{"id":194,"date":"2010-04-18T12:31:50","date_gmt":"2010-04-18T10:31:50","guid":{"rendered":"http:\/\/localhost\/anale\/?p=194"},"modified":"2021-11-10T11:41:04","modified_gmt":"2021-11-10T09:41:04","slug":"tom-2009-volumul-iv-management-marketing","status":"publish","type":"post","link":"https:\/\/anale.steconomiceuoradea.ro\/en\/2010\/04\/18\/tom-2009-volumul-iv-management-marketing\/","title":{"rendered":"Volumul IV \u2013 Sectiunea: Management and Marketing"},"content":{"rendered":"

Tom XVIII 2009 \u2013 Volumul IV \u2013 Sectiunea:\u00a0<\/span>
\nMANAGEMENT AND MARKETING<\/span><\/strong><\/span><\/p>\n


\nVolumul complet<\/a><\/strong><\/span><\/p>\n

\n

\n

\n

Titlul Lucrarii:\u00a0TALENT MANAGEMENT \u2013 A
\nSTRATEGIC PRIORITY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Abrudan Maria-Madela, Matei\u00a0Mirabela-Constanta<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Companies facing the new economic
\nworld, dominated by demographic, macroeconomic, and technological changes need
\nto see talent management as a business priority in order to survive. At the same
\ntime, the world economic crisis ads pressure over managers, f<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0talent management, human
\nresources, strategy.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M 12<\/span><\/p>\n

Paginatia:<\/strong>\u00a025-30<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CAREER MANAGEMENT PRACTICES
\nOF THE PHARMACEUTICAL COMPANIES IN ROMANIA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Antoniu Maria Eliza<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The current economic and social
\ncontext, at both European and Romanian level, requires a reconsideration of the
\nimportance of specific human resource management of career at organizational
\nlevel. Any organization interested in to develop and maintain itse<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0career path, Human Resources
\nManagement, practices, politics<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M51<\/span><\/p>\n

Paginatia:<\/strong>\u00a031-37<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0A FIVE DIMENSIONS APPROACH OF
\nKNOWLEDGE MANAGEMENT: THE CONCEPT, RESOURCE, ENTITY, PROCESS AND CAPACITY VIEW<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0ARTENIE Cristiana, CHIVU\u00a0 Iulia,
\nPOPESCU Dan<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The rise of the service economy, the
\nincreasingly rapid flow of global information, and the growing recognition of
\nthe importance of intellectual capital and intellectual property rights are
\nturning Knowledge into a key critical resource and a source of c<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Knowledge Management, Human
\nResources Management, Knowledge Workers, Knowledge Work Analysis, Explicit
\nKnowledge, Tacit Knowledge<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a038-50<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0QUALITY OF ROMANIAN MEDICAL
\nSERVICES \u00d0\u00a6 WAYS TO MANAGING TOWARDS IMPROVEMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BARBU Maria-Magdalena<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Health of people means everything
\nsince on it depends the well being of persons, families, companies, countries.
\nAll medical services should be accessible and offered at a very high level of
\nquality which to allow and ensure future proper health status an<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Quality, Health Services,
\nMotivation, Management, Active Life<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L89<\/span><\/p>\n

Paginatia:<\/strong>\u00a051-56<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MANAGEMENT OF MEDICAL
\nSERVICES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BARBU MARIA-MAGDALENA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The offer of medical services
\ndepends on medical personnel and more than this, on the management in the
\nmedical field since any resource not managed well or not managed at all is only
\na lost one, regardless its value. Management is therefore the key, the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Quality, Medical Services,
\nManagement<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L 89<\/span><\/p>\n

Paginatia:<\/strong>\u00a057-62<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE INFORMATIONAL TECHNOLOGY
\nAND MANAGEMENT OF CONFLICT A NEW CHALLANGE IN THE CONDITION OF THE ECONOMIC
\nCRISIS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BARDAS\u00a0 PETRU, ROTARU SIMONA,
\nGHITA MIRELA CLAUDIA, COCOSILA MIHAELA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The conflict in the organizations
\nframework must be considered as the difference between structure and action;
\nthink that it must happened and it will happened. The organization being
\nstructured in concordats with the predominant culture, all its targets<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0The conflict, the organization
\nefficiency, the competition for the short resources, the power and the influence
\nbetween the individuals and the groups, the autonomy tentative, the conflictual
\ncycle, the conflict management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M14<\/span><\/p>\n

Paginatia:<\/strong>\u00a063-68<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE USE OF MISSION STATEMENT
\nAND OBJECTIVES IN UNIVERSITIES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bacanu Bogdan<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The present study is an analysis of
\nthe mission statements and the objectives belonging to a significant sample of
\nthe Romanian public universities in 2009. The analysis focuses on the formal and
\nmain aspects, without aiming at identifying a relationship<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0mission statement, objectives,
\nstrategic plan, university, university charter<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I23, M19<\/span><\/p>\n

Paginatia:<\/strong>\u00a069-74<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LEAN HOSPITAL
\n\u00d0\u00a6CONCEPTUALIZATION AND INSTRUMENTATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Batca\u00a0 Viorel, Curpan Alina
\nMihaela<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Sanitary organizations function on a
\nmarket with certain particularities, reason for which the public hospital must
\nstrive to elaborate and implement viable management systems, by relating to the
\nprivate enterprise model. In order to answer the question:<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0lean hospital, value stream
\nmap (VSM) ,standard work, five S,mistake proofing, single minute exchange of
\ndie(SMED)<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0G23,I18,M10, P36<\/span><\/p>\n

Paginatia:<\/strong>\u00a075-80<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE PARADIGM OF THE KNOWLEDGE
\nECONOMY \u00d0\u00a6 NEW LEADERSHIP, ECO-TEAM BUILDING AND SOCIAL RESPONSIBILITY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bocanete Paul, Nistor Cristina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In the knowledge economy, leadership
\nmeans more than communicating a vision and mission to the team members. In the
\nknowledge economy there are new type of leaders and new leadership styles.
\nEco-leaders admits the complexity of human-environment relations<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0knowledge economy, leadership,
\neco-team building, social responsibility<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0JEL:A13; M12; M14<\/span><\/p>\n

Paginatia:<\/strong>\u00a081-84<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE QUALITY IN REGIONAL
\nDEVELOPMENT.\u00a0 INSURED\u00a0 FRAMEWORK FOR QUALITY MANAGEMENT OF REGIONAL DEVELOPMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BOLOGA GABRIELA, JUDEU VIORINA-MARIA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>One can appreciate that concern for
\nquality, occurring in very old times, were accelerated in the twentieth century,
\nduring which there was spectacular actions and evolution of concepts of quality.
\nServices is one of the most dynamic areas of modern econo<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0regional development, quality,
\nINSURED framework, sustainable development.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0R<\/span><\/p>\n

Paginatia:<\/strong>\u00a085-89<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LEADERSHIP COMPETENCIES AND
\nTHEIR ROLE IN ORGANIZATIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bordean Ioan, Tureac Cornelia
\nElena<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The organizations success of the XXI
\ncentury depends to a great extent on the existence of imaginative leaders,
\ncreative, centered on change, perseverance, attentive in the environment changes
\nand able to encourage and to lead team work, brave, taking the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0skills, vision, team,
\nassessment, learning, training, strategy<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M19<\/span><\/p>\n

Paginatia:<\/strong>\u00a090-95<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LES METHODES DE MESURAGE DE
\nLA DISCRIMINATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BRINZEA VICTORIA MIHAELA, Oancea
\nOlimpia<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Each day, on the territory of the
\nEuropean Union, the citizens are prevented from fully living a professional and
\nsocial life because of the damages related to discrimination. The economic
\napproach is intended to be integrated, offering at the same time,<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0discrimination, discrimination
\n\u0102\u00a0 rebours, m\u0102\u00c2\u00a9thodes da\u00d0\u0090\u00d0\u00a9audits.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M14, M19.<\/span><\/p>\n

Paginatia:<\/strong>\u00a096-101<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SALES STAFF TRAINING \u00d0\u00a6
\nCOMPLEX AND PERMANENT ACTIVITY OF SALES OPERATIONAL MANAGEMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BRUTU Madalina<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The present article deals with the
\ncomplexity of the aspects related to sales staff training. Each stage of the
\nsale process requires preparation, training and practice, overcoming the idea
\naccording to which sales agents must be sent almost immediately o<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0training, sales personnel,
\ntraining programs, sale<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0102-107<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MANAGING SITUATIONS OF CRISIS
\nUSING NEGOTIATION OR MEDIATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bucur\u00a0 Iamandi Gheorghe, Popescu
\nCatalin<\/span><\/p>\n

Rezumat:\u00a0<\/strong>From December, 22nd, 1989, Romania
\nexperienced major changes in all fields, but the most important ones are the
\nchanges from the political and economical field. In the economical field, our
\ncountry changed\u00a0 from the centralized economy to the market econo<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0crisis, negotiation,
\nmediation, seller, buyer<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L10, M10, J5, E3<\/span><\/p>\n

\n

Paginatia:<\/strong>\u00a0108-111<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MANAGING STRESS \u2013 THE KEY TO
\nORGANIZATIONAL WELLNESS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bucurean Mirela<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In the 21 cetury, the century of
\nfast changes, business operates faster and with more complexity and uncertainty
\nthan ever before. The impact of stress on profitability, whether creative or
\nnegative, must be understood, measured and managed in a realistic<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0stress, cost, managers,
\ninvestment, knowledge, efforts, profit<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M0<\/span><\/p>\n

Paginatia:<\/strong>\u00a0112-116<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ORGANIZATIONAL CHANGE AND
\nTHE EMPLOYEES REACTION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bucurean Mirela, Lupu Aurelia Oana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The resistance to change is a daily
\nreality with which is confronted the companies managers. This resistance,
\nopposition to change and innovation can be owed by the person, by the company or
\nby the society. The reasons which start the resistance to change<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0the\u00a0 resistance to change,
\nfear,\u00a0 failure, traditional, skeptic, communication absence, adaptation capacity<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M10<\/span><\/p>\n

Paginatia:<\/strong>\u00a0117-121<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PERFORMANCE PARTICULARITIES
\nWITHIN THE NATIONAL PUBLIC TELEVISION SERVICES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Budacia Elisabeta Andreea, Avram
\nEmanuela Maria, Perju Alexandra<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In recent years the talk
\nincreasingly about performance and so were many concepts regarding the
\ndefinition, classification and highlighting ways of enhancing performance in an
\norganization. Management concepts that dominate modern organizations are value<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0performance in the public
\ntelevision service, typology of performance, staff performance, economic
\nperformance, management performances<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M10, M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0122-126<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0APPLICATION OF EMPLOYEE
\nMOTIVATION THEORY TO THE WORKPLACE<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Budica Ilie, Puiu Silvia, Budica
\nBogdan Andrei<\/span><\/p>\n

Rezumat:\u00a0<\/strong>This paper has as objectives the
\nhighlighting of motivation theories applied in real situations and also the
\ntendencies noticed at the workplace. We used as methods comparison between some
\ntheories and also between theory and practice and also some statis<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0motivation, employee,
\nsatisfaction, workplace<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0J53<\/span><\/p>\n

Paginatia:<\/strong>\u00a0127-130<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0REGIONAL CUSTOMS DIRECTORATES
\nMANAGEMENT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0CAUS VASILE-AUREL, CABA STEFAN<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The management of a regional customs
\ndirectorate is analyzed. A new approach of the managerial system, in the
\nEuropean integration context, is presented.\u00a0 The customs system is one of the
\nfirst \u00d0\u00a3doors\u00d0\u00a4 to a new economic, social and cultural community. For<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Performance management,
\nstrategic management, human resource management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M54<\/span><\/p>\n

Paginatia:<\/strong>\u00a0131-134<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MANAGERIAL SKILLS OF AN
\nE-LEARNING MANAGER<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Cardos Vasile Daniel, Tiron-Tudor
\nAdriana<\/span><\/p>\n

Rezumat:\u00a0<\/strong>This article presents some findings
\nof the E-Learning Manager (ELM) Project regarding the skills an e-learning
\nmanager should possess in order to achieve his\/her mission. At this point the
\nproject is still in the first stage of it. For the design of the s<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-learning, management, skill
\nset<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I20, I21, I29<\/span><\/p>\n

Paginatia:<\/strong>\u00a0135-140<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE MANAGERIAL STRATEGY IN
\nTHE HEALTHCARE INSTITUTIONS OF ROMANIA<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Constantin Celestin, Ganescu
\nRoxana<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Management is of paramount
\nimportance for obt\u201d>
\nText complet<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INFORMATION TECHNOLOGY FOR
\nSUPPORTING ORGANIZATIONS IN THE STRATEGY OF GLOBAL COMPETITIVENESS<\/em><\/strong><\/span><\/p>\n

<p “margin:=”” 0=”” 5″=””>Paginatia:<\/strong>\u00a0135-140<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE MANAGERIAL STRATEGY IN
\nTHE HEALTHCARE INSTITUTIONS OF ROMANIA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Constantin Celestin, Ganescu
\nRoxana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Management is of paramount
\nimportance for obtaining economic, medical, commercial performances etc. in the
\nfields conducted. Significant changes are required in this sector of human
\ndisciplines, focused on: applying professional management, managerial met<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Management, Healthcare,
\nHospital, Strategy<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A 12; I 11<\/span><\/p>\n

Paginatia:<\/strong>\u00a0141-145<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ORGANIZATIONAL CULTURE IN ITS
\nSPECIFIC ISSUES OF A MODERN COMPANY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Ciucescu Nicoleta, Feraru Andreea<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>In the context class=\u201dMsoNormal\u201d align=\u201djustify\u201d style=\u201dmargin: 0 5\u2033>
\n<\/span>Autor(ii):<\/strong>\u00a0Consoli Domenico, Badea Bolcas
\nCristina, Badea Florica<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The environment market demands
\nconstant innovations by the organizations that intend to keep a competitive
\nposition. If the organizations want create innovation, they need to develop
\nintern competence and promote a collaborative and propitious environment<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0competitiveness, management,
\ninnovation, ICT, web 2.0<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15, M16, M20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0151-156<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0EXTREME PROGRAMMING- AGILE
\nMETHOD USED IN PROJECT MANAGEMENT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Cruceru Anca, Fotache Liviu
\nChristian<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The main characteristic of the XXI-st
\ncentury is change, which affects the development of organizations\u00d0\u00a2 activities.
\nIn this context, the organizations have to adapt their administration methods
\nand systems to the new changes. An efficient administration<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Changing, Project Management,
\nAgile Methods, Extreme Programming (XP)<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D3, M15, O3<\/span><\/p>\n

Paginatia:<\/strong>\u00a0157-161<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE DASHBOARD AS A MANAGERIAL
\nINSTRUMENT OF MEASURING PERFORMANCE IN MEDICAL-SANITARY INSTITUTIONS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Curpan Alina Mihaela, Batca Viorel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>It is a known fact that nowadays,
\nthe health institutions are confronted with the existence of resource shortages
\nand with a demand for quality, which, at the same time, raises the issue of
\nperformance. The asymmetry of information, the inelasticity of th<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0mission, vision, critical
\nsuccess factors, essential values, strategic objectives<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0G23, I18, M10, P36<\/span><\/p>\n

Paginatia:<\/strong>\u00a0162-167<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ROMANIAN\u00a0 HUMAN RESOURCES\u00d0\u00a2
\nPOLICIES IN THE CONTEXT OF ECONOMIC CRISIS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0DEACONU ALECXANDRINA, RASCA
\nLAVINIA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Everybody acknowledges today the
\nfact that employees are an essential resource. Unlike other financial, technical
\nand technological resources, the human resource can be acquired, assessed and
\ndeveloped. During the past years, Romania has known an economic<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0economic crisis, human
\nresources, work market, unemployment<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0168-173<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0UNIVERSITY ENTREPRENEURSHIP \u2013
\nA CHANCE TO IMPROVE THE RELATIONSHIP BETWEEN UNIVERSITIES AND BUSINESS IN THE
\nKNOWLEDGE SOCIETY<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Diaconu Mihaela, Zaharia Milena
\nRodica<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Research, development and
\nuniversities are considered the fundamentals of European competitiveness and
\ntherefore require sustained action in partnership with social and economic
\nenvironment. At European and international level it was discussed about the u<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0entrepreneurship concept,
\nentrepreneurial university, triple helix<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A23<\/span><\/p>\n

