DIGITALISATION IN ACCOMMODATION AND FOOD SERVICE ACTIVITIES IN ROMANIA AND EUROPEAN UNION
Paul RUGE1, Olimpia BAN2
1University of Oradea, Doctoral School of Economic Sciences, Oradea, Romania
2University of Oradea, Faculty of Economic Sciences, Oradea, Romania
Abstract: The purpose of this paper is to evaluate the levels regarding the digitalisation and e-commerce footprint of enterprises in accommodation and food service activities for Romania and the European Union (EU). The goal of this research relating to the status of digitalisation and electronic commerce in accommodation and food service activities, is to better understand the magnitude (in Romania and EU) of the aforementioned from the viewpoint of specific indicators. And through those indicators to retrieve some answers regarding to: the degree of digitalisation, the level of enterprises where persons employed have access to the internet and also that have access to the internet for business purposes, the use of social media, the degree of enterprises with a website, the extent of difficulties for web sales of enterprises, what is the situation regarding the enterprises with e-commerce sales and enterprises total turnover from e-commerce sales. The research methodology included collecting information from recognized data bases (Google Scholar for theoretical part and Eurostat for the empirical approach).
Keywords: digitalisation; e-commerce; accommodation; food service; Romania; European Union.
