPONSIBILITY AS A FACTOR TO CREATE A GOOD MARKET POSITION OF SMALL AND MEDIUM
– SIZED ENTERPRISES
Autor(ii): Nedelea Alexandru, State Mihaela
Rezumat: This paper identifies drivers of the
corporate social responsibility as a factor to create a good market position of
small and medium Ц sized enterprises. An important challenge for a company in
getting success is to respect diverse cultures and workforce
Cuvinte cheie: corporate social
responsibility, SMEs, image, brand value, customer satisfaction
Cod JEL: M31
Paginatia: 763-766
Titlul Lucrarii: CONSTRAINTS OF THE ROMANIAN
SEASIDE TOURISM
Autor(ii): Nenciu Daniela Simona,
Constandache Mihaela, Secara Mirela
Rezumat: The competition on the Single
European Market requires to those who offer touristТs services on the Romanian
seaside , either they are caterers, restaurant keepers, tour operators or
specialized agencies, to take decisive measures of rehabilitation and
Cuvinte cheie: tourism, competition,
enterprising, strategy, destination
Cod JEL: L83
Paginatia: 767-769
Titlul Lucrarii: IMPLICATIONS OF GLOBAL
ECONOMIC CRISIS ON THE BAKERY INDUSTRY IN ROMANIA
Autor(ii): OANCEA OLIMPIA, BRINZEA VICTORIA
MIHAELA
Rezumat: Because of globalization, countries
may be exposed to international economic events and economic shocks. The most
convincing manifestation of this kind is a financial crisis. Vulnerabilities
created by the financial system have led to the crisis at the en
Cuvinte cheie: economic crisis, financial
crisis, the bakery industry, anti-crisis measures, tax evasion.
Cod JEL: M21, M29, M31
Paginatia: 770-773
Titlul Lucrarii: ONLINE ADVERTISING Ц A
STRATEGIC TOOL FOR THE BUSINESS
Autor(ii): Orzan Gheorghe, Stoica Ivona,
Jeleriu Daniela Claudia, Orzan Mihai
Rezumat: Well designed and directed,
advertising is complex communication, a bridge between companies and consumers.
To create an efficient advertising campaign, it takes inspiration,
professionalism, and passion. New ways of marketing and advertising online preva
Cuvinte cheie: Internet, web marketing, web
advertising, advertising, web 2.0, e-business.
Cod JEL: M31
Paginatia: 774-778
Titlul Lucrarii: CONSUMERSТ REACTION AND
ORGANIZATIONAL RESPONSE IN CRISIS CONTEXT
Autor(ii): Pandelica Amalia, Pandelica Ionut
Rezumat: This paper is grounded on the
premise that Уthe species which survived are neither the smartest nor the
stronger; are those with great capacity of adaptation to changeФ. In the
economic crisis context, companies are forced to learn the survival lesson
Cuvinte cheie: economic crisis, consumerТs
behavior, organizational response
Cod JEL: M31
Paginatia: 779-782
Titlul Lucrarii: ONLINE MARKETING TOOLS USED
BY RECRUITMENT PORTALS – AN EXPLORATORY RESEARCH OF THE ROMANIAN MARKET
Autor(ii): PANTEA Carmen, PAUNESCU Carmen
Rezumat: Present paper aims to analyze the
Romanian market of services that intermediate job offers and to present the
online marketing tools and the website facilities offered by the major Romanian
e-cruitment portals. It also highlights the new technological tre
Cuvinte cheie: e-cruitment, employers, job
seekers, online marketing tools, Romanian market
Cod JEL: M19, M31
Paginatia: 783-787
Titlul Lucrarii: PARTICULARITIES OF THE
MARKETING ACTIVITY IN THE INSURANCE INDUSTRY
Autor(ii): Petrescu Eva-Cristina, Pop Nicolae
Al.
Rezumat: In the insurance industry there is a
new way of thinking which determined the passage from transactional marketing to
a holistic marketing concept. In this paper five key elements of holistic
marketing are presented: relationship marketing, integrated mar
Cuvinte cheie: holistic marketing in
insurance, relationship marketing, integrated marketing, internal marketing,
social responsibility marketing, international marketing, trust, customer
loyalty, crisis
Cod JEL: M31, G22
Paginatia: 788-792
Titlul Lucrarii: THE MARKET STRATEGY IN THE
AUTOMOBILES DOMAIN
Autor(ii): Petrescu Nicolae-Daniel, Petrescu
Mariana, Petrescu Anghel, Popescu Andrei
Rezumat: In the marketing concept an
important place is occupied by the environment where organizations are
developing their activities. Technology occupies the most important place in
automobile manufactures industry, and we can even says that if you have not a p
Cuvinte cheie: marketing, strategy,
development, market
Cod JEL: M31
Paginatia: 793-797
Titlul Lucrarii: METHODS OF EVALUATING AND
AUDITING EVENTS
Autor(ii): Pop Ciprian-Marcel, Scridon Mircea
Andrei, Dabija Dan Cristian, Todt Horst
Rezumat: An exhibition event should not
necessarily bring benefits. It is considered an investment in terms of image.