Paginatia:<\/strong>\u00a0174-179<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE DISCOUNT RATE POLICY IN
\nROMANIA IN THE 20TH CENTURY<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Dobrescu M. Emilian,
\nPociovalisteanu Diana<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Throughout the 20th century,
\neconomists have generally acknowledged the importance of the central bank
\ndiscount rate as the reference interest rate in a country: by increasing the
\ninterest rate during economic booms that forego the busts, the Central Bank<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0discount rate, monetary
\npolicy, interest rate<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0E5, E4<\/span><\/p>\n

Paginatia:<\/strong>\u00a0180-184<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0COMMUNICATIONAL APPROACH IN
\nTHE ORGANIZATIONAL CHANGE<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Vasile Dragos Constantin<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The need for information and
\ncommunication increases when organizations experience organizational changes.
\nThe paper examines the need of communication in terms of the professor Tichy`s
\ntheory of the technical, political and cultural systems of organizati<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0change, communication,
\norganizational politics, organizational culture<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M1, M5<\/span><\/p>\n

Paginatia:<\/strong>\u00a0185-190<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SPECIFIC FEATURES OF THE
\nRECRUITMENT AND SELECTION PROCESSES IN SME: THE CASE OF BUCHAREST<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Dragusin Mariana, Petrescu Raluca
\nMariana<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Considered to be the engine of the
\neconomy, the SMEs sector has a well defined identity in the configuration of any
\nmodern economy. SMEs are one of the most important new job generators and they
\nare acting in a dynamic and complex environment. Thus, SMEs<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0SMEs, recruitment process,
\nselection process, human resources<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0191-197<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0AUDIT a\u00d0\u0090\u00d0\u00a3 GUARANTOR OF ETHICS
\nIN THE MANAGEMENT OF PUBLIC INSTITUTIONS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0DUMITRESCU ADELINA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Nowadays we can hear more and more
\nreferences to conflicts of interests, corruption, traffic of influence, and so
\non. The Romanian Press has literally shouted over the last few years about such
\ncases, diminishing the already doubtful prestige of the Roman<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Internal audit, Ethics,
\nInfringement, Public servant, Management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0H<\/span><\/p>\n

Paginatia:<\/strong>\u00a0198-203<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0HUMAN RESOURCE STRATEGIES
\nWITHIN THE BANKING SYSTEM IN ECONOMIC RECESSION SITUATIONS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0DUMITRU Alina Mihaela, VARUICU
\nNicoleta<\/span><\/p>\n

Rezumat:\u00a0<\/strong>With increasing levels of export
\nintensity, firms begin to face new demands. The first set of resources brought
\nto bear on the issues, and those resources are most quickly mobilized, are the
\nemployees. Indeed, higher levels of exporting require activating<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0resources, training,
\nperformance, efficiency, banking system<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0J28, O15.<\/span><\/p>\n

Paginatia:<\/strong>\u00a0204-207<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0DIE EXTERNALISIERUNG DER
\nHUMAN RESSOURCEN<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Fleseriu Adam, Fleseriu Cristina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The outsourcing of human resources
\nis an instrument that optimizes the structure of an organization. In Romania it
\nis used especially by international companies. But during the current economical
\ncrisis, beside the multinational companies, even more natio<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Externalisierung, Outsourcing,
\nKriseperiode, Human Ressourcen<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M50<\/span><\/p>\n

Paginatia:<\/strong>\u00a0208-213<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MANAGEMENT, KNOWLEDGE AND
\nVALUE WITHIN THE ROMANIAN RESEARCH INSTITUTES FOR THE PAST 20 YEARS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Fotache Liviu Christian, Cruceru
\nAnca<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Our action is intended towards
\nemphasizing some of the most important issues in Romanian research area,
\nespecially with reference to the technical and agricultural research and this
\nbecause it is important to understand how our research area has evolved i<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0research \u00d0\u00a6 development
\ninstitutes, management of the research \u00d0\u00a6 development organizations,
\nknowledge-based management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D8, O3<\/span><\/p>\n

Paginatia:<\/strong>\u00a0214-217<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE MANAGEMENT OF HEALTHCARE
\nINSTITUTIONS IN ROMANIA IN THE CONTEXT OF THE EUROPEAN UNION DEVELOPMENTS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Ganescu Roxana, Constantin
\nCelestin<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Management in the healthcare system
\nis a new notion in Romania. When we think about a hospital, we tend to think
\nabout the medical practice in the system and not about the hospital as an
\ninstitution that should be managed so as to become profitable. Manag<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Management, Healthcare,
\nEuropean Union, Healthcare Management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A12; I 11<\/span><\/p>\n

Paginatia:<\/strong>\u00a0218-222<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE EVALUATION OF HUMAN
\nRESOURCES PERFORMANCE AT S.C. ELECTRICA S.A., BAIA MARE<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Gavrilescu Liviu<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The evaluation of the personnel
\nperformance is an important element of the performance management system, as a
\nway towards better overall results. The system ensures the convergence of the
\nindividual purposes and objectives with those of the company, thro<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0management, evaluation, human
\nresources, performance<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0223-227<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0AN ANALYSIS OF THE
\nINTER-HUMAN RELATIONS AT S.C. ROMTELECOM S.A., BAIA MARE<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Gavrilescu Liviu<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Good inter-human relations within
\ngroups of an organization can ensure the well-functioning of the team, an
\nincreased competitiveness, and better decisions, more creative and productive.
\nOn the other hand, the opposite situation can have disastrous conseq<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0inter-human relations,
\nsociometric test, informal leader, behavior<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0228-233<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0HUMAN FACTOR AND SUSTAINABLE
\nDEVELOPMENT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Valentina Mihaela Ghinea, Ivona
\nOrzea<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Everything starts from the dual
\ncondition of the human being: creator (of goods, technologies, values, behaviour,
\nideas, beauty and even amazing things, etc) and destroyer (of goods,
\ntechnologies, values, behaviour, ideas, beauty and even himself). In thi<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0population, resources,
\nsustainable development, fads, conspiracy theory<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0J<\/span><\/p>\n

Paginatia:<\/strong>\u00a0234-239<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INFORMATION SYSTEM
\nDEVELOPMENT: ARE MANAGERS AVOIDING THE \u00d0\u00a3TRAPS\u00d0\u00a4?<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Gorski Hortesnia, Dumitrescu
\nLuigi, Fuciu Mircea<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The present paper aims to outline
\nsome of the \u00d0\u00a3traps\u00d0\u00a4 that might appear during the development and implementation
\nof an information system. Managers, as promoters of change generated by the
\nimplementation of new information technologies, should know these<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Information System,
\nFeasibility Study, Risk, Manager, Stakeholder.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M10, M15,\u00a0 M19<\/span><\/p>\n

Paginatia:<\/strong>\u00a0240-244<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE USE OF FUZZY LOGIC IN
\nTHAT THE DECISION-MAKING PROCESS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0GRADINARU\u00a0 DORULET<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The present study is a short
\nintroduction in the theory of the fuzzy sets. It also presents some aspects of
\nthe application of the fuzzy logics in founding the decision-making process
\nrelated to the firm\u2019s management. In the end there are presented some a<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0fuzzy logic, decision-making
\nprocess, classical theory of the crowd<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L23, C02, C44<\/span><\/p>\n

Paginatia:<\/strong>\u00a0245-250<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0APPROACHES OF THE
\nENVIRONMENTAL MANAGEMENT OF INDUSTRIAL PRODUCTION<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Gradinaru Dorulet<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The article treats the environmental
\nmanagement of industrial production, which aims the management of the
\nenvironment as a concern both for the economic operators, the public
\nadministration and national or international institutions. In the presented con<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0environmental management,
\nindustrial production, strategy.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L23, Q57.<\/span><\/p>\n

Paginatia:<\/strong>\u00a0251-257<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE LASTING EXCELLENCE OF THE
\nINDUSTRIAL ENTERPRISES<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0GRADINARU PUIU<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The excellent companies are
\nconsidered to be those that, by proper strategies, owning an outstanding
\nleadership, an organizational culture and a valuable tradition, have a higher
\nprofit than the competitors. We can make out the excellence as the successfu<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0lasting development, lasting
\nexcellence, attributes of excellence, productivity by people, synergetics<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L25, L29<\/span><\/p>\n

Paginatia:<\/strong>\u00a0258-263<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CONSIDERATIONS ON THE
\nDECISION PROCESS WITHIN THE ENTERPRISES<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0GRADINARU PUIU<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The process of taking decisions is
\nfocused on the increase of the competitiveness of a company, namely of its
\nmaintenance on a market of competition and evolutive, in conditions of
\nprofitability. The quality of a decision is essentially influenced by the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0optimality criteria,
\nreasoning, dashboard, performance rates, coefficient of variation.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M10, M19<\/span><\/p>\n

Paginatia:<\/strong>\u00a0264-269<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0DEVELOPING PERFORMANCE
\nINDICATORS FOR BUSINESS IMPROVEMENT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Grigore Ana-Maria, Bagu Constantin,
\nRadu Catalina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The leading indicators of business
\nperformance cannot be found in financial data alone. Quality, customer
\nsatisfaction, innovation, market share- metrics like these often reflect a
\ncompany\u00d0\u00a2s economic condition and growth prospects better than its reported<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0performance indicators,
\nbusiness process, performance measurement, management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L25, M10.<\/span><\/p>\n

Paginatia:<\/strong>\u00a0270-275<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE STRATEGIC PERFORMANCE
\nMANAGEMENT PROCESS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Grigore Ana-Maria, Bagu Constantin,
\nRadu Catalina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Contemporary trends in global
\ncompetition, rapid technological developments and increased use of management
\ninformation systems and the Internet, developments in planning and control and
\nmanagement thinking, and changing demographics are putting pressures<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0strategy, performance
\nmanagement, strategic objectives, management.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, L25, L10<\/span><\/p>\n

Paginatia:<\/strong>\u00a0276-279<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ENTREPRENEURSHIP AND FEMALE
\nENTREPRENEURSHIP IN MARAMURE&#350; COUNTY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Hahn Rada Florina, Sabou Simona,
\nZima Liliana Adela<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Initiating and developing a business
\ninvolves a considerable risk and a sustained effort in order to defeat the
\ninertia against what is new. The person initiating a business, assuming the
\nresponsibility and risk of its development and benefiting from the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0entrepreneurship, female
\nentrepreneurship, profit, businesses<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0280-286<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PATRIARCHY IN THE SCHOOL:
\nCOVARIATES OF GENDER TRADITIONALISM IN ADOLESCENCE<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Hatos Adrian<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Gender traditionalism is one of the
\ncultural traits of contemporary Romania which has severe consequences on the
\neffectiveness of human resource allocation. How is this cultural framework
\nproduced and reproduced in time is a major question for any attempt<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0gender, traditionalism,
\nattitudes, regression<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0Z13<\/span><\/p>\n

Paginatia:<\/strong>\u00a0287-293<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ROMANIAN HIGHER EDUCATION
\nFINANCING IN A EUROPEAN CONTEXT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Iatagan Mariana, Ion Ionita<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In the category of many difficulties
\nfacing today Romanian higher education, an important financial issue is taken by
\nfinancial issue, providing the necessary funds necessary to the activity
\ndevelopment, that being, as a rule, at the origin of many other<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0higher education,\u00a0 financing
\nsources, investment, scientific research<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A23, I22<\/span><\/p>\n

Paginatia:<\/strong>\u00a0294-299<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE USE OF 360-DEGREE
\nFEEDBACK METHOD<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Ilies Liviu, Crisan Emil, Salanta
\nIrina, Butilca Delia<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Analysis of human resources
\nactivity, also called control, appraisal, or evaluation, is viewed by human
\nresources as feedback. Multi-source feedback methods are the new wave in human
\nresources appraisal. We have chosen to give several details about the mo<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0human resources, appraisal,
\nfeedback, multi-source<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0300-306<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0WAREHOUSE PERFORMANCE
\nMEASUREMENT \u2013 A CASE STUDY<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Ilies Liviu, Turdean Ana-Maria,
\nCrisan Emil<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Companies could gain cost advantage
\nusing their logistics area of the business. Warehouse management is a possible
\nsource of cost improvements from logistics that companies could use during this
\neconomic crisis. The goal of this article is to expose a few<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0performance measurement,
\nperformance indicators, logistics, warehouse management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M19<\/span><\/p>\n

Paginatia:<\/strong>\u00a0307-312<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PERSPECTIVE AND STRATEGIES IN
\nAUTOMOTIVE INDUSTRY<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Isac\u00a0 Nicoleta, Manole Victor<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In 2008, all that has changed. The
\nmomentum of optimism has been checked: companies are now confronted with a world
\ngone into reverse, where growth is highly uncertain and where prices and
\nfinancial conditions are highly volatile.\u00a0 This change is visible<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0quality, management,
\nautomotive industry, crisis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L 16, L 62<\/span><\/p>\n

Paginatia:<\/strong>\u00a0313-316<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CLUSTERS –\u00a0\u00a0 BENEFITS AND
\nRISKS\u00a0 ROMANIA\u2019S CASE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0JELERIU Daniela Claudia<\/span><\/p>\n

Rezumat:\u00a0<\/strong>A cluster is a geographical
\nconcentration of related and supportive industries which compete and cooperate
\nwith each other. A famous example of cluster is Silicon Valley in the USA, which
\nconcentrates a great part of the cybernetic industry in the USA.<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0cluster, competiveness,
\neconomic development<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M13, M16<\/span><\/p>\n

Paginatia:<\/strong>\u00a0317-319<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MANAGERIAL COMMUNICATION AND
\nTIME MANAGEMENT a\u00d0\u0090\u00d0\u00a3 NECESSARY a\u00d0\u0090\u015b WEAPONSa\u00d0\u0090\u0165 IN ACHIEVING SUCCESS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Jianu Elena, Cioboata Roxana<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Managerial communication is a
\nsubdivision of interpersonal communication, a leadership tool with the help of
\nwhich the manager exerts his specific attributions: planning, training,
\norganization, coordination, control, evaluation. Due to the fact that the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0communication, management,
\ntime, system, organization;<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A<\/span><\/p>\n

Paginatia:<\/strong>\u00a0320-323<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0EMPLOYEES MOTIVATION THEORIES
\nDEVELOPED AT AN INTERNATIONAL LEVEL<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lefter Viorel, Manolescu Aurel,
\nMarinas Cristian, Puia Ramona Stefania<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>International specialized literature
\nspeaks about motivational strategies, about methods of increasing the
\nemployees\\\\\\\u2019 satisfaction at work and of obtaining the best results by
\nincreasing work motivation. But what does motivation really represent?\u00a0 Whic<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0employees motivation,
\nevaluation of work satisfaction, The European Employee Index, human resource
\nmanagement.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M54<\/span><\/p>\n

Paginatia:<\/strong>\u00a0324-328<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0A SUCCESSFUL SALESMAN
\nFEATURES: FROM NEEDED TALENTS TO A GENERIC MODEL OF COMPETENCE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lukacs Edit, David Sofia, Nicolai
\nMaria<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>It is very important to know the
\nneeded features of a successful salesman in order to recruit and select the most
\nsuitable persons for such a job. If the native talents are imperative in a view
\nof getting high performance, then qualification, experience a<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0talent, competence, high
\nperformance, salesman<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M50<\/span><\/p>\n

Paginatia:<\/strong>\u00a0329-333<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PROTONEGOCIATIONS \u2013 SALES
\nFORECAST AND COMPETITIVE ENVIRONMENT ANALYSIS METHOD<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lupu Adrian Gelu<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Protonegotiation management, as part
\nof successful negotiations of the organizations, is an issue for analysis
\nextremely important for today\u00d0\u00a2s managers in the confrontations generated by the
\nchanges of the environments in the period of transition to marke<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0protonegocitions, sales
\nforecast, competitive advantage<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M19, M20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0334-338<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ANALYSIS OF THE ALTERNATIVE
\nINVESTMENTS AS BASES FOR THE BUSINESS DECISION MAKING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lupu Felicia Adriana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>In the process of investment
\ndecision making it is not only the question if some investment has to be made,
\nbut it has frequently appear the problem of selection the best investments
\nbetween two or more alternatives. For selection of investments that comp<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0investment decision, economic
\nindicators ,net present value<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D 61, M19<\/span><\/p>\n

Paginatia:<\/strong>\u00a0339-343<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INVESTMENT DECISIONS IN
\nDISTRIBUTION FOR FOOD PRODUCTS COMPANIES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lupu\u00a0 Felicia Adriana, Lupu Adrian
\nGelu<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Efficient planning and management of
\ninvestments have become not only an important problem but also a complicated
\nproblem in the dynamically changing environment.\u00a0 The goal of this article is to
\ndevelop a theoretical basis for creating a decision support<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0investment decision, economic
\nindicators, present value, future value, distribution companies<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D39, M19<\/span><\/p>\n

