Arhiva Revistei Facultatii de Stiinte Economice

Tom XVII 2008 – Volumul IV – Sectiunea: MANAGEMENT AND MARKETING
Volumul complet

SECTIUNEA: MANAGEMENT si MARKETING / SUBSECTIUNEA: MANAGEMENT

Titlul lucrarii: INNOVATIVE ELEMENTS IN ORGANIZATIONAL COMMUNICATION
Autor(i): Amza Virgil Danut, Bratianu Constantin, Amza Vladia Miruna
Rezumat: The development of digital language has caused a profound transformation of human society. Even though we can now perceive only the first stages of this transformation, we can already observe the extent in which computer networks have substantially encouraged (and helped) human interaction all over the world. Nowadays, millions of people spend a significant part of their free time surfing cyber space.
Internet has become a true informational highway, assuring a big capacity of data transmission, flexibility, decentralizing and interactivity. Sites and weblogs are now a part of everyday life, offering a large range of information, everything from public information up to personal thoughts; thereâs more than enough room for everyone.
Cuvinte cheie: blog, communicator, economy, innovation, internet, marketing
Cod JEL: M12, L81
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Paginatie: 24-27

Titlul lucrarii: COMPETITIVE PUBLIC SERVICES – NEW CHALENGES FOR ROMANIAN ECONOMY
Autor(i): Abaluta Oana Matilda, Burcea Stefan Gabriel
Rezumat: Over the last nineteen years public utility services have been transformed by the introduction of competition. Greater reliance on competition has been a key factor in improving the way these sectors are regulated, leading to improved efficiency, innovation and more attention to the needs of consumers. Introducing competition in different parts of public utility services is not simply a matter of removing legal barriers to entry. It is usually also necessary to introduce new regulation to ensure that new firms have access to any key inputs or services that can only be obtained from the incumbent monopoly firm. The incumbent firm may not willingly provide these inputs, especially where doing so means the potential loss of a profitable line of business to a rival. Incumbent firms can resist the growth of competition by refusing to supply essential inputs, supplying them at a lower quality, or at a higher price.
Cuvinte cheie: public services, competition, monopoly, restructuring public services
Cod JEL: J50, D73,
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Paginatie: 28-32

Titlul lucrarii: INNOVATION – A KEY-ELEMENT IN PRODUCT AND SERVICES COMPETITIVENESS
Autor(i): Amza Virgil Danut, Bratianu Constantin
Rezumat: Innovation is usually associated with novelty, creativity, performance. In essence, there are four key-elements: the commercialization of technology, informational transfer, receptiveness towards new ides and innovative spirit. Considering the general vision of the European Union regarding the need of dynamics in research, development and innovation as well as in what concerns the investments of private companies in novelty, necessary in order to resist in a growing competition. Innovation is based on the principles of perpetual improvement, on the efforts of achieving perfection and those of diminishing losses. Thus, through the innovations introduced in any kind of activity, we bring an improvement to products and services, therefore offering necessities to the consumer.
Cuvinte cheie: creativity, research, innovation, market competition, economical growth, innovative sprit.
Cod JEL: M11, M12, D92
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Paginatie: 33-38

Titlul lucrarii: THE EU OCCUPATION POLICIES AND THE MAIN TRANSFORMATIONS IN THE ACADEMIC ENVIRONMENT NEEDED TO DEVELOPE THE PROFESSIONAL EURO-CAREERS
Autor(i): Androniceanu Armenia, Abaluta Oana Matilda
Rezumat: The paper contains a research study developed by the authors concerning the content and the evolution of the European and Romanian labor market from the perspective of the European policies. The paper also presents main changes in the European labor market. Other direction of approach is based on the opportunities of the European market for the Romanian qualified people. The last part of the paper contains the main changes in the European System for Higher Education and the main actions already established at the European level for the period 2007 – 2010.
Cuvinte cheie: labor market, occupation policy, develope, euro careers
Cod JEL: M12, J53, J21
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Paginatie: 39-44

Titlul lucrarii: CAREER MANAGEMENT WITHIN THE EUROPEAN UNION ORGANIZATIONS
Autor(i): Antoniu Eliza, Isac Nicoleta
Rezumat: The analysis of the career management practices within the European Union organization allows the procurance of a general vision over the necessity of their existence, applying and development within the Romanian business environment. The present economical-social context requires a reconsideration of the importance granted to the activities specific to the human resources career management at an organzational level.
Cuvinte cheie: career, human resources management, planning
Cod JEL: J24, J21
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Paginatie: 45-48

Titlul lucrarii: THE PLACE OF MEDICAL EVALUATION IN THE SELECTION SEQUENCE
Autor(i): Aurelian Sofica
Rezumat: The paper explores in a phenomenological manner the importance of medical evaluation in selection process sequence. The topic of research is narrow and follows apparently microscopic aspects of human resource management. This level of reduction for the research theme is supported by the disproportionate effects a small choice can have over various actors involved directly or indirectly in the process. The paper is mainly theoretical and tries to provide new lenses in understanding the construction of a specific reality.
Cuvinte cheie: human resources, selection, medical evaluation
Cod JEL: O15, H51, I10
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Paginatie: 49-53

Titlul lucrarii: THE IMPACT OF MANAGER-EMPLOYEE RELATIONSHIP ON IMPROVING PERFORMANCES IN TOURIST INDUSTRY
Autor(i): Babaita Carmen Mihaela, Istodor Daniela, Ionel Marian
Rezumat: The specific tourism activity, its complexity given by the variety of its components, is important for recruiting and selecting the necessary personnel, its structure, and training in order to maximize the efficiency of work force. Employeesâ motivation refers to a right correlation between their personal needs and the objectives of the organization. The role of the manager is to identify and decide to what extent the organizational objectives are similar to employeeâs personal needs. The motivating-coaching function covers up the set of work processes that determine the staff of a company to set up and achieve the planned organizational objectives. There is no standard pattern of motivating the staff, employeesâ motivation is based both on personal and external factors.
Cuvinte cheie: human resource management, motivation, reward, satisfaction, manager-employee relationship
Cod JEL: J21, J24, J81, J28
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Paginatie: 54-60

Titlul lucrarii: USING STRATEGIC MANAGEMENT STUDY CASES IN ROMANIA
Autor(i): Bacanu Bogdan
Rezumat: The paper discuss the use of study case in the teaching of strategic management and the translation of the method from United States to Romania. Some technical aspects of American experience in strategic management case researching are underlined, with a focalised approach on financial analysis and their informational context. The basic weaknesses of the method are also analysed in order to understand the practical problems in Romanian educational environment. The general value as a tool in achieving participation and in developing communication is magnified with a specific Romanian one: gathering direct information.
Cuvinte cheie: Keywords: case study, strategic management, qualitative data, financial analysis, firm classification
Cod JEL: O16, J53
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Paginatie: 61-65

Titlul lucrarii: STRATEGIC OBJECTIVES IN HUMAN RESOURCES MANAGEMENT
Autor(i): Balan Adriana, Popescu Loredana
Rezumat: This comunication concentrates on personnel strategies at Oltchim SA Ramnicu Valcea. There is a problem at human resources department in recruiting qualified employees, therefore they have to focus on implementing HR strategies in such way they could reach their objectives in thea area of atracting valuable personnel as well as respecting their general management policy.
Here are some ideas in doing all of these by developing training and mentoring services either from inside or outside the company.
Is this for sure that implementing such services inside Oltchim SA is about organizational culture, managerial skills and effectiveness, and the role of emotions in organizational life.
Cuvinte cheie: Human Resources(HR), HR Management, motivation, mentoring, emotional intelligence, personnel strategies, training.
Cod JEL: J53, J28
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Paginatie: 66-70

Titlul lucrarii: THE MEDICAL-ECONOMICAL EVALUATION OF THE HEALTH PROGRAMS ACCESSIBILITY OR HOPE IN THE PERFORMANCE OF THE MANAGEMENT IN THE SANITARY INSTITUTIONS?
Autor(i): Batca Viorel, Stan Cristian, Dumitru Graziella – Corina, Batca Tiberiu
Rezumat: Appreciated as a brave and complex practice, having as object the finding of the efficiency, through the prism of the report cost-performance marginally maximally acceptable, the evaluation medical-economical is regarded with quite reserve, even reticent by the sanitary environment, the elements which explain this concern being of ethical nature. In exchange, for an economist, taking into consideration the economical aspects represents an ethical necessity which leads to the permission to the maxim level of health with a given budget and distributed in a good manner, taking into consideration the existent compulsions. Questions like: From what perspective are we treating the evaluation? What are its instruments? What is the typology of the costs and how do we quantify them? Are we taking into consideration the time and space effect? It constitutes problems specific to the analyzed models, opened to debates and controversies capable to combat the famous line The cost is an illusion
Cuvinte cheie: the lottery method, The time trade off method, Quality adjusted life years, Decisional shaft, Willingness-to-pay, Cost-utility, Cost-efficiency, Cost-utility
Cod JEL: P36, G23
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Paginatie: 71-76

Titlul lucrarii: SOCIAL ENTREPRENEURSHIP IN THE CONTEXT OF ROMANIAâS EUROPEAN INTEGRATION
Autor(i): Bibu Nicolae Aurelian, Orhei Loredana
Rezumat: The social sector or social economy is still in the developing stage and the concept of social entrepreneurship is just in the emergence phase in Romania. There is still a lot to do in this field, in order to create sustainability among the actors of the social economy or social sector.
The paper will attempt to emphasize the differences between entrepreneurship in NGOâs and social entrepreneurship and clarify the two terms in relationship with the Romanian social sector. It will discuss what needs to be taken into consideration for the future development of this sector in Romania, in the context of EU membership.
Cuvinte cheie: social entrepreneurship, non-profit organization, social enterprise, sustainability
Cod JEL: L44, Q56
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Paginatie: 77-82

Titlul lucrarii: CONSIDERATIONS ABOUT THE INFLUENCE FACTORS ON THE COMPETITIVENESS OF SMEâS FROM WETSTERN REGION OF ROMANIA
Autor(i): Bibu Nicolae Aurelian, Sala Diana, Pantea Marius, Bizoi Gabriel
Rezumat: There are many ways in which the firm competitiveness can be understood in the related literature. The purpose of this research is to undertake a better understanding of expectations and concerns of small and medium sized enterprises from Romanian Western region, in term of competitiveness. This study presents preliminary results of a finished grant focused on SMEâs competitiveness. There are some positive and negative factors in our research which are influencing firmsâ competitiveness. This study has confirmed our hypothesis. The external environment influence on the competitiveness of SMEâs is strong and contributes decisively to their performance.
Cuvinte cheie: SMEâs, competitiveness, growth, external factors, Romania
Cod JEL: R11, F02
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Paginatie: 83-88

Titlul lucrarii: MANAGEMENT IMPROVING METHODS FOR PRE-UNIVERSITY
Autor(i): Bsrlãdeanu Gheorghina Liliana
Rezumat: Educational Management is a new discipline necessary for efficiency and productiveness in educational relations and for the stimulation of personal development both for learners and teachers.The management of the learning and teaching system has a real and primordial importance due to the fact that the manager has an active role in the work of children or young learners who represent the future of society. The evolution or involution of any nation depends completely on them. This is the reason why we should pay a special attention to this section of management. There are material competences which were given to collectivities and teaching competences strictly belonging to the detriment of the state. This gives a general endowment of decentralization in local collectivities for the latter to be able of competences regarding the functioning of teaching institutions, other times belonging to The Ministry of National Education.
Cuvinte cheie: educational management, educational system, educational institution, decentralization, administrational responsibilities
Cod JEL: P36, A20, H52, A22
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Paginatie: 89-93

Titlul lucrarii: THE IMPACT OF ORGANIZATIONAL CULTURE OVER THE COMPETITIVENESS OF CONTEMPORANEOUS COMPANIES
Autor(i): Birsan Mihaela, Susu Stefanita, Balan Alina
Rezumat: The study of organizational culture represents nowadays a constant preoccupation of researchers, managers, companies, due to its part within any organization. Just as, by studying national culture certain similarities or differences between cultures can be established, both weak or strong points being identified for an entity, the study of organizational culture allows differentiation and in accordance to this criteria, of the contemporaneous enterprises.
Within this present article, we tried to identify the impact that organizational culture, over the enterprisesâ competitiveness, observing the fact that knowing this concept, being aware of organizational culture existence, as well as preoccupation towards its improving become very important, in the view of achieving better results.
Cuvinte cheie: Competitiveness, organization, organizational culture, performance, quality, price, human resources
Cod JEL: D23, O15
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Paginatie: 94-99

Titlul lucrarii: CUSTOMER RELATIONSHIP MANAGEMENT – SOURCE OF EFFICIENCY IN BUSINESS
Autor(i): Birsan Mihaela, Susu Stefanita, Balan Alina
Rezumat: The customer relationship management is one of the most dynamic fields within organizationsâ management. The simplest possible truth, as specialists say, is the fact that all profits are provided by customers: if there is no profit, there will be no business; and if customers arenât, there will be no profit; therefore, if there arenât customers, there will be no business. The opened and sincere orientation towards solving the customer problems is the key with which the marketing opens the gate to success. For business, there are only two ways of creating and supporting the superior performance on long term: an exceptional care towards the customer and a constant innovation.
The reality of these affirmations is supported by the fact that a transition from one management model focused on product towards a model focused on customer ca be observed.
Cuvinte cheie: Management, customer, efficiency, business, competitiveness, performance
Cod JEL: J53, D12
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Paginatie: 100-105

Titlul lucrarii: STRATEGY IMPLEMENTATION – CASE OF THE EUROPEAN TELECOMMUNICATION PROVIDERS
Autor(i): Bocean Claudiu, Meghisan Flaviu, Meghisan Georgeta-Madalina
Rezumat: Most strategies stumble in the implementation phase. This paper outlines the ways for optimizing implementation. This implementation process focuses on the critical timeframe immediately following formal strategy selection, when broad objectives need to be translated into specific actions, schedules, budgets, and metrics. Often strategy development receives significant attention and resources, but its implementation is often neglected, with disastrous consequences. Using a straightforward approach, format and process, managers can bridge the gap between rhetoric and reality; they can succeed in accomplishing what they set out to do, thinking and acting strategically. Implementation lies at the core of strategy, and deserves as much attention as the formulation of the strategy.
Cuvinte cheie: strategy, telecommunication, providers
Cod JEL: L10, L51, L96
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Paginatie: 106-113

Titlul lucrarii: LE MULTISYSTEME DES COMPAGNIES DE THEATRE EN EUROPE
Autor(i): Boureanu Alexandru, Carstea Gheorghe
Rezumat: Le milieu externe international de la compagnie de théatre, le cadre économique du secteur théatral de lâEurope des 27 pays et le comportement du consommateur de culture sont les principales préoccupations de notre recherche. Les multiples différences entre les systèmes de théatre de chaque région européenne sont un sujet de grand intérêt dans la réalisation des stratégies et du futur « projet » de la compagnie théatrale. La caractéristique commune, si on peut la nommer ainsi, câest lâunité dans la diversité, chaque compagnie ayant un système unique dâactivité concernant la création artistique. Lâattraction du public vers le théatre offre à celui-ci la purification et lâenthousiasme dont il a besoin dans la société contemporaine, dominée par la violence, les drogues, la vulgarité, les nouvelles incendiaires etc., en la conduisant sur le chemin de la normalité existentiale de lâêtre humain vers les valeurs morales et spirituelles naturelles.
Cuvinte cheie: le management theatral, compagnie de theatre, culture.
Cod JEL: Z11, M10
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Paginatie: 114-119

Titlul lucrarii: LA LUTTE CONTRE LA DISCRIMINATION EN ROUMANIE DANS LE CONTEXTE EUROPÉEN (RESSOURCES HUMAINES)
Autor(i): Brsnzea Victoria-mihaela, Brsnzã Diana-elena
Rezumat: In the Romanian society, the fight against discrimination is both a necessity and a challange. A necessity, because Romania commited itself on a way without compromises, that of building a real democratic society, a society in which the respect for the human rights and fundamental liberties is a reality and the european models and values are transposed on a social, legislative and administrative level. A challange because this fight does not only mean the building of an integrated institutional legislative system, but also, in many cases, the chancing of the deep rooted mentalities.
Cuvinte cheie: les droits, la discrimination, lâégalité des chances, le cadre législatif
Cod JEL: O15, K31, J83
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Paginatie: 120-124

Titlul lucrarii: RATIONALIZING THE STRUCTURAL ORGANIZATION OF THE SALES ACTIVITY
Autor(i): Brutu Madalina
Rezumat: When we intend to improve the performances of the sales activity, rationalizing its structural organization can prove to be a successful solution. The work presents the possibilities for improving the structural organization, by analyzing two methods for dimensioning the sales personnel (The method of the sales potential and the Incremental Method) and by proposing a range of complex organization structures.
Cuvinte cheie: sale, structural organization, rationalization, the method of the sales potential, the incremental method
Cod JEL: M10, L81
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Paginatie: 125-128

Titlul lucrarii: THE APPLICATION OF THE TOTAL PERFORMANCE SCORECARD (TPS) PROCESS IN THE SALES MANAGEMENT
Autor(i): Brutu Madalina
Rezumat: Summary: Total Performance Scorecard represents a combination and also an extension of the concepts Balance Scorecard, Total Quality Management and Competences Management, being defined as a systematic process of continuous, gradual and routine improvement, development and learning, the process being focused on the solid increase of the personal and organizational performances. When we intend to improve the sales management, TPS can represent a feasible solution. This concept can be more successful than traditional ones (where improvement is often cosmetized), since real change and organizational improvement can be obtained if people change and improve themselves from the inside, this interior involvement being an integrant part of TPS whose purpose aims at maximum involvement and loyalty of all the involved persons, as well as encouraging individual learning, learning within a team and creativity.
Cuvinte cheie: Total Performance Scorecard, Personal Balanced Scorecard, Organizational Balanced Scorecard, Total Quality Management, Competences Management, Kolb learning cycle, Sales Management
Cod JEL: M10, L81
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Paginatie: 129-134

Titlul lucrarii: INNOVATION – THE CHARACTERISTIC TOOL OF ENTREPRENEURS
Autor(i): Bucurean Mirela
Rezumat: The entrepreneura€™s actual innovation and innovative spirit are of great importance. Many entrepreneurs are very capable and obtain expected results in production or product opening, but very few know how to sustain a creative innovative activity or to stimulate the creativity and innovative spirit of the staff he is working with in research. The implications are the more obvious if we consider the fact that the force of modern development consists in the capacity of inventing and then in the capacity of creating new products based on innovations. To be able to adapt to these imperatives, the entrepreneur needs to embrace the new and challenge it.
Cuvinte cheie: innovation, creativity, entrepreneur, challenge
Cod JEL: O31, M10, O15
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Paginatie: 135-138

Titlul lucrarii: THE MAIN PERFORMANCE CRITERIONS FOR BUSINESSMEN
Autor(i): Bucurean Mirela
Rezumat: The purpose of this paper is to describe the main performance criterions for businessmen. This criterions are appreciated differently from one region to another or from one social class to another. Businessmena€™s morality is more important than profit, than the power of their businesses, their organizational structure or their creativity. The company of the future is a moral company, a company where the changes will appear; all the companies will have to keep up with these changes if they wish to stay competitive. But what remains unknown is the nature of these changes, their magnitude and the fields in which they will be most obvious.
Cuvinte cheie: criterion, morality, innovative, change
Cod JEL: O15,
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Paginatie: 139-141

Titlul lucrarii: MANAGERIAL DECISION. STUDY REGARDING THE INVESTMENT DECISION FOR REALIZATION OF SLANIC MOLDOVA SKI PARK
Autor(i): Caprioara Florin Mihai, Paraschivescu Andrei Octavian
Rezumat: The decision represents the center of management activity, because it insures the fulfillment of the organization functions. This paper aims to analyze the decisional system of a public organization: Bacau County Council in association with Slanic Moldova Local Council. The study attempts to mark out, in the limit of possibilities, the modality in which the decision of investment in Slanic Moldova Ski Park was made. The opportunity of studying the necessity of this investment consists in the appearance of the Phare Program 2004 – 2006 Large Projects for Regional Infrastructure which is financing, up to 90%, the investments in tourism infrastructure, like ski tracks with necessary equipment or balneary centers. The structure of case study develops three important directions of analysis: identifying and definition of the problem, formulation of alternative decisions and decision making.
Cuvinte cheie: managerial decision, economic development, project
Cod JEL: M10, O15
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Paginatie: 142-146

Titlul lucrarii: STRATEGIC ANALISYS OF CARGO TRAFFIC THROUGH CONSTANTA PORT
Autor(i): Ceausescu Andreea
Rezumat: Constanta Port is both a maritime and a river port. Daily, more then 200 river ships are charged or discharged or waits to be operated in the Port.Constanta Port facilities allow the entrance any tip of ship. The link between Constanta Port and Danube is realized through the Danube – Black Sea Canal and represents one of the major advantages of Constanta Port. Due to low costs and high volume of cargo transported, Danube represents one of the most advantageous transport routes, representing an efficient alternative road and railway transport of Europe. Large cargo quantities are transported between Constanta Port and Central and East European countries: Moldova, Bulgaria, Serbia, Austria, Slovakia and Germany. For Constanta Port, river traffic has an increased importance, representing about 23,3% of total traffic in 2005, when about 8.800 river ships had arrived in the Port.
Cuvinte cheie: Traffic analysis, harbor, berth, seaport, strategic analysis, cargo
Cod JEL: R40,
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Paginatie: 147-154

Titlul lucrarii: TO THE EDGE OF MARKETING WARFARE. APPLYING MILITARY STRATEGIES IN A COMPANY FROM THE MOBILE TELECOMMUNICATION SECTOR IN ROMANIA
Autor(i): Cernat-Gruici Bogdan, Constantin Laura Gabriela, Chiciudean Alina
Rezumat: As military strategy preceded firm strategy, it is natural to state that firm strategy took the majority of its main concepts from the military. Nowadays, the business environment plays an important role in adopting strategic decisions. This implies that in the center of a companyâs view, competition stands for one of the important factors. The interactions between economic agents become more and more intense, leading to firm cooperation, strategic partnerships, firm cluster and firm networks. However, there are also many ways for companies to engage in conflict. For smaller companies the most suitable approach on conflict is guerrilla warfare. We considered a company from the mobile telecommunication sector in Romania and showed how the several identified military techniques improved the companyâs performance. In addition, we made a number of recommendations based on the principles of running a guerrilla war.
Cuvinte cheie: guerrilla warfare, marketing strategy, military strategy, corporate strategy
Cod JEL: O15, M30
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Paginatie: 155-159

Titlul lucrarii: ORGANIZATIONAL LEARNING AND KNOWLEDGE MANAGEMENT
Autor(i): Chivu Iulia Mirela, Stanescu Aurelia, Nen Madlena
Rezumat: Although at first the terms organizational learning and the learning organization were interchangeable, slowly the two concepts separated into two streams at the beginning of the 90s. The learning organization is at this point the prescriptive stream, oriented towards practice. This perspective centers on the characteristics of an organization that promote learning and facilitates the creation of a certain type of organization.
On the other hand, organizational learning is the descriptive model, centering on the process of learning in the organization. The roots of this concept are in social and cognitive psychology, and it has a strong academic orientation. The main question being how do organizations learn, this type of research often quotes the work of Argyris and Schon (1978, 1996), although an analysis these authors make of the two streams (1999) positions them as integrators.
Cuvinte cheie: knowledge management, learning organization, organizational learning
Cod JEL: D83, D23
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Paginatie: 160-163

Titlul lucrarii: KNOWLEDGE MANAGEMENT IN THE PUBLIC SECTOR
Autor(i): Ciobanasu Marilena, Iliescu Elena-Mihaela
Rezumat: Knowledge management represents one of the greatest challenges in the life of any organization. Implementing the information and knowledge management is essential especially in the case of organizations using an important amount of information during their activities, as well as of organizations where the access to information is restricted or simply of organizations where structuring the available knowledge and disseminating it to all the employees are set objectives.
At present, document management and preparation have become an increasingly difficult task for companies, as they are time and space-consuming activities; as a consequence, finding documents is an extremely exhausting activity, involves an enormous amount of human effort, while stocking them supposes major costs.
Cuvinte cheie: knowledge management, information, public sector, transparency, innovation
Cod JEL: D83, J45
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Paginatie: 164-168

Titlul lucrarii: THE PREPARATION OF REGIONAL EU-FINANCED DEVELOPMENT PROJECTS: A STAKEHOLDER-BASED APPROACH FOR THE ROMANIAN WATER SUPPLY PUBLIC SERVICE
Autor(i): Cioc Marian Mihai, Ursacescu Minodora, Dogeanu Ion
Rezumat: The performances of water supply public service are influenced by a large number of organisations from public or private sector, of different importances and sizes. The actions of those actors, defined in the context of this paper as stakeholders, have a great impact on the key performance indicators related to the water supply market. By identifying the connections between the importance and influence of the key stakeholders, on the one part, and the management performance and service quality, on the other part, we can evaluate the efficiency and the potential risks of the current organisational and functional framework of the supply system. This analysis can be used to identify way of action in order to implement european directives regarding the operators regionalisation and the promovation of local council associations in order to access the financial resources needed to sustain regional development projects.
Cuvinte cheie: stakeholderi, POS, water
Cod JEL: J45, L70
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Paginatie: 169-172