However, costs must be covered and a profit margin should exist. This would
ensure funds for the next edition. A general audit of the success of a
Cuvinte cheie: fairs and exhibitions,
exhibition auditing, auditing methods and techniques
Cod JEL: M31, M39, R11
Paginatia: 798-803
Titlul Lucrarii: NEUROMARKETING Ц GETTING
INSIDE THE CUSTOMERТS MIND
Autor(ii): Pop Ciprian-Marcel, Radomir
Lacramioara, Maniu Andreea Ioana, Zaharie Monica Maria
Rezumat: Neuromarketing is a relatively new
concept which has developed as a consequence of accepting, by an increasing
number of persons, the idea that there isnТt an objective reality and that the
entire world is actually inside our mind, it is the sum of our ex
Cuvinte cheie: neuromarketing,
fMRI(functional Magnetic Resonance Imaging) technology, Уbuy buttonФ
Cod JEL: M31, M37, C91
Paginatia: 804-807
Titlul Lucrarii: A HOLISTIC APPROACH OF
RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS
Autor(ii): Pop Nicolae Al., Fotea Ioan S.,
Mihoc Florin, Pop Liviu N.
Rezumat: On the basis of increased complexity
of the exchange mechanism, at the beginning of the third millennium the
contemporary marketing suffers some physiognomic changes. Holistic orientation
of the contemporary marketing is imposed by the new dimensions the
Cuvinte cheie: relationship marketing,
holistic marketing, luxury marketing, residential complex, research on
perception of luxury
Cod JEL: M31
Paginatia: 808-813
Titlul Lucrarii: STUDY CONCERNING
MICROBIOLOGICAL AND PHYSICAL-CHEMICAL CHARACTERISTICS OF TRANSYLVANIA HONEY
Autor(ii): Popa Maria, varvara Simona, Bostan
Roxana, vica Mihaela
Rezumat: The present paper is a comparative
microbiological and physical-chemical analysis of various types of honey (polyfloral,
tilia, acacia, sunflower, and honeydew) collected from beekeepers and
processors. The results have enabled us to make correlations bet
Cuvinte cheie: honey, microbiological
analysis, physical-chemical analysis
Cod JEL: I12
Paginatia: 814-818
Titlul Lucrarii: POSITIONING, AN IGNORED
CONCEPT?
Autor(ii): Popescu Andrei, Brandabur Raluca
Ecaterina, Tatu Cristian Ionut, Petrescu Nicolae Daniel
Rezumat: Positioning is a very important
marketing concept. Thus, it is our opinion that any student who graduates the
first 3 years cycle should know the fundamentals of positioning. Unfortunately,
this concept still doesnaÐЩt have a clear place in the marketing
Cuvinte cheie: marketing, positioning,
marketing research
Cod JEL: M3
Paginatia: 819-821
Titlul Lucrarii: BACKGROUND COMMUNICATION
STRATEGY TO PUBLIC COMPANIES
Autor(ii): POPESCU MARIA-LOREDANA, CALIN
CRISTINA
Rezumat: Before a company can proceed with
marketing, it must first establish what markets and needs it wishes to serve.
Marketing is essential for any company seeking to take advantage of its In the
first stage, a companyТs task is to develop a global strateg
Cuvinte cheie: strategy, marketing
communication, mission, budget, plan
Cod JEL: M
Paginatia: 822-826
Titlul Lucrarii: LEGAL RESTRICTIONS IN THE
USAGE OF PROMOTION TECHNIQUES IN THE EUROPEAN PARLIAMENT ELECIONS
Autor(ii): Potincu Cristian-Romeo, Muresan
Laura
Rezumat: The European Parliament is made up
of the representatives of the European Union member state peoples. Any citizen
of a member state has the right to vote and be elected a European member of
Parliament in the European Union country where he resides, for wh
Cuvinte cheie: legal norms, promotion
techniques, political marketing, European Parliament elections
Cod JEL: K
Paginatia: 827-831
Titlul Lucrarii: PROMOTION STRATEGIES FOR
HEALTH-CARE SERVICES
Autor(ii): Radoviciu Ruxandra, Stremtan
Filimon
Rezumat: The paper approaches the main
promotion strategies used by companies that provide health-care services. The
promotion represents all the efforts of an enterprise to positively influence
the buyers’ opinion regarding the products and/or services that
Cuvinte cheie: strategy, promotion,
communication, services,
Cod JEL: M 310; M 370
Paginatia: 832-835
Titlul Lucrarii: THE HORIZON OF DEVELOPINGTHE
EGYPTIAN MARKETING TOURISM IN EU
Autor(ii): Radwan Alaa El Din Hussien
Rezumat: Egypt made a tremendous effort
during the last few years to enhance its tourism sectors. This was reflected in
the number of tourists who visited Egypt, especially form E.U. and also in the
revenue from the tourists who jumped in the recent years. Relate
Cuvinte cheie: tourism, E.U., Egypt, hotel,
history
Cod JEL: M3
Paginatia: 836-839
Titlul Lucrarii: THE QUALITY OF COMMERCIAL
SERVICES Ц A BAROMETER OF THE COMPETITIVE ADVANTAGE OF THE DISTRIBUTION CHANNEL
MEMBERS
Autor(ii): Ristea Ana Ц Lucia, Ioan Ц Franc
Valeriu
Rezumat: The enterprises’ offensive in
various markets is focused on a. package of “services” that integrates – more
than ever before – the observance of terms and vivid contacts between
enterprises and customers. Metaphorically, we could say that services rendered
to customers is a window between the market and the enterprise’s value
creations. From, this perspective, the quality of commercial services is a key
factor of success that ensures a competitive advantage to any enterprise opting
for a strategy focused on expanding and developing the portfolio of services
rendered to customers. Bringing the commercial services rendered by members of a
distribution channel into focus, the authors try to answer – on the basis of
pertinent bibliographical sources -the following questions: What does the notion
of commercial service rendered to customers mean? How can we assess the
performance of the enterprise (service provider) from this perspective? How can
we actually measure the performance of the commercial service rendered to
customers?
Cuvinte cheie: commercial service, support
logistics, quality of commercial services.