\n

Paginatia:<\/strong>\u00a0344-348<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PREPARING A DRAFT STRATEGY
\nFOR THE DEVELOPMENT OF THE PRISON SYSTEM IN ROMANIA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MANOLACHE RELU, PACESILA MIHAELA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>This project propose a strategy
\nfocused on the realization of some measurable, well definited objectives, and on
\na series of strategically options, supported by actions with clear dead-lines
\nand with direct implications on the entire system of Romanian pe<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0management of penitentiaries,
\ndevelopment strategy, strategic objectives, risks analyse<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0K<\/span><\/p>\n

Paginatia:<\/strong>\u00a0349-353<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE AUDIT OF RECRUITMENT,
\nSELECTION AND\u00a0 INTEGRATION OF THE HUMAN RESOURCES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Manolescu Aurel, Marin Costel\u00a0<\/span><\/p>\n

Irinel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The most well known category\u00a0 and
\nalso the most important is the one referring to the recruitment and selection of
\nstaff. Here, a lot of issues of legal nature may occur within the
\norganization.This part refers to obtaining and assessing the qualified can<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Audit ,Recruitment,Selection,Integration,
\nHuman Resources<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M50<\/span><\/p>\n

Paginatia:<\/strong>\u00a0354-357<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0TRAINING AND DEVELOPMENT OF
\nHUMAN RESOURCE AUDIT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Marin Costel\u00a0 Irinel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Education, training and development
\nrefer to giving the opportunity to all employees to enrich their knowledge, to
\nfollow training programs for abilities and performances, to develop their
\ncareers by using both internal and external resources.<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Training,development,human
\nresource,audit<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M50<\/span><\/p>\n

Paginatia:<\/strong>\u00a0358-361<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PARTICULARITIES OF THE HUMAN
\nRESOURCES RECRUITMENT AND SELECTION PROCESS IN THE ROMANIAN COMPANIES<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0MARINAS CRISTIAN-VIRGIL, PUIA
\nRAMONA STEFANIA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Emphasizing the main particularities
\nof the recruitment and selection process in the Romanian companies is more
\nnecessary in the present economic, social and political environment, the main
\nchallenge in the human resources field being the management of ta<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0human resources recruitment
\nand selection;\u00a0 recruitment and selection methods; human resources management;;
\nmultinational companies; competence, performance<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M50<\/span><\/p>\n

Paginatia:<\/strong>\u00a0362-366<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE COMPETITIVENESS OF THE
\nROMANIAN TOURISM \u00d0\u00a6 A GHOST OR SUSTAINABLE REALITY?<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Mazilu Mirela, Marinescu Roxana
\nCristina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The integration of Romanian tourism
\ninto the European Union means making the economic activity more efficient in
\nconcordance with the natural and social environment. The tourism has the chance
\nto develop freely without constraint from the limits imposed b<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0competitiveness, tourism,
\ndestination, economy, project, globalisation, sustainable<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L83, O10, Q01<\/span><\/p>\n

Paginatia:<\/strong>\u00a0367-372<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LEASING-MODERN FINANCING
\nSOURCE<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Maracine Mihaela Simona,
\nScarlatescu\u00a0 Iuliana, Ducu Corina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Under the conditions of the rapid
\nevolution of technical progress, when the renewal of products and the moral
\ndepreciation of equipment, respectively of the work installations\u00a0 are
\nparticularly accelerated, the leasing operations prove to be advantageous<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0leasing, financing, location,
\nuser, financer.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M16<\/span><\/p>\n

Paginatia:<\/strong>\u00a0373-376<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0FORMATION OF HUMAN RESOURCES
\n\u00d0\u00a6 ELEMENT OF COMPETITIVENESS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lucia Morosan-Danila, Florin
\nBoghean, Carmen Chasovschi<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The professional formation of
\nemployee is a systematic process, intentional, for the development of specific
\nskills and for the influence of behaviour of organization members, such as the
\nresulting behaviour contributes to organizational effectiveness. Fo<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0human resources,
\ncompetitiveness, continuous formation<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M54<\/span><\/p>\n

Paginatia:<\/strong>\u00a0377-380<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0AGILE SOFTWARE DEVELOPMENT
\nMETHODOLOGIES: AN OVERVIEW OF THE CURRENT STATE OF RESEARCH<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Naftanaila Ionel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Under the current economic
\nconditions many organizations strive to continue the trend towards adopting
\nagile processes, in order to take advantage of the numerous benefits that these
\ncan offer. Those benefits include quicker return on investment, better s<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Agile Software Development,
\nScrum, Project Management Methodologies, eXtreme Programming<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M10<\/span><\/p>\n

Paginatia:<\/strong>\u00a0381-385<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0FINANCING, A MAJOR ISSUE IN
\nROMANIAN SMES COMPETITIVENESS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Nicolescu Ovidiu, Ceptureanu
\nSebastian, Ceptureanu Eduard, Cojohari Natalia<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The economic and social importance
\nof the small and medium enterprise (SME) sector is well recognized in academic
\nand policy literature. It is also recognized that these actors in the economy
\nmay be underserved, especially in terms of finance. This has le<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Romania, SMEs, financing,
\ncompetitiveness<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D8, L2, M1<\/span><\/p>\n

Paginatia:<\/strong>\u00a0386-390<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0FORECASTING AND COMPETITIVE
\nADVANTAGES IN ROMANIAN SMES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Nicolescu Ciprian, Ceptureanu
\nSebastian, Ceptureanu Eduard, Ciolac Camelia<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Given to the fact that
\norganizationsa\u00d0\u0090\u00d0\u00a9 functionality and efficiency are strictly dependent on their
\ncapacity to anticipate and set up future plans, highlighting planning\/ foresight
\nactivities developed within small and medium enterprises in our country h<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0SMEs, strategies, policies,
\ncompetitive advantage<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D8, L2, M1<\/span><\/p>\n

Paginatia:<\/strong>\u00a0391-395<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MARITIME HUMAN RESOURCES
\nCOMPETITIVENESS THROUGH PROPER IMPLEMENTATION OF SAFETY MANAGEMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Nistor Cristina, Surugiu Gheorghe<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Maritime competitive companies are
\nthe ones that provide qualitative transport services at a lower price than
\ncompetitors. High professional seafarers are the key success for competitiveness
\nin maritime field. Professional and competitive seafarers are no<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0competitiveness, maritime
\nhuman resources, safety management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0O15, J28, J24<\/span><\/p>\n

Paginatia:<\/strong>\u00a0396-400<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ESTIMATION OF BANKING
\nSERVICES QUALITY BY USING THE MYSTERY SHOPPING METHOD<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0NISTOR RAZVAN LIVIU, ZAGAN ZELTER
\nDIANA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The continous increase in
\nconsummers\u00d0\u00a2expectations as well as fierce competition, is turning quality into a
\nnecessary condition for being succesful.On long run, the quality of a company
\nservices is the most important factor influencing the profit and the s<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0quality, evaluation, banking
\nservices, the mystery client<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M,M10<\/span><\/p>\n

Paginatia:<\/strong>\u00a0401-405<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CAREER ANCHORS \u2013 A POSIBILITY
\nOF KNOWLEDGE AND SELF-KNOWLEDGE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Oarg&#259; Valentina, Cioab&#259;
\n&#350;tefania-Raluca<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Starting from Edgar Schein\u00d0\u00a2s theory
\nabout the career anchors, this research paper pursues the identification of the
\ncareer anchors of 25 managers from Mehedin&#355;i County, working in
\npre-collegiate educational institutions and in firms from the domains<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0career, anchor, manager<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M54<\/span><\/p>\n

Paginatia:<\/strong>\u00a0406-409<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SOME REFLECTIONS AND
\nCOMPARISONS REGARDING THE ENTREPRENEURSHIP RESEARCH IN EUROPE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0ONCIOIU FLORIN RAZVAN<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Recent entrepreneurship research is
\ncharacterized by the interest in divergent conditions for entrepreneurship, but
\nalso very different research traditions between countries.\u00a0 Entrepreneurship
\nresearch in Europe has a long tradition and can in many ways b<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0entrepreneurship, small
\nbusiness, economy<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L 26<\/span><\/p>\n

Paginatia:<\/strong>\u00a0410-413<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE IMPORTANCE OF TACIT
\nKNOWLEDGE WITHIN THE ORGANIZATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Orzea Ivona<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The purpose of this article is to
\nunderstand what is tacit knowledge supported by Polanyi\u00d0\u00a2s definition \u00d0\u00a3we know
\nmore than we can tell\u00d0\u00a4. Tacit knowledge is a concept developed in connection
\nwith knowledge management field of research.\u00a0 Tacit knowledge repr<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0tacit knowledge, explicit
\nknowledge, competitive advantage<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D83<\/span><\/p>\n

Paginatia:<\/strong>\u00a0414-416<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CONCEPTS NECESSARY FOR
\nCOMPREHENDING THE ORGANISATION AS A COMPLEX SELF-REGULATION NATURAL SYSTEM<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0P\u0102UNESCU\u00a0 RAMONA, DUMITRU ALINA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The aim of this paper is to raise
\nthe specialists\u00d0\u00a2 interest in the necessity of a redefinition of some concepts
\nand the introduction of new concepts, so as to provide a sharp, coherent and
\ninterdisciplinary understanding of any organization as a natural s<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0: System, energy, intellectual
\nenergy, human information, human interpreter of information, spiritual
\nself-regulation, technological simulation, managerial simulation, simulative
\nmodel.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0J24, J21.<\/span><\/p>\n

Paginatia:<\/strong>\u00a0417-420<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INDICATORS USED FOR THE
\nPERFORMANCE MEASUREMENT OF SUSTAINABLE DEVELOPMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Pelau Corina, Vladoi Anca Daniela,
\nFufezan Monica<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The development of the environment
\nof a company has a direct influence on its performance and its success. For this
\nreason a company should not only analyze its internal performance, but also the
\nexternal performance of the business environment and the su<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0performance measurement,
\nsustainable development, indicators, economic development<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0421-425<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PUBLIC-PRIVATE PARTNERSHIPS \u2013
\nSOLUTION OR VICTIM OF THE CURRENT ECONOMIC CRISIS?<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0PLUMB Ion, ZAMFIR Andreea, MINA
\nLaura<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>It is already a well known fact that
\npublic-private partnerships (PPPs) are considered to be a solution for world
\nwide governments facing insufficient public budgets.\u00a0\u00a0 In the context of the
\ncurrent economic crisis, many voices promote public-private part<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0public-private partnership
\n(PPP), infrastructure investments, economic recovery, economic crisis, budgetary
\ndeficit<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0H44, L88<\/span><\/p>\n

Paginatia:<\/strong>\u00a0426-430<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0COMPARATIVE STUDY ON HEALTH
\nSYSTEMS FROM THE NETHERLANDS AND ROMANIA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Plumb Ion, Androniceanu Armenia,
\nSabie (Abaluta) Oana Matilda<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The paper contains a presentation
\nand a summary analysis on the health services in Romania and the Netherlands.
\nThe research goal is to provide a more complete picture of how each country is
\nproviding these services, and how well they satisfy the public i<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0public health, services,
\nquality, changes<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I, I1, I18<\/span><\/p>\n

Paginatia:<\/strong>\u00a0431-434<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PURCHASING MANAGEMENT OF
\nSERVICES \u2013 A CASE STUDY OF THREE ROMANIAN COMPANIES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Pop Sitar\u00a0 Corina, Toader Rita,
\nHordau Anne-Marie<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Over the last years many countries
\nhave turned into real service economies. As a result the strategic importance of
\npurchasing services has increased. This article aims to present the complexity
\nof the process of buying services. In the first part of the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Supply chain management,
\npurchasing services, management control<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M19, L80<\/span><\/p>\n

Paginatia:<\/strong>\u00a0435-438<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ASSESMENT CENTER, A NEW
\n\u00d0\u201dFASHION\u00d0\u00a4\u00a0 IN PERSONNEL SELECTION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Popa Luminita<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The Assessment Center is a
\nrelatively new method for personnel selection that becomes more and more popular
\namong the Human Resources Managers. It has proven to have efficiency both in
\npersonnel selection and training needs identification. This paper refe<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0human resources, assessment
\ncenter, competencies, behavior, interview<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0O15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0439-441<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0A STUDY ON THE RELATIONSHIP
\nBETWEEN THE ACADEMIC RESEARCH AND THE BUSINESS ENVIRONMENT. CASE STUDY: IBM
\nROMANIA R&D PARTNERSHIPS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Popescu Alina Irina, Grigore
\nLiliana, Popescu Leonica<\/span><\/p>\n

Rezumat:\u00a0<\/strong>An important support mechanism for
\nthe realization of the knowledge-based economy is strong university-business
\nenvironment co-operation. This allows for the rapid conversion of scientific
\nknowledge into commercial innovations with strong social and econo<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0academic research, business
\nenvironment, R&D<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I23<\/span><\/p>\n

Paginatia:<\/strong>\u00a0442-446<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ANALYSIS AND PROJECTION OF
\nJOB OPENINGS AT S.C. COMPANIA DE TRANSPORT FEROVIAR S.A. (COMPANY FOR RAILWAY
\nTRANSPORT) BUCHAREST<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Popescu Catalin, Cirlanescu Zota
\nMaria<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The whole process of getting a job
\nrefers to a set of measures, from the identification of the opportunity to offer
\na new job to the consolidation of the relationship with the new employee
\nstarting the first day after accepting the job. Once the opportuni<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0skills, job description,
\ninterview, questionnaire, management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M51<\/span><\/p>\n

Paginatia:<\/strong>\u00a0447-451<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SPECIFIC FRAMEWORKS OF
\nORGANIZATION IN THE MEDICAL SECTOR AND SELECTION PROCEDURES ASSOCIATED WITH THE
\nMEDICAL FIELD<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Popescu Catalin, Nistorica-David
\nJana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The design of the organization
\nframework is done according to the activity objective, the types of services and
\nthe technical standards. Present paper present different types of organization
\nframeworks: simple (the head doctor is also the manager; technic<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0organization framework,
\nmedical sector, selection procedures<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I 1, M 12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0452-456<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0TBE\u00d0\u00a2S MODEL FOR LEADING A
\nCLIENT ORIENTED ORGANIZATOAN<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Rosca Remus Dorel<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>As a profesor, manager and consumer,
\nI have come about to notice the lack of focus on the clients of numerous
\norganizations on the Romanian market. Due to increasing competition\u00a0 and the
\nfenomenon of\u00a0 globalization, the growth of difficulties on the marke<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Focus on clients\u00d0\u00a2 needs\/Client
\ndemands, needs oriented business, a balanced reporting schedule, performance
\nindicators, important\u00a0 factors of success, strategic objectives, clients<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0457-461<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SOCIAL EFFICIENCY OF SERVICES
\nAND CONSUMERS` DEMANDS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Rusu Corina, Pocol\u00a0 Adrian<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Although scarcely approached in
\nspecialty literature, the social aspect of efficiency is much more obvious in
\ncommerce than in other fields, due to the direct public relationships of the
\ncommercial staff. As it is considered by other authors, we assume th<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0consumers` satisfaction,
\nsocial efficiency, quality of services, reliable services.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M11, M12, L81<\/span><\/p>\n

Paginatia:<\/strong>\u00a0462-465<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STRATEGIC MANAGEMENT a\u00d0\u0090\u00d0\u00a3 CASE
\nSTUDY: THE WATER SUPPLY SYSTEM IN GREAT BRITAIN<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Sabie (Abaluta) Oana Matilda<\/span><\/p>\n

Rezumat:\u00a0<\/strong>A range of alternatives are
\navailable to water companies in the UK (United Kingdom) for reducing future
\nwater supply deficits, each having different implications in terms of
\nenvironmental impacts (both positive and negative), level of service provided to<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0water supply, public services,
\nfocus group, analysis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0Z<\/span><\/p>\n

Paginatia:<\/strong>\u00a0466-468<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0BUSINESS OPPORTUNITIES IN
\nMARAMURE&#350; COUNTY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Sabou Simona, Hahn Rada Florina,
\nRadulescu Corina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>This paper categorizes and presents
\nsome of the most important business opportunities in Maramure&#351; County, a
\ncounty that is quite isolated from the rest of the region and from the
\nPan-European Corridors but nevertheless has good development potential<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Maramure&#351;,
\nentrepreneurship, industry, agriculture, tourism, brand<\/span><\/p>\n

\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0469-473<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\n

Titlul Lucrarii:\u00a0ANALYSIS OF THE PRODUCTION
\nCAPACITY AND COSTS AT S.C. CATALI SHOES S.R.L. PITESTI<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Stanila Georgiana Oana, Brutu
\nMadalina, Antoniu Eliza, Isac\u00a0 Nicoleta<\/span><\/p>\n