Titlul lucrarii: RISKS MANAGEMENT. A PROPENSITY SCORE APPLICATION
Autor(i): Constangioara Alexandru
Rezumat: Risk management is relatively unexplored in Romania. Although Romanian specialists dwell on theoretical aspects such as the risks classification and the important distinction between risks and uncertainty the practical relevance of the matter is outside existing studies. Present paper uses a dataset of consumer data to build a propensity scorecard based on relevant quantitative modeling.
Cuvinte cheie: risk management, cantitative management
Cod JEL: D81, C50
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Paginatie: 173-175

Titlul lucrarii: RISKS MANAGEMENT. DATA ISSUES WITH RISKS ESTIMATIONS IN CONSUMER CREDIT
Autor(i): Constangioara Alexandru
Rezumat: Risk management is relatively unexplored in Romania. Present paper follows previous research of Constangioara on issues relevant to risks management (Constangioara, 2008). Particularly I use a Hungarian dataset of consumer loan investigating the maturity of the sample and its implications on default estimates.
Cuvinte cheie: risk management, risk scoring
Cod JEL: D81,
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Paginatie: 176-178

Titlul lucrarii: A STUDY OF HUMAN RESOURCE MANAGEMENT PRACTICES IN ROMANIAN PRIVATE COMPANIES
Autor(i): Contiu Lia Codrina
Rezumat: In a society based on knowledge, the human force becomes the best card to get a competitive advantage. The HRM practices can make the difference in an environment in which competitiveness becomes the main element and the economic growth is influenced by diverse factors.
In the past, researchers focused almost exclusively on how changes in HRM practices affect employee performance or satisfaction, but now researchers are beginning to ask how organizational conditions shape HRM practices.
In our paper we aim to diagnose two private organizations from human resource management practices perspective, the hypothesis being that HRM practices differ based on the companyâs size and activity length.
Cuvinte cheie: human force, human resource management practices, private companies
Cod JEL: O15, M10
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Paginatie: 179-183

Titlul lucrarii: THE COMPETITIVE ADVANTAGE AND THE BUSINESS STRATEGIES USED BY ROMANIAN COMPANIES
Autor(i): Cordos Malina, Mihalcea Alina-daniela
Rezumat: Business, as an object of the strategy, has been an attraction point for many established strategic management writers – I.H. Ansoff (1965), M.E.Porter (1980), H.Mintzberg (1988), M.Gervais (1995), J.Chevalier (2002), etc. In what follows, I will try to foreground a few of the most complex and pertinent typological approaches.
Cuvinte cheie: Strategy, strategic management ,generic strategies
Cod JEL: M10, L10
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Paginatie: 184-188

Titlul lucrarii: STRATEGIC CONTROL AND THE PERFORMANCE MEASUREMENT SYSTEMS
Autor(i): Craciun Liviu, Girboveanu Sorina, Ogarca Radu
Rezumat: Performance measurement techniques historically developed as a means of monitoring and maintaining organisational control, which is the process of ensuring that an organization pursues strategies that lead to the achievement of overall goals and objectives. This paper compares two of the most widely adopted performance management frameworks – EQFM and Balanced Scorecard. These methods are used to explain how strategic control and performance measurement can aid in the implementation of strategy and the improvement of organizational performance.
Cuvinte cheie: Performance measurement, Strategic control, EQFM, Balanced Scorecard
Cod JEL: L10, M10
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Paginatie: 189-194

Titlul lucrarii: MANAGERIAL COMMUNICATION IN THE ROMANIAN PRE-UNIVERISTARY EDUCATION SYSTEM
Autor(i): Criveanu Ion, Radut Eugen, Lazarescu Adriana
Rezumat: Human relations are very complex and important; they represent, in fact, the texture on which life itself stands, the structure of successes, the miracles or human disasters. Characters and attributes, human facts (good or bad), looks and gestures – all can create a code, a model or a style of inter-human communication. Communication, in its full meaning, as a transactional act, unavoidable in interaction situations, becomes essential, fundamental, for personal life as well as for individual social life. Therefore, concepts like communication, idiom, and language have many meanings. This fact arises not only from the intrinsic complexity of each concept, but also from the fact that they represent the researching object of many scientific fields of study, such as linguistics, psychology, sociology, cybernetics etc.
Cuvinte cheie: concept, study, communication, knowledge, education, information
Cod JEL: A22, D83, H52
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Paginatie: 195-200

Titlul lucrarii: BENCHMARKING, A NEW FASHION IN THE STRATEGIC MANAGEMENT?
Autor(i): Curpan Alina Mihaela, Nisulescu Ileana, Manea Cristina Lidia
Rezumat: In the actual conditions of the globalization and extension of the markets throughout the world wide, the realization of the comparison between products and services, between economic entities, has become an indispensable instrument in the establishment of the real situation of the own firm comparing with that of the other firms and for the identification of the most appropriate practices of improvement of the existent situation. By using some modern management instruments, the firms try to increase their competitiveness in the actual business environment. Benchmarking comes to help the firms surpass the problems, to gain durable competitive advantages through the development of the strengths and by reducing the weaknesses. The paper proposes to emphasize the necessity of using benchmarking, the application methodology, the advantages and the disadvantages of the new process, as well as the concerned critics.
Cuvinte cheie: Benchmarking, benchmark, the benchmarking application methodology, performance, the best practices, the advantages and the disadvantages of the benchmarking
Cod JEL: M10, D81
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Paginatie: 201-205

Titlul lucrarii: LES APPROCHES PSYCHOSOCIOLOGIQUES DES ORGANISATIONS
Autor(i): Deaconu Alecxandrina, Rasca Lavinia
Rezumat: Les préoccupations pour bien comprendre la complexité des organisations sont bien connues dans la théorie et la pratique du management. La motivation la plus fréquente pour toutes les recherches et les investigationes faites a été fondée sur le besoin de savoir gérer les situations diverses en vue de maximiser la performance organisationnelle.
En ce qui nous concerne, pour enrichir les informations disponibles, nous voulons élargir, dans notre communication, les approches traditionelles, focaliser lâattention sur la dimension psychologiques des organisations et présenter les mécanismes qui favorisent lâimplication des salariés.
Cuvinte cheie: organisation, approche psycho-sociologique, management de lâimplication, engagement des salariés, changement organisationnel.
Cod JEL: O15, M12
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Paginatie: 206-212

Titlul lucrarii: THE UNIVERSITY ROLE IN ADAPTING THE STUDENTS PROFESSIONAL EDUCATION TO THE NOWADAYS AND FUTURE ECONOMICAL ENVIRONMENT REQUIREMENTS
Autor(i): Diaconu Mihaela, Puiu Ovidiu
Rezumat: The academic environment, through its activities and through its role in the society consists into a method of cultural answer to the social and professional elites need. Between the academic environment and society exists an interdependence relation, meaning that the well-functioning of the activity from the universitary level influence the society good development? The universities can transform in researching laboratories for the business environment (surroundings), with the condition of existing reciprocal opening and will.
Cuvinte cheie: knowledge management, cultural/intellectual capital, professional training
Cod JEL: D83, Z11
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Paginatie: 213-218

Titlul lucrarii: THE PROFILE OF HUMAN RESOURCES INVOLVED IN MARKETING – OIL COMPANIES APPROACH
Autor(i): Dimian Mihai, Dimian Gina Cristina
Rezumat: By its own role, interface between the internal and the external environment of the company, the marketing function needs highly trained human resources, capable to sustain the activities that must be ventured in order to achieve the strategic objectives allocated and to offer to the top management, in real time and in accuracy conditions, with the support of a performant information system, the data needed in order to update the strategy, at this firm function level being concentrated the most important part of the feed back mechanism.
Also, owning to its special character, the labour relations must be developed on trust, a higher value having, compared to the formal, written contract, the so called psychological one, this being the base for realising the dynamic equilibrium between employee desires (how is he appreciated, his expectations, his possibilities to prove his competence, involvement, workplace stability, etc.) and the companyâs requests (loyalty, responsibility, commitment, professionalism).
Cuvinte cheie: human resources, marketing, conflict, negotiation
Cod JEL: O15, M31
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Paginatie: 219-224

Titlul lucrarii: THE DECISION – MAJOR ELEMENT OF PRODUCTION ACHIEVEMENT
Autor(i): Dina Ionela Claudia, Ravas Doru Bogdan
Rezumat: In management process, we appreciate that decision represents the engine for any economic-social activity, who’s effect can be felt in present or on longer period of time and sometimes it reflects even in career of person which had adopted.
Cuvinte cheie: decision, management,objectives;
Cod JEL: M10,
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Paginatie: 225-227

Titlul lucrarii: THE GROWTH OF ORGANIZATIONS COMPETITIVENESS THROUGH THE DEVELOPMENT OF SOCIAL RESPONSIBILITY INVESTMENTS PROJECTS
Autor(i): Dobrea Razvan Catalin, Ciocoiu Carmen Nadia
Rezumat: In terms of globalization and intensification of technology and information transfer, the assurance of a economic competitiveness corresponding level represent a major concern for the organizations. Their efforts concentrate on different parts of the activity, one of the most important is the intensification of investments projects. Classic investments projects orientated on solving precise problems on short and medium term pass now in the sphere of complex preoccupation, with a systematic view towards everything which assumes the substantiation, accomplishment and the exploitation in a strong connection with the environment. Even if the social responsible investments are a new economic concept, it constitutes one of the elements with a significant impact for the organizations competitiveness. The present working presents some aspects regarding the way in which the involvement in social responsibility investments project could assure the growth of the competitiveness related to the actual context of the social and economic development.
Cuvinte cheie: competitiveness, investments, social responsibility
Cod JEL: M14
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Paginatie: 228-232

Titlul lucrarii: ORGANIZATIONâS COMPETITIVE ADVANTAGES RELATED TO SOCIETAL KNOWLEDGE MANAGEMENT
Autor(i): Doval Elena
Rezumat: In the knowledge-based society, the corporations and the global and international companies are involving more and more in developing environmentally sustainable products and production processes, as a consequence of the new industrial system that generates individual, organizational and societal knowledge. Some general aspects regarding knowledge, knowledge management and knowledge societal management are presented in the paper. The main issues of the societal knowledge management are based on several organizationsâ competitive advantages that are nowadays fundamental: intellectual capital creation, the life cycle management, the integration of societal requirements into business strategies and the knowledge work force development. The fourth strategic capabilities discussed in the paper bring benefits to individuals, organizations and society into the societal knowledge system.
Cuvinte cheie: knowledge, knowledge management, societal knowledge management, competitive advantage, societal knowledge system.
Cod JEL: 
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Paginatie: 233-239

Titlul lucrarii: INCREASE OF THE COMPETITIVENESS OF THE SMALL AND MEDIUM-SIZE ENTERPRISES BY MEANS OF THE BEST STRATEGIES OF DEVELOPMENT OF ECONOMIC ACTIVITY
Autor(i): Dumitriu Adelina Nicoleta
Rezumat: In the first part of the work, there are presented general notions on the small and medium-sized enterprises, what they signify currently and how they classify, from the point of view of the number of staff employed and annual turnover expressed in euro. It follows the presentation of the criteria, characteristics and advantages obtained, elements of vulnerability and factors determining the success or failure of the small and medium-sized enterprises. In the second part, there are shortly presented the proper strategies that may be adopted and necessity of their adoption by the small and medium-sized enterprises.
The targeted objectives are to understand the necessity of development of the small and medium-sized enterprises for the national economy, knowing the optimal strategies to be adopted by the small and medium-sized enterprises, possibility to adopt strategies of innovation by the small and medium-sized enterprises, development of the small and medium-sized enterprises by adopting some redevelopment strategies.
Cuvinte cheie: Competitiveness, innovation, strategies, specialization, diversification
Cod JEL: M11, M12,
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Paginatie: 240-245

Titlul lucrarii: ASPECTS CONCERNANT LE MANAGEMENT DE LA QUALITÉ DANS LâENSEIGNEMENT SUPÉRIEUR. ÉTUDE DE CAS – UNIVERSITÉ žCONSTANTIN BRÂNCOVEANU DE PITESTI
Autor(i): Ganescu Cristina, Ene Sebastian
Rezumat: Providing a high quality education represents a priority for any higher institute. quality teaching and learning contribute to the studentâs evolution, to societyâs welfare and to the preservation and improvement of the environment. An educational institution must function in such a way as to satisfy the public trust by the quality of its activity and facilitate the affirmation of education as one of the public goods.
Cuvinte cheie: la qualité des services éducationnels, le management de la qualité, le système de management de la qualité, la garantie de la qualité, lâévaluation de la qualité des services éducationnels
Cod JEL: P36, A20, H52
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Paginatie: 246-250

Titlul lucrarii: CERTAINS ASPECTS REGARDANT L’ÉFFICACITÉ DE L’ACTIVITÉ DANS L’ADMINISTRATION PUBLIQUE
Autor(i): Giurescu Daniela
Rezumat: Le management de la fonction publique et des fonctionnaires publiques est un ensemble de processus en changement continuel, en fonction des mutations dans le système administratif interne et international. Lâétape de la réalisation de lâanalyse-diagnostique de la situation existante au niveau du management de la fonction publique est nécessaire pour la formulation dâune stratégie cohérente regardant le management de la fonction publique et des fonctionnaires publiques. Dans la vision des États Membres de lâUnion Européenne on promeut lâidée de la réalisation dâun nouveau type dâadministration qui soit mis au service du citoyen. Dans une autre perspective, il est normal que la formation continue et le perfectionnement du personnel dans lâadministration publique représente aussi bien les priorités des gouvernements quâune coalition fondamentale pour la réalisation dâun acte dâadministration efficient.
Cuvinte cheie: Fonction publique, formation professionnelle, management des ressources humaines
Cod JEL: O15, H83
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Paginatie: 251-256

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Titlul lucrarii: HUMAN RESOURCES DEVELOPMENT – A KEY ELEMENT IN CRISIS MANAGEMENT – Paper withdrawn on 22.11.2010 – Decision no.1 / 7 december 2010
Autor(i): Gheorghe Camelia Monica, Dridea Catrinel Raluca

Titlul lucrarii: THE PROGRESS AND STRUCTURE OF THE INTERNAL AND PUBLIC AUDIT IN ROMANIA
Autor(i): Ghita Emil, Stanculescu Mircea
Rezumat: Since 1999, Romania has seriously got involved in the System of Internal and public Financial Control. Together with experts of the European Community, we obviously started this process with the elaboration of a strategic document – Policy Paper – finalized in October 2001, by means of witch it was set out the architecture of the coming system of internal audit within the public sector.
This new conception is based on the managerial responsibility and liability on an efficient management of the budgetary funds, especially of the European ones. Thus, it is supposed to be adopted the management modern principles, the control systems based on risks assessment, the concise and complete regulations and proceedings, in order to perform the activities and implicitly, an efficient position of internal audit.
Cuvinte cheie: internal and public audit, internal control, internal control system, managerial control, the Ministry of Public Finances the Central Unity for Internal and Public Audit Harmonisation, the Central Unity for Management and Financial Control Systems Harmon
Cod JEL: M42, M10
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Paginatie: 262-264

Titlul lucrarii: REMARKS ON THE IMPORTANCE AND NECESSITY FOR PUBLIC ENTITIES TO ASSOCIATE IN ORDER TO PERFORM EFFICIENT ACTIVITIES OF INTERNAL AUDIT
Autor(i): Ghita Emil
Rezumat: In Romania, due to territorial extend of the audited entities, we deal with a great number of isolated departments for internal audit, consisting of 1 to 2 auditors.
The international audit standards recommend that the number of internal auditors should cover at least the minimum of activities performed by the departments for internal audit. Related to this matter, the first-class international practice recommends that their number should be of three intrenal auditors at least.
The internal auditors of these departments consisting of 1 to 2 individuals encounter particular problems concerning the documentation, standards acquiring or implementation.
Cuvinte cheie: internal and public audit, obligatory procedures of internal audit, risk analysis, realizing the function of internal audit through association (employment or office), chief employment or office for internal public audit, the Ministry of Public Finances t
Cod JEL: M42, M10
http://anale.steconomiceuoradea.ro/volume/2008/v4-management-marketing/046.pdf 
Paginatie: 265-268

Titlul lucrarii: VIRTUAL WORKPLACE AND TELECOMMUTING: CHALLENGES THAT REDEFINE THE CONCEPT OF WORK AND WORKPLACE
Autor(i): Gorski Hortensia
Rezumat: Virtual organizations that perform the activity in the virtual workplace (cyberspace) will play a more and more important role within the global economy. Telecommuting (teleworking) is a concept strongly related to cybecorporation and cyberspace. In order to determine: (a) the usage level of telecommuting according to the field of activity and the size of the organization; (b) the reasons that determine the organizations to appeal to telecommuting; and (c) the teleworker profile, I carried out a survey based on a sample of 150 managers from all types of organizations: commerce, production, services. The survey highlights the fact that only a reduced number of organizations have started ž to make a move related to teleworking. Some of the organizations do not understand the concept; others have heard about it but are still reluctant to it, while other organizations have not heard of this concept.
Cuvinte cheie: telecommuting, teleworker, information technology, cyberspace, cybrcorporation.
Cod JEL: 
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Paginatie: 269-274

Titlul lucrarii: MANAGERSâ TRAINING AS PROMOTORS AND USERS OF MODERN INFORMATION SYSTEMS
Autor(i): Gorski Hortensia
Rezumat: In the Information Age managers have to face complex and radical changes, many of those being related to the new information technology (IT) proliferation. The ability to transform the information technology in a threat or an opportunity, in a challenge or an impediment, greatly depends on the managersâ professional training in the field of IT. In order to find out the usage level of the tools provided by IT and to point out the managersâ attitude towards these, a survey was realized. By analyzing the results we can notice that the marks obtained by managers for the knowledge in the computer science field are rather unsatisfactory. Taking into consideration the fact that in the new age the information technology will be available in all industries and in all activities, enterprises should focus more on training the users – managers and employees.
Cuvinte cheie: information technology, informatics, information system, manager, training
Cod JEL: 
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Paginatie: 275-280

Titlul lucrarii: LE MANAGEMENT DE LA PROGRAMMATION DE LA PRODUCTION AUX LIGNES TECHNOLOGIQUES POLYVALENTES (MULTIOBJET)
Autor(i): Gradinaru Dorulet
Rezumat: La projection des lignes en flux multiobjet doit assurer des conditions adéquates de manière que, dans leur exploitation, elle puissent réaliser plusieurs produits ou pièces avec de moindres pertes de temps et avec des dépenses aussi réduites que possible concernant les opérations de règlement nécessaires au passage dâun produit à lâautre. En fonction des caractéristiques constructives des outillages et des produits programmés à être exécutés , les lignes en flux multiobjet peuvent être exécutées en deux variantes, câest-à-dire: des lignes en flux multiobjet avec outillage principal et produit représentatif et des lignes en flux monoobjet sans outillage principal et sans produit représentatif. Les éléments nécéssaires à lâorganisation des lignes en flux multiobjet sont les mêmes que pour les lignes en flux monoobjet, qui sont calculées de la façon mentionnée ainsi de suite
Cuvinte cheie: ligne téchnologique polyvalente en flux continu et cadence imposée, fonds de temps mensuel disponible de la ligne polyvalente, rythme de fabrication, normatif de programmation, équation des dépenses de production, méthodes des trajectoires hamiltoniennes
Cod JEL: L60, M11
http://anale.steconomiceuoradea.ro/volume/2008/v4-management-marketing/049.pdf 
Paginatie: 281-286

Titlul lucrarii: LâOPTIMISATION ÉCONOMIQUE DU VOLUME DU LOT DE FABRICATION DANS LE MANAGEMENT DE LA PRODUCTION EN SÉRIE
Autor(i): Gradinaru Dorulet
Rezumat: Le dimensionnement optimal des lots de fabrication dâaprès le critère économique implique lâétablissement de leur quantité dans les conditions du coût unitaire minimal. Dans le modèle dâoptimisation présenté on distingue seulement les facteurs ayant un rôle important dans lâévolution des coûts, ce modèle soulignant les principales corrélations entre ces facteurs..
Cuvinte cheie: Lot de fabrication, Dépenses de préparation-achèvement de la fabrication, Dépenses avec lâimmobilisation des moyens circulants, la transposition en lots de la production, le Coefficient des travaux de préparation-achèvement
Cod JEL: L60, M11
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Paginatie: 287-293

Titlul lucrarii: LE MANAGEMENT DE TYPE KAIZEN
Autor(i): Gradinaru Puiu
Rezumat: Le concept Kaizen désigne le perfectionnement continu du management et des activités de l`organization qui impliquent l` employé , et inclue les éxècutants mais aussi les manageurs . Kaizen représente une pratique managériale courante et constitue qui tente a dèfinir la mentalité Japonnaise.
Cuvinte cheie: Le management visuel , le management est orienté vers la rèingénérie des affaires
Cod JEL: M10, J53
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Paginatie: 294-297

Titlul lucrarii: LE STRESS PROFESSIONNEL DANS LES SECTIONS DE PRODUCTION
Autor(i): Gradinaru Puiu
Rezumat: La préoccupation pour le stress au lieu de travail est relativement nouvelle pour les Compagnies Roumaines que dans celles de l\’Occident.En voyant les résultats,un sur trois employés de UE(40 millions de personnes) est soumis au stress au lieu de travail.A cause de cela,on perd chaque année 1million de jours de travail.Aproximativemment la moitié des employés manquent le travail à cause de la perte d\’intêret.On peut expliquer ça parce que les compagnies imposent des conditions de travail trés dûres ce qui conduissent a un haut niveau de stress,on constate aussi le taux croissant d\’absentèisme au lieu de travail.
Les problèmes crés par le stress dans les conditions industrielles et les grandes dépenses pour mentenir la santé, imposent aux chercheurs du monde entier,l\’élaboration des méthodes de combattre les facteurs qui sont des \”inducteurs\” de stress.
Cuvinte cheie: inducteur de stress, le management des changements organisationnelles, réducteur de stress, ergónomie
Cod JEL: M10, J53
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Paginatie: 298-301

Titlul lucrarii: THE ROLE AND IMPORTANCE OF MANAGERIAL GAMES IN IMPROVING THE COMPANYâS MANAGEMENT
Autor(i): Grosu Oana
Rezumat: Managerial games were created in order to test the abilities, the decision capacity and the degree of reaction under risk conditions of those who took part in such activities. By means of these simulations the managers or the managerial teams subject to test, get in touch with a real working environment, based on all the data, reports and working situations of two or more firms situated on competitive positions. After learning the rules of the game, each participant has to put into practice all the strategies he knows in order to place the firm he manages on the first place of the managerial top.
Cuvinte cheie: strategy, simulation, knowledge
Cod JEL: D80, E17
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Paginatie: 302-306

Titlul lucrarii: The need for high qualified labor force in the private firms from Oradea
Autor(i): Hatos Adrian, Floare Chipea
Rezumat: The article presents the results of a survey realized with representatives of 660 private enterprises located in Bihor county and addresses the needs of academic institutions to plan their educational offer in correspondence with the requirements of the business sector. In the first part of the article we describe the personal profile of the researched enterprises and a prognosis of the need of qualifications for the next future. In the second part we present an evaluation of the quality of human resource provided by the University of Oradea.
Cuvinte cheie: human resources, highly skilled human resources
Cod JEL: 
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Paginatie: 307-311

Titlul lucrarii: THE CONFIGURATION OF THE ROMANIAN CONCEPTS ENTREPRENEUR AND MANAGER IN FRONT OF THE EUROPEANIZATION
Autor(i): Holban (Oncioiu) Ionica
Rezumat: In the context of the new type of economy, as a result of the European integration and of the striking necessity to increase the adjustmentâs capacity of the Romanian enterprises to the exigencies of the social-economical environment, one of the problems which must be solved is, without doubt, the transition from the model of the good manager, executor of the received tasks from the superior hierarchical levels and directed especially to the administration of the current problems- widely, product of the totalitarian system- to the model of the dynamic and prospective manager, with capacity to observe and to anticipate the changes, to plan the actions which must be undertaken to realize them or to come across them, but also to stimulate and to activate the others members of the organization with power of decision.
Cuvinte cheie: entrepreneur, manager, european integration
Cod JEL: L26, F02
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Paginatie: 312-315

Titlul lucrarii: SUPPLY CHAIN MANAGEMENT OR ADAPTIVE BUSINESS NETWORK? – COORDINATION VERSUS COLLABORATION
Autor(i): Liviu Ilies, Emil Crisan
Rezumat: You are not the only company capable to create value for your clients. For making valuable products, for performing high standard services, one company is no longer enough in this new informational era, in this new needs era. Better business performing means now to satisfy more complex needs quicker than ever. Could one company face this challenge alone? Is there another way?
Collaboration may be the answer. Maybe the most well-known term when it comes to collaboration between companies is Supply Chain.
Why Supply Chain, why Supply Chain Management (SCM)?
This article presents the answers to these questions, but also presents different approaches regarding SCM: the logistics approach regarding supply chain management, the strategic approach, the new entrepreneurial approach, supply chain as a win-win game.
New paradigms regarding collaboration appeared regarding business collaboration: Adaptive Business Network (ABN). Do these new concepts imply the dead of SCM? Or are them only a new wave in SCM terminology and business orientation?
Our conclusion is that these new approach is a normal change in business: businesses are made by people and people donât like to be conducted (managed). The old-fashioned SCM was based on a coordinator versus several obedients relation. It is absolutely normal to dream at freedom and to be not very efficient while you have to play after somebody else rules.
ABN is in the other side of human relations and also business relations – it insists on partnering. Everybody is a part of a chain which has as its main goal customer satisfaction, has the right to make proposals, to negotiate, and to be a winner.
Of course, ABN appearance does not involve SCM disappearance, but change in how some chains are managed, in how some chains function. We shall see for the future if an organization with several brains is more successful.
Cuvinte cheie: Supply Chain Management, Adaptive Business Network, Collaboration
Cod JEL: M10, D85
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Paginatie: 316-321

