INVESTMENTS WITH PROMOTION. INFLUENCES IN TOURISM 2019-2021
Miruna Diana MOZA1, Dana Teodora MIERLUȚ2
1PhD Field: Business Administration, Doctoral School of Economics, University of Oradea, Oradea, Romania
2Doctoral School of Economics and International Business, The Bucharest University of Economic Studies (ASE București), Bucharest, Romania
Abstract: Investments, those expenditures made at an early stage, in order to obtain subsequent effects, have been a point of interest of economists, who seek to reproduce more and more aspects and links of cause and effect between investments made in various fields and their effects. The present paper is meant to analyze the investments with the promotion made by the states in the field of tourism. We chose 2019 and 2021 as reference years because these were the years that determined sudden changes in what represents the G.D.P of a country and the global G.D.P as well as its way of accomplishment. This article represents a review of existing studies on this topic and outlines and validates a number of objectives. The existing statistical data on the promotional budgets of the states are analyzed from a quantitative point of view and a small case study on Germany was carried out.
Keywords: investments with promotion; tourism; review of existing studies; the effects of the pandemic