Rezumat:\u00a0<\/strong>This article is a study carried out
\nwithin the company CATALI SHOES of Pitesti concerning the production capacity
\nand the situation of the costs of this organization.\u00a0 S.C. CATALI SHOES S.R.L.
\nis a dynamic company which continuously developped its product<\/span><\/p>\n

\n

Cuvinte cheie:<\/strong>\u00a0production, costs, analysis,
\nS.C. CATALI SHOES S.R.L<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0474-477<\/span><\/p>\n


\n<\/span><\/p>\n

Text complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE EFFECTIVENESS OF
\nIMPLEMENTATION\u00a0 MECHANISMS FOR WASTE MANAGEMENT STRATEGIC\u00a0 OBJECTIVES IN ITALY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Stoian Marian, Burcea Stefan
\nGabriel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The working paper present from a
\npragmatic perspective, the main levers by which the Italian authorities were
\nable to successfully implement of modern waste management systems as a result of
\nthe necessity to compliance with respective communitarian acquis<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0waste management, economic
\ninstruments, implementation strategy, effectiveness<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0H23, H31, Q53, Q58<\/span><\/p>\n

Paginatia:<\/strong>\u00a0478-481<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0AN EFFICIENT COMMUNICATION
\nWITH\u00a0 \u00d0\u00a3PROCESS COMMUNICATION MANAGEMENT\u00d0\u00a4<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Todorita Elida-Tomita<\/span><\/p>\n

Rezumat:\u00a0<\/strong>An organisation is not defined only
\nby its products or services but also by the ability of communication of its
\nemployees and its managerial team. The manager\u00d0\u00a2s ascent itself on the
\nhierarchical steps of his profession, a fact confirming the success is de<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0managerial communication,
\ntypes of personality, manager<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0482-486<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CUSTOMER RELATIONSHIP
\nMANAGEMENT (CRM)<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Todarita Elida, Ranf Diana Elena<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>One of the most significant changes
\nin the practice of marketing during the last decade in the shift in emphasis
\nfrom a transaction orientation to the customer relationship management (CRM).
\nCustomer relationship management consists of the processes a com<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0software, marketing, business,
\nmanagement, customer, relationship<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M00<\/span><\/p>\n

Paginatia:<\/strong>\u00a0487-489<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CHANGES AND TRENDS IN
\nMANAGERIAL\u00a0\u00a0\u00a0 ROMANIAN PRACTICE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0TOHATAN ANAMARIA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The world in its entirety is in a
\ncontinuous change and transformation. Their effects are to be sensed on all
\nlevels: economic, social, political, etc. All these changes have an effect on
\nthe managerial theory and practice also.\u00a0 Romanian management has b<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0professionalizing,
\ncompetitivity, know-how, axiological<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

\n

Paginatia:<\/strong>\u00a0490-493<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STUDY RELATING TO SOME SKILLS
\nAND INTERESTS TO GET A JOB. STUDY CASE: STUDENTS BEFORE GRADUATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Tomescu Ada Mirela, Borza Adriana
\nFlorina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The Center for Career Services (CCS)
\nwas created in the University of Oradea to solve certain problems regarding
\nplacing students and graduates on the labor market.\u00a0\u00a0 On one hand, practice
\nshows the necessity of creating institutional forms, to guide and<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0job, students, placement,
\nlabor market, career guidance, skills, competences<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

\n

Paginatia:<\/strong>\u00a0494-499<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0HUMAN RESOURCE PLANNING AND
\nTHE SUCCESS OF THE ORGANIZATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Tureac\u00a0 Cornelia Elena, Bordean
\nIoan<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The human resource planning is the
\nprocess by which the organizations anticipate and forecast the future
\nrequirements of staff and develops the programs to ensure the number and
\ncategories of employees at the right place and time. In order to fulfill its<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0strategy, development,
\nobjectives, plans of human resources<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0500-504<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LEVELS OF ETHICS THAT
\nCHARACTERIZE THE MANAGERIAL REASONING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Tutulea Anca<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Ethics in business has become a
\nsubject of increasingly important and topical due to the rapid change of
\ntechnologies, internationalization of business, the impact of various economic,
\npolitical and labor factors on public and private sector. Managers and<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0ethics, manager, moral, imoral<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M20, M21<\/span><\/p>\n

Paginatia:<\/strong>\u00a0505-509<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SOME ACTUAL CONSIDERATIONS
\nABOUT CRISIS MANAGEMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Margareta Udrescu, Constantin Ilie<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Considering the current worldwide
\nfinancial and economical conditions and especially in the spectrum of an
\nepidemic of H1N1 virus the authors feel the need to remained the importance of
\ncrisis management. Defining what a crisis is and thinking a couple of<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0: crisis, crisis management,
\ncrisis communications<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0O20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0510-514<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE CORRELATIVE APPROACH IN
\nTHE MANAGEMENT OF COMPANIES AND PUBLIC INSTITUTIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Varuicu Nicoleta, Dumitru Alina
\nMihaela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The year 1989 marked a turning point
\nin Romania\u2019s evolution since it led to the passage, or to put it better, the
\ncoming back, after more than four decades from the strictly planned,
\nadministrative-bureaucratic centralized economy to the strongly decentra<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0company management, public
\ninstitution management, performance, efficiency<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0J28, O15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0515-517<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ORGANIZATIONAL CONTEXT AND
\nTHE FORECAST OF HUMAN RESOURCES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Varzaru Mihai, Stancu Ion, Varzaru
\nAnca Antoaneta<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Reference model of the forecast of
\nhuman resources (SPRU), originally designed for integrated organizations are
\nfaced today with new problems, from the appearance of network- organizations and
\norganizational networks. Although these organizational forms a<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0organization,
\norganizational-network, adaptation, forecast of human resources<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L0, L2<\/span><\/p>\n

Paginatia:<\/strong>\u00a0518-521<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LIFELONG LEARNING \u00d0\u00a6
\nPREREQUISITE TO SUSTAINABLE DEVELOPMENT OF ECONOMY AND KNOWLEDGE SOCIETY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Zaharia Milena Rodica, Diaconu
\nMihaela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Education, training and vocational
\ntraining play a vital role in Europe economic and social strategy. Training has
\nbecome a national priority in all European countries, being a component of the
\nconcept of \u00d0\u00a3life long learning\u00d0\u00a4 set in the Amsterdam Conventi<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0lifelong learning, learning
\nsociety, the curriculum<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A23<\/span><\/p>\n

Paginatia:<\/strong>\u00a0522-525<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MANAGING RENEWABLE ENERGY IN
\nTHE EUROPEAN UNION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0ZAMFIR Andreea-Ileana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>This study investigates the
\ninstruments used by governments in order to support renewable energy sources in
\nthe European Union. The findings of this study reveal that policy goals could be
\nachieved by using a large variety of instruments. The study was ca<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0renewable energy,
\nenvironmental protection, policy instruments, supporting schemes<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M11, Q42<\/span><\/p>\n

Paginatia:<\/strong>\u00a0526-529<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SERVICE QUALITY IN THE
\nAUTOMOTIVE INDUSTRY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Liliana Adela\u00a0 Zima<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Every company and every team must be
\nconcern today about the quality of services because is a perfect correlation
\nbetween the level of the \u00d0\u00a3First Time Service Quality\u00d0\u00a4 and \u00d0\u00a3Customer Loyalty\u00d0\u00a4. We
\nmust answer many questions regarding our customers: Who rece<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0service quality, customers
\nexpectations,customer loyalty, service satisfaction survey.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0530-534<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE LIFE CYCLE OF SHOPPING
\nCENTERS AND POSSIBLE REVITALIZATION STRATEGIES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Abrudan Ioana N., Dabija Dan
\nCristian<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>This paper addresses the concept of
\nshopping center life cycle. The concept is considered a possible explanation for
\nthe death of certain types of shopping centers and birth of others. Of course
\nthat there are also other theories that explains this evolut<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0life cycle, commercial center,
\nstrategy<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0m31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0536-541<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0COMMUNICATION ET RELATIONS
\nPUBLIQUES\u00a0 DANS L\u00d0\u00a2UNION EUROP\u00a6ENNE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Amalancei\u00a0 Brindusa-Mariana,
\nManole Victor, Epuran Gheorghe<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Communication in the European Union
\ncombines the information with the new communication techniques, thus having a
\nprofit that is selling an image. However communication is a complex phenomenon
\nwhich can not be reduced to persuasion. Communication Policy o<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0communication lucrative,
\npolitique d\u00d0\u00a2information, m\u00d0\u00b9dias, politique d\u00d0\u00a2image<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0542-546<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE USE OF READING NONVERBAL
\nMESSAGES FROM CUSTOMERS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Barin Ioana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>About 50 percent of communication is
\nnonverbal. Nonverbal messages sent by customers are conveyed by body language.
\nThe five channels of body language communication are body angle, face, arms,
\nhands and legs. No single channel can be used to determine the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0body language, physical
\ncontact, appearance<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0547-550<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0REGULATION AND MARKETING TO
\nCHILDREN<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Barin Ioana, Prihoanca Diana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Marketing to children is a major
\nconcern to regulators and consumers groups. The regulation of marketing
\nactivities aimed at children focuses primarily on product safety, advertising
\nand promotions, and privacy protection. Product safety issues focus on a<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0children, product safety,
\nadvertising, privacy protection<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0551-555<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MARKETING RESEARCH REGARDING
\nFACULTY-CHOISE CRITERIA AND INFORMATION SOURCES UTILISED<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0B\u0102CIL\u0102 Mihai-Florin, POP Marius
\nDorel, T\u00d1\u0153RC\u0102 Alexandra-Maria<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Today, marketing is essential to any
\neducational institution of higher education, so much as it is imperative that
\nthe needs of potential candidates to be identified and satisfied in a manner
\nwhich will generate long-term effects (post-graduation), may pa<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0educational marketing,
\ninstitution of higher education, marketing research.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0556-560<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0NATURAL RESOURCES AND
\nCOMPETITIVENESS OF THE TRAVEL AND TOURISM INDUSTRY IN CENTRAL AND EASTERN
\nEUROPEAN COUNTRIES: AN EXPLORATORY APPROACH<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Balan Diana, Veghes Calin<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Competitiveness of the travel and
\ntourism industry \u2013 one of the common concepts employed to approach and describe
\nthe sustainable development of the industry, as well as, that of the tourist
\ndestinations, is generally defined taking into consideration a s<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0natural resources, tourism
\ncompetitiveness, CEE countries<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L83, M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0561-565<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ANALYSYS OF THE EVOLUTION
\nAND TENDENCIES OF RETAIL MARKETS, WORLD WIDE AND IN ROMANIA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Balasescu Marius<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The present work aims presenting and
\nanalyzing the evolution and tendencies of retail markets all around the world,
\nbut mainly in Europe and in Romania. Under these circumstances the major
\nobjectives of the work are: clarification of retail market concept<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0market, retail, evolution and
\ntendencies, consumption, crisis.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0566-570<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE EVALUATION OF ATTITUDES
\nAND OPINIONS OF RETAIL COMPANIES MANAGERS IN BRASOV REGARDING THE USE OF
\nMARKETING INSTRUMENTS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Balasescu Simona<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>As a consequence of the present
\neconomic crisis situation, identifying new means of improving the activity of
\nretail companies is a must. Marketing is considered to be one of the most
\nprofitable investments, its results having a positive influence on long<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0economic crisis; retail;
\nmarketing instruments; information.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0571-575<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE INFLUENCE IN ROMANIAN
\nHOSPITALITY INDUSTRY OF SMALL MEDIUM-SIZED FIRMS AND THEIR SPECIFIC MEANS TO
\nIMPROVE PERFORMANCE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Baltescu Codruta Adina<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>SMEs play an important role in
\nfostering variety, self-fulfillment, and independence in society as well as
\nessentially contributing to social and local integration. Because the tourism
\nsector, especially the hospitality industry, in Europe is dominated by<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0small medium-sized
\nenterprises, tourism, performance, Internet<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0576-580<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ADVERTISING IN TIMES OF
\nCRISIS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Belu Mihaela Gabriela, Paraschiv
\nDorel Mihai, Caragin Andreea Raluca<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The article analyzes some key issues
\nin advertising industry in times of crisis. Marketers are always in search for
\nnew and effective ways to reach the target market before the competitors. The
\ngeneral spirit is that by disturbing the markets, the deceler<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0advertising,\u00a0 recession, media
\nmarkets<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M37, E37<\/span><\/p>\n

Paginatia:<\/strong>\u00a0581-585<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0BUILDING A RELATIONSHIP WITH
\nTHE CUSTOMER: A CRM VERSUS A QM PERSPECTIVE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bena Irina, Sandru Ioana Maria
\nDiana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Customer relationship management
\n(CRM) and quality management (QM) both define the customer as being the focus of
\nall business activities. The question arises on how these two concepts work
\ntogether. In the change defined environment, where getting ahead<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0relationship marketing,
\ncustomer relationship management, quality management, customer centric approach<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0586-590<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0GUIDELINES REGARDING
\nEFFICIENT COMMUNICATION WITHIN MODERN ORGANIZATIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bente\u00a0 Florina Maria<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Efficient communication is one
\nmodern organization\u00d0\u00a2s key to success, strengthening from within the employees\u00d0\u00a2
\nconfidence in the vision and mission of the organization, pinning them down to
\nthe reality of their workplace, feeding the development process of<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0organization, feed-back, memo<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M3<\/span><\/p>\n

Paginatia:<\/strong>\u00a0591-594<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE CLINICAL MANAGEMENT \u00d0\u00a6 THE
\nSANITARY MARKETING\u00a0 CONVERGENCE AND COMPLEMENTARITY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Bitca Tiberiu Alexandru, Ioanas
\nCorina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Initially appeared in the context of
\nincreased preoccupations for leading the organization as best as possible, the
\nMarketing-management has later imposed itself as a management of the request,
\nconcretized in the formulation of marketing objectives and st<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0I18, M31, P36<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I18, M31, P36<\/span><\/p>\n

Paginatia:<\/strong>\u00a0595-599<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CONSUMER BEHAVIOR AND
\nENTERPRISE AGILITY \u00d0\u00a6 A MODEL OF THE SURVEYED INDICATORS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BOIER Rodica<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Enhancing the agility of the
\nresponse to market demands is one of the most desirable qualities for the
\nmanagement of today\u00d0\u00a2s enterprise, which is facing an unstable environment, with
\nabrupt, frequent and unpredictable changes. The paper proposes a model o<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Agile enterprise, customer
\nvalue, marketing research, brand image, customer preferences, buyer risk,
\ncustomer attitude, buying intentions, post-purchase satisfaction<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0600-603<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0EVALUATING ENTERPRISE AGILITY
\n\u00d0\u00a6 AN EXPLORATORY RESEARCH ON CONSUMER BEHAVIOR INDICATORS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0BOIER Rodica<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Starting from a model of the factors
\nwhich are directly involved in the consumer\u00d0\u00a2s buying behavior \u00d0\u00a6 brand image, the
\nperception of purchase risk, the attitude towards the product category and, in
\nthis context, the attitude towards the brand, the buying i<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Agile enterprise, exploratory
\nresearch, focus group, brand image, customer preferences, buyer risk, customer
\nattitude, buying intentions, post-purchase satisfaction.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0604-607<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CHOOSING THE MEDIA CHANNELS
\nACCORDING TO THE IDENTIFIED MARKET SEGMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Botezat Elena, Sav Teodora-
\nMihaela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The present paperwork presents the
\nimportance of the linking of the media channels chosen in the framework of an
\nadvertising campaign with the identified target for the product\/service that
\nwill be promoted.\u00a0 Starting from the identification of the need t<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0media channels, target,
\nrating, CPP vs. RC<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0608-612<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MARKETING FOR SMALL
\nENTREPRISES \u00d0\u00a6 CASE STUDY DAISY SARA LTD<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0brandabur raluca, popescu andrei<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Half of Romanian small and
\nmedium-sized firms are seriously and severely affected by the economic and
\nfinancial crisis. In Romania small businesses do represent a high percentage of
\nthe total number of enterprises. Three young professionals (a sociologist<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0SME, marketing strategy, case
\nstudy<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M3<\/span><\/p>\n