Cod JEL:
Paginatia: 840-844
Titlul Lucrarii: STRATEGIES TO INCREASE
COMPETITIVENESS OF BALNEARY TOURISM ON ROMANIAN BLACK SEA SIDE
Autor(ii): SECARA MIRELA, NENCIU DANIELA
SIMONA, CONSTANDACHE MIHAELA
Rezumat: Definition of strategies that are
adequate to Romanian balneary tourism and implicitly, to seaside balneary
tourism needs a good understanding of balneary touristic potential, of the
actual degree of capitalization as well as of economic, social and poli
Cuvinte cheie: balneary tourism, development
strategies, quality products, balneary touristic products .
Cod JEL: L8
Paginatia: 845-847
Titlul Lucrarii: THE DEVELOPMENT OF A NEW
POLITICIAN. FACT AND FICTION.
Autor(ii): Cristi Tatu, Diana Vranceanu,
Andrei Popescu
Rezumat: Electoral marketing is undoubtedly
among the most challenging fields for a modern day marketer and also one of the
most unforgiving markets. The large amount of resources concentrated over a
relatively short period of time and the remarkable speed of reac
Cuvinte cheie: Marketing, politics, vote,
elections, social
Cod JEL: M39
Paginatia: 853-857
Titlul Lucrarii: TOURISM AND ECONOMIC
DEVELOPMENT IN MOUNTAIN REGIONS AN ECONOMIC ASSESSMENT
Autor(ii): Todt Horst
Rezumat: The paper gives a critical
assessment of the theses of UNWTO that tourism is an effective means of
developing whole regions especially difficult aeries such as mountain regions.
Growth Pole Theory and Economic Base Theory are used as methodological base.
Cuvinte cheie: Regional development, Growth
Pole Theory, Economic Base Theory, Tourism
Cod JEL: L83, Q2, P25, R11, R12
Paginatia: 858-860
Titlul Lucrarii: SPECIFICITY ELEMENTS
CONCERNING AGRO-ALIMENTARY PRODUCT AT THE LEVEL OF EUROPEAN UNION
Autor(ii): Timiras Laura Catalina
Rezumat: Agricultural and alimentary
productsТ marketing displays at the level of European Union a series of
specificity elements resulted especially from the means of manifestation and
environment variables. Among the external environment components the striking
Cuvinte cheie: quality, alimentary safety and
security, alimentary additive, dietetic product, ecologic product, genetically
modified product, standardization
Cod JEL: M31
Paginatia: 861-864
Titlul Lucrarii: DETERMINING THE PROFILE OF
TOURISTS IN BRASOV STARTING FROM THEIR CONSUMPTION AND BUYING BEHAVIOR TOWARDS
PRODUCTS OFFERED BY TOURISM AGENCIES
Autor(ii): Untaru Elena-Nicoleta
Rezumat: By studying consumer behavior,
marketing specialists want to find out how consumers choose goods/services and
what the factors that influence their choice are. In tourism the analysis of
the consumer behavior is more difficult because the structure of th
Cuvinte cheie: tourist, consumption behavior,
marketing research
Cod JEL:
Paginatia: 865-868
Titlul Lucrarii: SOCIAL NETWORKING: REASONS TO
JOIN AND THINGS DONE BY THE ROMANIAN CONSUMERS – AN EXPLORATORY ASSESSMENT
Autor(ii): Veghes Calin, Pantea Carmen
Rezumat: Initially developed in order to
allow human interactions in the virtual environment as online communities of
people having common concerns and willing to share and exchange ideas, today
social networks represent one of the online marketing tools with the
Cuvinte cheie: Social networks, Online
marketing, Romanian consumer
Cod JEL: M31
Paginatia: 869-873
Titlul Lucrarii: CHALLENGES AND OPPORTUNITIES
FACED BY ENTREPRENEURIAL UNIVERSITY. SOME LESSONS FROM ROMANIA AND LITHUANIA
Autor(ii): Zaharia Razvan, Grundey Dainora
Rezumat: The paper investigates the
challenges and opportunities that entrepreneurial university faced in the
present context, focusing on some characteristics of Romania and Lithuania.
