THE WAY IN WHICH BIHOR COUNTY’S MOUNTAIN GUESTHOUSES ARE USING SOCIAL MEDIA TO ATTRACT CUSTOMERS
Faculty of Economics, University of Oradea, Oradea, Romania
Abstract: The owners of the guesthouses in the mountain areas of Bihor County trying to attract guests using more and more social media channels. Their presence on social media channels plays an important role due to the fact that an increasing number of tourists are searching for information by the means of these channels. In this study, we analyzed the presence of the mountain area Bihor County guesthouses on social media channels. We also studied the way in which different social media channels are used by the owners of the guesthouses to attract guests and also the attention paid to each of them.
Keywords: online marketing; social media; touristic guesthouses