Paginatia:<\/strong>\u00a0613-615<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0QUALITATIVE RESEARCH ON\u00a0 THE
\nNATIONAL PUBLIC TELEVISION IMPACT ON TODAY\u00d0\u00a2S MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Budacia Elisabeta Andreea, Perju
\nAlexandra, Avram Emanuela Maria<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Marketing research is the activity
\nthrough which, by using methods and techniques of investigation, specification
\nmeasurement, data collection are made, as well as analysis and interpretation of
\ninformation marketing units required for the knowledge manag<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0qualitative research, National
\nPublic Television, audiovisual and cultural field, television broadcasting
\nmarket, the nature of the TV audience<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M10, M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0616-620<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0RIVALITE DES COMPETITEURS SUR
\nLE MARCHE DE LA VILLE DE BUCAREST<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Cruceru Anca Francisca, Moise
\nDaniel, Zaharia Razvan<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The competitive environment in
\nBucharest is, probably, the strongest in Romania, and it is featured, in
\ngeneral, by a large number of companies, free competition, respect of fair-play
\nrules, and use of competitive policies. The competitive environment in<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0rivalit\u00d0\u00b9 comp\u00d0\u00b9titive,
\nrecherche de marketing, march\u00d0\u00b9, Bucarest<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0621-623<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE USE OF THE
\nMULTI-FACTORIAL GRID IN THE SELECTION OF THE ENTRY STRATEGIES OF OMV AG IN THE
\nROMANIAN MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Danciu Victor<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The foreign market entry is a
\nstrategic choice of any company. The firms use a practical approach in order to
\nselect and utilize the most appropriate market entry strategies and modes. This
\npaper aims at showing how the multi-factorial grid can check up t<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0target-market, entry
\nstrategies and modes, multi-factorial grid, competition capability of the
\ncompany, market attractiveness<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0F23<\/span><\/p>\n

Paginatia:<\/strong>\u00a0624-628<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STRATEGIES FOR HIGHER
\nSATISFACTION OF THE ROMANIAN BANKING CUSTOMERS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Danciu Victor<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>A bank must identify, assesses and
\nclearly and fully understands customers\u00d0\u00a2 values and expectations if it\u00d0\u00a2s target
\nis their higher satisfaction.\u00a0 The banking customers are expecting to receive
\nindividual attention and support and good quality banking prod<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0customer values and
\nexpectations, customer satisfaction, customer care, banking product model,
\nbanking service<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0629-634<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE POSITION OF SC PETROM SA
\nON THE CENTRAL AND EAST EUROPEAN OIL MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Dimian Gina Cristina, Laz\u00c6\u2019\u00d0\u201cr
\nCornel Constantin, Dimian Mihai<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>PETROM SA represents an oil company
\nwhich acts on a tough competitive market, characterised by international risk
\nfactors. Thus, its results and performances are influenced by the quotations of
\nthe oil prices, technological development from the alternativ<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0strategy, market share, oil,
\nrefinery, competition<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0F01; L10; M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0635-640<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0WHO IS THE HIGH TECH CONSUMER
\nOF OUR DAYS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0DOVLEAC LAVINIA, BALASESCU MARIUS<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Research and practice indicate that
\nthe main features of high tech markets are dynamism and complexity. These
\nfeatures result in a changing target market over the life cycle. The complexity
\nof the high \u00d0\u00a6 tech product influences the\u00a0\u00a0 market acceptance in<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0high-tech, consumer behavior,
\ndecision process, adoption process<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

\n

Paginatia:<\/strong>\u00a0641-646<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE SIGNIFICANCE BY PUBLIC
\nRELATIONS ACTIVITY TO THE LEVEL OF ORGANIZATIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Duhalm Simona<\/span><\/p>\n

Rezumat:\u00a0<\/strong>This paper focuses on the importance
\nand role of public relations activities at the level of an organization, viewed
\nin connection with marketing. Besides advertising and sales promotion, public
\nrelations is another important marketing tool used to promot<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0public relations, lobbying,
\npublic<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M0<\/span><\/p>\n

Paginatia:<\/strong>\u00a0647-649<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SIDE BANKING MARKET OF
\nROMANIA IN THE PERIOD OF ECONOMIC CRISIS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Duhalm Simona<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>In this article I will present how
\nreact the banking market of Romania in terms of economic and financial crisis.
\nGiven the fairly strong competition on the banking market will call to offer
\ndifferentiation, creating and promoting the image and positionin<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0banking market, offer
\ndifferentiation, credit, competition<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0G21, M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0650-652<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0UNDERSTANDING THE CLIENTS \u00d0\u00a6
\nTHE ESENCE OF DIGITAL MARKETING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Dumitrescu Luigi, Gorski Hortensia,
\nFuciu Mircea<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>In modern thinking, the concept of
\n\u00d0\u00a3manager in charge with understanding the client\u00d0\u00a4 is the person who leads a
\nbrand new department, which combines the marketing research and the clients\u00d0\u00a2
\ndatabase. Some organizations consider \u00d0\u00a3the understanding of the cli<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Client experience, managing
\nthe client\u00d0\u00a2s experience, key-moments of the truth<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M30, M31, M39<\/span><\/p>\n

Paginatia:<\/strong>\u00a0653-656<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STUDY ON THE EVOLUTION AND
\nTRENDS IN ONLINE ADVERTISING IN THE EUROPEAN UNION COUNTRIES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0DUMITRU Nicoleta-Rossela, NEAGOE
\nCristina, NEGRICEA Iliuta-Costel<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>It is estimated that the internet
\ntoday has over 5 billion online pages. In this sea of internet, users search for
\nproducts or services they require, compare them, then they choose. Worldwide,
\nonline advertising expenditure will increase, according to spe<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0online advertising, website
\nstrategy, broadband services, internet campaign<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M37<\/span><\/p>\n

Paginatia:<\/strong>\u00a0657-660<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ART COLLECTIONS \u00d0\u00a6 BETWEEN
\nPASSION AND INVESTMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Dutu Mihaela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>This paper reveals us a few aspects
\nabout the role of art objects in our society. They are having a distinct world
\nof creation, appreciation and valorization, constituted by artists, art traders
\nand collectors.\u00a0 So, the art collections are constituted by<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0art objects, art collectors
\n,investments, artistic and commercial value<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0Z1<\/span><\/p>\n

Paginatia:<\/strong>\u00a0661-663<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CONTRADICTORY EVOLUTIONS OF
\nMARKET ART IN NOWADAYS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Dutu Mihaela, Gangone Andreea-Daniela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>On this paper, we interred to
\npresent a few aspects about the main characteristics of art market from our
\ncountry.\u00a0\u00a0 So, first of all, we are showing the infrastructure of this market,
\nconsisted in: elements of supply (consignations, galleries, traders, a<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0art market, art objects,
\nconsignations, galleries, traders of art, collectors, artists, quotations,
\nartistic and commercial value.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0Z1<\/span><\/p>\n

Paginatia:<\/strong>\u00a0664-667<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0NEW TECHNOLOGIES AND
\nMARKETING: SOME REASSESMENTS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Epuran\u00a0 Gheorghe, Nichifor Bogdan,
\nZait Luminita<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Accelerated adoption in the consumer
\nand business markets of Internet, of wireless network, and other new
\ntechnologies specific to \u00d0\u00a3new economy\u00d0\u00a4, is a trend that can not be ignored at
\nthe organizational level. Taking into account the fluctuations in the f<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0new economy, new technologies,
\nmarketing strategies, metamarket.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0668-671<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MARKET SEGMENTATION \u00d0\u00a6
\nFUNDAMENTAL STEP IN MARKETING STRATEGY DEVELOPMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Filip Alina, Ploesteanu Mara,
\nGabriela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Market segmentation is essential in
\nthe strategic planning of marketing activities. Due to their limited or
\ninsufficient resources, many companies have realised the difficulty of
\neffectively serving all the prospects from the market and begin to develop m<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0market structure, methods of
\nsegmentation, segmentation criteria, customer profile<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0672-675<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ANALYSIS OF MARKETING DATA \u00d0\u00a6
\nEVOLUTIONS OF TOPIC APPROACH<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0GABOR MANUELA ROZALIA<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Because data analysis as a
\nfree-standing field has experienced a much broader theoretical development than
\nthat of using the methods in practice, and in Romania, it is a field less
\napproached in the literature, a short review (cronological) will be done i<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0data analysis, marketing data,
\nevolution<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31, M39, C10, C40, C81<\/span><\/p>\n

Paginatia:<\/strong>\u00a0676-679<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ASSESING THE EFFICIENCY OF
\nTHE SOCIAL POLICY IMPLEMENTATION IN THE CONTEMPORARY ORGANIZATIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Gangone Andreea-Daniela, Ioneci
\nMihaela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Making the contemporary world become
\naware, under the impact of the current economic crisis effects, resulted in
\nincreasing the pressure exerted by the society on the field for economic affairs
\nin order to review its fundamental mission in terms of a larg<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0corporate social
\nresponsibility, company\u00d0\u00a2s social policy,\u00a0 business ethics, marketing research<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M14<\/span><\/p>\n

Paginatia:<\/strong>\u00a0680-684<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STRATEGIES FOR INCREASING
\nMARKETING FLEXIBILITY: AN APPLICATION OF THE SERVICE DOMINANT LOGIC<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Gurau Calin<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The paper outlines the necessity of
\nmarketing flexibility in the context of new theoretical and practical
\nconditions, and proposes a synthetic model of flexible marketing systems capable
\nto enhance the value co-creation process.<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0marketing flexibility, the
\nservice-dominant logic<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0685-689<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ETHIK IM INTERNET-MARKETING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Humelnicu-Severin Anamaria<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>With the development of
\nInternet-Marketing, a number of ethical issues have arisen. Issues of
\nunsolicited e-mails, hacking, fraud, privacy phishing or cloaking bother the
\nonline medium. Unethical behaviour may distrust customer loyalty and the
\nbusiness it<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Ethik, Internet-Marketing,
\nmoralisches Handeln, Ethik-Kodex<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31, L 81, L 86, M 14<\/span><\/p>\n

Paginatia:<\/strong>\u00a0690-692<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0E-MARKETING IN DER
\n\u00d0\u201dE-EVERYTHING\u00d0\u00a3 WELT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Humelnicu-Severin Anamaria<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>We are living the digital world now.
\nWe are speaking about e-commerce, e-mail, e-meeting, e-payment, e-security and
\nothers. It is the world of e-everything. In this world e-marketing has gained a
\nspecial place. The marketing of the future is related to th<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-Marketing, Digitalisierung,
\nInternet-\u00c3\u00b7konomie<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31, L81, L86<\/span><\/p>\n

Paginatia:<\/strong>\u00a0693-695<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE SATISFACTION OF THE
\nPATIENTS \u00d0\u00a6 PANACEA OF THE MANAGEMENT ORIENTED TOWARDS THE MARKET OF THE SURGERY
\nMEDICAL SERVICES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Ioanas Corina, Bitca Tiberiu
\nAlexandru<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Nowadays, the new approach of the
\nrelations with the beneficiary of the surgery services promotes a new optical,
\nthe one in which the applicant of the health services is no longer considered
\n\u00d0\u00a3ill\u00d0\u00a4 or \u00d0\u00a3patient\u00d0\u00a4 but \u00d0\u00a3client\u00d0\u00a4 or \u00d0\u00a3beneficiary\u00d0\u00a4. Therefore, the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0the marketing of services,
\nsanitary marketing, the patient\u00d0\u00a2s satisfaction, perception, expectations,
\nempathy<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I18, M31, P36<\/span><\/p>\n

Paginatia:<\/strong>\u00a0696-700<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE MAIN CHARACTERISTICS OF
\nSUPPLY AND DEMAND ON THE ROMANIAN INSURANCE MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Ioncica Maria, Petrescu Eva
\nCristina, Ioncica Diana, Petrescu Marian<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Nowadays, the insurance market in
\nRomania can be characterized thus: a developing market both from a quantitative
\nand a qualitative point of view, with demand concentrated in areas of
\nabove-average economic activity, having a varied supply and increasing<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Romanian insurance market,
\ninsurance supply, insurance demand, global crisis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31, G22<\/span><\/p>\n

Paginatia:<\/strong>\u00a0701-704<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ROMANIAN ORGANIZATIONS AND
\nEVALUATION OF ONLINE MARKETING RESULTS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0K\u00d0\u00b1nya Hajnalka, Cuc Sunhilde<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Romanian organizations generally are
\nconcerned with their financial performances, but they should pay attention for
\nmonitoring their marketing results, and if they activate on the web their online
\nmarketing results, too. The article refers to the importan<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0online marketing, marketing
\nmetrics, online marketing performance, offline marketing performance, integrated
\nmarketing metrics<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0705-708<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MARKETING CHALLENGES CREATED
\nBY THE MULTIMEDIA CONVERGENCE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lazoc\u00a0 Alina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Information technologies and the new
\nmedia are essential for every country\u00d0\u00a2s development in a global, digital,
\nknowledge-based economy. Therefore, researching the latest evolutions in media
\nconsumption is fundamental for understanding the new socio-econom<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0multimedia convergence,
\nexperiential consumption, flow activities, telepresence state, interactivity,
\nexploratory behavior, media literacy<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M3, O33, Z11, Z13<\/span><\/p>\n

Paginatia:<\/strong>\u00a0709-712<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE AIR TRANSPORT AND
\nCONSUMER PROTECTION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MADAR Anca<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The air transport represents an
\nimportant component and plays a great role in the unfolding of the touristic
\nactivity.Through their spectacular developments, the benefits they provide in
\nrelation to speed travel and comfort, them simulates travel, contrib<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0consumer, protection, air
\ntransport<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I<\/span><\/p>\n

Paginatia:<\/strong>\u00a0713-715<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CONTEMPORARY MARKETING
\nPRACTICES IN ROMANIA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Maxim Andrei<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The scope of this research is to
\ncapture a broader view of the marketing practices of the Romanian organizations,
\na field less investigated up to the present. This study is the first in Romania
\nto apply the methodology developed in the international resea<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0contemporary marketing
\npractices, transaction marketing, relationship marketing<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0716-719<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PRICING ISSUES ON MOBILE
\nTELECOMMUNICATION MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Meghisan Georgeta-Madalina, Bodog
\nSimona, Bocean\u00a0 Claudiu<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Pricing in the market is intimately
\nlinked with the evolution of market structure. As with many network industries,
\npricing to a large extent relies on two-part tariff systems. The analysis of
\npricing plans is complicated by the fact that it concerns comp<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0mobile telecommunication
\ncompanies, retail prices, wholesale prices, roaming, interconnection pricing<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0720-724<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STRATEGIC PRICING ROLE IN
\nSETTLING THE FIRM POSITION\u00a0 ON THE MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Micu Adrian, Coita Dorin Cristian<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Few managers, even those
\nspecializing in marketing, think strategically about pricing. Consider your
\nexperiences and observations. Were the pric\u00d1\u2019ing decisions you encountered made
\nin reaction to a pricing problem, or were they planned to exploit an opport<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0cost, price, value, customers<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D40<\/span><\/p>\n

Paginatia:<\/strong>\u00a0725-728<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE DISTRIBUTION STRATEGY
\nROLE AND THE PRICE POLICY ROLE IN SETTLING THE FIRM POSITION\u00a0 ON THE MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MICU Adrian, SUSANU\u00a0 Irina,
\nCRISTACHE\u00a0 Nicoleta, BELENESI\u00a0 Cosmin<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In most companies, there is ongoing
\nconflict between managers in charge of covering costs (finance and accounting)
\nand managers in charge of satisfying customers (marketing and sales). Accounting
\njournals warn against prices that fail to cover full costs,<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0decision, pricing, cost<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D 40<\/span><\/p>\n

Paginatia:<\/strong>\u00a0729-732<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SERVICE QUALITY ATTRIBUTES IN
\nRETAIL BANKING SERVICES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Micuda Ion Dan, Dinculescu Elena
\nSilvia<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Within the last two decades, service
\nquality has become a main interest in the industrial world especially in the
\nservice industries. The key to success in winning the global competition now and
\nin the future is to have high quality service. High quality<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Service quality, Banking,
\nMeasure<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0733-736<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE INFLUENCE OF MARKET TYPE
\nAND DEMOGRAPHICS ON BRAND LOYALTY: A STUDY AMONG URBAN ROMANIAN CONSUMERS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Moisescu Ovidiu Ioan<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Considering the increasing role and
\nimportance of brand loyalty in the context of nowadays fierce competition and
\nthe insufficient understanding of this brand equity core dimension by Romanian
\ncompanies, this paper aims to partially eliminate this knowled<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0brand loyalty, brand equity,
\nbuying context, repurchase intention<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0737-741<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ASPECTS OF PERMISSION
\nMARKETING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Morozan Cristian, Enache Elena,
\nTinteanu Bogdan<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>It\u00d0\u00a2s time for the Romanian
\norganizations to know what foreign companies have found along time. Without
\ninnovation, a company cannot survive! The innovation index is different from a
\nsector to another, achieving, for example, even 100% in the field of read<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0permission marketing,
\ninterrupted marketing, customers, advertisement<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0742-746<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE TRADEMARK IMAGE OF THE
\nSOCIALLY RESPONSIBLE COMMERCIAL COMPANY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Murzea Cristinel, Muresan Laura<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The social responsibility, correctly
\napplied to the development strategies by a commercial company, can grant that
\nmuch needed element of novelty to a successful trademark. All the advantages of
\nthe corporate social responsibility can add value to the tra<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0trademark, commercial company,
\nsocial responsibility, stakeholders, trademark image<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0K<\/span><\/p>\n