Emerged as a concept that is designated to enhance the universityТs competitiv
Cuvinte cheie: entrepreneurial university,
higher education, competition
Cod JEL: L26, L29, I23, A23
Paginatia: 874-876
Titlul Lucrarii: LES COURTIERS EN INFORMATION
Ц UNE NOUVELLE TENDANCE DANS LA RESTRUCTURATION DES CHAќNES DE DISTRIBUTION
Autor(ii): Zait Luminita
Rezumat: The profound competitive
modifications found on majority of markets, either developed or emerging, are a
direct result of sectors globalization phenomena. This result is related to
technological and communication progress. Restructuring of the distributio
Cuvinte cheie: les courtiers en information,
dйsintermйdiation, le meta marche
Cod JEL: M31
Paginatia: 877-881
Titlul Lucrarii: A COMPARATIVE STUDY OF THE
EVOLUTION OF REAL INCOMES OF PENSIONERS AND UNEMPLOYED USING GENETIC ALGORITHMS
Autor(ii): Balan Ionut, Gradinaru Dorin
Rezumat: In a market economy we can have
difficulties in real income measuring, due to changes in prices and wages that
may be in short intervals of time. When we want to compare real income obtained
in different periods of time it is used, most often, a “trash da
Cuvinte cheie: genetic algorithm, cross-over,
mutation, unemployed, pensioners
Cod JEL: C82
Paginatia: 883-886
Titlul Lucrarii: INFORMATION FLOW ASSURED BY
IT&C CONTINUITY PLANNING
Autor(ii): Delia Babeanu, Gabriel Cozgarea,
Irina Bogdana Pugna, Alexandru Adrian Gavrila
Rezumat: Forwarding the frequent usage of
complex processes and the big volume of information, it is imperative to manage
the automatic circuit of the document flow in a company activity. The main
advantage of such a system consist in document waiting to be proces
Cuvinte cheie: information flow, IT&C
continuity, maturity model for IT&C continuity, IT rationalization
Cod JEL: M15
Paginatia: 887-891
Titlul Lucrarii: B2C E-COMMERCE WEBSITE
Autor(ii): Boboila Cristea, Savulea Dorel
Rezumat: The World Wide Web represents a new
frontier towards a global industry, leading the way for new businesses. Commerce
now deals with a whole different concept: electronic commerce (e-commerce). This
kind of commerce provides new means for a large variety o
Cuvinte cheie: E-Commerce, World Wide Web,
Websites, Apache HTTP Server, Databases
Cod JEL: A12, F15, M21
Paginatia: 892-896
Titlul Lucrarii: AN ADAPTATIVE EVOLUTIONARY
MODEL OF FINANCIAL INVESTORS
Autor(ii): Boldea Bogdan Ion, Boldea
Costin-Radu, Stanculescu Mircea
Rezumat: The main purpose of the paper is to
determine a general behavior of a multi-agent model capable of describing the
process of deliberation of an investors group witch may repeatedly decide
whether to buy or sell an asset. Each adaptive agent was modeled as
Cuvinte cheie: Programming Models, Genetic
algorithms, Information efficiency
Cod JEL: C61, G14
Paginatia: 897-901
Titlul Lucrarii: INFORMATION SYSTEM FOR
MODELING ECONOMIC AND FINANCIAL PERFORMANCES
Autor(ii): Boldeanu Dana Maria
Rezumat: The analysis of the most important
financial and economic indicators at the level of some organizations from the
same sector of activity, the selection of performance ratios and generating a
particular analysis model help companies to move from the desire
Cuvinte cheie: performance, financial ratios,
Decision Support Systems (DSS), Business Intelligence (BI), econometric model,
information system
Cod JEL: C51, O12, L15
Paginatia: 902-907
Titlul Lucrarii: NEW METHODS REGARDING THE
ORGANISATION AND FUNCTIONALITY OF THE BUSINESS ENVIRONMENT IN THE VIRTUAL
ECONOMY
Autor(ii): Botezatu Cornelia Paulina,
Botezatu Cezar, Carutasu George
Rezumat: Globalization represents the destiny
humankind is drawing near, everybody being affected to a larger or smaller
extent by its irreversible mechanism.The business environment relies on the
expansion of markets globally. Therefore it is achieved the transi
Cuvinte cheie: virtual enterprise, virtual
society, mobile Web applications
Cod JEL: M1
Paginatia: 908-913
Titlul Lucrarii: DATA WAREHOUSES SECURITY
IMPLEMENTATION
Autor(ii): Burtescu Emil
Rezumat: Data warehouses were initially
implemented and developed by the big firms and they were used for working out
the managerial problems and for making decisions. Later on, because of the
economic tendencies and of the technological progress, the data warehou
Cuvinte cheie: data warehouse, security,
security architecture, performance, productivity
Cod JEL: M15
Paginatia: 914-917
Titlul Lucrarii: ASPECTS ABOUT SIMULATED MODEL
TRUSTINESS
Autor(ii): COCULESCU CRISTINA, CRISAN DANIELA
ALEXANDRA, STANICA JUSTINA LAVINIA, DESPA RADU
Rezumat: Nowadays, grace of computing
possibilities that electronic computers offer and namely, big memory volume and
computing speed, there is the improving of modeling methods, an important role
having complex system modeling using simulation techniques. These o
Cuvinte cheie: simulation model, validation,
sensitivity analysis
Cod JEL: C61
Paginatia: 918-921
Titlul Lucrarii: TOWARD A DISTRIBUTED DATA
MINING SYSTEM FOR TOURISM INDUSTRY
Autor(ii): Danubianu Mirela, Socaciu Tiberiu,
Bărală Adina
Rezumat: Romania has a huge touristТs
potential, but currently it is too little valued and exploited. As a result, one
of the strategic developments of the economy aimed the tourism industry. The
strategic decisions are based on different trends obtained from soph
Cuvinte cheie: tourism industry, data mining
techniques, distributed databases
Cod JEL: C89, D89
Paginatia: 922-926
Titlul Lucrarii: TRACEABILITY IN STOCK
MANAGEMENT SYSTEMS
Autor(ii): Demian Horia
Rezumat: This paper presents traceability of
a product if we are using a stock management system which uses FIFO or LIFO
discharging methods. In the first part there is a little presentation regarding
the four types of inputs and outputs and the side effect to the
Cuvinte cheie: traceability, stock,
management
Cod JEL: M29
Paginatia: 927-930
Titlul Lucrarii: LE DIGIPASS UNE TECHNOLOGIE
BREVET¦E PAR VASCO
Autor(ii): El Baaboua Florentina, Titrade
Cristina
Rezumat: VASCO Data Security lancement du
Digipass un lecteur de cartes ŕ puce offrant des fonctions dТauthentification
multiples en combinant la fonction Уce que vous voyez est ce que vous signezФ.