Titlul lucrarii: THE LINK BETWEEN ORGANIZATIONAL CULTURE AND CORPORATE PERFORMANCE – AN OVERVIEW
Autor(i): Liviu Ilies, Corina Gavrea
Rezumat: The object of this paper is to examine organizational culture and organizational performance through an analysis of the existent culture models and the empirical studies conducted to examine the corporate culture and organizational performance link. Even though a wide literature has focused on this relationship, the link between these two variables remains unclear because of the mixing results of the empirical studies.
Cuvinte cheie: organizational culture, organizational performance, competitive advantage.
Cod JEL: 
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Paginatie: 322-325

Titlul lucrarii: HUMAN CAPITAL – A STRATEGICAL RESOURCE FOR KNOWLEDGE ORGANIZATIONS
Autor(i): Ipate Dragos Mihai, Parvu Iuliana
Rezumat: Immaterial value of contemporary organizations is on continuing growing, but these, approach in a new manner the aspects about their performances and timelines of development, they are intensifying the investments into the human capital, the organizational capital, respective into relational structure of the company. On the same time, the instruments of the financial reporting and traditional management are not able to quantize the investmentâs efficiency into the intellectual capital of company. This essay, had not it base a vast study about the measure methods of the intangibleâs contributions at the companyâs value, show a calculation model of contribution of human capital at grow of knowledge value based companyâs.
Cuvinte cheie: knowledge management, human capital, intangible assets
Cod JEL: O15
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Paginatie: 326-330

Titlul lucrarii: DISTINCTIVE ASPECTS OF THE SERVICE STRATEGY
Autor(i): Isac Florin Lucian
Rezumat: Services have certain peculiarities (immateriality, unstorable, heterogeneity) which distinguish them from the material goods. Due to these peculiarities, the strategies adopted by the service firms have distinctive features, mainly with the aim of creating a competitive advantage
Cuvinte cheie: strategy, services, competitive advantage
Cod JEL: L80
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Paginatie: 331-336

Titlul lucrarii: METHODS OF ASSESSING THE QUALITY IN SERVICE
Autor(i): Isac Florin Lucian
Rezumat: The present study presents the main methods which may help the manager of the service firm to investigate the level of the services which the firm performs. The utility of these methods should be taken into consideration even by the Romanian firms, especially because this branch of economy is in full development.
Cuvinte cheie: management, quality, services.
Cod JEL: 
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Paginatie: 337-342

Titlul lucrarii: EVOLUTION AND PERSPECTIVES OF PERSONNEL EMPLOYMENT WITHIN THE SMALL AND MEDIUM ENTERPRISES IN ROMANIA
Autor(i): Isac Nicoleta, Antoniu Eliza
Rezumat: The present paper dwells on the evolution of employment during the period 2006-2007 within the SME-s and on te perspectives of the year 2008 in order to measure the intentions of the employers regarding the increase or the diminution of the number of employees.
Cuvinte cheie: employment, entreprise, jobs
Cod JEL: L20, J28
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Paginatie: 343-348

Titlul lucrarii: MODALITES POUR APPRECIER LES PERFORMANCES ECONOMIQUES ET FINANCIERES DâUNE ENTREPRISE
Autor(i): Lacatus Viorel Dorin, Buda Andrada
Rezumat: La performance nâest pas seulement un chiffre: elle peut prendre toutes les formes informationelles si elle répond à ces deux fonctions -la conduite dâaction et lâévaluation de résultats.Les performances techniques et technologiques mettent en valeur le progrès qui se développe sans cesse et marque la capacité dâune entreprise à réaliser des biens et des services concurrentiels. Les indicateurs financiers ne permettent dâapprécier que partiellement les performances dâ une entreprise; le diagnostic des performances vise les problèmes stratégiques, organisationnels, sociaux , technico-économiques, commerciaux ainsi que financiers.Lâappréciation de lâefficacité dâune entreprise, de ses performances, ont un contenu plus vaste; le diagnostic financier nâen est quâune composante.
Cuvinte cheie: la typologie de la performance, indicateurs financiers, la rentabilité, le profit légitime
Cod JEL: 
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Paginatie: 349-353

Titlul lucrarii: FONDEMENTS DES DECISIONS FINANCIERES AYANT POUR BUT DE REALISER UN MANAGEMENT PREVENTI
Autor(i): Lacatus Viorel Dorin
Rezumat: Dans les conditions actuelles, nombreuses sont les entreprises en situation de crise sans que le management de celles-ci ne parvienne à contrôler ces situations.La mondialisation du marché, la pression exercée par la concurrence, le besoin continu dâefficacité des activités avec la baisse des prix, la dynamique de croissance du milieu économique contemporain suppose un perfectionnement continu du processus de planification, contrôle et conduite en vue de réaliser du profit.En complément des fonctions classiques financières-comptables, on parle de plus en plus du concept de controlling stratégique comme modalité pour aborder une affaire, dans une perspective financière, mais aussi dans le processus dâaffaire, dans leurs interdépendances ayant pour but lâidentification des événements ayant un impact significatif sur les affaires avant que celles ci ne deviennent information comptable.
Cuvinte cheie: management preventif, controlling strategique, instruments du controlling, le contrôle par les budgets
Cod JEL: 
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Paginatie: 354-359

Titlul lucrarii: ASPECTS REGARDING THE APPROACH OF THE PROBLEMS OF THE EMPLOYEES AND OF THE PROBLEM-EMPLOYEES
Autor(i): Lukacs Edit
Rezumat: The procustian approach of the jobâs design is widely spread in actual society too. Several researches in European countries regarding working conditions, employeesâ satisfaction and work stress marked the fact that there are many stressful jobs. The most serious consequence of work – stress is the lack of balance between private and professional life. Western organizations offer various support instruments to their employees in order to improve the balance between work and private life. There are employees who have difficult demeanour due to stress and exhaustment. The approach of problem-employees demands great skill and ability.
Cuvinte cheie: bed of Procust, working conditions, balance between work and life, support company politics, problem-employees
Cod JEL: J28, J53
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Paginatie: 360-364

Titlul lucrarii: LA VISION MANAGERIALE CONCERNANT LA CONCEPTION DES INDICATEURS SPECIFIQUES AU CONTROLE DE PERFORMANCE DANS LE DOMAINE DES PRODUCTEURS DE CONFECTIONS TEXTILES EN ROUMANIE
Autor(i): Olaru Adriana, Capatina Alexandru
Rezumat: The organisational performance is determined by the way in which companies try to adapt to the new žgameâs rules imposed by the information era; the control system of the performing companies must be focalized on the implementation of the Balanced Scorecards that are developed in the context of the insufficiency of financial indicators within the processes referring to the performance measurement. Our paper emphasizes the results of a research that we made in view to determine the principles concerning the vision of Romanian managers from textile producers on performance control management; after the analyze process of the information gathered from the research, we outline the strategic orientation adopted by the organizations that influences their performances, the manners in which is projected the system of performance indicators and how are applied the benchmarking techniques and the most important indicators exploited in performance control process on the four dimensions of the balanced Scorecard.
Cuvinte cheie: vision, performance, Balanced Scorecard, organisational culture
Cod JEL: R12, D23
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Paginatie: 365-372

Titlul lucrarii: EDUCATION SERVICES QUALITY – A MUST FOR A COMPETITIVE EDUCATIONAL SYSTEM AT A EUROPEAN LEVEL
Autor(i): Olaru Silvia
Rezumat: Considering the present economic development, human resources represent the essential element of competition, at both national and international level. In the global competition of the IT economy, quality and human resources ingenuity are the main factors that differentiate countries.
Taking into consideration Alfred Marshallâs statement: the most valuable of all capital is that invested in human beings, we consider the quality of human resources in general and that of education in particular to be a key factor for general economic growth.
Cuvinte cheie: human resources, quality, education, quality management
Cod JEL: O15, M12, I20
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Paginatie: 373-378

Titlul lucrarii: APPROCHES MANAGERIALES DANS LES RELATIONS DE TRAVAIL
Autor(i): Manolescu Aurel, Balaneasa Maria Cristina, Ungureanu Ciprian
Rezumat: These paper presents concisely how managers deal whit work relations, strategies and managerial stiles used and also the factors which influence the choise of all these. A part of the papers presents also a explanation for the let-down of the collective work relations and the development of those without unions in different oganisations from EU states.
Cuvinte cheie: employee relations, union, management styles, types of strategy
Cod JEL: O15, J53, J51
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Paginatie: 379-384

Titlul lucrarii: HUMAN DEVELOPMENT ISSUES IN ROMANIA
Autor(i): Manolescu Aurel, Marinas Cristian – Virgil, Puia Ramona-Stefania
Rezumat: During the last sixteen years, Romania, like other south-eastern European countries, import managerial principle, methods and techniques from the western developed management systems. It is important to notice, that in this period, the managerial practices were influenced by the multinational companies. The recent managerial evolutions and the socio-economical, political, juridical and technological factors had directly consequences on the human development level in Romania.
Cuvinte cheie: human development index, Romania, GDP, adult literacy rate, gross enrolment ratio, life expectancy
Cod JEL: O15, G23
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Paginatie: 385-389

Titlul lucrarii: THE MAIN PARAMETERS AND LEVELS OF HUMAN RESOURCES AUDIT
Autor(i): Marin Costel Irinel
Rezumat: Human resources audit is an expertise which is carried out periodically to the administration system of human resources, including monitoring and collecting information, their analysis and assessment on this basis of the efficiency the organization uses human resources with. The main goal is to improve the employeesâ performance and job satisfaction
The purpose of human resources audit is to emphasize the strengths and weaknesses in the nonprofit system of human resources and managing the possible issues and the auditor is the landmark in the correct and legal carrying out of the audit.
The human resources audit domain is much more comprehensive than the mere personal activity control. Human resources audit requires the study of the human resources system within the organization on different hierarchical levels..
Cuvinte cheie: parameters , levels, human, resources, audit
Cod JEL: O15, M42
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Paginatie: 390-395

Titlul lucrarii: ETUDE DES CARACTERISTIQUES QUI DONNENT UN SENS AU TRAVAIL DES JEUNES ENSEIGNANTS
Autor(i): Mazilescu Crisanta-alina
Rezumat: In this article we study the characteristics which give a sense to the work and more exactly which give a sens to the work of the young teachers. The study has on the base the model of the characteristics of employment of Hackman and Oldham ( 1976 ) and uses the instrument JDI elaborated by both authors. The results are globally analyzed on the whole sample of the teachers, but also partial and comparative degree enters teachers’ university and teachers of the secondary school.
Cuvinte cheie: travail, characteristiques du travail, sens du travail, profession dâenseignante
Cod JEL: J62, J81
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Paginatie: 396-400

Titlul lucrarii: LA SATISFACTION PROFESSIONELLE ET CARACTERISTIQUES DâEMPLOI DES ENSEIGNANTS
Autor(i): Mazilescu Crisanta-Alina
Rezumat: The places of depart of my study aim of at one quote, the report that the young people with university studies are attracted by the professional offers of countries Westerner and they leave in these countries, and the other one quoted than there is a general indifference, in our country, on the phenomen of ” migration of brains “.
Having on the base this perception of the social reality, my research centres on the analysis of the problems connected to the motivation and to the professional university satisfaction of the assistants professors.
The echatillon of the subjects which participated has this research consisted of 30 young teachers.
For studied the relation enters the potential motivator of work and the professional satisfaction (with all its constituents) were used the following ones instruments: J.D.S (Job Diagnosis Survey) JDI (Job Descriptive Index) and JIG (Job in General) The resultats of this recheche has just put the bases of a program of reconfiguration of employment of the teachers of universities, by valuing the information on their motivation and their professional satisfaction.
Cuvinte cheie: job satisfaction, job characteristics, motivation
Cod JEL: J62, J28
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Paginatie: 401-405

Titlul lucrarii: LABOR FORCE MIGRATION IMPACT IN THE EUROPEAN SPACE UPON THE BUSINESS FIRM IN ROMANIA
Autor(i): Mihalcea Alina-Daniela, Cordos Malina
Rezumat: This paper intend to present a personal opinion regarding the evolution of the labor force within the organization in Romania, namely the business firm, mostly affected by this phenomenon: the labor force migration. Having a human resources management, adequate to this new tendency in Romania: emigration and immigration may be an alternative solution to this tendency. Romania and the entire Europe face the migration of both qualified and unqualified labor force on the background of the demographic factor.

Cuvinte cheie: Exodus, migration, the emigrantsâ absorption
Cod JEL: F22, F02
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Paginatie: 406-409

Titlul lucrarii: CULTURE AND CORRUPTION
Autor(i): Mihut Ioan
Rezumat: National culture and the organizationâs management are interdependent systems of values, which generate human performances that can reach levels of excellence. But, in certain crises situations, generated and supported by turbulent economic frames, by the transition from one economic system to another, the cultures specific to the organizationsâ management become vulnerable. In such conditions, when an economic system is chaotically dismantled, as it happened to the communist one, an organized anarchy appears, a system which is good for some individuals and interest groups that assimilates rapidly the deficiencies specific to a marginal culture.
Cuvinte cheie: Our study is trying to underline some characteristics of the Romanian managerial culture, specific to the transition period from real socialism to capitalism and pre-adhesion to the EU. national culture, management and organizational culture, managerial style, corruption.
Cod JEL: M14, D73
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Paginatie: 410-415

Titlul lucrarii: ESTABLISHING THE REGIONAL OPERATING COMPANY – A CHALLENGE FOR ACCESSING EU FUNDINGS FOR PUBLIC UTILITIES SERVICES
Autor(i): Mocanu Carmen Monica, Mocanu Marius Mihail
Rezumat: Romania had started a dramatic process of restructuring of the entire society and institutional organization, on the rough road between a dictatorial communist regime to a European democracy. One of the most important domains in which in the last 18 years major changes were realised through a multitude of changes, modernising, restructuring, splitting or merging actions, during a desperate try to create an efficient system of the public services. The entire structure of the existing operators must be redesigned in the near future, development of these institutions that will work in the future on the basis of performance indicators, defined by the National Authority of Public Services.
Cuvinte cheie: Regional Operator, investments, management redesigning, EU funding
Cod JEL: D92, F02
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Paginatie: 416-419

Titlul lucrarii: A COMPARATIVE STUDY: THE ORGANIZATION AND FUNCTIONING OF THE FINE ARTS INSTITUTIONS
Autor(i): Mudura Mariana Lioara, Pantea Ioan, Porumb Camelia
Rezumat: This paper draws a parallel between the organizational management of some academic institutions of fine arts in Romania and Germany comparing their organizing and functioning mode, taking into account the cultural, political, social and economical differences and also considering the fact that both countries are part of the same Europe
Cuvinte cheie: management, organization, art, education
Cod JEL: Z11, A20
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Paginatie: 420-424

Titlul lucrarii: LE NOUVEAU CONTRAT PSYCHOLOGIQUE : UN DÉFI POUR LES PROFESSIONNELS ROUMAINES EN RESSOURCES HUMAINES
Autor(i): Muresanu Doina
Rezumat: The multiplication of research concerning the psychological contract has appeared as a result of the changes undergone by the work relations where we witness a process of enterprise restructuring, dismissal and uncontrolled proliferation of temporary work taking into account the economical globalization and the necessity to rethink the human resource management from its strategic approach. Moreover, we admit that there is a paradigm change, from employment security to employability. In this context, the psychological contract which eases the analysis of the work relation starting from the individual perceptions concerning the existent obligations between the employee and the employer provides the means for a better understanding of the attitudes and behaviors with the purpose to improve the commitment and the loyalty of Romanian workers within the European work market.
Cuvinte cheie: psychological contract, breach, violation, consequences on the attitudes and behaviour.
Cod JEL: O15, J53, J81
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Paginatie: 425-434

Titlul lucrarii: CRITICAL ANALYSYS OF THE SCRUM PROJECT MANAGEMENT METHODOLOGY
Autor(i): Naftanaila Ionel
Rezumat: Considering the fast-paced changes in the economic and technological environment, the organizations are placed under increasing pressure for agility and efficiency. As a consequence, the traditional structures tend to be replaced by newer, flexible structures, adapted to various events occurring inside and outside companies. With regard to Information Technology in particular, the science of project management has become crucially important. The paper critically analyzes one of the most modern project management technologies in this field – SCRUM, by identifying its strengths and weaknesses from both a theoretical and a practical point of view. The paper is relevant from a scientific perspective because it can be considered as a starting point for researchers looking into project management methodologies; the paper is also relevant for practitioners, by presenting the main benefits and disadvantages of using SCRUM in Information Technology companies.
Cuvinte cheie: SCRUM, Project Management, Software development, Information Technology, AGILE, Methodology, Iterative
Cod JEL: D80, M10
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Paginatie: 435-441

Titlul lucrarii: OBJECTIVES AND OPTIONS WITHIN A STRATEGIC PROCESS
Autor(i): Neamtu Liviu
Rezumat: Either is considered in a wide or limited meaning, the strategic system of a firm invites the strategist to pay attention to the complex relations among its components. It forces him to become explicit in what concerns the wanted and equilibrated arrangements which should be mentioned among the different parts of the system. The concept of strategic system distinguishes the importance the system architecture has and helps to understand the fact that the strategic innovation often consists in new forms of relations, in new arrangements between the constituent parts or in a new definition of its strategic domain which could take economical advantages undetected until then.
It should be understood that for building a strategic system, the management needs a clear vision of the way in which such a system should be formed and function, as well as a total engagement for its realization. The management from all levels is invited to make the proof of great responsibility in front of the decisions and interventions which could unbalance a performing system, and transforming it unwillingly in a self-destructive system.
Cuvinte cheie: objectives, strategic process, strategic sequence, strategic levels, options
Cod JEL: D81, M12
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Paginatie: 442-447

Titlul lucrarii: HOW TO ESTABLISH OBJECTIVES WITHIN A STRATEGIC SYSTEM
Autor(i): Neamtu Liviu
Rezumat: Managers should understand that the domains of establishing some objectives are different and therefore the diversity of objectives to which the concrete actions are reported, is big. From capital and active accounts, to competences and costs and up to technologies, know-how and production factors there will be numerous long term plans over which the managers should establish the targets and leadership formula. Their hierarchy and managing on more plans are aspects which are necessary for the organization success. Only in this way the values supporting the organization become phenomena which reinforce the system and can also uphold the rhythm of accommodation to the new realities of the market. Having the analyses hierarchy and the targets as a model, the managers should also choose the most well adapted ways to the own specific of the organization, considering that the objectives are part of its strategic system and does not represent an individual act with no connection to the concrete reality.
Cuvinte cheie: objectives, domains, ranging, strategic system, system of values
Cod JEL: J17, O15, M12
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Paginatie: 448-452

Titlul lucrarii: STUDENT MOBILITY IN EUROPEAN PROGRAMMES. COMPLIANCE WITH THE CRITERIA FROM THE EUROPEAN QUALITY CHARTER FOR MOBILITY 2000-2006
Autor(i): Nen Madlena, Popescu Dan, Chivu Iulia
Rezumat: In the last years, progress has been made at European level to develop and adopt a European Qualification Framework (EQF), a sort of Esperanto of qualification that allows an easy translation of all national qualification frameworks into one common language and that covers not only vocational training but also higher education. This will allow all European citizens to have their qualifications easily recognised when moving to another country.
A major aim of Bologna processes it to increase the mobility of students, The Diploma Supplement, the ECTS, Europass and the harmonization of the structure of higher education are several measures that can have a positive impact on studentsâ mobility.
The current study aims at elaborating an in-depth analysis of the conditions for outgoing students from Romania within Erasmus activities as well as compliance with the criteria from the European quality charter for mobility 2000-2006.The study uses quantitative (on-line questionnaires) research methods.
Cuvinte cheie: mobility, ERASMUS, quality charter, study, career, human resources
Cod JEL: A10, O15,
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Paginatie: 453-458

Titlul lucrarii: INNOVATION MANAGEMENT AND FINANCING APPLIED IN RURAL PUBLIC POLICIES AND SME IN FRANCE
Autor(i): Nicolai Maria, Totolici Sofia, Lupasc Ioana, Lupasc Adrian
Rezumat: The accelerated globalization and technical changes determined, in France, starting with 1980, the adoption of new communitarian strategies focalized on: the development and the adaptation of the agriculture both in view to increase the added value of agricultural and the creation and improvement of the local agro-food channels, the application of agricultural practices that assure the environment protection and the improvement of the life quality in the rural space.
Cuvinte cheie: local activities development, enterprises incubators, regional centers of technological transfer, patrimony economy poles, local productive systems, competitiveness poles, rural excellence poles, SME.
Cod JEL: M11, R12
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Paginatie: 459-463

Titlul lucrarii: THE PERFORMANCE OF HUMAN RESOURCES DEPARTMENT – THE PREMISE OF ORGANIZATIONâS SUCCESS
Autor(i): Pandelica Ionut, Pandelica Amalia, Negulescu Cristian
Rezumat: In ˜90s the topic of HRM and performance was popular not only among managers, but also among academics. There are many researches which point out the importance of human resources for building organizational competitive advantage. Starting from the most popular researches from the field, through this article, we want to point out the role and the importance of human resources department in order to ensure a level of performance necessary for a high competitiveness.
Cuvinte cheie: human resources department, competence, performance
Cod JEL: O15
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Paginatie: 464-468

Titlul lucrarii: MANAGEMENT OF INTERDISCIPLINARY RESEARCH PROJECTS
Autor(i): Pantelica (serbanica) Cristina, Diaconu Mihaela
Rezumat: This paper introduces interdisciplinary research as a key point on European Unionâs and Romaniaâs research agenda. It identifies specific programmes that aim to reinforce this type of research in European context and itemizes the main barriers to interdisciplinary research projects. Considering team integration as the biggest challenge to interdisciplinary research, the paper suggests the use of sociometric technique as a good instrument in facilitating group cohesion. The sociometric technique allows managers of interdisciplinary projects to identify leaders and isolated disciplines/individuals in the team, to uncover asymmetry and to map chains of connections. The case study undertaken within the paper demonstrates the opportunity of such a technique in an interdisciplinary context.
Cuvinte cheie: research project, interdiscipliarity, team integration, sociometric technique
Cod JEL: M12, O15, C40
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Paginatie: 469-474

Titlul lucrarii: WORK IMPROVEMENT IN HIGHER EDUCATION FROM MANAGEMENT PERSPECTIVE ON TEACHING – LEARNING – EVALUATION PROCESS
Autor(i): Parvu Iuliana, Ipate Dragos Mihai
Rezumat: European statistics on higher education place Romania among last places of all the countries that entered Bologna Process. The present paper presents the results of a study concerning the identification of causes that lead to the fact that Romanian higher education is mistrusted evinced a lot of deficiencies in the organization and functioning of work process within the universities. Although the study was more complex, here we present just the results which concern on the teaching – learning – evaluation process along with some proposals for rising the efficiency of it, sustaining the necessity of managerial competence rather than pedagogic of those who conduct educational processes at different levels, including the implementation of managerial principles in the activity of teachers that is so useful in actual development of educational activities with a group or class of students.
Cuvinte cheie: higher education, teaching-learning-evaluation process, educational management
Cod JEL: 
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Paginatie: 475-480

Titlul lucrarii: USE OF ICT IN SMES MANAGEMENT WITHIN THE SECTOR OF SERVICES
Autor(i): Plumb Ion, Zamfir Andreea
Rezumat: This study investigates how the use of ICT could contribute to the success of small and medium enterprises (SMEs) within the sector of services. Within the knowledge-based economy, SMEs are facing both opportunities and challenges due to the information and communication technologies development. We consider that ICT should be used in small business management within the sector of services because ICT are key tools in management processes and could improve managerial practices. The study is based on evidence provided by articles and research reports. The research question was answered by analysing published sources and interpreting evidence. Another way of approaching this question could be collecting and analysing empirical data from the SMEs within the sector of services and comparing the results with the findings of this study.
Cuvinte cheie: information and communication technologies, small and medium enterprises, management, services, knowledge-based economy
Cod JEL: D80, M11, L80
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Paginatie: 481-487

Titlul lucrarii: A STUDY ON HONEY AUTHENTIFICATION. A COMMODITY SCIENCE PERSPECTIVE
Autor(i): Popa Maria, Axinte Roxana, Tomescu Ada Mirela
Rezumat: Honey is the sweet viscous substance elaborated by the honey bee from the nectar of floral plants. It is produced in almost every country of the world and is a very important energy food, used as an ingredient in hundreds of manufactured foods, mainly in cereal based products, for sweetness, flavor, color, caramelization and viscosity. An important role in establishing the authenticity, the origin and quality of honey is held by the microscopic analysis of pollen at the origin of each honey variety. There are several criteria that help identify pollen grains and therefore find the plant of origin:The exine structure and markings;The shape of pollen grains;The colour of pollen grains;The size of pollen grains;The density of pollen grains;The percentage of pollen grains specific to monofloral honey.
Cuvinte cheie: honey, origin and quality, identify pollen grains
Cod JEL: L66, Q10
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Paginatie: 488-494

