THE ROLE OF SELF-MARKETING IN CREATING OPPORTUNITIES FOR ROMA EMPLOYMENT
Rita ZAKOR-BRODA1, Anita R. FEDOR1
University of Debrecen Faculty of Health Sciences, Institute of Social Sciences, Department of Social Sciences and Social Work, Nyíregyháza, Hungary
broda.rita@etk.unideb.hu
fedor.anita@etk.unideb.hu
Abstract: The role of different groups in society in the labour market is of vital importance for the functioning of a nation’s economy. Equal access to employment is a fundamental condition for tackling social exclusion and is closely linked to reducing and combating poverty. Research on discrimination in the labour market goes back several decades and is primarily based on perceptions of discrimination. The Roma population is one of the most disadvantaged groups in Hungary, with the most severe labour market tensions and the largest number of underprivileged groups. Roma are considered a social group with below average labour market opportunities. The unfavourable social and economic situation of the Roma population in Hungary and their resulting marginalisation has become a platitude in public discourse and academic work. The importance of the issue is undoubtful, as it is estimated that the Roma population, which constitutes a significant proportion of the population, is the poorest, most excluded and, overall, the most vulnerable group in society. The gap between the Roma population and the majority society has been steadily increasing for decades, mainly due to the residential segregation and economic decline of the Roma. Negative discrimination in the labour market plays a crucial role in shaping the employment prospects of Roma people. On the one hand, this is due to the negative discrimination they face, and on the other hand, to the low level of knowledge acquired by these people compared to the average in society. In our study, we examine the factors determining self-marketing and the labour market chances of Roma in the context of the background factors, economic and social effects of unemployment, which particularly affect this precariat group. We make an attempt to prove that self-marketing has a right to exist among the Roma working population. In researching this topic, it is essential to address the issue of the conscious career management competences of members of the emerging generation and the crucial role of inclusive workplaces.
Keywords: Roma; lifestyle; equal opportunities; discrimination; labour market; self-marketing