Le DIGIPASS peut ętre utilisй pour de lТauthentification, la sign
Cuvinte cheie: accčs sйcurisй,
authentification, signature digitale, cryptй
Cod JEL: O0
Paginatia: 931-934
Titlul Lucrarii: THE NORMALIZATION OF
FINANCIAL DATA EXCHANGE OVER THE INTERNET: ADOPTING INTERNATIONAL STANDARD XBRL
Autor(ii): Vasile Florescu, Cosmin Petronel
Amza, Catalin Georgel Tudor
Rezumat: The development of a common syntax
for EDI (Electronic Data Interchange), XML (eXtensible Markup Language), opened
new formalization perspectives for interorganizational data exchanges over the
Internet. Many of the organizations involved in the normaliza
Cuvinte cheie: EDI, IAS/IFRS norms, financial
reporting, XBRL, taxonomies specifications, document instance, strategic
alignment, XBRL platform.
Cod JEL: M15
Paginatia: 935-939
Titlul Lucrarii: THE ELECTRONIC SIGNATURE
Autor(ii): Gramada Dragu Argentina,
Voiculescu Madalina Irena
Rezumat: Article refers to significance and
the digital signature in electronic commerce. Internet and electronic commerce
open up many new opportunities for the consumer, yet, the security (or perceived
lack of security) of exchanging personal and financial data
Cuvinte cheie: digital signatures, electronic
commerce, secured devices to generate electronic signatures
Cod JEL: ?
Paginatia: 940-942
Titlul Lucrarii: THE EXPERT SYSTEMS Ц
INSTRUMENT FOR OBTAINING ACCEPTABLE SOLUTIONS IN BUSINESS
Autor(ii): Iancu Eugenia, Morariu Nicolae,
Gradinaru Dorin
Rezumat: The attention of economists,
managers and other professions is retained by a newly emerged domain, called
artificial intelligence. The systems based on knowledge, the expert systems, the
systems based on genetic algorithms, the fuzzy systems, the hybrid s
Cuvinte cheie: artificial intelligence,
expert systems, business administration, intelligent systems, knowledge base
Cod JEL: C88
Paginatia: 943-947
Titlul Lucrarii: ЂE-SCIENTROCHAIRї- ONLINE
DATABASE FOR MANAGEMENT AND ASSESSMENT OF THE RESEARCH RESOURCES OF THE
UNIVERSITY BASIS UNIT Ц THE CHAIR
Autor(ii): IONESCU Bogdan Stefan, IONESCU
Iuliana Mariana, MIHAI Florin, STANCIU Andrei
Rezumat: The concept named e-ScientRoChair
proposes searching for new informing and documentation opportunities, on
fundamental structure in academic scientific research, meaning the chair or the
research team, anabling the possibility to publish and as well as to
Cuvinte cheie: Online Database, Chair,
Scientific Exchange, Scientific Research Components
Cod JEL: O32
Paginatia: 948-953
Titlul Lucrarii: THE SHIFT TO IT GOVERNANCE Ц
A GLOBAL APPROACH
Autor(ii): Ionita Florin, Ursacescu Minodora
Rezumat: Statistics show that the IT
expenditures recorded a constant growth during the last 20 years, which shows a
continuous growth of the effort of the companies or states dedicated to the
extension of the IT sector. Unfortunately, these efforts have not always
resulted in a similar growth of the competitiveness and performance of the
organizations. In the the authorsС opinion, in the large IT projects (more than
1,000,000 Ð) the success rate does not exceed 1/7 in Romania and Љ -1/5 at the
world level. The causes should not only be searched in the way these systems are
designed and implemented, but also inside the beneficiary organizations, where
the information systems subject to updating cannot always successfully adapt
themselves to the level of performance of an IT solution. This paper tries to
prove that the management of IT activities in a company is not only a problem of
the IT department, but one of the top management, and its ampleness justifies
the usage of the term Дgovernance‖
instead of Дmanagement‖.
Cuvinte cheie: IT Governance, Maturity model,
Maturity levels
Cod JEL:
Paginatia: 954-958
Titlul Lucrarii: WEB MINING IN E-COMMERCE
Autor(ii): Istrate Mihai
Rezumat: Recently, the web is becoming an
important part of peopleТs life. The web is a very good place to run successful
businesses. Selling products or services online plays an important role in the
success of businesses that have a physical presence, like a re
Cuvinte cheie: E-Commerce, Data mining, Web
mining
Cod JEL: M
Paginatia: 959-962
Titlul Lucrarii: MODERN APPROACES IN THE
CONTEXT OF AMBIENT INTELLIGENCE
Autor(ii): Ivancenco Constanta Veronica,
Gheorghe Mirela, Boldeanu Dana Maria
Rezumat: Ambient Intelligence (AmI), as a new
vision and concept of the tomorrow, gathers a few features regarding both the
integration of technology in the environment and the capacity technology has to
recognize the user and its context, the system capacity to i
Cuvinte cheie: Ambient Intelligence (AmI),
ubiquitous computing, scenario, artificial intelligence (AI)
Cod JEL: O14, O33
Paginatia: 963-967
Titlul Lucrarii: USERSТ EVALUATION OF TOURISM
SITES
Autor(ii): Lacurezeanu Ramona, Coros Robert
Rezumat: Tourism is adapted field of
information technologies since the first tourist product is the product that
requires more and involve many risks Tourist behaviour is considered as one of
the reasons that led to the development and spread theory usability si
Cuvinte cheie: e-tourism, usability,Internet
, web sites
Cod JEL: M,M15,L,L86
Paginatia: 968-971
Titlul Lucrarii: THE QUALITY ASSURANCE FOR THE
OPEN SOURCE E-BUSINESS SOLUTIONS
Autor(ii): Lazarica Marinela, Surcel Traian
Rezumat: Conversion of ordinary business into
e-business has forced organizations to be redesigned and reshaped Today’s
business owners are more dependent on applications than ever before. Application
software automates key business processes – from payments, fund
Cuvinte cheie: e-business, open source
software, IT quality, IT audit
Cod JEL: M15
Paginatia: 972-975
Titlul Lucrarii: ONTOLOGIES REPRESENTATION AND
MANAGEMENT, AS A SEMANTIC TOOL FOR ORGANIZATIONAL MEMORY CONSOLIDATION
Autor(ii): Mangiuc Dragos Marian
Rezumat: The present paper is a component of
an exploratory research project focused on discovering new ways to build,
organize and consolidate organizational memory for an economic entity by means
of the new aÐśSemantic WebaÐť technologies and also encloses some
Cuvinte cheie: organizational memory, unified
modeling language, semantic web, ontologies
Cod JEL: M15
Paginatia: 976-980
Titlul Lucrarii: THE ROLE OF THE SEMANTIC WEB