Titlul lucrarii: THE USE OF MULTIFACTOR MATRIX FOR HUMAN RESOURCES MANAGEMENT ASSESSMENT
Autor(i): Popescu Alina Cornelia
Rezumat: 
Cuvinte cheie: 
Cod JEL: D23, O15
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Paginatie: 495-499

Titlul lucrarii: MULTICULTURAL LEADERSHIP
Autor(i): Popescu Doina
Rezumat: The paper presents the necessity for a more profound understanding of the leaderâs relationship on a cultural and national stage, while considering several factors: globalising economies, internationalising businesses, the existence of work teams that contain people of various cultures. The personality, efforts and style of a leader can result or be in conflict with the working environment. Therefore, a leader belonging to a certain culture should adopt various attitudes and behaviours so as to generate a range of influences, adequate for achieving the organizations objectives. Leaders must know the culture, history and expectations of the working environment in order to develop a style of leadership suitable for each unique and complex context.
Cuvinte cheie: organizational culture, national culture, heterogeneous workforce, multicultural leadership
Cod JEL: D23, O15
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Paginatie: 500-504

Titlul lucrarii: LâINTERESSEMENT DU PERSONNEL EN TANT QUE MOBILE PSYCHOSOCIAL DE LâACCROISSEMENT DE LâEFFICACITE ECONOMIQUE
Autor(i): Popescu Marian, Popescu Emilia
Rezumat: Lâorganisation reçoit, formule et résout les intérêts collectifs et se préoccupe de ceux personnels. Elle représente le laboratoire où est produite lâanalyse, jusquâà lâélément individuel et personnel du travail, et la synthèse, jusquâau complexe social, humanitaire et universel des deux catégories dâintérêts humains sociaux et individuels.
Cuvinte cheie: Efficacite economique, organisation,sisteme
Cod JEL: D23, O15, J24
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Paginatie: 505-508

Titlul lucrarii: PURCHASING MANAGEMENT OF NPR GOODS AND SERVICES
Autor(i): Pop Sitar Corina, Hordau Anne Marie
Rezumat: This paper investigates the current practice with regard to the involvement of the purchasing department in NPR purchasing. First we review the literature about NPR purchasing, and especially the major benefits and challenges of involving purchasing department in NPR purchasing. In order to see how are things in practice we conducted an empirical study. The findings of the emipirical research are presented at the end of the paper. The main conclusion is that top management – at least in theory – could improve its grip on NPR-purchasing by more clearly creating the conditions for a self-regulating ˜economic systemâ within the firm which offers internal departments different possibilities for organizing their respective purchasing activities. These conditions must allow for letting the internal customer be in charge of purchasing themselves, but also offer the possibility of buying purchasing assistance on a ˜marketâ and/or developing co-operative relationships with a purchasing specialist.
Cuvinte cheie: purchasing management, control, NPR goods and services
Cod JEL: M11, L80
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Paginatie: 509-514

Titlul lucrarii: LA SORTIE DE L’IGNORANCE DES PETITES ET MOYENNES ENTREPRISES
Autor(i): Popovici Norina
Rezumat: Faced with the new challenges of the contemporary economy such as the discovery of new production methods, intense competition, rapid economic, social and political changes, companies need to improve their economic performance by increasing their competitiveness. The human resources represents one of the most important investments of a company. This investment, whose results becames clear once the time passed, is the best way to ensure the enterprise competitiveness and success. To this end, the managers may use three main tools : projects and coherent strategies of action , enterprise organisation, and human resources motivation.
Cuvinte cheie: Organisation, motivation, strategy, small and medium enterprises, competitiveness
Cod JEL: D23, M11
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Paginatie: 515-519

Titlul lucrarii: AN EFFICIENT PACKAGING WASTE MANAGEMENT SYSTEM- A PATHWAY TO EUROPEAN ECONOMIC INTEGRATION
Autor(i): Purcarea Anca, Purcarea Irina
Rezumat: Our research focuses on the challenging subject of package management, including here the main possibilities of capitalising on, recovering and recycling package waste. A current trend ascertained by experts is connected to the increase of the volume of waste correlated with economic growth. The package industry experiences an increase in the competitive environment. There is a real need of all organizations for increased package management.. Undertakings must conduct a process of change to move to a future culture based on continuous improvement and, to really understand what their customers are worth. Through the functions fulfilled and the way it was made, the package satisfies the highest demands of the consumers, goods producers and transporters but equally becomes an active pollution source for large urban centres and the environment.
Cuvinte cheie: package management; environmental challenge; efficient packaging waste management system; cost competitive solutions; consumer safety; consumer behaviour; continuous improvement
Cod JEL: M12, Q50, D11
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Paginatie: 520-523

Titlul lucrarii: VENTURE CAPITAL STRATEGIES FOR INNOVATIVE SMEâS
Autor(i): Gabriela Prelipcean, Mircea Boscoianu
Rezumat: We analyze the venture capital strategies for optimizing the financing of SMEâs, considering that this aspect might contribute to the innovation process. We analyze the special role of VC finance in influencing innovation strategies. VC can push towards building absorptive capacity and towards more permanent inhouse R&D efforts. Public funding relaxes financial constraints, but does not lead to a build-up of absorptive capacity. Our focus is on the special role of VCFâs venture capital in shaping companies’ innovation strategies and the companyâs ability to attract VC investors. There is also a strong contribution on the role of VC in the commercialization stage of innovations.
Cuvinte cheie: venture capital (VC), VC funds (VCF), innovative SME, foreign direct investment (FDI)
Cod JEL: 
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Paginatie: 524-529

Titlul lucrarii: THE MANAGEMENT OF THE PROJECT CONCERNING THE INITIAL AND CONTINUOUS FORMATION OF HUMAN RESOURCES THROUGH THE ANALYSIS AND THE DEVELOPMENT OF VIRTUAL ORGANIZATIONS
Autor(i): Rada Ioan Constantin, Pacala Anca, Abrudan Caciora Veronica Simona
Rezumat: The project harmonizes with the general objective of Program 4 žPartnerships in priority fields – and might contribute to the enhancement of the CD competitivity, through the stimulation of partnerships in priority fields, and is applicable for the initial and the continuous formation of human resources, from the point of view of quality and the creative potential, and the formation of the Simulation Laboratory of a Virtual Organization, as means of implementing the project.
It also applies to the specific objectives in the field of žSocio-economic and humanistic research, since it identifies and provides solutions for one of the main drawbacks of the Romanian society: žTHE ABSENCE OF EFFICIENCY IN THE FORMATION OF HUMAN RESOURCES, FROM THE PERSPECTIVE OF EDUCATION AND THE CREATIVE POTENTIAL, directly connected to education and the initial and continuous formation of resources. The project also connects with the aim of Program 4 – žPartnerships in priority fields – since it creates the conditions for an efficient collaboration between partners and participants to the project of CDI development, having in view to find a solution to the problem: žTHE ABSENCE OF EFFICIENCY IN THE FORMATION OF HUMAN RESOURCES, FROM THE PERSPECTIVE OF EDUCATION AND THE CREATIVE POTENTIAL.
Cuvinte cheie: reform; partnerships; quality; human resources; research
Cod JEL: O15, M12
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Paginatie: 530-534

Titlul lucrarii: THE RE-ENGINEERING OF MANAGERIAL PROCESS IN PUBLIC ADMINISTRATION
Autor(i): Radu Ioan, Sendroiu Cleopatra, Ionita Florin
Rezumat: The base of this research was a comparative analyse of the international practices in the field, in order to identify the most important tendencies in public services management. Considering the results of this research, there were identified the foundamental principles of an intelligent management model for public management (subsidiarity, public value and deliberative governance). Starting from this point, we proposed a new intelligent management model applicable in romanian public sector, which can be structured into three major components: top management component (executive and deliberative), operational management component (back office) and communication component (front level). As a case study, we focused in particullary on the water supply public service and we developed a methodology for projecting the front-office component starting from the necessity of optimising stakeholder satisfaction.
Cuvinte cheie: public management, intelligent services, intelligent public organizations, top management, back and front office
Cod JEL: 
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Paginatie: 535-541

Titlul lucrarii: EDUCATIONAL COMMUNICATION IN THE ROMANIAN SOCIAL SPACE
Autor(i): Raducan Ramona, Popovici Adina, Cismas Laura Mariana, Raducan Radu
Rezumat: Communication in a psycho-pedagogical context is influenced by three major factors: similarity, proximity and group integration. Educational communication lies at the junction between a scientific discourse and an artistical one, because the teacher is also an actor who plays his part so well, that spectators are interested in his performance not only during the ongoing course, but also during the ones that are to follow. Wherever he comes from, the Romanian person can be kind and gentle, hospitable, faithful, and so in love with the nature to the point that the two cannot be separated. Predisposed to meditate, to philosophize, faithful, bold and courageous, silent sometimes, but voluble other times, able to overcome many obstacles, with an extraordinary sense of humour, any Romanian listens with great pleasure to a story and immediately looks for its meanings, respects other people and likes to be respected, and is also endowed by nature with the ability of building beauty.
Cuvinte cheie: education, communication, the Romanian social space, the Romanian culture
Cod JEL: H52, A10
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Paginatie: 542-546

Titlul lucrarii: PARTICULARITÉS DU MANAGEMENT DES SERVICES DANS LE COMMERCE DES PRODUITS NON ALIMENTAIRES
Autor(i): Rusu Corina, Pocol Adrian-gabriel
Rezumat: Together with the products` high degree of quality, the performed services and their high degree of quality, can significantly contribute to orienting the commercial companies towards their clients. This aspect has been emphasized in the last years, especially in those fields where there is a limited freedom of action upon production programmes of the product or types of products, as at this stage, interventions were performed in terms of subsidiary service range enlargement. An extremely dynamic field of Commerce a€ non-alimentary trade, presents certain particularities regarding not only the system of service performance, but especially the management of these services. Throughout the scientific paper, we have focused on the particularities of service management within non-alimentary trade.
Cuvinte cheie: management des services, orientation vers les clients, services complémentaires, qualité des services
Cod JEL: L80, L21, D11
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Paginatie: 547-552

Titlul lucrarii: EMPLOYEES SATISFACTION, CENTRAL ELEMENT OF THE STRATEGY OF COMPETITIVE ORGANIZATION
Autor(i): Rasca Lavinia, Deaconu Alecxandrina, Dumitrescu Dalina
Rezumat: In the more and more competitive environment, managers are concerned with employeesâ satisfaction, as a key factor for organizational effectiveness, efficiency, and development, and for the successful implementation of corporate strategy. In this paper, we analyzed the relation motivation-performance-satisfaction, and the importance that intrinsic and extrinsic rewards have for increasing employeesâ satisfaction. The individual is satisfied if he is intrinsically and extrinsically rewarded. On the one hand, the employee perceives that own performance that results from the effort he expended, and that was enhanced by personal competence and commitment, is important, interesting, challenging, stretching. On the other hand, the employee feels that peers and superiors recognize (praise)and fairly reward (pay, promote) his contribution to organizational effectiveness, efficiency and development. Different studies showed that employeesâ motivation to achieve good performance increases when they have a positive perception on managers, company, and coworkers. Statistics demonstrate that top 100 employers in Europe and The United States of America enjoy annual growth rates bigger than 20%, and receive each year six times more job applications than the number of employees. Most of the employees in these companies show commitment, reporting that they would stay with their organization for more than five years. Research performed in Romania by GFK, starting with 2005, confirm the results released by the international studies. Romanian employees appreciated respect, recognition, challenging work as more important than fair payment. Research showed that job satisfaction leads to defensive behavior, sabotage, absenteeism, turnover. Dissatisfied employees will not perform at peak level, even if they do not leave the organization, which has negative consequences on organizational performance. That is why we presented in the paper a program meant to maintain and increase employeesâ satisfaction within organizations.
Cuvinte cheie: strategy, performance, motivation, satisfaction, reward
Cod JEL: O15, J28, M51
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Paginatie: 553-558

Titlul lucrarii: THE ORGANIZATIONAL CULTURE AND THE FACTORS OF ITS FORMATION
Autor(i): Rosca Doina, Ssrbu Mirela, Rosca Constantin
Rezumat: 
Cuvinte cheie: 
Cod JEL: M14
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Paginatie: 559-562

Titlul lucrarii: THE EVOLUTION OF LOHN AS A MANAGEMENT TECHNIQUE FOR THE INTERNATIONAL AFFAIRS OF ROMANIA
Autor(i): Romanescu Marcel, Boncea Amelia
Rezumat: Businesses in lohn evolve differently, according to the partner country and to the activity sector. In certain cases they go all the way to consolidate partnership relationships between foreign and native companies. In other cases they delay the adaptation of local companies to environment changes. In conclusion, business contribution in lohn to the dynamics of regional integration is very much diversified.
Cuvinte cheie: businesses in lohn, evolutiom of the lohn, the lohn in European Union states
Cod JEL: M11, R32
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Paginatie: 563-567

Titlul lucrarii: DETERMINATION OF THE BEST MAINTENANCE METHOD BASED ON THE TOTAL MEDIUM MAINTENANCE COST
Autor(i): Romocea Marius
Rezumat: When approching the maintenance activity, cost represents a complex element due to the fact that the performance parameters of the operation of the equipments are fundamented on statistical basis. This paper presents different cost categories, depending on the applied maintenance method, fact that allows the department Manager adopt the best decision for extending the lifetime of the equipment or replacing it.
The exemplifications in the present study case confirm the fact that the preventive maintenance policy is the most profitable one, the corrective one being extremely costly. The conclusions given at the end of the study case serve the elaboration of the maintenance amelioration plans.. The most convenient cost will be obtained if we replace the equipment at the MTBF moment, but this fact will lead to extremely high investment expenses
Cuvinte cheie: maintenance, cost, repair, disturbance
Cod JEL: L42, M11
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Paginatie: 568-571

Titlul lucrarii: THE PROQUALITY NATIONAL PROGRAMME – THE MAIN APPROACH TO IMPROVEMENTS IN COMPETITIVENESS ON THE GLOBAL MARKET, TO REDUCING THE GAPS AND TO INSURING A LASTING
Autor(i): Rosca Remus Dorel
Rezumat: The Japanese miracle is not a miracle. The outstanding evolution of the Japanese economy after the Second World War owes to both the cult for labor present in the Japanese society and to the influx of knowledge on quality passed on by the two American scientists, Deming si Juran in the 1950s. The postwar economic recovery programme of Japan focussed mainly on the high quality of products.
Based on the realities of the Romanian economy, we thought it mandatory for a person preoccupied and dedicated to the field of quality to conceive a project for promoting the cult of quality in the Romanian society, aimed at improving the individual, organizational and national performance in this respect, for the ultimate increase in general welfare.
Cuvinte cheie: quality, The National Proquality Programme, mission, objectives, strategic model, specific projects and activities
Cod JEL: M21, M11
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Paginatie: 572-576

Titlul lucrarii: THE MANAGERIAL CHANGE – A PERFORMANCE PREREQUISITE IN CONTEMPORARY MANAGEMENT
Autor(i): Scarlatescu Iuliana, Ganescu Cristina
Rezumat: The change has become a fundamental indicator for contemporary economy, from society to organization, every component being submitted to a continuous modification process of constructive and functional parameters. The current market economy is chiefly marked by the globalization tendency of the competition, by major and rapid changes of technologies and human resources.
Adapting organizations to the changes emerged in the external environment represents one of the managersâ constant preoccupations focused on maintaining the organizationâs effectiveness as well as on increasing its performance.
The organizational change aims at some aspects extremely different from the point of view of its complexity, starting from the reorganization of the working teams to the elaboration of some new strategies or the improvement of the organizational structure.
Cuvinte cheie: managerial change, organizational development, models of change
Cod JEL: M10, D23
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Paginatie: 577-581

Titlul lucrarii: THE NECESSITY TO PROMOVION THE MANAGEMENT BASED ON KNOWLEDGE
Autor(i): Mirela Sirbu, Doina Rosca, Constantin Rosca
Rezumat: Taking into consideration the current conditions, in which information is often assimilated with power the major interest for most organizations stands in collecting the necessary knowledge at a high qualitative level and using it with maximum efficiency, through its materialization into adequate managerial conducts, actions and decisions. Together with the assurance of the material, human resources, both international and financial, the performing organizations are more and more preoccupied by the production, transmitting, usage, depositing and protection of knowledge, especially of the strategic ones, essential for the companiesâ development. The information became more and more a resource, a major asset, a main product and at the same time a strategic advantage for organizations, fact that has a significant influence over the content and the way of manifestation of the management, imposing with acuteness the promotion of the management based on knowledge.
Cuvinte cheie: management based on knowledge, information, culture of knowledge, a learning organization.
Cod JEL: J24, d23
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Paginatie: 582-585

Titlul lucrarii: THE RECRUITION AND SELECTION OF THE COMMUNITARY OF THE CIVIL SERVANTS
Autor(i): Secara Carmen
Rezumat: This article analyzes all the aspects about the career of the public administration personnel, specifically: the recruiting, time of probation, the public functionary probation.
A public servant must be judged by what he does not do as a professional in his own sphere of responsibility. Towards this end, a system to judge the qualitative and quantitative output of an employee has to be devised.
One of the sectors of public administration reform in Eastern and Central Europe is the development of human resources as well as improvement of it. Though the new EU countries are rich in educated and well-qualified public servants, imperfect legislation and currently existing training system impede the progress of public administration
Cuvinte cheie: career, human resources, public administration
Cod JEL: O15, D73
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Paginatie: 586-591

Titlul lucrarii: THE IMPORTANCE OF THE CIVIL SERVANT’S DEONTOLOGY IN ACHIEVING THE CAREER
Autor(i): Secara Carmen Gabriela
Rezumat: In order to have a career, the two basic conditions must be concomitantly fulfilled, namely stability and continuity. A professional civil servant will know that,besides the two conditions,will also have to prove a dignified behaviour inside the organization. He will have to know the legislation which rightens the professional deontology and to appropriate it, both theoretically and practically.
The reason for which we opted to present this theme lies in the acknowledgement of the fact that , no matter how competent and professionally performant a civil servant would be, if he hasnât got an ethic behaviour, everything is useless.
Cuvinte cheie: career, legislation, ethic behaviour
Cod JEL: O15, D73
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Paginatie: 592-597

Titlul lucrarii: FROM TQM TO GQM A NEW SHIFT IN A GLOBALIZED WORLD
Autor(i): Sitnikov Catalina Soriana
Rezumat: We witness today a tremendous intensification of global competition that turns to be and to become an obvious reality for new and old businesses, for the companies that meet complex challenges in every phase of corporate management. Among the management areas that should come under a careful examination, quality management is one of those that must be examined afresh when economies, markets and industries operations become global.
As practice proved, quality management concept evolved from the engineering and statistical concepts, centered on the statistical quality control, to the large view of the concept that encompasses broad organizational issues and scopes. Today, the quality concepts are under the domination of Total Quality Management(TQM). Concepts standing out as main factors in TQM implementation are these days well established and used: customer value satisfaction, continuous improvement, total organizational involvement.
Though TQM is successfully used by many firms, many conceptual and practical questions remain unanswered while global markets and industries are a fact of economic reality.
In this context, Global Quality Management (GQM) is a new and emerging area of quality management practice but, despite its frequent use, it is not yet defined, analysed and researched. This paper makes GQM its research focus in order to contribute to the understanding of the concept, and to establish a track for new and future research.
Cuvinte cheie: quality, management, total quality management, global quality management
Cod JEL: L15, M10
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Paginatie: 598-602

Titlul lucrarii: SOCIAL INNOVATION – MODERN INSTRUMENT FOR SOLVING THE PROBLEMS OF LOCAL COMUNITIES
Autor(i): Stanciu Pavel, Hapenciuc Cristian Valentin, Nãstase Carmen
Rezumat: In present there is a certain perception along free time of the young. Messenger, internet and television are the new recreation and amusement ways that favourises sedentary life, in the detriment of tourism and fresh air walks.
The counteract of the phenomenon can be materialized through social innovation principles, concepts that suppose a new vision upon sustainable development of local communities.
The elaboration of Suceava city development strategy has to take into account the potential problems of the community. The green spaces that are insufficient and the complete detach of the young from nature can be the strategic points of the new strategy. This work wants to offer possible solutions regarding sedentary life problems of the žMessenger Generation and the lack of green entertainment areas.
Cuvinte cheie: social innovation, development strategies, local authorities, Messenger Generation, Active Park
Cod JEL: O15, H60
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Paginatie: 603-607

Titlul lucrarii: THE DECENTRALIZATION OF DECISION MAKING IN THE ROMANIAN PRE-UNIVERSITY EDUCATION SYSTEM
Autor(i): Stancu Ion, Radut Eugen, Lazarescu Adriana
Rezumat: Intuitively, we understand that a problem is a difference between an existing situation and a desired one. We will issue the solution of the problem, according to the current legislation framework and to some education arguments strongly anchored in the social and economic reality of present and future. Regarding the psychological aspect of the problem, we point out the fact that its formulation requires clear determination in time and space to the related components of the decisional situation. Therefore, within the structure of a decisional situation we will distinguish: action options or possibilities to solve the given problem and nature conditions reflecting the framework where the analyzed process goes on, being detached from the problem body by the analyst or decision maker.
Cuvinte cheie: decision, centralization, education system, research, strategy.
Cod JEL: A22
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Paginatie: 608-612

Titlul lucrarii: FEE SETTING OPTIONS
Autor(i): Sendroiu Cleopatra, Dogeanu Ion
Rezumat: Water supply and sewerage providers usually operate as natural monopolies. A natural monopoly occurs on a specific market if a single company can provide services to that market at lower costs than any combination of two or several companies. The present article deals with methods of setting fees for water supply services.
Cuvinte cheie: water supply, monopoly, full recovery of a cost, fee setting policies
Cod JEL: Q25, L95
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Paginatie: 613-618

Titlul lucrarii: THE REENGINEERING OF ORGANIZATIONS WITH ERP IMPLEMENTATION
Autor(i): Tanasoaica Laura-georgeta
Rezumat: The use of the re-engineering, as a technique of “strategic self-improvement,” within the competitive and financial context, needs to be qualified by organization culture as a key contingency. A lot of organizations have significantly changed their business processes in order to remain competitive in the global market. Such process improvements were obtained mainly by business process re-engineering (BPR or BPRE) efforts. The objective of re-engineering is to eliminate non- value-added activities and administrative barriers. The hostility of the context, made by multiples changes that occur, has forced decision makers to undertake strategies of re-engineering, restructuring, delayering and downsizing, also with the adoption of Enterprise Resource Planning (ERP) systems whose implementation projects seek to streamline an organization’s processes by integrating the information flow into a single system.
Cuvinte cheie: reengineering, information, technology, change, manager
Cod JEL: D80, L20
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Paginatie: 619-621

Titlul lucrarii: CHANGE MANAGEMENT – RESISTANCE TO CHANGE
Autor(i): Tanasoaica Laura-georgeta
Rezumat: Changing the way employers operate is hard, but all signs indicate that innovation and transformation are here to stay. Success in the workplace of the future will heavily depend on the ability to anticipate change, understand its impact and apply practical methods to turn chaotic situations into opportunities for growth. Efforts naturally center on the problem, measurement and analysis, and potential solutions, but they often fail to consider factors affecting how improvements will be permanently integrated into daily work. Making the quality system operable was chaotic. The key to coping with resistance is to understand the needs of people who are affected by change. There are practical steps to follow for successful navigation through the uncertainty: 1. Seek accurate information to avoid needless worry. 2. Express concerns to a trusted few. 3. Remember your value. Focused, organizational change management is the prescription that leads to successful programs.
Cuvinte cheie: change management, strategy, resistance to change, processes, technology
Cod JEL: M10, L21
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Paginatie: 622-624

Titlul lucrarii: THE EFQM MODEL OF ACADEMIC ORGANIZATIONAL EXCELLENCE
Autor(i): Todericiu Ramona, Muscalu Emanoil
Rezumat: The higher education quality assurance system in our country is not completely developed yet. That is why higher education institutions must take the responsibility of assuring the quality of all of their activities, at all levels, according to the standards.
In order for this process to take place in all higher education institutions, an internal system of quality management was created, or is being developed. The quality management system in a higher education institution focuses on quality assurance and self assessment at all levels according to the standard, but also to the requirements of the external systems of quality evaluation. The implementation of the quality management system in higher education institutions involves both an internal institutional development and an external one, that is, certain mechanisms of institutional control that can somehow guarantee for the quality of the educational process.
Cuvinte cheie: Quality, leadership, client, university
Cod JEL: A23,
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Paginatie: 625-631

Titlul lucrarii: QUALITY IN HIGHER EDUCATION – A CONTINUOUS REVOLUTION
Autor(i): Todericiu Ramona
Rezumat: Quality is nowadays a frequently used term in a society in which the competition of products and services on the market has very much increased.
Quality is, without a doubt, not a new, unknown notion. Our ancestors knew, as well as we know, how important quality is. However, the twentieth century has induced major changes in the production of goods and services, extending the area of the quality notion, and, thus, a series of new concepts appeared, like for instance: quality planning, quality control, management of quality, the continuous improving of quality, quality audit etc.
Cuvinte cheie: Quality, competition, client, educational services
Cod JEL: A23
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Paginatie: 632-636