Paginatia:<\/strong>\u00a0747-751<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0GLOBAL PROMOTIONAL
\nSTRATEGIES. THE CASE OF BENETTON COMPANY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Musetescu Adina<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Global companies\u00a0 have to make the
\neffort to sustain advertising campaign in all the markets in which their are
\npresent, because wherever they liv,e people tend to react positively to
\ncompanies and products they know about. The major objective of every mu<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0global advertising, brand,
\nstandardization, adaptation, strategy, advertising agencies<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M37<\/span><\/p>\n

Paginatia:<\/strong>\u00a0752-755<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ROLE OF HYGIENE IN PUBLIC
\nNOURISHMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0NEACSU NICOLETA ANDREEA<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Nourishmenta\u00d0\u0090\u00d0\u00a9s hygiene is seeking
\naccomplishing nourishment that is hygiene, rational for population in order to
\ncontribute to healtha\u00d0\u0090\u00d0\u00a9s promotion and furtherance of our bodya\u00d0\u0090\u00d0\u00a9s strength.
\nGrocery are considered good to be consumed, then, when by their<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0hygiene, nourishment, health<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I<\/span><\/p>\n

Paginatia:<\/strong>\u00a0756-757<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ROLE OF DATA MINING
\nTECHNIQUES IN RELATIONSHIP MARKETING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Neagoe Cristina, Dumitru Nicoleta
\nRossela, Negricea Costel Iliuta<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Relationship marketing involves a
\ndisplacement of the organizations\u00d0\u00a2 attention from customer acquisition and the
\nexecution of mere transactions to the retention of profitable customers and the
\ntacit understanding of each party\u00d0\u00a2s needs. The activity of goi<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0relationship marketing,
\nfidelity, retention, Data Mining techniques<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M37<\/span><\/p>\n

Paginatia:<\/strong>\u00a0758-762<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CORPORATE SOCIAL
\nRESPONSIBILITY AS A FACTOR TO CREATE A GOOD MARKET POSITION OF SMALL AND MEDIUM
\n– SIZED ENTERPRISES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Nedelea Alexandru, State Mihaela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>This paper identifies drivers of the
\ncorporate social responsibility as a factor to create a good market position of
\nsmall and medium \u00d0\u00a6 sized enterprises. An important challenge for a company in
\ngetting success is to respect diverse cultures and workforce<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0corporate social
\nresponsibility, SMEs, image, brand value, customer satisfaction<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0763-766<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CONSTRAINTS OF THE ROMANIAN
\nSEASIDE TOURISM<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Nenciu Daniela Simona,
\nConstandache Mihaela, Secara Mirela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The competition on the Single
\nEuropean Market requires to those who offer tourist\u00d0\u00a2s services on the Romanian
\nseaside , either they are\u00a0 caterers, restaurant keepers, tour operators or
\nspecialized agencies, to take decisive measures of rehabilitation and<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0tourism, competition,
\nenterprising, strategy, destination<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L83<\/span><\/p>\n

Paginatia:<\/strong>\u00a0767-769<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0IMPLICATIONS OF GLOBAL
\nECONOMIC CRISIS ON THE BAKERY INDUSTRY IN ROMANIA<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0OANCEA OLIMPIA, BRINZEA VICTORIA
\nMIHAELA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Because of globalization, countries
\nmay be exposed to international economic events and economic shocks. The most
\nconvincing manifestation of this kind is a financial crisis. Vulnerabilities
\ncreated by the financial system have led to the crisis at the en<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0economic crisis, financial
\ncrisis, the bakery industry, anti-crisis measures, tax evasion.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M21, M29, M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0770-773<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ONLINE ADVERTISING \u00d0\u00a6 A
\nSTRATEGIC TOOL FOR THE BUSINESS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Orzan Gheorghe, Stoica Ivona,
\nJeleriu Daniela Claudia, Orzan Mihai<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Well designed and directed,
\nadvertising is complex communication, a bridge between companies and consumers.
\nTo create an efficient advertising campaign, it takes inspiration,
\nprofessionalism, and passion. New ways of marketing and advertising online preva<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Internet, web marketing, web
\nadvertising, advertising, web 2.0, e-business.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0774-778<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CONSUMERS\u00d0\u00a2 REACTION AND
\nORGANIZATIONAL RESPONSE IN CRISIS CONTEXT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Pandelica Amalia, Pandelica\u00a0 Ionut<\/span><\/p>\n

Rezumat:\u00a0<\/strong>This paper is grounded on the
\npremise that \u00d0\u00a3the species which survived are neither the smartest nor the
\nstronger; are those with great capacity of adaptation to change\u00d0\u00a4.\u00a0\u00a0\u00a0 In the
\neconomic crisis context, companies are forced to learn the survival lesson<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0economic crisis, consumer\u00d0\u00a2s
\nbehavior, organizational response<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0779-782<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ONLINE MARKETING TOOLS USED
\nBY RECRUITMENT PORTALS \u2013 AN EXPLORATORY RESEARCH OF THE ROMANIAN MARKET<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0PANTEA Carmen, PAUNESCU Carmen<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Present paper aims to analyze the
\nRomanian market of services that intermediate job offers and to present the
\nonline marketing tools and the website facilities offered by the major Romanian
\ne-cruitment portals. It also highlights the new technological tre<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-cruitment, employers, job
\nseekers, online marketing tools, Romanian market<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M19, M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0783-787<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PARTICULARITIES OF THE
\nMARKETING ACTIVITY IN THE INSURANCE INDUSTRY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Petrescu Eva-Cristina, Pop Nicolae
\nAl.<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In the insurance industry there is a
\nnew way of thinking which determined the passage from transactional marketing to
\na holistic marketing concept. In this paper five key elements of holistic
\nmarketing are presented: relationship marketing, integrated mar<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0holistic marketing in
\ninsurance, relationship marketing, integrated marketing, internal marketing,
\nsocial responsibility marketing, international marketing, trust, customer
\nloyalty, crisis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31, G22<\/span><\/p>\n

Paginatia:<\/strong>\u00a0788-792<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE MARKET STRATEGY IN THE
\nAUTOMOBILES DOMAIN<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Petrescu Nicolae-Daniel, Petrescu
\nMariana, Petrescu Anghel, Popescu Andrei<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In the marketing concept an
\nimportant place is occupied by the environment where organizations are
\ndeveloping their activities. Technology occupies the most important place in
\nautomobile manufactures industry, and we can even says that if you have not a p<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0marketing, strategy,\u00a0<\/span><\/p>\n

development, market<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0793-797<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0METHODS OF EVALUATING AND
\nAUDITING EVENTS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Pop Ciprian-Marcel, Scridon Mircea
\nAndrei, Dabija Dan Cristian, Todt Horst<\/span><\/p>\n

Rezumat:\u00a0<\/strong>An exhibition event should not
\nnecessarily bring benefits. It is considered an investment in terms of image.
\nHowever, costs must be covered and a profit margin should exist. This would
\nensure funds for the next edition. A general audit of the success of a<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0fairs and exhibitions,
\nexhibition auditing, auditing methods and techniques<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31, M39, R11<\/span><\/p>\n

Paginatia:<\/strong>\u00a0798-803<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0NEUROMARKETING \u00d0\u00a6 GETTING
\nINSIDE THE CUSTOMER\u00d0\u00a2S MIND<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Pop Ciprian-Marcel, Radomir
\nLacramioara, Maniu Andreea Ioana, Zaharie Monica Maria<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Neuromarketing is a relatively new
\nconcept which has developed as a consequence of accepting, by an increasing
\nnumber of persons, the idea that there isn\u00d0\u00a2t an objective reality and that the
\nentire world is actually inside our mind, it is the sum of our ex<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0neuromarketing,
\nfMRI(functional Magnetic Resonance Imaging) technology, \u00d0\u00a3buy button\u00d0\u00a4<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31, M37, C91<\/span><\/p>\n

Paginatia:<\/strong>\u00a0804-807<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0A HOLISTIC APPROACH OF
\nRELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Pop Nicolae Al., Fotea Ioan S.,
\nMihoc Florin, Pop Liviu N.<\/span><\/p>\n

Rezumat:\u00a0<\/strong>On the basis of increased complexity
\nof the exchange mechanism, at the beginning of the third millennium the
\ncontemporary marketing suffers some physiognomic changes. Holistic orientation
\nof the contemporary marketing is imposed by the new dimensions the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0relationship marketing,
\nholistic marketing, luxury marketing, residential complex, research on
\nperception of luxury<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0808-813<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STUDY CONCERNING
\nMICROBIOLOGICAL AND PHYSICAL-CHEMICAL CHARACTERISTICS OF TRANSYLVANIA HONEY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Popa Maria, varvara Simona, Bostan
\nRoxana, vica Mihaela<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The present paper is a comparative
\nmicrobiological and physical-chemical analysis of various types of honey (polyfloral,
\ntilia, acacia, sunflower, and honeydew) collected from beekeepers and
\nprocessors. The results have enabled us to make correlations bet<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0honey, microbiological
\nanalysis, physical-chemical analysis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0I12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0814-818<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0POSITIONING, AN IGNORED
\nCONCEPT?<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Popescu Andrei, Brandabur Raluca
\nEcaterina, Tatu Cristian Ionut, Petrescu Nicolae Daniel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Positioning is a very important
\nmarketing concept. Thus, it is our opinion that any student who graduates the
\nfirst 3 years cycle should know the fundamentals of positioning. Unfortunately,
\nthis concept\u00a0 still doesna\u00d0\u0090\u00d0\u00a9t have a clear place in the marketing<\/span><\/p>\n

\n

Cuvinte cheie:<\/strong>\u00a0marketing, positioning,
\nmarketing research<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M3<\/span><\/p>\n

Paginatia:<\/strong>\u00a0819-821<\/span><\/p>\n


\n<\/span><\/p>\n

Text complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0BACKGROUND COMMUNICATION
\nSTRATEGY TO PUBLIC COMPANIES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0POPESCU MARIA-LOREDANA, CALIN
\nCRISTINA<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Before a company can proceed with
\nmarketing, it must first establish what markets and needs it wishes to serve.\u00a0\u00a0<\/span><\/p>\n

Marketing is essential for any company seeking to take advantage of its\u00a0\u00a0 In the
\nfirst stage, a company\u00d0\u00a2s task is to develop a global strateg<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0strategy, marketing
\ncommunication, mission, budget, plan<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0822-826<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LEGAL RESTRICTIONS IN THE
\nUSAGE OF PROMOTION TECHNIQUES IN THE EUROPEAN PARLIAMENT ELECIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Potincu Cristian-Romeo, Muresan
\nLaura<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The European Parliament is made up
\nof the representatives of the European Union member state peoples. Any citizen
\nof a member state has the right to vote and be elected a European member of
\nParliament in the European Union country where he resides, for wh<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0legal norms, promotion
\ntechniques, political marketing, European Parliament elections<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0K<\/span><\/p>\n

Paginatia:<\/strong>\u00a0827-831<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0PROMOTION STRATEGIES FOR
\nHEALTH-CARE SERVICES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Radoviciu Ruxandra, Stremtan
\nFilimon<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The paper approaches the main
\npromotion strategies used by companies that provide health-care services. The
\npromotion represents all the efforts of an enterprise to positively influence
\nthe buyers&#8217; opinion regarding the products and\/or services that<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0strategy, promotion,
\ncommunication, services,<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M 310; M 370<\/span><\/p>\n

Paginatia:<\/strong>\u00a0832-835<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE HORIZON OF DEVELOPINGTHE
\nEGYPTIAN MARKETING TOURISM IN EU<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Radwan Alaa El Din Hussien<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Egypt made a tremendous effort
\nduring the last few years to enhance its tourism sectors. This was reflected in
\nthe number of tourists who visited Egypt, especially form E.U. and also in the
\nrevenue from the tourists who jumped in the recent years.\u00a0 Relate<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0tourism, E.U., Egypt, hotel,
\nhistory<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M3<\/span><\/p>\n

Paginatia:<\/strong>\u00a0836-839<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE QUALITY OF COMMERCIAL
\nSERVICES \u00d0\u00a6 A BAROMETER OF THE COMPETITIVE ADVANTAGE OF THE DISTRIBUTION CHANNEL
\nMEMBERS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Ristea Ana \u00d0\u00a6 Lucia, Ioan \u00d0\u00a6 Franc
\nValeriu<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The enterprises\u2019 offensive in
\nvarious markets is focused on a. package of “services” that integrates \u2013 more
\nthan ever before \u2013 the observance of terms and vivid contacts between
\nenterprises and customers. Metaphorically, we could say that services rendered
\nto customers is a window between the market and the enterprise\u2019s value
\ncreations. From, this perspective, the quality of commercial services is a key
\nfactor of success that ensures a competitive advantage to any enterprise opting
\nfor a strategy focused on expanding and developing the portfolio of services
\nrendered to customers. Bringing the commercial services rendered by members of a
\ndistribution channel into focus, the authors try to answer \u2013 on the basis of
\npertinent bibliographical sources -the following questions: What does the notion
\nof commercial service rendered to customers mean? How can we assess the
\nperformance of the enterprise (service provider) from this perspective? How can
\nwe actually measure the performance of the commercial service rendered to
\ncustomers?<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0commercial service, support
\nlogistics, quality of commercial services.<\/span><\/p>\n

Cod JEL:<\/strong><\/span><\/p>\n

Paginatia:<\/strong>\u00a0840-844<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STRATEGIES TO INCREASE
\nCOMPETITIVENESS OF BALNEARY TOURISM ON ROMANIAN BLACK SEA SIDE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0SECARA MIRELA, NENCIU DANIELA
\nSIMONA, CONSTANDACHE MIHAELA<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Definition of strategies that are
\nadequate to Romanian balneary tourism and implicitly,\u00a0 to seaside balneary
\ntourism needs a good understanding of balneary touristic potential, of the
\nactual degree of capitalization as well as of economic, social and poli<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0balneary tourism, development
\nstrategies, quality products, balneary touristic products .<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L8<\/span><\/p>\n

Paginatia:<\/strong>\u00a0845-847<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\n

Titlul Lucrarii:\u00a0THE DEVELOPMENT OF A NEW
\nPOLITICIAN. FACT AND FICTION.<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Cristi Tatu, Diana Vranceanu,
\nAndrei Popescu<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Electoral marketing is undoubtedly
\namong the most challenging fields for a modern day marketer and also one of the
\nmost unforgiving markets. The large amount of resources concentrated over a
\nrelatively short period of time and the remarkable speed of reac<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Marketing, politics, vote,
\nelections, social<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M39<\/span><\/p>\n

Paginatia:<\/strong>\u00a0853-857<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0TOURISM AND ECONOMIC
\nDEVELOPMENT IN MOUNTAIN REGIONS AN ECONOMIC ASSESSMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Todt Horst<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The paper gives a critical
\nassessment of the theses of UNWTO that tourism is an effective means of
\ndeveloping whole regions especially difficult aeries such as mountain regions.
\nGrowth Pole Theory and Economic Base Theory are used as methodological base.<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Regional development, Growth
\nPole Theory, Economic Base Theory, Tourism<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L83, Q2, P25, R11, R12<\/span><\/p>\n

Paginatia:<\/strong>\u00a0858-860<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SPECIFICITY ELEMENTS
\nCONCERNING AGRO-ALIMENTARY PRODUCT AT THE LEVEL OF EUROPEAN UNION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Timiras Laura Catalina<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Agricultural and alimentary
\nproducts\u00d0\u00a2 marketing displays at the level of European Union a series of
\nspecificity elements resulted especially from the means of manifestation and
\nenvironment variables. Among the external environment components the striking<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0quality, alimentary safety and
\nsecurity, alimentary additive, dietetic product, ecologic product, genetically
\nmodified product, standardization<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0861-864<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0DETERMINING THE PROFILE OF
\nTOURISTS IN BRASOV STARTING FROM THEIR CONSUMPTION AND BUYING BEHAVIOR TOWARDS
\nPRODUCTS OFFERED BY TOURISM AGENCIES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Untaru Elena-Nicoleta<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>By studying consumer behavior,
\nmarketing specialists want to find out how consumers choose goods\/services and
\nwhat the factors that influence their choice are.\u00a0 In tourism the analysis of
\nthe consumer behavior is more difficult because the structure of th<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0tourist, consumption behavior,
\nmarketing research<\/span><\/p>\n