IN STRUCTURING ORGANIZATIONAL KNOWLEDGE
Autor(ii): Mangiuc Dragos Marian
Rezumat: The present paper is a component of
an exploratory research project focused on discovering new ways to build,
organize and consolidate organizational memory for an economic entity by means
of the new aÐśSemantic WebaÐť technologies and also encloses some
Cuvinte cheie: organizational memory,
organizational knowledge, semantic web, knowledge management
Cod JEL: M15
Paginatia: 981-985
Titlul Lucrarii: IT SOLUTIONS FOR THE
MANAGEMENT OF GEO-BUSINESS
Autor(ii): MARES Marius Daniel, MARES
Valerica, ILINCUTA Lucian – Dorel
Rezumat: In the current economic and
socio-demographic context, the pressure exerted over the informatic departments
by the top management in order to have them offer a high volume of information
in a short time, efficient for maintaining and developing the busine
Cuvinte cheie: geo-business informatic
systems, indicators cost, european integration, management of geo-spatial data,
geomarketing
Cod JEL: D80, D87, M31,Q55
Paginatia: 986-990
Titlul Lucrarii: VULNERABILITY AND
E-CRIMINALITY OF IT
Autor(ii): MARES Valerica, MARES Marius
Daniel
Rezumat: The development of an informational
society requires consolidating trust in information and communication technology
(ICT), the protection of personal data and of the right to a private life, but
also promoting a world and national unification of the info
Cuvinte cheie: informational society,
information and communication technology, informatic safety, vulnerable to
e-criminality, knowledge
Cod JEL: L86, D80, K20
Paginatia: 991-995
Titlul Lucrarii: IMPROVING THE QUALITY OF THE
DECISION MAKING BY USING BUSINESS INTELLIGENCE SOLUTIONS
Autor(ii): MARIA Dan Stefan
Rezumat: On the basis of the decision making
stands information, as one of the main elements that determine the evolution of
our-days society. As a consequence, data analysis tends to become a priority in
the activity of an organization for decision making. The di
Cuvinte cheie: Business Intelligence, Data
Warehouse, decision making, SQL Server
Cod JEL: M15
Paginatia: 996-1000
Titlul Lucrarii: A COLLABORATIVE PERSPECTIVE
OF CRM
Autor(ii): Nicolae Marginean
Rezumat: Today, companies are becoming more
customer focused, trying to adapt their business systems in order to be more
responsive to the ever-changing needs of customers. CRM software gives a new
face to the relationship with the customer, using the new technolo
Cuvinte cheie: ontology, software agents,
collaborative, website, CRM, OAA, OWL, facilitator
Cod JEL: M15
Paginatia: 1001-1005
Titlul Lucrarii: A CLUSTERING OF DJA STOCKS –
THE APPLICATION IN FINANCE OF A METHOD FIRST USED IN GENE TRAJECTORY STUDY
Autor(ii): Moldovan Darie, Silaghi Gheorghe
Cosmin
Rezumat: Previously we employed the Gene
Trajectory Clustering methodology to search for different associations of the
stocks composing the DJA index, with the aim of finding different, logic
clusters, supported by economic reasons, preferably different than the
Cuvinte cheie: clustering model, data
trajectory, cluster analysis
Cod JEL: G10, C61
Paginatia: 1006-1011
Titlul Lucrarii: RELATIONAL DATABASES –
COMPLETE AND COMPLEX PROCESSING OF ACCOUNTING FINANCIAL DATA
Autor(ii): Morariu Nicolae, Iancu Eugenia
Rezumat: The involvement of informatics has
become more profound and even indispensable, providing full coverage of the
space business accounting, starting from the collection of data from primary
documents, obtained by electronic means and conclude with preparati
Cuvinte cheie: informatic methods, situations
synthesis, databases, integrated system of accounting
Cod JEL: C88
Paginatia: 1012-1016
Titlul Lucrarii: INTERACTIVE SYSTEM FOR
ON-LINE CONSULTING
Autor(ii): Negoescu Gheorghe
Rezumat: Liberal professions, developed after
1990, require an historical casuistry that enable them to reach a pertinent
conclusion to another similar case. Where there is not a similar case tried, it
is required the need for a procedure for resolving differences
Cuvinte cheie: bar, process model, standard,
association
Cod JEL: M
Paginatia: 1017-1020
Titlul Lucrarii: GENERAL INFORMATION AND MAIN
CHARACTERISTICS REGARDING WEB SERVICES. PROTOCOL SOAP AND REST
Autor(ii): MIRONELA PIRNAU
Rezumat: A web service represents a
communication interface offered by the server, through that the clients
(programs on other systems) may require different information. The customer may
vary, may be present on the same computer server, may be in the same local n
Cuvinte cheie: Web Service, B2B, protocol,
XML, SOAP, REST
Cod JEL: M15
Paginatia: 1021-1024
Titlul Lucrarii: THE ROLE OF BUSINESS
INTELLIGENCE IN BUSINESS PERFORMANCE MANAGEMENT
Autor(ii): Pugna Irina Bogdana, Albescu
Felicia, Babeanu Delia
Rezumat: Business performance management (BPM)
is a key business initiative that enables companies to align strategic and
operational objectives with business activities in order to fully manage
performance through better informed decision making and action. Effec
Cuvinte cheie: Business Performance
Management (BPM), Business Intelligence (BI), business processes, strategy,
integration
Cod JEL: M21
Paginatia: 1025-1029
Titlul Lucrarii: THE ENTERPRISE INFORMATION
SYSTEM AND RISK MANAGEMENT
Autor(ii): Carmen Radut
Rezumat: The yield of enterprise can be
accretion by integrating systems to business partners to create highest
competitive advantage in the time of run. System integration can be done by
adopting the e-commerce technology and Business-to-Business models that will
Cuvinte cheie: Enterprise, System,
Integration, Business, Risk
Cod JEL: C81, D81, G39, M29
Paginatia: 1030-1034
Titlul Lucrarii: BUSINESS INTEGRATION
Autor(ii): Radut Carmen, Codreanu Diana
Rezumat: Interest is growing among IT
executives in the benefits offered by relatively new developments in the
business integration arena such as service oriented architectures (SOA). By
improving communication and integration between IT systems regardless of the
underlying technology, SOA is just one factor that is making it increasingly
easy and quick to share information and reproduce best practice, not only
internally but also within an extended business partner community.