Titlul lucrarii: MANAGERIAL REENGINEERING-NECESSITY, OPPOTUNITY AND CHANGE
Autor(i): Todorut Amalia Venera
Rezumat: Re-engineering, a new conceptual and functioning pattern in the dynamic and diverse world of business, is an answer or for some reluctant specialists, an attempt to answer to an obvious reality of our times, the deeper and deeper sometimes radical and sped up alterations that mark the evolution of the society. These alterations have a tremendous impact upon the business world and firm management, yet cannot find correspondances in similar actions, as deep and radical. Speeding and rapid diffusion of alterations yields at the firm management level, deep and multiple effects that imposes increasing the decisional reaction speed and all the more for adjusting the firm to alterations
Cuvinte cheie: reengineering, change, business, management,development
Cod JEL: D80, L20
Text complet 
Paginatie: 637-642

Titlul lucrarii: COMPETITION OF BRANDS BY POSITIONING
Autor(i): Todt Horst, Dabija Dan Cristian
Rezumat: A very specific but quite common modelling of brand competition is analysed where the properties of two goods are represented as points in the two-dimensional Euclidian Space. The analogues of the Cournot and Stackelberg case are considered. The remarkable point about this situation: There is no equilibrium. Competitors are forced to permanently reposition their brands.
Cuvinte cheie: brands, positioning, competition, Cournot, Stackelberg
Cod JEL: J51, M31
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Paginatie: 1244-1249

Titlul lucrarii: ORGANIZATIONAL CHANGE IN A ROMANIAN COMPANY. LESSONS FROM CFR SA
Autor(i): Toma Sorin-george, Naruo Shinji
Rezumat: After the fall of the communist regime, Romania entered in the transition phase from a planned economy to a market economy. As former state-owned enterprises have been transformed in private companies, organizational change has become a subject of interest in the management studies. Our paper aims to contribute to the increasing European debate regarding the organizational change in ex-communist countries, to demonstrate that organizational change faces higher resistance in transitional countries from Eastern and Central Europe and to propose a four stages model of organizational change in a Romanian railways company. The objectives of the paper were achieved by reviewing the literature, and by using a study case. The company that is the subject of our research is a large, complex organization which is in transition from a state-owned enterprise to a private one.
Cuvinte cheie: organizational change, management, Romania, railways, CFR
Cod JEL: L92, M10
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Paginatie: 643-648

Titlul lucrarii: SOME REFLECTIONS UPON MANAGEMENT CONSULTING AS PROFESSIONAL SERVICES
Autor(i): Tomescu Ada Mirela, Botezat Elena
Rezumat: Management consulting helping organizations improve their performance, primarily through the thorough analysis of existing business problems and development of plans for improvement. There is probably no activity about which the opinions are so divided as management consulting. The purpose of this paper is to make some reflections upon what role play the consulting management services as professional service to the firms and how offering these services affects the offering and delivery of other services of the firms. The study is based on an office documentation research within consulting firms and resources. The approach tries to be critical and reflective, examines different consulting roles by developing a typology. The purpose is to aware of these professional services young business people. The FAQ of this service are: How to choose the best consultant? and Why did fail consultant?.
Cuvinte cheie: management consulting, performance, plans of improvement, type of consultancy
Cod JEL: M12, O15
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Paginatie: 649-652

Titlul lucrarii: DECISION – A KEY ELEMENT IN THE MANAGERIAL SYSTEM OF THE COMPANY
Autor(i): Tureac Cornelia Elena, Chirila Angelica
Rezumat: The management, as a central social function, following the words of Peter Druker, concentrates its concepts and instruments around the phenomenon of change, a trend that, evidently, gets the size of a managerial revolution in the entire world.
The company is a subsystem of a wider complex system – its environment.
The main management function in a company consists in the adjustment of its way of functioning and of the relations between the organization and the environment as well as between different parts of the organization. Nowadays, management theory and practice are based upon the concept of ž Total Quality Management (TQM)
Cuvinte cheie: Decision, managerial system, TQM
Cod JEL: M10, D21
Text complet 
Paginatie: 653-660

Titlul lucrarii: THE DIAGNOSIS IN MANAGEMENT SYSTEM
Autor(i): Udrescu Margareta, Dobre Ioana Claudia
Rezumat: This article is about an introspection that combines the two theoretical aspects of intern and extern diagnosis concluding in a analysis that offer us a vision of the company competition and perfecting. The global diagnostic has a special importance because it allows the evidence and structuring of those problems that need one or more strategic answers. The SWOT model and the other study methods of positioning the company on the market remain the starting point of any action regarding competition context analysis.
Cuvinte cheie: diagnosis, SWOT analysis, economical performance, competition environment, market, competitive advantage, strategy
Cod JEL: D57, L22
Text complet 
Paginatie: 661-665

Titlul lucrarii: THE CAREER AND THE MANGERIAL SUCCESSION
Autor(i): Urban Violeta
Rezumat: I have began my paper with some of definitions of the term career offered by a series of books on this direction. Further on, referring to a career in managing, I have described the four stages undergone by a person which begins his career as a head of a department, head of a section, of an office, etc, and obtain a job in the executive area and later on, a job as a consulting agent or advisor for the younger managers.
At the end of my paper, I have mentioned the planning and the administrating of oneâs career, underlying their importance both for the organization and for the individual.
The term career, in the way in which it is explained in the Encyclopedic Dictionary, refers to a job, an occupation, a good position in the society.
Cuvinte cheie: career, managerial career, managerial succession, career planning, career administrating, programs for managerial development
Cod JEL: O15, M12
Text complet 
Paginatie: 670-673

Titlul lucrarii: THE MANAGERIAL CULTURE, VIEWED AS ECONOMIC CATEGORY
Autor(i): Urban Violeta
Rezumat: The managerial culture, part of the organization culture, is a major form of manifestation of the human factor at the organization level. During their existence, organizations are seen in different ways due to the powerful influence of the top managersâ professional style and personalities on the people forming the organization.
Cuvinte cheie: organization culture, managerial culture, corporative culture, organizational culture
Cod JEL: M12, M14
Text complet 
Paginatie: 666-669

Titlul lucrarii: COSIDERATIONS REGARDING THE COMPETITION OF IMMS (SMALL-SCALE MANUFACTURING COMPANIES) FROM THE WESTERN PART OF OUR COUNTRY
Autor(i): Silvia Vlad, Saratean Elena, Munteanu Valentin
Rezumat: In the present paper we have started from the definition and evolution of the enterprising concept, then we defined competition and we also presented the conclusions that we had drawn as a result of the analyze and the interpretation of data from he questionnaires that had been debated upon.
We will approach only 2 domains of study, from the total of 7, those being: 1. The firm and the evolution of business in the last 5 years; 2. The effects that integration in the Unique European Market had upon the competence of the business.
Furthermore, based on the established and studied pattern, we have started by defining one IMM (Small-Scale Manufacturing Companies) and by talking about its evolution, according to present Romanian legislation, which classifies them according to three levels: micro, small and middle – scale manufacturing companies, in accordance with the rate of turnover, net worth and number of employees, issues that have to be analyzed for 2 years one after another.
Cuvinte cheie: enterprising man, competition, earning capacity
Cod JEL: M10, D21
Text complet 
Paginatie: 703-710

Titlul lucrarii: USING MANAGERIAL SIMULATIONS IN THE PROCESS OF TEACHING AND LEARNING MANAGEMENT
Autor(i): Zamfir Andreea-Ileana
Rezumat: Currently, there is a major interest in economic and managerial education and training because of the knowledge society development. New ways to equip teachers and learners with the competences and skills they need for the knowledge society and economy should therefore be found. Development of the information and communication technologies has opened new perspectives both for the students and teachers. Computer applications, computer games and simulations are often used within the teaching and learning processes. The aim of this paper is to present the managerial simulation used in the process of teaching and learning Management at the Faculty of Management from the Academy of Economic Studies in Bucharest.
Cuvinte cheie: information and communication technologies, web-based education, management, managerial simulation, PRELEM XXI
Cod JEL: A10, O15
Text complet 
Paginatie: 711-718

SECTIUNEA: MANAGEMENT si MARKETING / SUBSECTIUNEA: MARKETING

Titlul lucrarii: ENTROPY AND THE ECONOMIC SCIENCE
Autor(i): Anton Lucian Vasile
Rezumat: The paper presents the evolution of the entropy concept, from its introduction by Clausius, by the particular formulation of the second principle of thermodynamics, to the present theories. Thus, there are emphasized the essential aspects of the second principle that most specialists have agreed upon, which led to particular formulations concerning the existence of entropy and its growth in irreversible processes. The most importance approach concerns the second aspect of the second principle, the one related to the growth of entropy, fact that generated most contradictions in interpreting the concept. There can be identified, within this context, two important tendencies: A. researchers who state that, for development entropy has to decrease or to remain constant, fact that generated a multitude of well-known paradoxes (Maxwellâs demon, irreversibility paradox, the universe thermic death etc.); B. researchers who state that entropy, and implicitly the reversible processes cannot be controlled, the evolution having as price, the entropy. This paper does not try to reconceptualize the entropy, nor to diminish the dispute fluctuations, but rather to rearrange in human natureâs norms a constraint that we cannot separate yet: entropy and its growth.
Cuvinte cheie: entropy, isolated system, unbalance processes
Cod JEL: M31, P11, P19
Textul complet
Paginatie: 720-725

Titlul lucrarii: THE ROLE AND IMPORTANCE OF MARKETING RESEARCH IN RETAIL
Autor(i): Balasescu Simona
Rezumat: The work approaches the features of collecting and using information in retail commerce, as well as the characteristics of the marketing research in this area of activity. In a successful retail distribution field, the information must move freely and efficiently between the three main parts of commerce (supplier, merchant and consumer). The result is a better communication and a better anticipation of the expectations of all three parts. The entrepreneurs who rely on unsystematic or incomplete research, e.g. intuition, increase the failure possibilities. The information system specific to commerce anticipates the data required by the retail managers, collects, organizes and stores, systematically, relevant data and directs the informational flux towards taking the right decisions. This kind of system implies retail marketing research.
Cuvinte cheie: retail, data, research, consumer, profit.
Cod JEL: M31, P36, D12
Textul complet
Paginatie: 726-731

Titlul lucrarii: THE NECESSITY OF STUDYING BUYING BEHAVIOR, CONSUMPTION AND USE OF INDIVIDUAL CONSUMPTION GOODS BY COMMERCE FIRMS
Autor(i): Balasescu Simona
Rezumat: The quality of a selling strategy depends on how well a company can identify and understand its clients, and on how well it can make the market strategy mix so that it can be attractive to clients. This leads to the identification of characteristics, needs and attitudes of the consumers, to the acknowledgement of the way people make decisions, and in the end, to the creation of a proper marketing plan. Selling strategy also implies studying the environmental factors that influence buying decisions.
Cuvinte cheie: buying behavior, influence factors, retail, market strategies.
Cod JEL: M31, D11, D12,
Textul complet
Paginatie: 732-737

Titlul lucrarii: CONTRIBUTION TO THE DEFINITION OF THE PARTICULARITIES OF CONSUMER GOODS DISTRIBUTION MARKETING
Autor(i): Balasescu Marius
Rezumat: Both producers and consumers are separated within contemporary society by different aspects, such as distance, needs, etc.. These gaps must be filled – therefore results distribution marketing, as intermediary phase between production and consumption, meant to assure the equilibrium on the market, as well as the flow of selling-buying processes. The necessity of distribution marketing is emphasized by competition, the need of integration within the market, solving different problems, and so on. Companies, no matter their nature and size must always know and observe the needs of the market by the means of research, studies and analysis, in order to be efficient. Distribution marketing implies not just market research, but complex studies – technological, economic, demographical, psychological, and so on.
Cuvinte cheie: distribution, marketing mix, policy, market, objectives
Cod JEL: M31, D23, D20
Textul complet
Paginatie: 738-743

Titlul lucrarii: ACQUIRING AND USING INFORMATION STRATEGIES IN RETAIL
Autor(i): Balasescu Marius
Rezumat: In an efficient retail distribution channel, information flows freely and efficiently among the three main parties (supplier, retailer, and consumer). As a result, the parties can better anticipate and address each otherâs performance expectations. Retailers often have a vital role in collecting data because they are in direct contact to buyers. Either developing a new strategy, or modifying an existing one, good information reduces the risk of taking incorrect decisions. Useful information should be acquired through an ongoing, well-integrated process. A retail information system anticipates the data needs of retail managers; permanently collects, organizes, and stores relevant data; and directs the flow of information to those who take decisions.
Cuvinte cheie: retail, information, distribution channel.
Cod JEL: M31, D23, D30
Textul complet
Paginatie: 744-749

Titlul lucrarii: A NEW CHALLENGE – THE MARKET REPRESENTED BY WOMEN
Autor(i): Bija Suzana Monica, Mateoc-Sirb Nicoleta
Rezumat: This paper tries to explain some reasons why big corporations assign increasingly funds, in order to conquer a billion dollars market: a market represented by women.
Cuvinte cheie: marketing to women, publicity, advertising campaign
Cod JEL: M31, D40, D10
Textul complet
Paginatie: 750-754

Titlul lucrarii: THE NEED AND IMPORTANCE OF APPLYING CMR STRATEGIES
Autor(i): Bob Constantin, Saseanu Andreea Simona
Rezumat: Customer Relationship Marketing represents a relatively new approach for the companies that wish to create a profitable long term relationship with their clients. CRM applications allow companies to collect and to use information about their customers in order to customize their offer for every client, to increase clientâs trust in the company and to coordinate their relationship with clients a lot more efficient in all market stages. Every company may take advantage of a relationship marketing approach. In the present work paper we propose to examine the most important strategies necessary for companies to implement relationship marketing and also we would like to expose the benefits for the firms that already use relationship marketing strategies. In some situations, this approach is easier to implement (business to business situations or service industries), in others, such as consumer goods industries, it is more difficult. In conclusion, a relationship marketing strategy is becoming a must for surviving on market.
Cuvinte cheie: customer relationship, management, relational marketing, strategy
Cod JEL: M31, D12, J53
Textul complet
Paginatie: 755-759

Titlul lucrarii: THE CONSUMER OF PUBLIC SERVICES. BEHAVIOR AND DECISION
Autor(i): Bodog Simona Aurelia, Daina Lucia, Silaghi Simona
Rezumat: In public services as well as in private services, the clients are given by consumers or users of the respective service and constitute the fundamental element of the firm environmentn bor of the respective institution. Being a heterogenous variable, diversity gives them a special power on the activity level of the institution, thus the user can, through his decision of buying or not a service; train the institution into a vicious circle. In choosing goods or services, the consumer needs information which allows him to choose the ones offering him a maximum of satisfaction. But the consumer does not always hav e the necessary operational information to take the respective decision.
Cuvinte cheie: consumer, public services, buying behaviour, decision of buying.
Cod JEL: M31, D12, H89,
Textul complet
Paginatie: 760-763

Titlul lucrarii: THE SEGMENTATION OF THE ROMANIAN CLOTHING MARKET
Autor(i): Bota Marius, Boriceanu Monica, Cosma Smaranda
Rezumat: The Romanian clothing market is a crowded one with a lot of powerful competitors, especially Asian firms with their cheep products. In order to survive on this market the Romanian clothing companies should adept their products offer to well defined segments of customers. In this paper we split the Romanian clothing market into segments. We used the chi-square test to find if there is a relation between income, age, sex and education of the Romanian people and the monthly amount spent on clothes.
Cuvinte cheie: Romanian clothing market, segmentation, chi-square test
Cod JEL: M31, D20, D12
Textul complet
Paginatie: 764-770

Titlul lucrarii: USING MARKETING RESEARCH IN ORDER TO IMPROVE CRM – A CASE STUDY FOR MOBILE TELEPHONY IN ROMANIA
Autor(i): Brandabur Raluca Ecaterina, Popescu Andrei
Rezumat: Present work is a case study that illustrate how can be used marketing research concrete in order to improve CRM in a company.
Cuvinte cheie: Qualitative marketing research, CRM, loyal customers
Cod JEL: M31, D12, D40
Textul complet
Paginatie: 771-773

Titlul lucrarii: MARKETING STRATEGY SUBSTANTIATION IN THE AUDIOVISUAL DOMAIN
Autor(i): Budacia Elisabeta Andreea
Rezumat: The marketing strategy represents the main direction towards which an enterprise focuses its human, material, financial and informational potential in order to fulfill its objectives. The market strategy in the audiovisual domain is a wide one in terms of the nature of its objectives and the proportions of its material and organizational resources. This is the starting point for the other strategies and represents the finality of a televisionâs activity. Regarding the mix marketing for the services in the audiovisual domain, one should take into account both its classic components, namely the product, the price, the placement and the promotion, and modern concepts and the specifics of the audiovisual services, such as: the celebrities and the viewer (the relationship with the audience).
Cuvinte cheie: marketing strategy, audiovisual domain, market share
Cod JEL: M31, D40, D51
Textul complet
Paginatie: 774-778

Titlul lucrarii: THE ANALYSIS OF THE GREEN PRODUCTSâ DEMAND
Autor(i): Burja Camelia
Rezumat: The current trends on the world market regarding the safety insurance for food are heading towards the consumption of green products. Reaching this option requires to direct the production in accordance with the consumersâ preferences on the basis of some thoroughly made market studies. The paper presents aspects regarding the gathering and analysis of market information about the demand of green products
Cuvinte cheie: market, green products, dispersion analysis, demand analysis
Cod JEL: D21, D18, D 40
Textul complet
Paginatie: 779-784

Titlul lucrarii: THE IMPACT OF GLOBALIZATION ON DISTRIBUTION PROCESS
Autor(i): Buzila Nicoleta, Costea Simona Cristina, Gordean Raoul Sabin
Rezumat: Globalization represents a fundamental transformation of the structures, organization and nature of international commerce. The extension of globalization and the emergence of transnational societies has brought along an increased preoccupation for the components of the marketing mix, especially the distribution policy.
Cuvinte cheie: globalization, distribution process, international retailers
Cod JEL: D30, F02, F10
Textul complet
Paginatie: 785-789

Titlul lucrarii: SEGMENTATION, TARGETING AND POSITIONING OF THE SUPPLIERS . BASIS ELEMENT IN STRATEGIC PLANNING ON BUSINESS TO BUSINESS MARKET IN ROMANIA
Autor(i): Caescu Stefan Claudiu, Dumitru Ionel, Ionescu Florin Tudor
Rezumat: In Romania the use of the strategic marketing as a basic element in the relationship to the suppliers by the companies from the B2b market is at an incipient level, sometimes even at the level of the subconscious. In order to be able to develop the practice it is necessary to have a theory well organized and adapted to the nowadays requirements of the field of the suppliers relationship marketing on the B2b market. Therefore a need of information about the present degree of implementing the strategic marketing by the companies on the B2b market in their relationship with the suppliers in Romania and especially the identification of the ways in which the organizations use these methods and techniques of segmentation, targeting and positioning in order to develop the relationships with their suppliers appear as necessary. Starting from this premise the following research has as its goal the analysis of the way in which the organizations which are active on the Romanian B2b market use the strategic marketing in the segmentation, targeting and positioning of the suppliers.
Cuvinte cheie: supply – chain management, segmentation of the suppliers, targeting of the suppliers, positioning of the suppliers
Cod JEL: M31, D40, D20
Textul complet
Paginatie: 790-795

Titlul lucrarii: MEASURING THE EFFICIENCY OF THE PROSPECTING ACTIVITY
Autor(i): Caragin Andreea Raluca, Dragoi Mihaela Cristina
Rezumat: Trade shows and exhibitions are an important marketing instrument, as they help companies in completeing their main objectiv: to obtain profit. As they are expensive for small companis it is very important to be able to measure the result of the prospecting activity and the process strats by establishing specific and measurable goals. We will present also some instruments that companies can use in order to establish if their event was or not a succes.
Cuvinte cheie: prospecting activity, instruments, trade fairs efficiency
Cod JEL: PM31, D20, F10
Textul complet
Paginatie: 796-801

Titlul lucrarii: COMPETITIVENESS OF ROMANIA AS A TOURIST DESTINATION
Autor(i): Catanet Alina, Radu Catalina
Rezumat: The aim of this paper is to summarize the importance of the competitiveness concept for the Romanian tourism sector, bringing in front of the analysis the last Tourism & Travel competitiveness report of the World Economic Forum.
Cuvinte cheie: competitiveness, competitive advantage, comparative factors, tourism
Cod JEL: M31, L82, D20
Textul complet
Paginatie: 802-806

Titlul lucrarii: SOME ASPECTS REGARDING THE IMPORTANCE OF POINT OF PURCHASE COMMUNICATIONS IN THE MARKETING COMMUNICATIONS MIX
Autor(i): Chitu Ioana Bianca, Tecau Alina Simona
Rezumat: In our days, corporate managers are becoming more and more aware of the important benefits of relationship marketing and integrated marketing communications. Point of purchase communications are a powerful marketing tool, because they reach the consumer at the moment when, and the place where, they taking decision. This paper tries to present some aspects such as objectives, tools and effectiveness of point of purchase communications.
Cuvinte cheie: point of purchase communications, interior displays, store imagine
Cod JEL: D02, D10, M31
Textul complet
Paginatie: 807-811

Titlul lucrarii: THE COMPETITIVE ADVANTAGES OF SMALL AND MEDIUM ENTERPRISES
Autor(i): Ciochina Iuliana, Manole Daniel Sorin, Decuseara Razvan
Rezumat: The changes in the competitive environment determined the small and medium enterprises to identify new ways to satisfy their clients and to offer them constantly value in a way much more efficient than their competitors. In order to gain competitive advantage, the firms must choose the type of competitive advantage that she is trying to obtain and the field in which she will obtain it. The choice for the competitive field or for the activities of the firm can play an important role in determining the competitive advantage because the firm aims to establish a profitable and sustainable position against the forces that determine the competition in its field of activity. The survival of small and medium enterprises in a highly globalized and competitive environment suggests that these firms have different competences and they use them efficiently.
Cuvinte cheie: competitive advantage, strategic competitive advantage, small and medium enterprises
Cod JEL: D01, D10, M31
Textul complet
Paginatie: 811-816

Titlul lucrarii: ENTREPRENEURIAL DEVELOPMENT WITHIN THE EUROPEAN CONTEXT
Autor(i): Ciochina Iuliana, Decuseara Razvan, Chitu Ramona
Rezumat: Although many people believe that entrepreneurs are born like this and they cannot be trained, experience has proved that they can be taught, and a positive environment encourages entrepreneurial thinking, improves the innovation concept and leads to a higher level of economic and social support.
Business development involves studies on the desires and choices made by people. Never can be the economic system self sufficient to meet completely peopleâs needs that is why an efficient system of supplying resources, insufficient related to the unlimited desires of goods and services, has been always asked for.
The present market is characterized by an increased competition, its challenges calling for new solutions and techniques. World competition, taxes, profits, wealth, inflation, recession, jobs, unemployment, abundance, lack of resources, modern devices, all these aspects have a strong impact upon the options and action strategies in business.
Cuvinte cheie: Entrepreneurship, small and medium enterprise, competitiveness
Cod JEL: M31, F10, D21
Textul complet
Paginatie: 817-821

Titlul lucrarii: A MARKETING STRATEGY ON PHOTOVOLTAIC MARKET
Autor(i): Coita Dorin Cristian, Rosca Remus Dorel
Rezumat: Photovoltaic is an increasingly important energy technology. Deriving energy from the sun offers numerous environmental benefits. It is an extremely clean energy source, and few other power-generating technologies have as little environmental impact as photovoltaic. In this article we explored some dimensions of photovoltaic market and suggested a marketing strategy for solar panels manufacturers
Cuvinte cheie: Photovoltaic Market, Solar Panels, Strategy
Cod JEL: D21, D30, M31
Textul complet
Paginatie: 822-827

Titlul lucrarii: CRAZY ONLINE BUSINESSS
Autor(i): Cretu Alina, Peptan Elena, Bancescu Mioara
Rezumat: Online business is an easy way to make money, using the tools of internet sourcing and multinational purchasing. There are many business opportunity review sites on the Internet. The internet business opportunity is also used for global sourcing. The earning potential in an internet business is very high with little investment. To evaluate a business opportunity the first and foremost things to do is to search the internet to get views on the area of business exploration. A Google search will give a number of official forums for any business opportunity. It is also advisable to monitor the website traffic of the website of the business. Prediction market is new Web tool, which is used to transform the idea pipelines inside their companies.
Cuvinte cheie: online business, e-commorce, business trent
Cod JEL: D40, D20, M31
Textul complet
Paginatie: 828-832

Titlul lucrarii: TOWARDS AN ORGANIZATIONAL EXCELLENCE THROUGH COMMUNICATION
Autor(i): Cristache Nicoleta, Susanu Irina, Iancu Lorin
Rezumat: The communication searches to take action in each of these concepts, helps to the interrelationship between the different categories of public from the internal organization of the company as well as with the external organization and influences. The organizations use communication in order to promote the interests, but a loyal and reliable message is that which answers to the publicâs needs and expectations. Thus, the main purpose is to search and realize continuously balance between the interests of each public category in order to know it better and to collaborate with it.
Cuvinte cheie: communication, organizational excellence, transparency
Cod JEL: D70, M31, D40
Textul complet
Paginatie: 833-838