Cod JEL:<\/strong><\/span><\/p>\n

Paginatia:<\/strong>\u00a0865-868<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SOCIAL NETWORKING: REASONS TO
\nJOIN AND THINGS DONE BY THE ROMANIAN CONSUMERS \u2013 AN EXPLORATORY ASSESSMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Veghes Calin, Pantea Carmen<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Initially developed in order to
\nallow human interactions in the virtual environment as online communities of
\npeople having common concerns and willing to share and exchange ideas, today
\nsocial networks represent one of the online marketing tools with the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Social networks, Online
\nmarketing, Romanian consumer<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0869-873<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0CHALLENGES AND OPPORTUNITIES
\nFACED BY ENTREPRENEURIAL UNIVERSITY. SOME LESSONS FROM ROMANIA AND LITHUANIA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Zaharia Razvan, Grundey Dainora<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The paper investigates the
\nchallenges and opportunities that entrepreneurial university faced in the
\npresent context, focusing on some characteristics of Romania and Lithuania.
\nEmerged as a concept that is designated to enhance the university\u00d0\u00a2s competitiv<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0entrepreneurial university,
\nhigher education, competition<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L26, L29, I23, A23<\/span><\/p>\n

Paginatia:<\/strong>\u00a0874-876<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LES COURTIERS EN INFORMATION
\n\u00d0\u00a6 UNE NOUVELLE TENDANCE DANS LA RESTRUCTURATION DES CHA\u00d1\u0153NES DE DISTRIBUTION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Zait Luminita<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The profound competitive
\nmodifications found on majority of markets, either developed or emerging, are a
\ndirect result of sectors globalization phenomena. This result is related to
\ntechnological and communication progress. Restructuring of the distributio<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0les courtiers en information,
\nd\u00d0\u00b9sinterm\u00d0\u00b9diation, le meta marche<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M31<\/span><\/p>\n

Paginatia:<\/strong>\u00a0877-881<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0A COMPARATIVE STUDY OF THE
\nEVOLUTION OF REAL INCOMES OF PENSIONERS AND UNEMPLOYED USING GENETIC ALGORITHMS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Balan Ionut, Gradinaru Dorin<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>In a market economy we can have
\ndifficulties in real income measuring, due to changes in prices and wages that
\nmay be in short intervals of time. When we want to compare real income obtained
\nin different periods of time it is used, most often, a “trash da<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0genetic algorithm, cross-over,
\nmutation, unemployed, pensioners<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C82<\/span><\/p>\n

Paginatia:<\/strong>\u00a0883-886<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INFORMATION FLOW ASSURED BY
\nIT&C CONTINUITY PLANNING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Delia Babeanu, Gabriel Cozgarea,
\nIrina Bogdana\u00a0 Pugna, Alexandru Adrian\u00a0 Gavrila<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Forwarding the frequent usage of
\ncomplex processes and the big volume of information, it is imperative to manage
\nthe automatic circuit of the document flow in a company activity. The main
\nadvantage of such a system consist in document waiting to be proces<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0information flow, IT&C
\ncontinuity, maturity model for IT&C continuity, IT rationalization<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

\n

Paginatia:<\/strong>\u00a0887-891<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0B2C E-COMMERCE WEBSITE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Boboila Cristea, Savulea Dorel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The World Wide Web represents a new
\nfrontier towards a global industry, leading the way for new businesses. Commerce
\nnow deals with a whole different concept: electronic commerce (e-commerce). This
\nkind of commerce provides new means for a large variety o<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0E-Commerce, World Wide Web,
\nWebsites, Apache HTTP Server, Databases<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A12, F15, M21<\/span><\/p>\n

Paginatia:<\/strong>\u00a0892-896<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0AN ADAPTATIVE EVOLUTIONARY
\nMODEL OF FINANCIAL INVESTORS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Boldea Bogdan Ion, Boldea
\nCostin-Radu, Stanculescu Mircea<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The main purpose of the paper is to
\ndetermine a general behavior of a multi-agent model capable of describing the
\nprocess of deliberation of an investors group witch may repeatedly decide
\nwhether to buy or sell an asset. Each adaptive agent was modeled as<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Programming Models, Genetic
\nalgorithms, Information efficiency<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C61, G14<\/span><\/p>\n

Paginatia:<\/strong>\u00a0897-901<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INFORMATION SYSTEM FOR
\nMODELING ECONOMIC AND FINANCIAL PERFORMANCES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Boldeanu\u00a0 Dana Maria<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The analysis of the most important
\nfinancial and economic indicators at the level of some organizations from the
\nsame sector of activity, the selection of performance ratios and generating a
\nparticular analysis model help companies to move from the desire<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0performance, financial ratios,
\nDecision Support Systems (DSS), Business Intelligence (BI), econometric model,
\ninformation system<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C51, O12, L15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0902-907<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0NEW METHODS REGARDING THE
\nORGANISATION AND FUNCTIONALITY OF THE BUSINESS ENVIRONMENT IN THE VIRTUAL
\nECONOMY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Botezatu Cornelia Paulina,
\nBotezatu Cezar, Carutasu George<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Globalization represents the destiny
\nhumankind is drawing near, everybody being affected to a larger or smaller
\nextent by its irreversible mechanism.The business environment relies on the
\nexpansion of markets globally.\u00a0 Therefore it is achieved the transi<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0virtual enterprise, virtual
\nsociety, mobile Web applications<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M1<\/span><\/p>\n

Paginatia:<\/strong>\u00a0908-913<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0DATA WAREHOUSES SECURITY
\nIMPLEMENTATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Burtescu Emil<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Data warehouses were initially
\nimplemented and developed by the big firms and they were used for working out
\nthe managerial problems and for making decisions. Later on, because of the
\neconomic tendencies and of the technological progress, the data warehou<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0data warehouse, security,
\nsecurity architecture, performance, productivity<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0914-917<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ASPECTS ABOUT SIMULATED MODEL
\nTRUSTINESS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0COCULESCU CRISTINA, CRISAN DANIELA
\nALEXANDRA, STANICA JUSTINA LAVINIA, DESPA RADU<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Nowadays, grace of computing
\npossibilities that electronic computers offer and namely, big memory volume and
\ncomputing speed, there is the improving of modeling methods, an important role
\nhaving complex system modeling using simulation techniques. These o<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0simulation model, validation,
\nsensitivity analysis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C61<\/span><\/p>\n

Paginatia:<\/strong>\u00a0918-921<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0TOWARD A DISTRIBUTED DATA
\nMINING SYSTEM FOR TOURISM INDUSTRY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Danubianu Mirela, Socaciu Tiberiu,
\nB&#259;ral&#259; Adina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Romania has a huge tourist\u00d0\u00a2s
\npotential, but currently it is too little valued and exploited. As a result, one
\nof the strategic developments of the economy aimed the tourism industry. The
\nstrategic decisions are based on different trends obtained from soph<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0tourism industry, data mining
\ntechniques, distributed databases<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C89, D89<\/span><\/p>\n

Paginatia:<\/strong>\u00a0922-926<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0TRACEABILITY IN STOCK
\nMANAGEMENT SYSTEMS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Demian Horia<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>This paper presents traceability of
\na product if we are using a stock management system which uses FIFO or LIFO
\ndischarging methods. In the first part there is a little presentation regarding
\nthe four types of inputs and outputs and the side effect to the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0traceability, stock,
\nmanagement<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M29<\/span><\/p>\n

Paginatia:<\/strong>\u00a0927-930<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0LE DIGIPASS UNE TECHNOLOGIE
\nBREVET\u00a6E PAR VASCO<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0El Baaboua Florentina, Titrade
\nCristina<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>VASCO Data Security lancement du
\nDigipass un lecteur de cartes \u0155 puce offrant des fonctions d\u00d0\u00a2authentification
\nmultiples en combinant la fonction \u00d0\u00a3ce que vous voyez est ce que vous signez\u00d0\u00a4.
\nLe DIGIPASS peut \u0119tre utilis\u00d0\u00b9 pour de l\u00d0\u00a2authentification, la sign<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0acc\u010ds s\u00d0\u00b9curis\u00d0\u00b9,
\nauthentification, signature digitale, crypt\u00d0\u00b9<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0O0<\/span><\/p>\n

Paginatia:<\/strong>\u00a0931-934<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE NORMALIZATION OF
\nFINANCIAL DATA EXCHANGE OVER THE INTERNET: ADOPTING INTERNATIONAL STANDARD XBRL<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Vasile Florescu, Cosmin Petronel
\nAmza, Catalin Georgel Tudor<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The development of a common syntax
\nfor EDI (Electronic Data Interchange), XML (eXtensible Markup Language), opened
\nnew formalization perspectives for interorganizational data exchanges over the
\nInternet. Many of the organizations involved in the normaliza<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0EDI, IAS\/IFRS norms, financial
\nreporting, XBRL, taxonomies specifications, document instance, strategic
\nalignment, XBRL platform.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0935-939<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ELECTRONIC SIGNATURE<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Gramada Dragu Argentina,
\nVoiculescu Madalina Irena<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Article refers to significance and
\nthe digital signature in electronic commerce. Internet and electronic commerce
\nopen up many new opportunities for the consumer, yet, the security (or perceived
\nlack of security) of exchanging personal and financial data<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0digital signatures, electronic
\ncommerce, secured devices to generate electronic signatures<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0?<\/span><\/p>\n

Paginatia:<\/strong>\u00a0940-942<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE EXPERT SYSTEMS \u00d0\u00a6
\nINSTRUMENT FOR OBTAINING ACCEPTABLE SOLUTIONS IN BUSINESS<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Iancu Eugenia, Morariu Nicolae,
\nGradinaru Dorin<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The attention of economists,
\nmanagers and other professions is retained by a newly emerged domain, called
\nartificial intelligence. The systems based on knowledge, the expert systems, the
\nsystems based on genetic algorithms, the fuzzy systems, the hybrid s<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0artificial intelligence,
\nexpert systems, business administration, intelligent systems, knowledge base<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C88<\/span><\/p>\n

Paginatia:<\/strong>\u00a0943-947<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0\u00d0\u201aE-SCIENTROCHAIR\u00d1\u2014-\u00a0 ONLINE
\nDATABASE FOR MANAGEMENT AND ASSESSMENT OF THE RESEARCH RESOURCES OF THE
\nUNIVERSITY BASIS UNIT \u00d0\u00a6 THE CHAIR<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0IONESCU\u00a0 Bogdan Stefan, IONESCU
\nIuliana Mariana, MIHAI Florin, STANCIU Andrei<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The concept named e-ScientRoChair
\nproposes searching for new informing and documentation opportunities, on
\nfundamental structure in academic scientific research, meaning the chair or the
\nresearch team, anabling the possibility to publish and as well as to<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Online Database, Chair,
\nScientific Exchange, Scientific Research Components<\/span><\/p>\n

\n

Cod JEL:<\/strong>\u00a0O32<\/span><\/p>\n

Paginatia:<\/strong>\u00a0948-953<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\n

Titlul Lucrarii:\u00a0THE SHIFT TO IT GOVERNANCE \u00d0\u00a6
\nA GLOBAL APPROACH<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Ionita Florin, Ursacescu Minodora<\/span><\/p>\n


\nRezumat:\u00a0<\/span><\/strong><\/span>Statistics show that the IT
\nexpenditures recorded a constant growth during the last 20 years, which shows a
\ncontinuous growth of the effort of the companies or states dedicated to the
\nextension of the IT sector. Unfortunately, these efforts have not always
\nresulted in a similar growth of the competitiveness and performance of the
\norganizations. In the the authors\u00d0\u00a1 opinion, in the large IT projects (more than
\n1,000,000 \u00d0\u0090) the success rate does not exceed 1\/7 in Romania and \u00d0\u2030 -1\/5 at the
\nworld level. The causes should not only be searched in the way these systems are
\ndesigned and implemented, but also inside the beneficiary organizations, where
\nthe information systems subject to updating cannot always successfully adapt
\nthemselves to the level of performance of an IT solution. This paper tries to
\nprove that the management of IT activities in a company is not only a problem of
\nthe IT department, but one of the top management, and its ampleness justifies
\nthe usage of the term \u00d0\u201dgovernance<\/span>\u2016<\/span>
\ninstead of \u00d0\u201dmanagement<\/span>\u2016.<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0IT Governance, Maturity model,
\nMaturity levels<\/span><\/p>\n

Cod JEL:<\/strong><\/span><\/p>\n

Paginatia:<\/strong>\u00a0954-958<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\n

Titlul Lucrarii:\u00a0WEB MINING IN E-COMMERCE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Istrate Mihai<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Recently, the web is becoming an
\nimportant part of people\u00d0\u00a2s life. The web is a very good place to run successful
\nbusinesses. Selling products or services online plays an important role in the
\nsuccess of businesses that have a physical presence, like a re<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0E-Commerce, Data mining, Web
\nmining<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a0959-962<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0MODERN APPROACES IN THE
\nCONTEXT OF AMBIENT INTELLIGENCE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Ivancenco Constanta Veronica,
\nGheorghe Mirela, Boldeanu Dana Maria<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Ambient Intelligence (AmI), as a new
\nvision and concept of the tomorrow, gathers a few features regarding both the
\nintegration of technology in the environment and the capacity technology has to
\nrecognize the user and its context, the system capacity to i<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Ambient Intelligence (AmI),
\nubiquitous computing, scenario, artificial intelligence (AI)<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0O14, O33<\/span><\/p>\n

Paginatia:<\/strong>\u00a0963-967<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0USERS\u00d0\u00a2 EVALUATION OF TOURISM
\nSITES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lacurezeanu Ramona, Coros Robert<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Tourism is adapted field of
\ninformation technologies since the first tourist product is the product that
\nrequires more and involve many risks\u00a0 Tourist behaviour is considered as one of
\nthe reasons that led to the development and spread theory usability si<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-tourism, usability,Internet
\n, web sites<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M,M15,L,L86<\/span><\/p>\n

Paginatia:<\/strong>\u00a0968-971<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE QUALITY ASSURANCE FOR THE
\nOPEN SOURCE E-BUSINESS SOLUTIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Lazarica Marinela, Surcel Traian<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Conversion of ordinary business into
\ne-business has forced organizations to be redesigned and reshaped Today\u2019s
\nbusiness owners are more dependent on applications than ever before. Application
\nsoftware automates key business processes \u2013 from payments, fund<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-business, open source
\nsoftware, IT quality, IT audit<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0972-975<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ONTOLOGIES REPRESENTATION AND
\nMANAGEMENT, AS A SEMANTIC TOOL FOR ORGANIZATIONAL MEMORY CONSOLIDATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Mangiuc Dragos Marian<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The present paper is a component of
\nan exploratory research project focused on discovering new ways to build,
\norganize and consolidate organizational memory for an economic entity by means
\nof the new a\u00d0\u0090\u015bSemantic Weba\u00d0\u0090\u0165 technologies and also encloses some<\/span><\/p>\n

\n

Cuvinte cheie:<\/strong>\u00a0organizational memory, unified
\nmodeling language, semantic web, ontologies<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0976-980<\/span><\/p>\n


\n<\/span><\/p>\n

Text complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ROLE OF THE SEMANTIC WEB
\nIN STRUCTURING ORGANIZATIONAL KNOWLEDGE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Mangiuc Dragos Marian<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The present paper is a component of
\nan exploratory research project focused on discovering new ways to build,
\norganize and consolidate organizational memory for an economic entity by means
\nof the new a\u00d0\u0090\u015bSemantic Weba\u00d0\u0090\u0165 technologies and also encloses some<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0organizational memory,
\norganizational knowledge, semantic web, knowledge management<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0981-985<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0IT SOLUTIONS FOR THE
\nMANAGEMENT OF GEO-BUSINESS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MARES Marius Daniel, MARES
\nValerica, ILINCUTA Lucian \u2013 Dorel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>In the current economic and
\nsocio-demographic context, the pressure exerted over the informatic departments
\nby the top management in order to have them offer a high volume of information
\nin a short time, efficient for maintaining and developing the busine<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0geo-business informatic
\nsystems, indicators cost, european integration, management of geo-spatial data,
\ngeomarketing<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0D80, D87, M31,Q55<\/span><\/p>\n