Cuvinte cheie: Business integration , Service
Oriented Architectures, Electronic Data Interchange, Enterprise Service Bus.
Cod JEL:
Paginatia: 1035-1038
Titlul Lucrarii: COMPUTER METHODS FOR ANALYSIS
AND OPTIMIZATION OF ENERGY COMSUMPTIONS
Autor(ii): ROTARU SIMONA, BARDAS PETRU, GHITA
MIRELA CLAUDIA, COCOSILA MIHAELA
Rezumat: The implementation of sustainable
development in Romania and the abrupt increase of prices for fussil fuels have
imposed more serious activies for the examination of the energy consumption in
different industrial sectors. Here, the asynchronous electric m
Cuvinte cheie: energy efficiency, electric
drive, energy balance, power factor, informatic instruments.
Cod JEL: M15
Paginatia: 1039-1043
Titlul Lucrarii: ALGORITHM FOR GENERALIZED
GARMAN EQUATION IN OPTION PRICING OF A FINANCIAL DERIVATIVES WITH STOCHASTIC
VOLATILITY MODELS
Autor(ii): Socaciu Tiberiu, Danubianu Mirela,
Maxim Ioan, Naaji Antoanela
Rezumat: In our paper we build a reccurence
from generalized Garman equation and discretization of 3-dimensional domain.
From reccurence we build an algorithm for computing values of an option based on
time, momentan volatility of support and value of support on a
Cuvinte cheie: financial derivatives, Black-Scholes
PDE, Garman PDE, reccurence, algorithm
Cod JEL: G13, C69
Paginatia: 1044-1048
Titlul Lucrarii: SERVICE ORIENTED ARCHITECTURE
Autor(ii): Stanculea Liana
Rezumat: Service-oriented architecture (SOA)
supply methods for systems development and integration where work interoperable
services. A SOA suppose application functionality distribution in distinct units
called services that communicate with each other. This ser
Cuvinte cheie: Service oriented architecture,
interface, coplage, loosly cooplage, services, consummer, orchestration,
metadata,.programming, programming lanuage.
Cod JEL: C8
Paginatia: 1049-1051
Titlul Lucrarii: USING ONLINE ASSESSMENT AS A
TOOL FOR LEARNING
Autor(ii): Stănică Justina Lavinia,
Crişan Daniela Alexandra, Coculescu Cristina
Rezumat: The use of information and
communication technologies in education offers new means of evaluation and
examination. e-Testing is a valuable evaluation tool that teachers can use
during final exams and students can exploit for self-assessment, in order to g
Cuvinte cheie: e-Learning, online assessment,
e-assessment, web based learning
Cod JEL: C-88, I-21
Paginatia: 1052-1055
Titlul Lucrarii: DEVELOPMENT AND
IMPLEMENTATION A PLATFORM FOR E-LEARNING WITH MULTIMEDIA TECHNOLOGY
Autor(ii): Serbanescu Luminita
Rezumat: The e-learning system provides the
development of the learning process by organizing and correlating the following:
general managerial activities, organizing activities of the learning process,
sustaining activities of the learning process. This article c
Cuvinte cheie: Internet, multimedia
technologies, e-learning, professor, students
Cod JEL: C88, I23
Paginatia: 1056-1060
Titlul Lucrarii: BUSINESS INTELLIGENCE
INSTRUMENTS FOR HR MONITORING
Autor(ii): Serbanescu Luminita, Radulescu
Magdalena
Rezumat: Business Intelligence is the
combination of the information from several sources, and presenting results in a
form that can be used in taking business decisions. Processed and presented in
an intelligent way, this information gives the company the advanta
Cuvinte cheie: human resouce, business
intelligence, QlikView, monitoring, analysis
Cod JEL: M12, M15
Paginatia: 1061-1065
Titlul Lucrarii: E-LEARING
Autor(ii): Titrade Cristina, El Baaboua
Florentina
Rezumat: Electronic learning (or e-Learning
or eLearning) is a type of Technology supported education/learning (TSL) where
the medium of instruction is through computer technology, particularly involving
digital technologies. E-learning has been defined as “pedago
Cuvinte cheie: e-learning, virtual
classrooms, learning technology, online learning
Cod JEL: O0
Paginatia: 1066-1069
Titlul Lucrarii: EXTENDED ENTERPRISE AND
INFORMATION SYSTEMS GOVERNANCE IN AN INTER-ORGANIZATIONAL CONTEXT
Autor(ii): CƒГtƒГlin Georgel Tudor, Vasile
Florescu
Rezumat: Flexibility, openness, and
cooperation are fundamental tendencies that positively mark the ensemble of
private and public sector organizations. For a sustainable development in a more
and more complex globalized and competitive business environment, the e
Cuvinte cheie: e-business, extended
enterprise, inter-enterprise cooperative information systems, workflow,
corporate governance, IS governance
Cod JEL: M15
Paginatia: 1070-1075
Titlul Lucrarii: STUDY REGARDING THE OBSTACLES
WHICH ENCUMBER THE ONLINE SELLING INCREASE
Autor(ii): TARCA NAIANA, POPA ADELA
Rezumat: In order to be competitive in the
current competitive environment is essential for a company to consider the
necessity to enter the online market and into the digital business environment.
