CONTEMPORARY CHALLENGES REGARDING ESG POLICIES AND THEIR INFLUENCE ON BUSINESS
CONTEMPORARY CHALLENGES REGARDING ESG POLICIES AND THEIR INFLUENCE ON BUSINESS
Giulia FARCAS, Roberta ILISIE, Dorin BAC, Emre Ozan AKSOZ
1 Doctoral School of Economic Sciences, University of Oradea, Oradea, Romania
2 Faculty of Tourism, Anadolu University, Eskisehir, Turkey
giuliaanamaria11@yahoo.com
ilisieroberta@gmail.com
bacdorin@gmail.com
ozana@anadolu.edu.tr
Abstract: Environmental, Social, and Governance (ESG) policies have evolved from voluntary ethical guidelines into a major strategic framework influencing corporate governance, investment decisions, and international business practices. Initially associated primarily with corporate social responsibility and sustainable investing, ESG has increasingly become integrated into regulatory systems, financial markets, and stakeholder expectations. This evolution has been accelerated by growing concerns regarding climate change, social inequality, corporate accountability, and long-term economic sustainability. Despite its rapid adoption, ESG implementation continues to face significant contemporary challenges. One of the most important issues is the absence of globally standardized reporting frameworks, which creates inconsistencies in ESG ratings, disclosure practices, and performance evaluation across industries and countries. Companies are often assessed according to different methodologies, making comparisons difficult for investors and regulators. Another major challenge is greenwashing, whereby corporations exaggerate or selectively present sustainability initiatives in order to improve public image without implementing substantial operational changes. This practice undermines transparency, reduces stakeholder trust, and raises concerns regarding the credibility of ESG reporting. Through the analysis of recent corporate practices and international regulatory developments, this paper evaluates the influence of ESG policies on business performance, risk management, corporate reputation, and investor confidence. The study argues that although ESG has become an essential element of contemporary business strategy, its effectiveness remains limited by regulatory fragmentation, measurement challenges, and inconsistent corporate commitment. Consequently, the future development of ESG depends on greater standardization, improved transparency, and stronger accountability mechanisms at both corporate and institutional levels.
Keywords: ESG policies; financial performance; modern business; sustainability; resource efficiency; business strategy.
JEL Classification: M1; M14.