Titlul lucrarii: ROLE DE LA FORCE DE VENTE DANS LES ENTREPRISES ROUMAINES
Autor(i): Cruceru Anca Francisca, Zaharia Razvan
Rezumat: Cette étude a eu pour but de faire une tour dâhorizon du niveau et des formes dâimplémentation des forces de vente dans les entreprises roumaines. On a utilisé une recherche directe parmi les entreprises, pour obtenir des informations spécifiques et, puis, le cas échant, on a réalisé une comparaison avec les informations concernant le niveau et les formes dâimplémentation des forces de vente dans autres pays. Lâétude a couvert une multitude des aspects (organisation, recrutement, motivation, évaluation de la force de vente) et a permis dâidentifier quelques particularités intéressantes concernant lâutilisation de la force de vente dans les entreprises roumaines.
Cuvinte cheie: force de vente, marketing, recherche de marketing, entreprises roumaines
Cod JEL: D40, D10, M31
Textul complet
Paginatie: 839-844

Titlul lucrarii: THE PROTECTION OF THE ROMANIAN PANIFICATION PRODUCTS CONSUMERS
Autor(i): Csorba Luiela-magdalena, Brinzan Oana, Tigan Eugenia
Rezumat: Consumer protection is one of the most controversely contemporary issue, which became more important in our country in the postaccession period. Beginning with the Romanian integration in the European Union in our country is underlined the relationship between the producers and the consumers for all economical fields, activities that are covered by the Consumer Code. The present paper analyses the problems relating the protection of the bakery products consumer.
Cuvinte cheie: Consumer protection, panification products, bakery products, hazard
Cod JEL: D18, D21, M31
Textul complet
Paginatie: 845-847

Titlul lucrarii: INTERNATIONAL MARKETING STRATEGY
Autor(i): Csorba Luiela-magdalena, Tigan Eugenia, Brinzan Oana
Rezumat: International marketing has a wide interest area comparing it with internal marketing. The enterprise that develops international marketing activities has to support some risks that are not common and usual for an enterprise that operates only on national level. The risk level is directly increasing with the investment level. Before the investment is done, the enterprise should understand that the risks that are taken in an international market are not the same than in the internal market. The criteria that are taken into consideration to evaluate this risk, are: political stability, attitude for foreign investments, inflation, balance of payment, economic development, monetary stability, legislation, infrastructure, available financial resources.
Cuvinte cheie: International marketing, international strategies, investments in external market
Cod JEL: D40, F20, M31
Textul complet
Paginatie: 848-850

Titlul lucrarii: ANALYSIS REGARDING THE POPULATIONâS PERCEPTION ABOUT PRIVATE HEALTH ASSURANCES
Autor(i): Daina Lucia Georgeta, Bodog Simona Aurelia, Bodog Florian Dorel, Sarmasan Claudia
Rezumat: The appearance in 2004 of the law nr. 212 of private health assurance created an alternative to social assurance from which any contributor can benefit. Putting into practice and developing the private health assurance system is an activity form which takes care of health, imposing the implementation of market relationships with all legal regulations characterizing it, being one of the possible ways of improving the health of the population from our country. The…for the market period of more health assurance forms proved to be the most adequate form of organizing the health system. The intervening concurrence in these relationships imposes that medical units offer quality services, determined both by the practice of performing investigation and treatment methods, and by the growth of quality and serving conditions.
Cuvinte cheie: market, private health assurance, medical services, population
Cod JEL: D40, D18, D70
Textul complet
Paginatie: 851-855

Titlul lucrarii: ACCESIBILITY OF SOCIAL TOURISM OFFERS FOR THE POPULATION – STUDY CARRIED OUT FOR BRAILA COUNTY
Autor(i): Dumitru Nicoleta – Rossela, Neagoe Cristina
Rezumat: In the actual Romanian social and economical environment, where for a large part of the people their income can barely fulfill their basic needs and where only 8% of the population can afford a holiday a year, social tourism is the only option to raise the number of tourists. The study of the social tourist services consumer behavior aims to shape a touristy profile of such a person.
The accessibility of the social tourism offers has been studied in this paper, through means of a market survey, basing on a questionnaire, being interviewed 211 persons from the Brãila county.
Among the main targets of the research, we mention: the determination of the degree/frequency of practicing tourism, generally, by the population of the Brãila county; the establishment of the Braila touristsâ preferences for the practiced tourism form; the assessment of the touristsâ options regarding the travels from the point of view of the season, the duration, the motivation and the chosen traveling destinations, generally; the determination of the degree of knowledge and of information as regards the social tourism offers, etc.
Tourism operators might find this study’s results useful by adapting their offer according to the needs of their target consumer.
Cuvinte cheie: social tourism, motivation, market research
Cod JEL: L83, D40, M31
Textul complet
Paginatie: 856-860

Titlul lucrarii: LE MARCHE MONDIAL DU VIN ET LES NOUVELLES ORIENTATIONS DU MARKETING
Autor(i): Epuran Gheorghe
Rezumat: Le marché mondial du vin est caractérisé par un développement sans précédent en ce qui concerne la production, mais aussi lâaire géographique quâil comprend. La surproduction qui a tendance à dégénérer en une crise est due premièrement à lâapparition de nouveaux acteurs sur ce marché, câest-à-dire les pays du nouveau monde du vin: les Etats-Unis, le Chili, lâAfrique de Sud, lâAustralie.
Dans ce contexte, les grands producteurs traditionnels de lâEurope sont soumis à une forte pression concurrentielle aussi bien sur leurs marchés quâà lâextérieur.
Même si en matière dâimage et de notoriété les vins de ces pays sont restés encore très connus, les pays du nouveau monde des vins ont réussi, par un marketing «à lâaméricain», à pénétrer en force sur plusieurs marchés, inclusivement sur les pays qui étaient pas traditionnellement consommateurs de vins (la Russie, la Chine, etc.).
Cuvinte cheie: Keywords: Marché, vin, offre, demande, marketing, distribution, marque
Cod JEL: E00, D40, M 31
Textul complet
Paginatie: 861-865

Titlul lucrarii: PRACTICAL EXAMPLES CONCERNING APPLICATION OF THE Q FACTOR ANALYSIS FOR MARKETING DATA
Autor(i): Gabor Manuela Rozalia
Rezumat: The Q methodology or the Q factor analysis as it is named in foreign literature, it is a relatively new tool not only driven by its approach but especially driven by a recent discovery of its usefulness in those fields for which the psychometric knowledge of individuals have thorough implications. For marketing, consumersâ preferences, opinions, attitudes are subjective and this is the reason why, a Q factor analysis outlines subjective structures or even subjectivity itself. Fields with applicability of the Q factor analysis are many but a better efficiency could be achieved for marketing data as well, where subjectivity plays a major role as a variable that provides important information about consumers.
Cuvinte cheie: Q methodology, marketing data, factor analysis, subjectivity
Cod JEL: D40, C80, M31
Textul complet
Paginatie: 866-870

Titlul lucrarii: Q FACTOR ANALYSIS (Q-METHODOLOGY) AS DATA ANALYSIS TECHNIQUE
Autor(i): Gabor Manuela Rozalia
Rezumat: Data analyses involves the use of some statistical methods. Q methodology or Q factor analysis as it is named in the foreign literature, is a relatively new tool not only as approach but particularly following the quite recent rediscovery of its usefulness in those fields where psychometric knowledge of individuals have thorough implications. For marketing, consumersâ preferences, opinions, attitudes are subjective and this is the reason for which a Q factor analysis outlines subjective structures or even subjectivity itself. The purpose of Q factor analysis is to identify factors and based on them, several individuals can be compared, wherein variables are not grouped but respondents are discriminated among them. The paper shows the technical and methodological aspects of the Q factor analysis
Cuvinte cheie: Q – methodology, data analyses, subjectivity
Cod JEL: C80, B40,C 10
Textul complet
Paginatie: 871-876

Titlul lucrarii: ENHANCEMENT OF THE SOCIAL POLICY IN ROMANIAN COMPANIES WITH INTERNATIONAL ACTIVITY BY IMPLEMENTING SOCIAL RESPONSIBILITY PRINCIPLES
Autor(i): Gangone Andreea-Daniela, Asandei Mihaela
Rezumat: Today, the horizon of economic affairs is submitted to more and more pressures coming from different pressure groups, a very active one being the society on the whole. To stay competitive, contemporary organizations must face these pressures in an efficient and creative way, by integrating various ecological, ethical and social responsibilities in their organizational culture.
But, taking the new responsibilities must not jeopardize the organizationâs existence or efficiency; it must integrate the new responsibilities and respect some essential conditions by implementing a new and clearly-defined model of ecological, ethical and social responsibility that can establish the steps and the concrete measures needed to change their organizational culture.
Cuvinte cheie: organizational mission, social responsibility of the company, social audit
Cod JEL: M14, M31
Textul complet
Paginatie: 877-882

Titlul lucrarii: STRATEGIES REGARDING THE TOURISTIC PRODUCTS AT SC INTER TOUR SRL BACAU
Autor(i): Gherasim Daniel
Rezumat: The Romaniaâs geopolitical position reveals the necessity to proper evaluate the attributes of the area that means the natural, human and economic potential, to draw the policy strategies aiming to enlarge a regional or continental cooperation.
INTER TOUR SRL agency has been present on the market, as well as a regional one since 1994, trying to offer quality services and products at a competitive price for the clients. The agency established an important and fruitful collaboration with accommodation units from the area and from abroad. The marketing policy of the enterprise has as a nucleus, the marketing strategy, and as a realizing instrument, the marketing mix. Marketing mix elements are: the product, the price , the distribution and the promotion, which in turns, depend upon other factors.
Cuvinte cheie: tourism, marketing strategy, business tourism
Cod JEL: L83, M31
Textul complet
Paginatie: 883-889

Titlul lucrarii: METHODS OF GETTING INFORMATION IN TOURISM
Autor(i): Gherasim Daniel, Gherasim Adrian
Rezumat: The information concerning the tourism activity and the kind of tourism services is taken from the so-called secondary sources such as: statistic catalogues, magazines and bulletins published by the national, tourism offices or other organisms, data banks of the professional unions and of the firms specialized in market research and from the records of the tourism firms.
Cuvinte cheie: information, market research, questionnaire
Cod JEL: L83, D 40, M31
Textul complet
Paginatie: 890-894

Titlul lucrarii: THE ROLE OF ADVERTISING IN THE PURCHASE DECISION PROCESS
Autor(i): Girboveanu Sorina-raula, Craciun Liviu, Meghisan Georgeta-madalina
Rezumat: The purchase process is a decision-making process under risk. The selection of one brand over all other brands is a process of optimizing the consumera€™s utility. This optimization is done under uncertainty, since the buyer does not have perfect information. According to this process, buyers must always choose between making an immediate decision (to buy or not to buy) or delaying this decision to seek additional information, and thus reduce the decision risk. To purchase a product or a brand, buyers need a certain level of information; pre-purchase information-seeking activities depend on four factors: two factors are purchase-situation related, and the two other factors relate to the type of product and market.
Cuvinte cheie: purchase decision, uncertainty, advertising, pre-purchase information-seeking
Cod JEL: D12, D40, M31
Textul complet
Paginatie: 895-900

Titlul lucrarii: STRATEGIC JAPANESE BUSINESS VISIONS – POSSIBLE TRANSPOSES IN PUBLIC SERVICES
Autor(i): Grigorescu Adriana
Rezumat: Frequently, the žJapanese miracle was a subject of discussion. The book žThe Strategist Brain Power – The Business Art in Japan, by Kenichi Ohmae (Japan, 1975) when the business environment was confronted with serious problems. The book brings, also in Romania (1998), a number of tools that can be used by businessmen in working out strategies ment to lead to performance. Even if the author is declaring himself žan enemy of governments and bureaucrats, and a great supporter of entrepreneurial initiative and private companies, we believe that the use of the strategistâs comprehenhsion can be ža very powerful weapon, comparable with the laser for the eradication of some problems in the public services sector. The paper aims at transposing some strategic schemes used in business, in public services, especialy by the idea of extent of freedom versus constraints.
Cuvinte cheie: strategic vision, Japanese business, transposition, public services
Cod JEL: L80, N16, M31
Textul complet
Paginatie: 901-907

Titlul lucrarii: TRENDS IN PROMOTING ROMANIAN ECOTOURISM CERTIFICATION PROGRAM
Autor(i): Hornoiu Remus Ion, Zamfir Ana-Maria
Rezumat: An ecotourism certification system must create a demand for its services among travel intermediaries and tourists as well as among tourism providers, in order to be successful. As one of the recent certification program, and focusing on multifaceted, worldwide industry, successful marketing will require sustained and dedicated support from a wide variety of stakeholders. This paper provides recommendations for promoting and marketing Romanian ecotourism certification program in order to increase consumer demand for certification and to grow the supply of certified ecotourism businesses.
Cuvinte cheie: Ecotourism, certification, marketing
Cod JEL: L83, N53, M31
Textul complet
Paginatie: 908-912

Titlul lucrarii: BUSINESS PORTFOLIO ANALYSIS – HOFER METHOD
Autor(i): Ionescu Florin Tudor, Caescu Stefan Claudiu, Cruceru Anca Francisca
Rezumat: The business portfolio analysis represents an analytical approach by means of which managers have the possibility to view the corporation as a set of strategic business units that must be managed in a profitable way. Also, by taking into account features specific to the area in which the company operates, by taking into account the competitive advantage and the modalities of earmarking financial resources thereof, the business portfolio analysis provides managers the opportunity to approach companies from a different point of view and to pay increased attention to all activities that need to be undertaken.
The present paper aims at presenting from a conceptual standpoint the Hofer method of business portfolio analysis, its strategic consequences and the characteristic advantages and disadvantages. Moreover, the paper will emphasize the importance and part that the business portfolio analysis holds within a company.
Cuvinte cheie: business portfolio, strategic business units, strategic planning
Cod JEL: M10, D40, M31
Textul complet
Paginatie: 913-917

Titlul lucrarii: THE TOURISM DESTINATION MARKETING – A MANDATORY COURSE FOR THE STUDENTS OF TOURISM
Autor(i): Ispas Ana
Rezumat: In higher education it is important that the sometimes unfashionable public sector is included in programs. Tourism is a relatively new academic discipline. The study of tourism as a focal subject has sometimes been treated with derision in academic circles, perhaps because of its novelty, perhaps because of its superficial fragmentation, perhaps because it cuts across established disciplines. Tourism destination marketing is now widely recognized as an essential component in the management of destinations, an integral part of developing and retaining a particular locationâs popularity. This paper focuses to understand that the Tourism Destination Marketing is a mandatory course for the students of tourism.
Cuvinte cheie: destination, marketing, organisation, skills, tourism
Cod JEL: L83, D40, M31
Textul complet
Paginatie: 918-922

Titlul lucrarii: THE CONSUMTION OF CULTURE THROUGH TOURISM IN TIMISOARA
Autor(i): Istodor Daniela, Babaita Carmen Mihaela, Ionel Marian
Rezumat: Tourism is one of the few phenomena that have stood out in the contemporary age, its spectacular development being a common feature of the 20th and 21st centuries.
Internationally, tourism has become a business worth billions of dollars, with many national economies depending on it. In the developed countries, it grows annually faster than the normal growth of the economy. The income from tourism reaches (and even exceeds) 30% of the GDP.
Cultural tourism has always been present, but in the last few decades it tends to become an industry, along side: mountain, spa, spelunking, pilgrimage, and cruise, institutional, religious and literary tourism. Actually, there are many forms of tourism for almost each activity area; thus, the spectrum of cultural tourism is the most varied and diverse.
Cuvinte cheie: cultural tourism, tourism offer, tourism demand, journey
Cod JEL: L83, Z10
Textul complet
Paginatie: 923-929

Titlul lucrarii: MARKETING IN ROMANIAN HIGHER EDUCATION IN THE CONTEXT OF EUROPEAN INTEGRATION
Autor(i): Kánya Hajnalka, Szûcs Enikõ, Kánya Endre
Rezumat: The article refers to marketing challenges for Romanian higher education organizations in the context of European Union integration. It underlines the importance of the EU directives related to education, to lifelong learning, to development of information society and knowledge-based society, of the Bologna Process, of the role of the national educational policy and strategies. It sheds light on the importance of marketing awareness of higher education institutes, on their role of contributing to the development of the knowledge-based society and knowledge-based economy, on their main objective of educating the students to become well-trained and competitive human resources. It presents the results of a research made among students about their needs, attitudes, perceptions related to higher education and higher education organizations, and how they define the Christian character of higher education organizations.
Cuvinte cheie: marketing in higher education, information society, knowledge-based society, knowledge-based economy, e-learning, lifelong learning
Cod JEL: A23, M30, D40
Textul complet
Paginatie: 930-934

Titlul lucrarii: PUBLIC DIPLOMACY AND ITS ROLE IN BUILDING A NATIONâS COMPETITIVE IDENTITY
Autor(i): Macovei Iustina
Rezumat: Governments use two main means of communication, depending on their partner of dialogue: traditional diplomacy (in their communication with other governments) and public diplomacy (for the communication with the population of other countries). In this article I will analyze both the concept of public diplomacy from a theoretical approach – the way it is defined and its meanings in different countries-, and its potential contribution to building a nationâs competitive identity. A special attention will be given to the Romanian public diplomacy activities, the funds allocated to those activities and their efficiency.
Cuvinte cheie: competitive identity of a nation, public diplomacy, propaganda, brand.
Cod JEL: F52, M31
Textul complet
Paginatie: 935-941

Titlul lucrarii: THE EFFICIENCY OF APPLYING HACCP SYSTEM IN MILK INDUSTRIE. CASE STUDY. S.C.COVALACT S.A. FOR THE PRODUCT CONSUMER MILK 1.8%
Autor(i): Madar Anca, Neacsu Andreea Nicoleta
Rezumat: Food safety – in fact consumer safety for the physical, chemical and biological risks transmitted through food products – in the globalization era that we are living in currently, has a bigger and bigger importance through: the changed/changing way of living, socio-economic causes, demographic objectives, the growing degree of pollution of the environment that we are living in, the discovery and knowing a larger area of food transmitted microorganisms, as well as trough the growing sensibility of mankind towards various food components.
From this point of view, the core of the modern food hygiene has been moved from the classical hygiene and its prevention and control, towards a critical and systematic analysis of the hole food chain through a risk management situated in a system optics, based on preventing probable risks.
HACCP is defined by Codex Alimentarius as: a system that defines evaluates and controls important risks from the food safety point of view.
The aim of the paper is to follow the way in which the modern system of quality assurance (in the present situation the HACCP system) can contribute to the production of a food product (in this paper consumption milk 1.8%) in maximum security conditions as well as the rebuilding of the consumerâs trust in the product of a nutritional, biological quality, which is almost unique.
On the basis of hazard analysis done by the HACCP team, at the factory of dairy products S.C.COVALACT S.A. taking into account only the fabrication flux of the milk consumption 1.8%, 4 critical control points have been identified: 3 critical biological points and a chemical one.
Cuvinte cheie: food safety, biological risks, Critical Control Point, Codex Alimentarius
Cod JEL: D24, D18, M31
Textul complet
Paginatie: 942-954

Titlul lucrarii: COMPARATIVE ADVERTISING
Autor(i): Marcu Mihaela
Rezumat: Using comparative advertising a company compares its brand, directly or not, to one or several brands. The comparison must be loyal, truthful, undeceiving and objective.
At the European Union level the comparative advertising was accepted through 97/55/CE Directive and defines comparative advertising as the one which identifies, explicitly or not, a competitor or the goods or services that it offers.
Comparative advertising generated a lot of law suits between competitor companies starting with imitating the features presented in an ad (the law suit between Lever and Procter & Gamble companies concerning the use of whiteness theme in laundry detergent ads) until price comparisons (the law suit between Carrefour and Leclerc related to online comparison of their products` prices).
Cuvinte cheie: comparative advertising, law, advertising investments
Cod JEL: M37, D30,
Textul complet
Paginatie: 955-958

Titlul lucrarii: MARKETINGâS TALE ON THE WEB
Autor(i): Mastacan Angela-mihaela
Rezumat: Although the Internetâs early burst of youthful exuberance is over, the steady march to maturity is only beginning. The Internet and digital technology will continue their inexorable penetration into all aspects of life and business. Also, they had changed how marketing is done. While the underlying principles of marketing remain the same, digital technologies provide new ways to improve the efficiency and effectiveness of strategic marketing activities.
Cuvinte cheie: Internet, e-marketing, e-world, consumer
Cod JEL: L80, D18, M31
Textul complet
Paginatie: 959-961

Titlul lucrarii: IMPLEMENTATION OF BENCHMARKING IN MARKETING
Autor(i): Mateoc-sirb Nicoleta, Bija Suzana Monica
Rezumat: This paper contains a few basic notions concerning the theory of benchmarking and
its marketing applicability.
Cuvinte cheie: benchmarking, marketing benchmarking, continuous assessment process
Cod JEL: D40, M31
Textul complet
Paginatie: 962-964

Titlul lucrarii: THE PRICE POLICY ROLE IN THE FIRM POSITION ON THE MARKET
Autor(i): Micu Adrian, Coita Dorin, Mazilescu Vasile
Rezumat: In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales). Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that customer willingness-to-pay must be the sole driver of prices. The conflict between these views wastes company resources and leads to pricing decisions that are imperfect compromises. Profitable pricing involves an integration of costs and customer value. To achieve that integration, however, both need to let go of misleading ideas and form a common vision of what drives profitability.
Cuvinte cheie: decision, pricing, cost
Cod JEL: D40, D21
Textul complet
Paginatie: 965-967

Titlul lucrarii: THE DISTRIBUTION STRATEGY ROLE IN SETTLING THE FIRM POSITION ON THE MARKET
Autor(i): Micu Adrian, Dianu Dragos, Mazilescu Vasile,
Rezumat: Accounting journals warn against prices that fail to cover full costs, while marketing journals argue that customer willingness-to-pay must be the sole driver of prices. The conflict between these views wastes company resources and leads to pricing decisions that are imperfect compromises. Profitable pricing involves an integration of costs and customer value. In most companies, there is ongoing conflict between managers in charge of covering costs (finance and accounting) and managers in charge of satisfying customers (marketing and sales).To achieve that integration, however, both need to let go of misleading ideas and form a common vision of what drives profitability.
Cuvinte cheie: decision, pricing, cost
Cod JEL: D30, D40, M31,
Textul complet
Paginatie: 968-971

Titlul lucrarii: SIX DIMENSIONS OF PRICE SATISFACTION FOR BANKING SERVICES
Autor(i): Micuda Dan, Dinculescu Elena – Silvia
Rezumat: Customer satisfaction, one of the central marketing objectives, is closely linked to customer loyalty, the likelihood of recommendation to others, cross-buying behavior, up-grading and lower price sensitivity.
Price satisfaction is a complex construct consisting of several dimensions, i.e. price-quality ratio, price fairness, price transparency, price reliability and relative price. These dimensions constitute the determinants of price satisfaction, and consequently their satisfaction and relative importance should therefore be measured continuously
Cuvinte cheie: Prices, Banking, Customer satisfaction
Cod JEL: D10, D30, D40
Textul complet
Paginatie: 972-976

Titlul lucrarii: EVENTS AND THEIR IMPORTANCE IN STRATEGIC MARKETING COMMUNICATION
Autor(i): Moise Daniel, Serbanica Daniel, Constantinescu Mihaela, Filip Alina
Rezumat: In our days society confronts itself with an important series of transformations, in what involves the manner in which organizations can communicate with their target public. We can discuss about radical changes that appear in the way of transmitting messages to the stakeholders, taking into account the importance and the role of public relations, especially of marketing events concomitant with lowering of the advertising power. In Europe, a larger number of companies are starting to implement activities of marketing events. The Marketing of events has an impact on the environment in which the company is developing: the internal public of the company (employees, the management team, shareholders) but also on the external public of the company (contractors, clients, competitors, state organizations, the press, nongovernmental organizations).
Cuvinte cheie: marketing communication, public relations, events
Cod JEL: M37, D30, M37
Textul complet
Paginatie: 977-981

Titlul lucrarii: DIGITAL MARKETING – AN OPPORTUNITY FOR THE MODERN BUSINESS COMMUNICATION
Autor(i): Morozan Cristian, Enache Elena, Vechiu Camelia
Rezumat: The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media; a greater number of them are accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects – and transform – manufacturing, distribution and consume, but to optimize on-line channels is necessary to act objectively, and to found the decisions on performance key indicators. In the process of adapting to these market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. This approach based on real data, facilitated by web analysis, helps companies to focus the efforts and to have success with the new offer versions.
Cuvinte cheie: digital marketing, blog, mobile marketing, interactive television
Cod JEL: L86, D40, M31
Textul complet
Paginatie: 982-987

Titlul lucrarii: MARKETING POLICIES CONCERNING THE TOURISM IN PROTECTED AREAS FROM ROMANIA
Autor(i): Muhcina Silvia, Botezat Elena
Rezumat: With its natural environmental attraction and the original cultural life, Romania may become an original product as tourism destination. Between its natural riches, Romania has various species of fauna and flora, many of them considered with unique and specially value, and thatâs why are protected through special measures. The areas where these species are located are considered protected areas and some of these can be considered as tourism destinations, and can be visited in condition of strict preservation of nature. Between other aspects, marketing must allow tourism organizations to create, promote and distribute these areas like sustainable products, in such a way that can generate profit and can satisfy touristsâ needs, but in special conditions as to assure the natural environmentâ preservation.
Cuvinte cheie: marketing, policies, tourism, natural, area
Cod JEL: L85, D71, M31
Textul complet
Paginatie: 988-993