Entering on electronics market is not an easy decision to make. Th
Cuvinte cheie: web site, online sales, online
market, online store
Cod JEL: L81
Paginatia: 1076-1079
Titlul Lucrarii: NEW TECHNIQUES APPLIED IN
ECONOMICS. ARTIFICIAL NEURAL NETWORK
Autor(ii): Margareta Udrescu, Constantin Ilie
Rezumat: The present paper has the objective
to inform the public regarding the use of new techniques for the modeling,
simulate and forecast of system from different field of activity. One of those
techniques is Artificial Neural Network, one of the artificial in
Cuvinte cheie: artificial neural network,
economics, simulate, artificial intelligence
Cod JEL: C51
Paginatia: 1080-1084
Titlul Lucrarii: INFORMATICS SYSTEMS FOR
FINANCIAL AUDIT AND REVISION
Autor(ii): Vatuiu Teodora, Popeanga Vasile
Nicolae
Rezumat: The activity of the financial
auditors is regulated by International Standards of Revision for financial
situations and information, through which the fundamental procedures and
principles for this kind of missions are established. CIEL Audit and Revisi
Cuvinte cheie: informatics systems,
financial audit, revision
Cod JEL: G
Paginatia: 1085-1088
Titlul Lucrarii: THE E-LEARNING BENEFITS IN
THE ROMANIAN BUSINESS ENVIRONMENT
Autor(ii): Vatuiu Teodora, Popeanga Vasile
Nicolae
Rezumat: E-learning is learning based on
information technologies, and particularly based on the Interne educational
system has a lot of advantages, such as flexibility, availability, time and
resources savings and it respects the individual learning rhythm of eac
Cuvinte cheie: e-Learning benefits,
e-learning platform, blended learning, business environment
Cod JEL: A
Paginatia: 1089-1092
Titlul Lucrarii: E-BANKING- MODERN BANKING
SERVICES
Autor(ii): MIRANDA PETRONELLA VLAD
Rezumat: E-banking is the first of those
banking services that really economize time, because it allows to the user to
accomplish from behind the computer many operations in the bank account,
represents the computational solution that allows to the holder to have
Cuvinte cheie: e-Banking, Mobile Banking,
Home Banking, risk, comparative analysis
Cod JEL: M
Paginatia: 1093-1096
Titlul Lucrarii: FINANCIAL DEPENDENCE AND BALANCE – NEW CHALLENGES OF THE PUBLIC SERVICE
DECENTRALIZATION
Autor(ii): Petru Filip
Rezumat: The paper intends to analyse a model of decentralization specific to Continental Europe, which shows that a transfer
of responsibility to the local authorities has not always been appropriately followed by a transfer of resource, the consequence
being the appearance of budgetary imbalances at the level of local communities. In this situation, the local communities are
forced to identify the funding source and, therefore, they have used the most rapid instruments provided by the law and the
financial institutions – the borrowed sources. As long as the borrowed funding sources have been used to the restoration of the
public infrastructure and, therefore, to the public investments, the solutions identified by the public manager are not to be
blamed, the problem being the use of borrowed sources in order to cover certain consumerism needs which illegitimately
charges, in our opinion, the public cost, the obligation to finance the maturity rates including the interest falling back on the
future generations.
Cuvinte cheie:public service decentralization, financial balance, public manager, funding policies
Cod JEL: M1, H3, H4
Paginatia: 1091-1095
Titlul Lucrarii: THE ECONOMETRICS OF THE FORECASTING OF FINANCIAL RESOURCES, A MAIN
COMPONENT OF THE FINANCIAL MANAGEMENT
Autor(ii): Petru Filip
Rezumat: The paper intends to emphasise the importance of budget resources forecasting for long periods of time, within the
financial management. An as accurate as possible forecasting of the volume of financial resources will represent the basis for
the future projections of the expenditure of local communities, as they are regulated by law, knowing that one of the principles
representing the basis of budget making is that of the balanced budget. To the same extent, the volume of the budget liquidities
will depend on the rigorousness of the design of the volume of financial resources.. Beyond the abstract character of the
mathematic calculus made by specialists in econometrics, the financial manager is also interested to know the forecasting
techniques so that he/she can draw up the income and expenditure budget, the basis for the implementation of the economicsocial
development strategies of the local communities. The financial management remains a fundamental component of the
public management through the theoretical-methodological arsenal made available for the loan officer.
Cuvinte cheie:resource forecasting, econometrics, financial management, stochastic methods
Cod JEL:M1, H3, H4,
Paginatia: 1096-1098
