DIGITAL PROMOTION FOR HOTELS OF BĂILE FELIX- VÂRTOP RESORTS. CONTENT QUALITY ANALYSIS
PhD Field: Business Administration, Doctoral School of Economics, University of Oradea, Oradea, Romania
Abstract: Nowadays, digital promotion is a new “means” of communication between companies and the potential customer. One of the basic tools as regards the online promotion in the tourism industry, respectively the hotel industry is the website. This is a complex business card, conveyed by technology, a digital sample provided to the customer, a first impression that may bring less or more value. The website aims to direct all efforts in making known the package/service offered, to provide potential customers with all the necessary information, to determine potential customers to visit and also to act. Thus, this paper aims to analyze how hotels in two tourist resorts situated in Bihor county, namely Băile Felix and Vârtop Arieșeni, are promoted via the website. The paper proposes a specific grid for websites analysis, based on observation, using the Fisher-Rosenberg pattern as a method of scaling and drawing a series of conclusions, of trends and main shortcomings and possibilities for improvement.
Keywords: digital promotion; website; hotel industry