Paginatia:<\/strong>\u00a0986-990<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0VULNERABILITY AND
\nE-CRIMINALITY OF IT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MARES Valerica, MARES Marius
\nDaniel<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The development of an informational
\nsociety requires consolidating trust in information and communication technology
\n(ICT), the protection of personal data and of the right to a private life, but
\nalso promoting a world and national unification of the info<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0informational society,
\ninformation and communication technology, informatic safety, vulnerable to
\ne-criminality, knowledge<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L86, D80, K20<\/span><\/p>\n

Paginatia:<\/strong>\u00a0991-995<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0IMPROVING THE QUALITY OF THE
\nDECISION MAKING BY USING BUSINESS INTELLIGENCE SOLUTIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MARIA Dan Stefan<\/span><\/p>\n

Rezumat:\u00a0<\/strong>On the basis of the decision making
\nstands information, as one of the main elements that determine the evolution of
\nour-days society. As a consequence, data analysis tends to become a priority in
\nthe activity of an organization for decision making. The di<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Business Intelligence, Data
\nWarehouse, decision making, SQL Server<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a0996-1000<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0A COLLABORATIVE PERSPECTIVE
\nOF CRM<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Nicolae Marginean<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Today, companies are becoming more
\ncustomer focused, trying to adapt their business systems in order to be more
\nresponsive to the ever-changing needs of customers. CRM software gives a new
\nface to the relationship with the customer, using the new technolo<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0ontology, software agents,
\ncollaborative, website, CRM, OAA, OWL, facilitator<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a01001-1005<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0A CLUSTERING OF DJA STOCKS \u2013
\nTHE APPLICATION IN FINANCE OF A METHOD FIRST USED IN GENE TRAJECTORY STUDY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Moldovan Darie, Silaghi Gheorghe
\nCosmin<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Previously we employed the Gene
\nTrajectory Clustering methodology to search for different associations of the
\nstocks composing the DJA\u00a0 index, with the aim of finding different, logic
\nclusters, supported by economic reasons, preferably different than the<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0clustering model, data
\ntrajectory, cluster analysis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0G10, C61<\/span><\/p>\n

Paginatia:<\/strong>\u00a01006-1011<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0RELATIONAL DATABASES \u2013
\nCOMPLETE AND COMPLEX PROCESSING OF ACCOUNTING FINANCIAL DATA<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Morariu Nicolae, Iancu Eugenia<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The involvement of informatics has
\nbecome more profound and even indispensable, providing full coverage of the
\nspace business accounting, starting from the collection of data from primary
\ndocuments, obtained by electronic means and conclude with preparati<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0informatic methods, situations
\nsynthesis, databases, integrated system of accounting<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C88<\/span><\/p>\n

Paginatia:<\/strong>\u00a01012-1016<\/span><\/p>\n

\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INTERACTIVE SYSTEM FOR
\nON-LINE CONSULTING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Negoescu Gheorghe<\/span><\/p>\n

Rezumat:\u00a0<\/strong>Liberal professions, developed after
\n1990, require an historical casuistry that enable them to reach a pertinent
\nconclusion to another similar case. Where there is not a similar case tried, it
\nis required the need for a procedure for resolving differences<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0bar, process model, standard,
\nassociation<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a01017-1020<\/span><\/p>\n

\n


\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0GENERAL INFORMATION AND MAIN
\nCHARACTERISTICS REGARDING WEB SERVICES.\u00a0 PROTOCOL SOAP AND REST<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MIRONELA PIRNAU<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>A web service represents a
\ncommunication interface offered by the server, through that the clients
\n(programs on other systems) may require different information. The customer may
\nvary, may be present on the same computer server, may be in the same local n<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Web Service, B2B, protocol,
\nXML, SOAP, REST<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a01021-1024<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ROLE OF BUSINESS
\nINTELLIGENCE IN BUSINESS PERFORMANCE MANAGEMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Pugna Irina Bogdana, Albescu
\nFelicia, Babeanu Delia<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Business performance management (BPM)
\nis a key business initiative that enables companies to align strategic and
\noperational objectives with business activities in order to fully manage
\nperformance through better informed decision making and action. Effec<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Business Performance
\nManagement (BPM), Business Intelligence (BI), business processes, strategy,
\nintegration<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M21<\/span><\/p>\n

Paginatia:<\/strong>\u00a01025-1029<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE ENTERPRISE INFORMATION
\nSYSTEM AND RISK MANAGEMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Carmen Radut<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The yield of enterprise can be
\naccretion by integrating systems to business partners to create highest
\ncompetitive advantage in the time of run. System integration can be done by
\nadopting the e-commerce technology and Business-to-Business models that will<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Enterprise, System,
\nIntegration, Business, Risk<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C81, D81, G39, M29<\/span><\/p>\n

Paginatia:<\/strong>\u00a01030-1034<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0BUSINESS INTEGRATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Radut Carmen, Codreanu Diana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Interest is growing among IT
\nexecutives in the benefits offered by relatively new developments in the
\nbusiness integration arena such as service oriented architectures (SOA). By
\nimproving communication and integration between IT systems regardless of the
\nunderlying technology, SOA is just one factor that is making it increasingly
\neasy and quick to share information and reproduce best practice, not only
\ninternally but also within an extended business partner community.<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Business integration , Service
\nOriented Architectures, Electronic Data Interchange, Enterprise Service Bus.<\/span><\/p>\n

Cod JEL:<\/strong><\/span><\/p>\n

Paginatia:<\/strong>\u00a01035-1038<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0COMPUTER METHODS FOR ANALYSIS
\nAND OPTIMIZATION OF ENERGY COMSUMPTIONS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0ROTARU SIMONA, BARDAS PETRU, GHITA
\nMIRELA CLAUDIA, COCOSILA MIHAELA<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The implementation of sustainable
\ndevelopment in Romania and the abrupt increase of prices for fussil fuels have
\nimposed more serious activies for the examination of the energy consumption in
\ndifferent industrial sectors. Here, the asynchronous electric m<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0energy efficiency, electric
\ndrive, energy balance, power factor, informatic instruments.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a01039-1043<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0ALGORITHM FOR GENERALIZED
\nGARMAN EQUATION IN OPTION PRICING OF A FINANCIAL DERIVATIVES WITH STOCHASTIC
\nVOLATILITY MODELS<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Socaciu Tiberiu, Danubianu Mirela,
\nMaxim Ioan, Naaji Antoanela<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>In our paper we build a reccurence
\nfrom generalized Garman equation and discretization of 3-dimensional domain.
\nFrom reccurence we build an algorithm for computing values of an option based on
\ntime, momentan volatility of support and value of support on a<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0financial derivatives, Black-Scholes
\nPDE, Garman PDE, reccurence, algorithm<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0G13, C69<\/span><\/p>\n

Paginatia:<\/strong>\u00a01044-1048<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0SERVICE ORIENTED ARCHITECTURE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Stanculea Liana<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Service-oriented architecture (SOA)
\nsupply methods for systems development and integration where work interoperable
\nservices. A SOA suppose application functionality distribution in distinct units
\ncalled services that communicate with each other. This ser<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Service oriented architecture,
\ninterface, coplage, loosly cooplage, services, consummer, orchestration,
\nmetadata,.programming, programming lanuage.<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C8<\/span><\/p>\n

Paginatia:<\/strong>\u00a01049-1051<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0USING ONLINE ASSESSMENT AS A
\nTOOL FOR LEARNING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0St&#259;nic&#259; Justina Lavinia,
\nCri&#351;an Daniela Alexandra, Coculescu Cristina<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The use of information and
\ncommunication technologies in education offers new means of evaluation and
\nexamination. e-Testing is a valuable evaluation tool that teachers can use
\nduring final exams and students can exploit for self-assessment, in order to g<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-Learning, online assessment,
\ne-assessment, web based learning<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C-88, I-21<\/span><\/p>\n

Paginatia:<\/strong>\u00a01052-1055<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0DEVELOPMENT AND
\nIMPLEMENTATION A PLATFORM FOR E-LEARNING WITH MULTIMEDIA TECHNOLOGY<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Serbanescu Luminita<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The e-learning system provides the
\ndevelopment of the learning process by organizing and correlating the following:
\ngeneral managerial activities, organizing activities of the learning process,
\nsustaining activities of the learning process. This article c<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0Internet, multimedia
\ntechnologies, e-learning,\u00a0 professor, students<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C88, I23<\/span><\/p>\n

Paginatia:<\/strong>\u00a01056-1060<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0BUSINESS INTELLIGENCE
\nINSTRUMENTS FOR HR MONITORING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Serbanescu Luminita, Radulescu
\nMagdalena<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Business Intelligence is the
\ncombination of the information from several sources, and presenting results in a
\nform that can be used in taking business decisions. Processed and presented in
\nan intelligent way, this information gives the company the advanta<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0human resouce, business
\nintelligence, QlikView, monitoring, analysis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M12, M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a01061-1065<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0E-LEARING<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Titrade Cristina, El Baaboua
\nFlorentina<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Electronic learning (or e-Learning
\nor eLearning) is a type of Technology supported education\/learning (TSL) where
\nthe medium of instruction is through computer technology, particularly involving
\ndigital technologies. E-learning has been defined as “pedago<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-learning, virtual
\nclassrooms, learning technology, online learning<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0O0<\/span><\/p>\n

Paginatia:<\/strong>\u00a01066-1069<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0EXTENDED ENTERPRISE AND
\nINFORMATION SYSTEMS GOVERNANCE IN AN INTER-ORGANIZATIONAL CONTEXT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0C\u00c6\u2019\u00d0\u201ct\u00c6\u2019\u00d0\u201clin Georgel Tudor, Vasile
\nFlorescu<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>Flexibility, openness, and
\ncooperation are fundamental tendencies that positively mark the ensemble of
\nprivate and public sector organizations. For a sustainable development in a more
\nand more complex globalized and competitive business environment, the e<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-business, extended
\nenterprise, inter-enterprise cooperative information systems, workflow,
\ncorporate governance, IS governance<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M15<\/span><\/p>\n

Paginatia:<\/strong>\u00a01070-1075<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0STUDY REGARDING THE OBSTACLES
\nWHICH ENCUMBER THE ONLINE SELLING INCREASE<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0TARCA NAIANA, POPA ADELA<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>In order to be competitive in the
\ncurrent competitive environment is essential for a company to consider the
\nnecessity to enter the online market and into the digital business environment.
\nEntering on electronics market is not an easy decision to make. Th<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0web site, online sales, online
\nmarket, online store<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0L81<\/span><\/p>\n

Paginatia:<\/strong>\u00a01076-1079<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0NEW TECHNIQUES APPLIED IN
\nECONOMICS. ARTIFICIAL NEURAL NETWORK<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Margareta Udrescu, Constantin Ilie<\/span><\/p>\n

\n

Rezumat:\u00a0<\/strong>The present paper has the objective
\nto inform the public regarding the use of new techniques for the modeling,
\nsimulate and forecast of system from different field of activity. One of those
\ntechniques is Artificial Neural Network, one of the artificial in<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0artificial neural network,
\neconomics, simulate, artificial intelligence<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0C51<\/span><\/p>\n

Paginatia:<\/strong>\u00a01080-1084<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0INFORMATICS SYSTEMS FOR
\nFINANCIAL AUDIT AND REVISION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Vatuiu\u00a0 Teodora, Popeanga\u00a0 Vasile
\nNicolae<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The activity of the financial
\nauditors is regulated by International Standards of Revision for financial
\nsituations and information, through which the fundamental procedures and
\nprinciples for this kind of missions are established.\u00a0\u00a0 CIEL Audit and Revisi<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0informatics systems,
\nfinancial audit,\u00a0 revision<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0G<\/span><\/p>\n

Paginatia:<\/strong>\u00a01085-1088<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0THE E-LEARNING BENEFITS IN
\nTHE ROMANIAN BUSINESS ENVIRONMENT<\/em><\/strong><\/span><\/p>\n

\n

Autor(ii):<\/strong>\u00a0Vatuiu\u00a0 Teodora, Popeanga\u00a0 Vasile
\nNicolae<\/span><\/p>\n

Rezumat:\u00a0<\/strong>E-learning is learning based on
\ninformation technologies, and particularly based on the Interne educational
\nsystem has a lot of advantages, such as flexibility, availability, time and
\nresources savings and it respects the individual learning rhythm of eac<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-Learning benefits,
\ne-learning platform, blended learning, business environment<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0A<\/span><\/p>\n

Paginatia:<\/strong>\u00a01089-1092<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

Titlul Lucrarii:\u00a0E-BANKING- MODERN BANKING
\nSERVICES<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0MIRANDA\u00a0 PETRONELLA VLAD<\/span><\/p>\n

Rezumat:\u00a0<\/strong>E-banking is the first of those
\nbanking services that really economize time, because it allows to the user to
\naccomplish from behind the computer many operations in the bank account,
\nrepresents the computational solution that allows to the holder to have<\/span><\/p>\n

Cuvinte cheie:<\/strong>\u00a0e-Banking, Mobile Banking,
\nHome Banking, risk, comparative analysis<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M<\/span><\/p>\n

Paginatia:<\/strong>\u00a01093-1096<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\n

\n

Titlul Lucrarii:\u00a0FINANCIAL DEPENDENCE AND BALANCE \u2013 NEW CHALLENGES OF THE PUBLIC SERVICE
\nDECENTRALIZATION<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Petru Filip<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The paper intends to analyse a model of decentralization specific to Continental Europe, which shows that a transfer
\nof responsibility to the local authorities has not always been appropriately followed by a transfer of resource, the consequence
\nbeing the appearance of budgetary imbalances at the level of local communities. In this situation, the local communities are
\nforced to identify the funding source and, therefore, they have used the most rapid instruments provided by the law and the
\nfinancial institutions \u2013 the borrowed sources. As long as the borrowed funding sources have been used to the restoration of the
\npublic infrastructure and, therefore, to the public investments, the solutions identified by the public manager are not to be
\nblamed, the problem being the use of borrowed sources in order to cover certain consumerism needs which illegitimately
\ncharges, in our opinion, the public cost, the obligation to finance the maturity rates including the interest falling back on the
\nfuture generations.<\/span><\/p>\n

Cuvinte cheie:<\/strong>public service decentralization, financial balance, public manager, funding policies<\/span><\/p>\n

Cod JEL:<\/strong>\u00a0M1, H3, H4<\/span><\/p>\n

Paginatia:<\/strong>\u00a01091-1095<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n

\n

\n

Titlul Lucrarii:\u00a0THE ECONOMETRICS OF THE FORECASTING OF FINANCIAL RESOURCES, A MAIN
\nCOMPONENT OF THE FINANCIAL MANAGEMENT<\/em><\/strong><\/span><\/p>\n

Autor(ii):<\/strong>\u00a0Petru Filip<\/span><\/p>\n

Rezumat:\u00a0<\/strong>The paper intends to emphasise the importance of budget resources forecasting for long periods of time, within the
\nfinancial management. An as accurate as possible forecasting of the volume of financial resources will represent the basis for
\nthe future projections of the expenditure of local communities, as they are regulated by law, knowing that one of the principles
\nrepresenting the basis of budget making is that of the balanced budget. To the same extent, the volume of the budget liquidities
\nwill depend on the rigorousness of the design of the volume of financial resources.. Beyond the abstract character of the
\nmathematic calculus made by specialists in econometrics, the financial manager is also interested to know the forecasting
\ntechniques so that he\/she can draw up the income and expenditure budget, the basis for the implementation of the economicsocial
\ndevelopment strategies of the local communities. The financial management remains a fundamental component of the
\npublic management through the theoretical-methodological arsenal made available for the loan officer.<\/span><\/p>\n

Cuvinte cheie:<\/strong>resource forecasting, econometrics, financial management, stochastic methods<\/span><\/p>\n

Cod JEL:<\/strong>M1, H3, H4,<\/span><\/p>\n

Paginatia:<\/strong>\u00a01096-1098<\/span><\/p>\n


\n
\nText complet<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tom XVIII 2009 \u2013 Volumul IV \u2013 Sectiunea:\u00a0 MANAGEMENT AND MARKETING Volumul complet Titlul Lucrarii:\u00a0TALENT MANAGEMENT \u2013 A STRATEGIC PRIORITY Autor(ii):\u00a0Abrudan Maria-Madela, Matei\u00a0Mirabela-Constanta Rezumat:\u00a0Companies facing the new economic world, dominated by demographic, macroeconomic, and technological changes need to see talent management as a business priority in order to survive. At the same time, the world […]<\/p>\n","protected":false},"author":123459,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[8],"tags":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p3c4cf-38","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/posts\/194"}],"collection":[{"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/users\/123459"}],"replies":[{"embeddable":true,"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":3,"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":5289,"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/posts\/194\/revisions\/5289"}],"wp:attachment":[{"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anale.steconomiceuoradea.ro\/en\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}