Alexandru BAGOSI¹

¹University of Oradea, Doctoral School of Economic Sciences, Business Administration Field, Oradea, Romania 

bagosi.alexandru@student.uoradea.ro

 Abstract: The introduction of Environmental, Social, and Governance (ESG) principles by the United Nations in 2004 marked a pivotal moment in global sustainability efforts, prompting widespread adoption of ESG frameworks within the corporate and investment sectors. ESG investing, which blends financial goals with sustainable values, has gained significant traction, driving innovations in financial products such as green bonds and ESG indices. This shift in investment strategies aligns with the United Nations’ Sustainable Development Goals (SDGs) and is reshaping global markets, notably through exchanges like the Eurex Exchange, which launched ESG-focused financial products in response to rising demand. However, the ESG landscape is not without challenges. The lack of a universally accepted definition and the presence of competing ratings systems contribute to confusion and the potential for deceptive practices like greenwashing. Despite these issues, ESG investments continue to grow rapidly, fostering transparency and sustainability practices while posing risks related to unclear performance outcomes. Sustainability management at the company level includes not only environmental impacts but also social and governance dimensions, with strong reputational benefits for firms adopting comprehensive ESG strategies. By addressing interconnected environmental, social, and economic issues, businesses can foster competitive advantage, gain market trust, and contribute to a more sustainable future.

Keywords: ESG, Sustainability, Greenwashing, Climate Change

JEL classification: Q56, Q54, R11, E71

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