Titlul lucrarii: PACKAGE, IMPORTANT MARKETING COMMUNICATION TOOL FOR AGRO-ALIMENTARY PRODUCTS
Autor(i): Muhcina Silvia, Condrea Elena, Popovici Veronica, Tomescu Ada
Rezumat: To be known on the market, to exist for the consumers and to influence their behavior, to be positioned from competitors, to have a distinctive image, the organizations must realize an efficient marketing communication policy. Included in the large sphere of communication tools, package is, in the same time, an important tangible element of the product, and also, one of the most visible mean that is used by the organizations to communicate with the public. In the marketing approach, together with label, the package of agro-alimentary products has multiple functions. The goal of this paper is to show some of different aspects concerning the importance of package for marketing communication process.
Cuvinte cheie: agro-alimentary, marketing, communication, package, label
Cod JEL: M31, D18
Textul complet
Paginatie: 994-998

Titlul lucrarii: THE IMPACT OF THE CONSUMERSâ SATISFACTION ON THE SOCIAL EFFICIENCY OF THE BANK
Autor(i): Muntean Andreea Cipriana, Stremtan Filimon
Rezumat: The consequences of bank consumers satisfaction refers to its implications on the bankâs economic and social efficiency. This paper aim to demonstrate the link between consumer satisfaction and the social efficency of the bank.
Cuvinte cheie: consumer satisfaction, social efficency, services quality
Cod JEL: D12, M14
Textul complet
Paginatie: 999-1002

Titlul lucrarii: SUPPORTING TOURISTIC DEVELOPMENT OF GORJ COUNTY BY POSITIONAL PROMOTING POLICY
Autor(i): Neamtu Adina Claudia
Rezumat: A special opportunity for the local travel agencies is represented by the development of the incoming activity, i. e. attracting Romanian and foreign tourists in Gorj. In this field, the touring operators have highlighted issues that sometimes occur in the relationship among touring agencies and accommodation units, the communication between them being sometimes faulty. In the future, using a unitary strategy at the level of the entire county, the accomplishment of an efficient communication and promotion is proposed to take place between the tourism operators and the Group for Local Tourism Promotion in order to coordinate actions at a local level. By this partnership there shall be created conditions to accomplish sophisticated tourist programs having as destination Gorj.
Cuvinte cheie: objectives, direction for promoting, promotion projects, action plan
Cod JEL: L43, M37
Textul complet
Paginatie: 1003-1007

Titlul lucrarii: THE DEMOGRAPHIC AGEING AND CONSUMER MARKET
Autor(i): Nedelea Alexandru, State Mihaela
Rezumat: This paper identifies the major demographic trends and their implications for consumer market. It is important to know how will demographic change influence the tourism market in particularly and how can the tourist industry adapt to these. The advancing ageing of society will result in far reaching changes, particularly on the demand side. To profitably seize the opportunities, managers must understand how senior markets evolve and adapt products and service offerings along multiple dimensions to meet the needs of senior consumers.
Cuvinte cheie: demographic change, consumer market , senior tourism, travel behaviour,
Cod JEL: D11, L83
Textul complet
Paginatie: 1008-1012

Titlul lucrarii: KEY FACTORS IN TARGETING ONLINE CONSUMER
Autor(i): Negricea Costel Iliuta, Ratiu Monica Paula
Rezumat: The online environment represents a new promise through which the organization may offer value to the consumer, to the partners or to his own staff. As offline environment the identification, involvement and keeping the online consumer, represents activities around the entire online activities are actually acting. The main activities for obtaining these goals are tied of the acknowledgments and understandings of activities that determine the intention of initiating an online action, embracing special online consumer behaviour and also the satisfaction and loyalty modalities of consumer through organization online offer.
Cuvinte cheie: online customer satisfaction, online customer loyalty, perceived value
Cod JEL: D18, D23
Textul complet
Paginatie: 1013-1016

Titlul lucrarii: A POSSIBLE MODEL TO BE USED IN DESCRIBING THE STANDARDIZATION – ADAPTATION STRATEGY IN INTERNATIONAL ADVERTISING
Autor(i): Nichifor Bogdan
Rezumat: Although there are various opinions about advertising standardization and adaptation alternatives and the influence factors of these strategies, we believe that is still necessary to identify and clarify the motivations and the factors supporting these alternatives. For better clarity, we suggest to categorize these factors in two broad categories: factors explaining the influence of general business environment and factors explaining the business motivations and practices of the organization. In other words, adaptation, standardization, and compromise as international advertising strategic alternatives appeared because of existence and simultaneous manifestation of the context factors and the motivation factors.
Cuvinte cheie: adaptation, standardization, equilibrium, contextual factors, motivational factors, advertising strategy, model.
Cod JEL: M37, M12
Textul complet
Paginatie: 1017-1022

Titlul lucrarii: LE MARKETING RELATIONNEL AU NIVEAU DU MARCHE DâAFFAIRES : LES AVATARES DâUN MODELE
Autor(i): Nichifor Bogdan, Zait Luminita
Rezumat: Lâorientation vers un marketing de relation nâest plus aujourdâhui une nouveauté pour le spécialiste. Même dans les conditions de la reconnaissance du moment et de la valeur des différentes orientations, comme le marketing relationnel, il y a une tendance au niveau de certains marchés (spécialement pour les marchés moins développés) de juger les affaires dans des termes de transaction et dâignorer la relation entre les composants de la filière. Il est évident que, dans le contexte présent dâaffaires, la relation à long terme nâest plus une opportunité comme les autres, mais une nécessité générée par le souhait dâêtre compétitif sur le marché.
Cuvinte cheie: marketing relationnel, marché dâaffaires, relation, processus
Cod JEL: D23, D10
Textul complet
Paginatie: 1023-1027

Titlul lucrarii: MARKETING INFORMATION PORTALS
Autor(i): Olteanu Valerica, Barbu Andreea Mihaela, Angheluta Alin Valentin
Rezumat: This paper highlights the importance of marketing information portals in a competitive and rough business environment. Every portal presented here can offer a large palette of latest news, accurate information, needed forecasts, analysis, reports, figures, or even unstructured data. The choice of every company can be difficult because the portals offers data from various business domains, the price depends on the amount or complexity of the necessary data and the specialized employees or the collaborators are well-trained. Moreover, the sites are friendly, and sometimes there is the possibility for the organizations to try a free trial. The companies, even if they are big corporations or small and medium enterprises, have now an extra-chance to survive on the market and even to be successful, due to these marketing information portals.
Cuvinte cheie: marketing information portals, data basis, marketing research, secondary data
Cod JEL: M31, D30, D40
Textul complet
Paginatie: 1028-1032

Titlul lucrarii: EMPLOYEEâS MOTIVATION AS A CRITICAL ELEMENT OF INTERNAL MARKETING. CASE STUDY: THE USE OF NON-FINANCIAL MOTIVATION THROUGH SPORT ACTIVITIES
Autor(i): Onete Bogdan, Constantinescu Mihaela, Filip Alina, Georgescu Bogdan
Rezumat: Internal marketing is a much debated subject in international economic literature, being the topic of many books, journals and conference proceedings; therefore it has become a strategic objective in the relationship marketing theory and practice. The term received in the last twenty years a vast number of definitions and this is the reason why our paper will present both a conceptual approach and a specific way in which internal marketing is applied in Romanian companies. The originality of the present research results from a non-financial approach of employeesâ motivation by implementing sport activities in their daily work schedule. The main results of the research highlight the need of integrating sports in the companyâs internal marketing programs with the aim of achieving employeesâ satisfaction, trust and loyalty.
Cuvinte cheie: internal marketing, non-financial motivation, sport activities, relationship marketing
Cod JEL: M12, D40, M31
Textul complet
Paginatie: 1033-1037

Titlul lucrarii: QUALITATIVE MARKETING RESEARCH THROUGH USABILITY TESTING
Autor(i): Orzan Mihai, Orzan Gheorghe, Stanculescu Anca-maria
Rezumat: Usability is an attribute of any good product, just as its functionality. It refers mainly to the utility of a product for its indented users, as well as to its ease of use. And whilst a correct functionality is critical for the commercial success of any product, its value comes through the human needs that it fulfills, which is determined through various marketing research techniques. In parallel, the IT&C community has developed in the last two decades its own type of research, called usability testing, used mainly to evaluate interface ease of use and all usability problems associated with.software products. This article aims at finding the right place for usability testing and usability professionals in the marketing community, as well as drawing a wider picture, from a marketing research perspective, on one of the most popular topics in IT&C community for the benefit of marketing scholars and professionals.
Cuvinte cheie: usability, marketing, marketing research, computer human interaction, qualitative research
Cod JEL: C80, D 18, M31
Textul complet
Paginatie: 1038-1042

Titlul lucrarii: THE TOURISM CAPITALIZATION OF TOWNS – AN APPROACH FROM THE MARKETING PERSPECTIVE
Autor(i): Padurean Ana Mihaela, Minciu Rodica Elena, Tala Madalina
Rezumat: The changes which took place on an international level at the end of the XX-th century determined the amplification of the economic, social, political challenges which gave to be managed by the municipality according to the interests of the local communities, taking into consideration that the competition between the towns ahs become more and more powerful. Presently, the urban marketing has become a remarkable feature for the local economic development strategy and it is used for many economic and social objectives, but also for the creation of some positive image for the community, attracting companies, institutions, tourists, labour force representing a measure by which one can conquer some profitable markets after analysing the potential needs and making for these an adequate offer.
Cuvinte cheie: urban, marketing, tourism
Cod JEL: L83, M30, D40
Textul complet
Paginatie: 1043-1048

Titlul lucrarii: THE IMPACT ANALYSIS REGARDING THE MARKETING ADVERTISING OVER THE GROUP DACIA
Autor(i): Paicu Claudia Elena
Rezumat: Specialists consider that we live in a brand background. An invasion of consumers minds occurred, to the most personal and intimate place in their minds. As a reaction to this aggressive form of advertising and mind invasion, people started to have a negative attitude towards commercials. People who work in advertising must be aware of this danger and have to be careful in the advertising campaigns not to bore, not to pollute, not to over inform. I present in this paper a new perspective of advertising, analyzing the effect of tradition, creativity and innovation in advertising. To support all these ideas I present a case study on the advertising campaign of Dacia, showing also the effects of these campaigns over the sales of Dacia.
Cuvinte cheie: advertising, creativity, innovation, tradition, impact analysis
Cod JEL: M37, O 31, D40
Textul complet
Paginatie: 1049-1054

Titlul lucrarii: MARKET ORIENTATION: AN INTERDISCIPLINARY AND COMPLEX CONCEPT
Autor(i): Amalia Pandelica, Ionut Pandelica, Cristian Negulescu
Rezumat: From â90s many researchers was interested in a new concept: market orientation. First academics, which studied this concept was Kohli and Jaworski (1990), Narver and Slater (1990). Beginning whit their theories, many others academics and practitioners show a growing interest for this concept and for how the implementation of this concept can improve the performance. Marketing literature contains many definitions of the concept some of them being divergent concerning whit what is market orientation and how could be implemented in the organization. This proves the complexity of the market orientation concept. Beginning from the most important researches from the field, through this article, we propose to emphasis the most important element that show the interdisciplinary and complexity of the concept.
Cuvinte cheie: market orientation, marketing concept, interdisciplinary approach
Cod JEL: M31, J44, L25
Textul complet
Paginatie: 1055-1059

Titlul lucrarii: OPTIMIZATION AND DEVELOPMENT OF RESOURCES ALLOCATED IN MARKETING
Autor(i): Pater Liana
Rezumat: A certain level of results can be obtained by means of several various combinations of resources. Each of these combinations will achieve a certain level of efficiency. Thus, variable resource ratios can be combined to create several efficient projects with the aim to solve the marketing issues by achieving the objective established. This is a fundamental concept for the system analysis as it offers the motivation for the search of several alternative projects even after a potential solution has been identified.
Cuvinte cheie: Advantages, resources, costs, income
Cod JEL: P42, M31
Textul complet
Paginatie: 1060-1065

Titlul lucrarii: THE ROMANIAN CONSUMER AND ONLINE MARKETING – AN EXPLORATORY RESEARCH APPROACH
Autor(i): Pantea Carmen, Veghes Calin
Rezumat: In recent decades, online marketing has been quickly overtaking the traditional means of marketing due to several reasons, such as: low costs, the growing number of internet users and the long lasting relationship developed with them, the effortless usage of the web and of the online marketing tools. Online marketing is done by those individuals or organizations which exchange ideas and offers by using computers, online networks and interactive media, in order to reach their marketing objectives.
The results of an exploratory research in terms of the consumersâ exposure, their behavior in relationship with the specific campaigns oriented toward them and the future of the online and offline direct communication at the level of the pre-defined target segments are presented in a comparative manner: online versus offline direct communication tools.
Cuvinte cheie: Consumer behavior, Direct communication, Online marketing
Cod JEL: D12, D40, M31
Textul complet
Paginatie: 1066-1071

Titlul lucrarii: CONTROLLING ELEMENTS IN THE DISTRIBUTION POLICY OF A COMPANY
Autor(i): Pelau Corina, Pop Nicolae Al.
Rezumat: In a permanent changing environment, the measurement and monitorisation of the performance of a company has become one of the key issues for its success. This fact increases the capacity of each company to adapt to the conditions of the environment, because only by a permanent monitorisation of the performance, a company can discover both its strenghts and its weaknesses and in time, it can react according to these.
This paper concentrates on the controlling and performance measurement of the distribution policy of a company. It analyses both the efficacity and efficency of the distribution channels as well as the succes of the logistics activity.
Cuvinte cheie: controlling, marketing-controlling, distribution, distribution channels
Cod JEL: D33, D40
Textul complet
Paginatie: 1072-1077

Titlul lucrarii: MARKETING ENTROPY
Autor(i): Peptan Elena, Cretu Alina, Bancescu Mioara
Rezumat: A customer focus is widely seen as desirable and necessary to business success. This paper focuses on the obstacles that prevent firms from adopting and maintaining a customer focus. The authors suggest that the marketing concept is intrinsically difficult to implement. A failure to focus effectively on customer needs may be the normal state of affairs; it is not an aberration or a shortcoming peculiar to poorly run businesses. Only a deliberate effort on an ongoing basis can overcome the natural tendency to lose touch with customers.
Cuvinte cheie: marketing, entropy, customer, business
Cod JEL: D10, M10
Textul complet
Paginatie: 1078-1081

Titlul lucrarii: MARKETING ENVIRONMENT – PARTICULARITIES OF AUTOMOBILES MANUFACTURERS
Autor(i): Petrescu Nicolae-Daniel, Petrescu Mariana
Rezumat: In the marketing concept an important place is occupied by the environment where organizations are developing their activities. Technology occupies the most important place in automobile manufactures industry, and we can even says that if you have not a product in compliance with technology development you disappear or you will be buy by which is most adapted to new. For the automobiles manufacturers the globalizations means the fusion between important companies like Renault-Nissan group or Daimler-Chrysler group (that functioned till recently) Philip Kotler defines the internal marketing environment The actors around the organization that influence the capacity to serve the customers: the organization itself, the marketing intermediaries, customers markets and public categories.
Cuvinte cheie: marketing, enviroment, technology , globalizations
Cod JEL: O33, M31
Textul complet
Paginatie: 1082-1086

Titlul lucrarii: EVOLUTION OF AUTOMOBILES MARKET
Autor(i): Petrescu Nicolae-Daniel, Petrescu Mariana
Rezumat: Marketing analyze the condition that defines the mechanism and market evolution. Being in a permanent movement because of new models, permanent changes, development of technology and market penetration by Asian car manufacturers, the auto market can be characterized as one of the most dynamic markets.
Using of a proper strategy will let to survive and even to success in the hard competition from auto market.
An important place for success in automobile international market is represented by the product promotion, positioning it in the consumer mind.
Automobiles are products capable of a pronounced difference; the difference is made by shape, attributes, characteristics, durability, liability, style, qualitative performance.
Cuvinte cheie: marketing, market, automobile , sales
Cod JEL: D40, D20, M31
Textul complet
Paginatie: 1087-1090

Titlul lucrarii: METHODOLOGICAL ASPECTS OF STUDYING CONSUMER BEHAVIOR IN THE ROMANIAN INSURANCE MARKET
Autor(i): Petrescu Eva-cristina, Ioncicã Maria, Petrescu Marian
Rezumat: Nowadays, insurance products are seen in developed countries as products for basic needs. In order to successfully adjust to changes in the environment insurers need a thorough knowledge of the characteristics of the market achieved through a coherent marketing activity. The paper aims to present a methodology of how to analyze the consumer behavior in the Romanian insurance market, which are the proper ways of analyzing the influence of endogenous and exogenous factors on the insurance consumer behavior using desk research as well as direct market research so as to study the most important factors in the decision making process.
Cuvinte cheie: Multicultural Marketing, Global Marketing, Consumer Behavior, Endogenous Factors, Exogenous Factors, Documentary Study, Qualitative Direct Market Research, Quantitative Direct Market Research
Cod JEL: D10, D40, M31
Textul complet
Paginatie: 1091-1095

Titlul lucrarii: SOME ASPECTS OF MARKETING IN KNOWLEDGE SOCIETY
Autor(i): Petrisor-mateut Oana
Rezumat: In the last decade, the strategy and marketing practice have passed through many spectaculars changement. The great technological progresses, inclusive the explosive development of the internet, exercited a strong impact on the buyers and marketerilor that serves them. To prosper and even to survive in this digital era, marketerii has to re-think their strategies and to adjust them to the new todayâs environment.
Cuvinte cheie: tehnological progresses,digital information, e-business, electronic business
Cod JEL: O33, D40
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Paginatie: 1096-1098

Titlul lucrarii: TENDENCIES OF INTERNATIONALIZATION IN RETAILING
Autor(i): Pop Nicolae Alexandru, Dabija Dan Cristian
Rezumat: Manufacturing companies took advantage of internationalization as early as in the seventies and eighties of the last century, whereas retail companies have used these chances not before the last few years in order to improve access to resources, to increase sales and to extend activities to external markets. Once a retail company has decided to penetrate a foreign market they must be aware of the unfamiliar working of external environment that they cannot control. Even the worldâs leading retailers make mistakes when approaching markets they do not understand properly.
Cuvinte cheie: retailing; internationalization; elements of external environment; behavioural polyvalence; consumersâ orientation
Cod JEL: D43, D10
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Paginatie: 1099-1105

Titlul lucrarii: POSITIONING – A CONCEPTUAL FRAMEWORK
Autor(i): Popescu Andrei, Brandabur Raluca Ecaterina, Tatu Cristian
Rezumat: Positioning is an already popular subject, mentioned in almost every marketing book throughout the world. Although there is consent on what positioning means, there is still some debate on how this concept could become more operational. This paper aims to help organizations introduce positioning as a part of their everyday marketing activities.
Cuvinte cheie: Marketing, positioning, marketing research, framework
Cod JEL: M37, D40
Textul complet
Paginatie: 1106-1108

Titlul lucrarii: THE ROLE OF THE CATEGORIES IN INTERESTS IN CONSOLIDATING THE IMAGE OLTCHIM SA RAMNICU VALCEA
Autor(i): Popescu Loredana
Rezumat: Oltchim SA, as a modern organization is functioning in a real context very complex , the result of combination of the three categories of production factors getting in relation with Oltchim SA.
This scientific communication is a research of the role of three categories of production factors getting in relation with Oltchim SA as components of the its environment: suppliers of material resources or services, suppliers of financial resources (banks) and personnel suppliers.
For realizing his objectives, Oltchim Rm Valcea, during the activity period, it was and it is obliged to face the date situations, to utilize at the maximum material capacities, technical – scientific and human for assure and keep the competition success by anticipating the evolutions in the area of research, developing technology and innovation.
Cuvinte cheie: Key words: financial environment, external environment, local environment, financial communication
Cod JEL: F3O, D 42
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Paginatie: 1109-1113

Titlul lucrarii: THE SMES COMPETITIVENESS AUGMENTING, IN THE CONTEXT OF SUSTAINABILITY POLICIES AT EUROPEAN LEVEL, TROUGH IDENTIFICATION OF INNOVATIVE SOLUTIONS FOR THE MARKETING COMMUNICATION DEMARCHES
Autor(i): Popescu Ioana Cecilia, Vranceanu Diana, Tatu Cristian
Rezumat: The sustainability represents a direction which has to be followed by the Romanian enterprises, but unfortunately, it is adopted by a few of these companies. One of the causes of this situation is the lack of some rules and instruments meant to help this orientation implementing in the business, especially at SMEs level, which donât have the possibilities and capacities of big enterprises. Such a scientific demarche is very useful, especially when sixty percents of Romanian enterprises are small and medium, so that the identification of some innovative solutions regarding marketing communication, in order to augment the small and medium enterprisesâ competitiveness, in terms of sustainability, involve an important part of the Romanian business environment
Cuvinte cheie: Competitiveness, SMEs, unconventional communication, marketing, sustainability
Cod JEL: P42, P 47
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Paginatie: 1114-1117

Titlul lucrarii: ETHICAL ASPECTS RELATED TO THE POLITICAL MARKETING
Autor(i): Potincu Cristian
Rezumat: The present work deals with the legal and ethical aspects related to the development of the electoral campaign. A correct electoral campaign induces the choice of capable political actors who will develop an effective administrative and legislative activity.
Cuvinte cheie: Keywords: ethics in marketing, political marketing, election conduct
Cod JEL: M14, M31
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Paginatie: 1118-1123

Titlul lucrarii: MARKETING THE HOME BASED BUSINESS
Autor(i): Preda Oana, Tion Monica Daniela
Rezumat: Lots of people are living their entrepreneurial dreams by running a business from home. Many entrepreneurs start with an idea to sell a product or service, working part-time out of a home office, kitchen or garage. Some leave the corporate world to become independent consultants, offering their skills to companies on a per-project basis. Still others turn their hobbies or sidelines as eBay sellers into successful home based operations.
The paper presents an alternative way of running a business – from home. That’s where e-mail marketing can do the difference. Here are some tips of how one should run a home based business, starting with describing the ideal marketing tool to be used in such a case, some ways to grow the business, tips to get started and tips for getting the emails opened.
Cuvinte cheie: home based business, e-mail marketing, e-newsletter, promotional e-mails
Cod JEL: D 40, D30
Textul complet
Paginatie: 1124-1130

Titlul lucrarii: LEGAL FRAMEWORK SETTING UP ADVERTISING ON THE AUDIOVISUAL MARKET IN ROMANIA AND THE EUROPEAN UNION
Autor(i): Prihoanca Diana
Rezumat: In most of the Member States of the European Union, the audiovisual market is regulated by: laws, administrative practice, individual regulation – in many countries the main actors on the audiovisual market, either as they represent an initiative or the reaction to the regulations introduced by the country.
Cuvinte cheie: audiovisual media service, television advertising, audiovisual transmission, sponsorship, teleshopping, product placement
Cod JEL: D30, M37
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Paginatie: 1131-1135

Titlul lucrarii: CONSIDERATIONS ABOUT GROUP INFLUENCES ON CONSUMER BEHAVIOR
Autor(i): Puiu Carmen
Rezumat: Each consumer is a member of a culture, various subcultures, and a social class; most of us belong to a number of different groups and almost would like to belong to several others. A group is defined as two or more individuals who share a set of norms, values, or beliefs and interact to accomplish individual or mutual goals. A group becomes a reference group when an individual identifies with it so much that he or she takes on many of the value, attitudes or personal standards of group members. The degree of reference group influence varies across product and brands with factors such as (1) the visibility to the group, (2) the necessity/nonnecessity nature of the product, (3) the level of commitment the individual feels to a group, (4) the relevance of the behavior to the group, and (5) degree of individualâs confidence in his own judgement in the purchase situation.
Cuvinte cheie: reference group, norms, social power, cosumption subculture
Cod JEL: D10, D40
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Paginatie: 1136-1139

Titlul lucrarii: MARKETING APPLICATIONS OF THE LEARNING PROCESS
Autor(i): Puiu Carmen
Rezumat: Understanding consumer behaviour is an important task for marketers in their attempt to offer consumers greater satisfaction. Each individual consumer is influenced by his or her perceptions, motivations, learning, attitudes and personality. Learning refers to changes in a personâs behaviour caused by information and experience. Learning can occur through simple associations between a stimulus and a response, or as a result to a complex series of cognitive activities. There are two basic types of learning – conditioning (classical conditioning and instrumental conditioning) and cognitive learning
Cuvinte cheie: classical conditioning, operant conditioning, cognitive learning, incidental learning, marketing wareout
Cod JEL: A 20, M31, I20
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Paginatie: 1140-1142

Titlul lucrarii: ON EFFECTS OF THE PRODUCER-RETAILER-CONSUMER RELATIONSHIPâS KNOWLEDGE ON THE MARKETING FUTURE
Autor(i): Purcarea Theodor, Ratiu Monica Paula
Rezumat: The main purpose of this paper is the todayâs interactive information (data) exchange between producers, retailers and consumers that takes place on the market. It focuses on the creative process of investigating and making connections between different ways of thinking about marketing future. We also try to develop some thoughts in understanding this marketing world by analyzing the significance of distribution channels knowledge to consumersâ benefit.
Cuvinte cheie: marketplace challenges; trade marketing; consumer experience; efficient consumer response, consumer insight; critical marketing; participation marketing; revolution in marketing; new distribution channels; selling solutions; enhance communication; strateg
Cod JEL: D13, F30
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Paginatie: 1143-1152

Titlul lucrarii: THE TOURISTICAL CONSUMPTION
Autor(i): Rabontu Cecilia Irina, Boncea Amelia
Rezumat: The objective action of the socio-economical conditions of the contemporary society represents the basic argument of the extreme mobility of the touristical consumption demands. Given the fact that these contemporary conditions in themselves are permanently changing, at the present time, more than in the past, the necessity of permanently analyzing and getting to know the touristical consumptionâs demands and the factors that determine them is imposed
Cuvinte cheie: touristical consumption, the touristical demandâs, touristical products, equilibrated touristical balance, the measurement of the touristical consumption
Cod JEL: L83, D10
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Paginatie: 1153-1158

Titlul lucrarii: IMPROVING QUALITY STRATEGIES IN THE HEALTH SERVICES MARKETING
Autor(i): Radulescu Violeta, Cetina Iuliana, Barbu Andreea Mihaela
Rezumat: Strategies of quality assurance in health services mean a new approach of primary medical assistance, focusing on the consumer. This can be achieved by the development of the integrated services of primary assistance within a group of medical practice that gathers more doctors with the sanitary and auxiliary medical staff.
Sometimes in hospitals quality is difficult to be measured, especially when it is about the carrying out of an individual or a team, at certain departments or therapeutic interventions as operations or complex treatments. The quality of the services offered by the hospital can be appreciated from the consumerâs point of view, by means of the following elements: staff, physical support of carrying out, hospital environment, and process of creation and delivery of service, the result of the treatment.
Cuvinte cheie: marketing in the field of health care services, health care service, the market of health care services, marketing strategies, product strategies, improving quality strategies
Cod JEL: I11, J10, M31
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Paginatie: 1159-1163

Titlul lucrarii: COMPARING THE EFFECTIVENESS OF THE WEB SITE WITH TRADITIONAL MEDIA IN TOURISM INDUSTRY MARKETING
Autor(i): Ramona Gruescu, Gheorghe Pirvu, Roxana Nanu
Rezumat: Customer satisfaction depends on the accuracy of specific information on destinationsa€™ accessibility, accommodations, facilities, attractions and activities. The Internet satisfies the needs of consumers for convenient access to transparent information. It allows them to compare information. They are able to cover the entire variety of choices of travel, accommodation, transportation and leisure services, holiday packages, prices and availability. This type of information will naturally help tourists to plan complex tourist activities, such as long trips. Today, the Internet is assumed to be an important channel for services marketing and is leading to profound changes in the way firms interact with consumers. Consumers now have increased access to informational electronic marketplaces and use this information in a sophisticated way to select their services. The Internet provides accurate and specific information that can reach the target audience with the accuracy of more personalized information sources.
Cuvinte cheie: marketing, destination, internet, site, market, consumer
Cod JEL: L88, L83, M31
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Paginatie: 1164-1168

Titlul lucrarii: CUSTOMER EXPERIENCE MANAGEMENT – THE MOST IMPORTANT DIMENSION OF THE SERVICE FIRM STRATEGY
Autor(i): Ratiu Monica Paula, Negricea Costel Iliuta
Rezumat: For the customer driven companies, clientsâ satisfaction represents a marketing objective and instrument, at the same time. Companies that wish to be successful – but also those which want to survive – need a new way of thinking: final success belongs to those which will put the customer in the centre of their activity, and will offer him a superior value.
Our paper is focusing on Customer Experience Management as a coordinated effort to accomplish specific goals by improving the quality and consistency of customer interactions – or touchpoints. Using this strategy, a service company can gain important advantages like: constantly positive customer experiences, achieving differentiation, increasing sales, customer retention and referrals.
Cuvinte cheie: customer experience, customer interactions, Customer Experience Management, customer centricity
Cod JEL: D40, M11, M31
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Paginatie: 1169-1173

Titlul lucrarii: COOLING DRINKS PROMOTING STRATEGIES RELEVANCE ON SUCEAVA MARKET
Autor(i): Roman Costicã, Stanciu Pavel, MoroSAn Andrei, Condratov Iulian
Rezumat: Cooling drinks are an important piece of our everyday life. The most important segment of the cooling drinks market is that of the aerated products as cola. These non-alcoholic drinks are frequently associated to free spirit and rebellious lifestyle of our days young. The fight for the young Romanian market is hard, even though the main actors-Coca Cola, HBC Romania and Pepsi Co and their followers promote some products alike.
Naturally, on this market segment appeared and developed specific promoting techniques. This work proposes to analyze these penetration strategies and the consolidation of the cooling drinks producers presence on local market of Suceava, trying partially to quantize the efficiency of the promoting activities. The correct appreciation of the efficiency of those techniques, as well as general ones is very important, because only by a well association the wanted impact might be achieved.
Cuvinte cheie: cooling drink, promoting strategies, promotings, young consumers
Cod JEL: M11, D20
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Paginatie: 1174-1179

Titlul lucrarii: SUMMARY OF DOCTORAL PAPER – THE IMPACT OF ECOLOGICAL MARKETING
Autor(i): Rosca Mihai Ioan, Catoiu Iacob
Rezumat: This article is a summary of doctoral paper The impact of ecological marketing on the Romanian Enterprises sustains in November 2006 by Mihai Rosca and coordinated by prof. Iacob Catoiu at the Bucharest University of Economics.
Cuvinte cheie: green marketing, eco-marketing, environmental marketing, ecological behavior
Cod JEL: D40, M31
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Paginatie: 1180-1182

Titlul lucrarii: LOYALITY PROGRAMS WHICH INFLUENCE THE DECISION PROCESS IN CHOOSING TOURISM DESTINATION
Autor(i): Sasu Dinu Vlad, Popa Adela Laura, Secara Oana Maria
Rezumat: The aim of this paper is to present the specific of the decision process in choosing tourism destination and the role of the loyalty programs existence as a factor that influence the choosing tourism destination. It also includes a case study based on an internet research that refers to the existence of the loyalty programs offered by some chain hotels in Romania.
Cuvinte cheie: decisions process, tourism destination, loyalty programs, hotels
Cod JEL: L83, L84, M31
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Paginatie: 1183-1187

Titlul lucrarii: THE EFFICIENCY OF PR MANAGEMENT
Autor(i): Saseanu Andreea Simona, Braicu Cezar, Ploesteanu Mara
Rezumat: Creating a brand and protecting it are two key functions of a marketing programme. Public relations create the brand, using a series of on-line communication, elaboration and transmission tools. Through these tools, public relations must be creative, permanently original, new and different, with a creativity value at the highest level. It is necessary that public relations lead and show the way to a marketing programme through which the companyâs ascent will establish the brandâs strategic guidelines. According to the specialistsâ estimates, marketing has entered the public relations age, and the large brands are built with the help of public relations.
Cuvinte cheie: public relation, marketing, management, efficiency
Cod JEL: M11, L84, M31
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Paginatie: 1188-1191

Titlul lucrarii: VALUE CHAIN APPROACH IN CRAFTING A CREDIT DELIVERY STRATEGY FOR RURAL AREAS IN ROMANIA
Autor(i): Savescu Roxana Florenta
Rezumat: Even if there is a general consensus among the theoreticians and practitioners involved in international development on the importance of the role that different financial services (especially credits) play in strengthening the rural economy to foster growth and to fight poverty, there is a disagreement on how these services can be provided in rural areas. Today, the majority of the financial sector is still reluctant to extend business to rural areas due to higher risks and higher costs in comparison to doing business in urban areas. In consequence, ways have to be found to supply financial products in rural areas on a profitable basis. This paper was written based on the authorâs experience and empirical field research in Romanian microfinance sector and presents some recommendations that can be used by financial institutions in building up the delivery strategy of credit products for rural area.
Cuvinte cheie: credit, financial institutions, delivery chanels, rural market, milk value chain
Cod JEL: R 52, D21
Textul complet
Paginatie: 1192-1196

Titlul lucrarii: CORPORATE SOCIAL RESPONSIBILITY IN ROMANIA
Autor(i): Serbanica Daniel, Militaru Gheorghe, Georgescu Bogdan
Rezumat: The purpose of this paper is to identify the main opportunities and limitations of corporate social responsibility (CSR). The survey was defined with the aim to involve the highest possible number of relevant CSR topics and give the issue a more wholesome perspective. It provides a basis for further comprehension and deeper analyses of specific CSR areas. The conditions determining the success of CSR in Romania have been defined in the paper on the basis of the previously cumulative knowledge as well as the results of various researches. This paper provides knowledge which may be useful in the programs promoting CSR.
Cuvinte cheie: Corporate social responsibility, Supportive policies, Romania
Cod JEL: D71, D40, M31
Textul complet
Paginatie: 1209-1212

Titlul lucrarii: THE ROLE AND IMPORTANCE OF THE COMMERCIAL SERVICES IN THE FIRMâS DEVELOPMENT
Autor(i): Stanciu Anca Cristina, Condrea Elena, Bucur Crina Raluca
Rezumat: On a global level, the current development stage of diverse societies is characterized through strong product-service interference in the satisfaction system of numerous needs, the services and, especially, the innovations within them, tending to determine the report, respectively to win new domains. The phenomenon is favourized, on one hand, by the strong development of new technologies, on the other hand, by the continuous growth of the consumersâ expectations. This leads to the fact that the distributionâs domain appeals, increasingly, to the use of commercial services, for succeeding to dynamically adapt to the new consumerâs requirements. This adaptation is conceived in a complex frame, regarding, mainly: the merchandise; commercial network; commercial technologies; the services offered to the consumer in the purpose of individualizing the products or personalizing the commercial units.
Cuvinte cheie: complex sales, product increase, market, distribution/sale strategies, services
Cod JEL: L81, D30
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Paginatie: 1213-1217

Titlul lucrarii: HEADHUNTING CHALLENGES AND OPPORTUNITIES FOR THE HOTEL INDUSTRY IN ROMANIA
Autor(i): Simon Cristina, Popescu Dan, Chivu Iulia
Rezumat: The purpose of this paper is to present the challenges and opportunities faced by the Romanian hotel industry in regards with the recruitment and selection of the employees and to present some suggestions conductive to making more efficient the hiring process. The ideas and specific recommendations can be applied in other industries confronting with similar challenges related to the attraction of talent and work force shortage.
Cuvinte cheie: Human Resources Management, attracting talent, employment, hotel industry
Cod JEL: D81, L83
Textul complet 1
Paginatie: 1209-1212

Titlul lucrarii: CITY IMAGE – AS TOURISM DESTINATION
Autor(i): Stanciulescu Gabriela
Rezumat: Tourism is a competitive industry, even on a global scale. If access to a destination or attraction is too complicated, time consuming, expensive or not providing adequate capacity, even the most spectacular attraction will remain a secret to most tourists, as they will prefer competitive alternatives (Smiths, 2003). And to continue this, it is considered that žthat cultural differences and uniqueness are important if one wants cultural products to become a commercial success (Lindenberg, 2004). When cultural tourists are looking to experiment or to improve their knowledge, the question is: Which are the best strategies and practices to market that experience and knowledge for the cultural tourists (Kantanen, 2005).
This paper will be dedicated to presenting city tourist destinations, their marketing and market positioning, also to analyze the way in which potential customersâ perception is built and how the process can be influenced, and to analyze the way the tourist product is assembled.
Cuvinte cheie: City, Tourism destination, Competitive advantage
Cod JEL: L83, M30
Textul complet
Paginatie: 1218-1222

Titlul lucrarii: THE TRIPLE HELIX OF ROMANIAN ACADEMIC RESEARCH: A COMPARATIVE ANALYSIS OF ECONOMIC AND MEDICINE FIELD
Autor(i): Stancu Alin, Zaharia Rodica Milena, Dragoi Cristina
Rezumat: Research and development activities are considered to generate and improve new technologies. This paper presents the relationship between academic and business environment in the field of research using the triple helix model and focuses on a comparison between economic and medicine researchers. Two focus groups were conducted in order to identify which are the most important aspects that determine the cooperation between academic environment and business environment regarding research activities. Despite the differences between these two universities, the conclusions reveal common characteristics of the cooperation between academic and business environment and the fact that is still room for improving this relationship.
An important issue of sustainable development of a country is the research that generates new and improved technologies. One of the most important promoters of research is the European Union, which included in its strategy to invest 3% from GDP in research. This paper focuses on the relationship between academic and business environment in the field of research. This paper presents the results of two focus groups conducted with economic and medicine researchers. The article begins by pointing out the strategy of EU regarding research, and then we present the Romanian national strategy, a short literature review is explaining the triple helix model.
Cuvinte cheie: academic research, focus group, triple helix,
Cod JEL: Q50, I20
Textul complet
Paginatie: 1223-1227

Titlul lucrarii: ELEMENTS OF MARKETING IMPLEMENTATION IN RELIGIOUS ORGANIZATIONS IN ROMANIA – A QUALITATIVE RESEARCH APPROACH
Autor(i): Strambu-Dima Andreea, Veghes Calin
Rezumat: Romanian integration in European Union stresses the necessity of marketing evolving toward social and cultural fields and, in the same time, brings a new interest in analyzing religious field and modernizing its approaches, in order to have a bigger contribution to the development of Romanian society.
The present paper lies at the convergence of these trends, recommending the use of religious marketing in Romania, in order to solve some problems appeared in religious organizations or society, at large. This idea, presented in other papers as well, is now enriched with the first reactions of Romanian clerics over the religious marketing. These reactions will be analyzed varying their main cultural organization features.
Cuvinte cheie: Religious organizations, Organizational culture, Religious marketing
Cod JEL: M14, M20
Textul complet
Paginatie: 1228-1233

Titlul lucrarii: PRACTICAL STUDY ABOUT THE IMAGE OF POSTA ROMÂNA ON THE MARKET OF GALATI
Autor(i): Susanu Irina, Cristache Nicoleta, Iancu Lorin
Rezumat: The post is unanimously acknowledged as an essential public service that meets a fundamental need, namely the ensuring of the right to communicate. Posta Romana (Romanian Post) is the responsible entity for fulfilling the obligations resulting from Romaniaâs joining the Universal Postal Union. Thus, it has to ensure the conditions of integrating the national postal services in the international ones and adopt the latest technology in the field. As a result of these trends and modifications, we consider as opportune the analysis of Romanian Postâs image in order to know, quantify its results and establish a competent management imposed by Romaniaâs integration into the E.U.
Cuvinte cheie: image, satisfaction of target public, strategy
Cod JEL: D40, M20
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Paginatie: 1234-1237

Titlul lucrarii: MARKET STUDY IN THE CONTEXT OF GLOBALIZATION
Autor(i): Teodorescu Nicolae, Stancioiu Felicia, Dumitru Ionel, Daniel Moise
Rezumat: The nowadays globalization process has been generated some significant changes in the field of the international marketing research projects. More and more international market studies must solve specific issues in terms of communications, methodological approach, translation of the market research material and define the type of information based both on the field and desk sources. In this context the authors emphasize on the high value of the direct market research.
Cuvinte cheie: globalization, research project, international project, methodological approach, direct market research
Cod JEL: F02, E00
Textul complet
Paginatie: 1238-1243

Titlul lucrarii: ROMANIAN AGRO-ALIMENTARY MARKETâS EVOLUTION FROM THE POINT OF VIEW OF THE REQUIRES MANIFESTED BY POPULATION
Autor(i): Timiras Laura Catalina
Rezumat: Using as research sample – the secondary data investigation sources, the article presents the Romanian agro-alimentary marketâs dimension and dynamics by means of few characterization indicators of populationâs demand. The latest official statistical available data have been used, noticing, after their analysis, that in the 2001-2006 period, the agro-alimentary market from Romania known an ascendant trend, for some categories of products being registered even doublings of the manifested demand. Different rates of change for demand from the different markets also testify changes at the level of alimentary consumption behaviour of Romanian population for the considered period.
Cuvinte cheie: agro-alimentary market, effective demand, potential demand, consumption expenses, expenses for agro-alimentary products, drinks and tobacco
Cod JEL: D11, J11, M31
Textul complet
Paginatie: 1250-1255

Titlul lucrarii: A NEW GENERATION OF AGRO-ALIMENTARY PRODUCTS ON ROMANIAN MARKET – NUTRITIONAL PRODUCTS
Autor(i): Timiras Laura Catalina
Rezumat: The present study constitutes a succinct description of the evolution status of nutritional products on Romanian market, as well as the context of its appearance on the market. Constituting the latest generation of agro-alimentary products, the nutritional products are adapted to metabolic needs of different segments of consumers. Appeared relative late on the Romanian market, nutritional productsâ penetration in consumption constitutes, at the present time, one of the tendencies manifested in agro-alimentary marketing at the level of European Union, as a result of increased interest of consumers for alimentary safety and security, interest manifested (even though with a more reduced intensity) at the level of the Romanian market also.
Cuvinte cheie: agro-alimentary market, nutritional product, competitive advantage, alimentary safety and security
Cod JEL: L81, D10
Textul complet
Paginatie: 1256-1260

Titlul lucrarii: THE MARKETING POLITICS FOR RECRUITMENT AND SELECTION OF PERSONNEL SERVICES
Autor(i): Tion Monica Daniela, Preda Oana
Rezumat: In this paper it is presented the marketing strategy development for a company that offers recruitment and selection of personnel services. This company is addressing, mainly, to the customer (companies) which are having the intentions of having top positions in large, and well coated companies.
The recruiting company accomplishes the head-hunting process for finding the best candidate for working successfully at the recommended job. For this recruitment process to be the most efficiently and the most effectiveness, the companies that are offering this type of services must be aware of the existing marketing politics and they also have tot tray to use them talking in consideration their resources and their needs. So, in this paper I have developed the marketing mix specific for the recruitment and selection of the personnel services (the 8th P).
Cuvinte cheie: Keywords: candidates, services, employers, employee
Cod JEL: L83, J54
Textul complet
Paginatie: 1261-1267

Titlul lucrarii: MARKETING RESEARCH IN ADVERTISING
Autor(i): Vranceanu Diana, Popescu Ioana Cecilia, Tatu Cristian Ionut
Rezumat: 21th century advertising might just be the most powerful weapon a marketer haves and a quite efficient one if we think about the way it changed our world. But all that power comes with great responsibility: used accordingly by planning everything in the smallest detail possible it can be the best thing that ever happen to a company, used without any kind of strategy it can very well be a large scale disaster. Because of the great costs that advertising is much too often associated with and also the long term affects it haves on the consumer a company should never start an advertising campaign without knowing every single last detail concerning their product and consumers. The study of the promotional message will show its capacity to gain the attention of the targeted audience, to stand out from other messages, to be associated with the product/service it promotes, to generate a positive reaction towards that specific product/service and to encourage its purchasing.
Cuvinte cheie: marketing,research,advertising
Cod JEL: M 37, M30, D40
Textul complet
Paginatie: 1268-1273

Titlul lucrarii: IDENTIFYING THE NEEDS FOR INFORMATION OF THE ORGANIZATIONS FROM BUCHAREST, MUNTENIA AND OLTENIA REGIONS
Autor(i): Zaharia Razvan, Rosca Mihai Ioan, Anghel Laurentiu
Rezumat: This paper is the result of some marketing researches about organizations informations needs. For identifying the needs of marketing informations of the organizations in the south region of the country, a series of qualitative research where made, totalizing two focus groups and 5 in-depth interviews. From the research were detained aspects about: present informations sources, needs of informations, and utility of a new portal with marketing information named INFOMARK and the trust in it.
Cuvinte cheie: Marketing research, information needs, organization from Bucharest, Muntenia and Oltenia
Cod JEL: D40, M31
Textul complet
Paginatie: 1274-1278

Titlul lucrarii: QUALITATIVE RESEARCH METHODS: A COMPARISON BETWEEN FOCUS-GROUP AND IN-DEPTH INTERVIEW
Autor(i): Zaharia Rodica Milena, Grundey Dainora, Stancu Alin
Rezumat: Qualitative research methods tend to be used more and more in academic research. The cost for these methods is quite low and the results may be very interesting and useful for many fields of study. However, the utility and the characteristic of qualitative research methods differ from subject to subject and from discipline to discipline. This paper comes close to a comparison of two qualitative research methods (focus-group and in-depth interview) used in investigating the opinion of academics, analyzing by comparison the results founded in a research conducted in the Bucharest University of Economics using focus group and in-depth interviews. The conclusions of the study reveal that apart of the limits states in the literature, there are other elements that can contribute to obtaining unrealistic results.
Cuvinte cheie: Qualitative research methods, focus group, in-depth interview, academic research
Cod JEL: C61, M31
Textul complet
Paginatie: 1279-1283

SECTIUNEA: MANAGEMENT si MARKETING / SUBSECTIUNEA: INFORMATICA ECONOMICA

Titlul lucrarii: AUTOMATIC MERGING OF WORD DOCUMENTS
Autor(i): Anton Viorel Mihai
Rezumat: In this article I have presented a tool designed by me to help in multiple document concatenation. I made it available in two flavors, VBA and VB.Net 2.0, both having the same basic functionality: to unite multiple documents automatically. For VB.Net version I used the Shared Add-in technique and also created a menu button in the fluent UI (ribbon). It offers users more options related to how they can merge the selected documents (order, page breaks).
Cuvinte cheie: Visual Basic for Applications, Visual Basic .Net, Microsoft Word 2007, Fluent UI, Ribbon customization, Shared Add-in, Form, Button, List, Word Document, Document Template, Page break
Cod JEL: C80, D83
Text complet 
Paginatie: 1285-1288

Titlul lucrarii: OPTIMIZATION AND LAUNCH OF A GOOGLE ADWORDS CAMPAIGN
Autor(i): Bandoi Anca, Danciulescu Daniela
Rezumat: 
Cuvinte cheie: 
Cod JEL: 
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Paginatie: 1289-1296

Titlul lucrarii: SEARCH TERMS: žStrollers – WORDTRACKER
Autor(i): Boldeanu Dana Maria
Rezumat: 
Cuvinte cheie: 
Cod JEL: 
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Paginatie: 1297-1302

Titlul lucrarii: SOLVING THE PRODUCER-CONSUMER PROBLEM USING Cù
Autor(i): Boriga Radu Eugen
Rezumat: Cù is an extension of the C# language with two new concurrency constructs based on the join calculus: asynchronous methods and chords. We will describe both of them and we will apply to solve some variants of the Producer-Consumer Problem.
Cuvinte cheie: Producer-Consumer Problem, asynchronous methods, chords
Cod JEL: D83, D12
Text complet 
Paginatie: 1303-1307

Titlul lucrarii: AUTOCHTHONOUS APPROACHING IN THE MANAGEMENT OF THE SECURITY RISK
Autor(i): Burtescu Emil
Rezumat: An optimal management for a corporation, no matter what size the corporation is, it must contain the management of the security risk. On the importance that is given to the risk management can depend the well functioning of the corporation. An important role in this process has the owner of the business and the way that this one understands the risk. A good understanding of the risk by the owner will have as effect the allocation of sufficient funds to implement controls meant to bring the risk level in order to be an acceptable one. The autochthonous corporations, in a great part even because of the inexistence of reglementations in this domain, have an empiric approach of the phenomena.
Cuvinte cheie: approaching, autochthonous, controls, resource owner, risk, risk analysis, risk level, risk management, security, vulnerability.
Cod JEL: D81, D83
Text complet 
Paginatie: 1308-1311

Titlul lucrarii: KM AND LEARNING ORGANIZATIONS
Autor(i): Butuza Antoaneta, Hauer Ileana
Rezumat: The Knowledge Management(KM) infrastructure is essential to support learning organizations. A learning organization has embraced a KM initiative and is moving towards becoming a knowledge-based organization. KM infrastructure (tools and technologies) provide the platform upon which learning can be built. Effective learning is associated with increased information sharing, communication, and understanding. There are essentially two key contributors that can create learning organizations-people and technology. The importance of learning organizations and the dominant role of such organizations in a knowledge economy is only just being understood.
Cuvinte cheie: knowledge management, learning organizations, knowledge economy
Cod JEL: D80, D83
Text complet 
Paginatie: 1312-1317

Titlul lucrarii: OPERATIONAL GAME AS SIMULATION METHOD
Autor(i): Coculescu Cristina, Carutasu George, Despa Radu
Rezumat: In this work, weâll show some theoretical and practical aspects about operational game such as modern method for optimization of decisional act.
Operational game is a simulation way wherein there are observed, in artificial conditions, the people who take the decision in reality.
The utility of operational games as optimization methods is limited but they can represent an efficient heuristic instrument for the development of models of some situation which demand the meeting of several people.
Cuvinte cheie: operational game, simulation, similarity, analogical model
Cod JEL: D83, C80
Text complet 
Paginatie: 1318-1322

Titlul lucrarii: DATA SETS (BASIC 2008)
Autor(i): Cosma Emil
Rezumat: The most important thing to know about data sets is the fact that they are organizes into tables. Every single table contains rows and columns, also called information fields. Every row/line within a table has the name of record. The data that are organized in such manner (into independent tables) are relational data. The software application used for arranging data in such way is called relational database. SQL (Structured Query Language – programming language for querying) is the most frequently utilized programming language, being used for the retrieval and management of data stored in relational databases. The Visual Basic controls for databases play a significant role in establishing the connections between applications and data. Every table contains a primary key, which is used for the unique identifying of databaseâs recordings. In other words, the value of a primary key within a table can not be duplicated throughout the recording processes. For instance, a primary key could stand for a personal identification number, an e-mail address or another unique identifier (the personsâ names are not usually chosen as primary keys because there might be the possibility of a repetition).
Cuvinte cheie: Basic, Connect to Database, Tables, SQL Server
Cod JEL: C83, C80
Text complet 
Paginatie: 1323-1329

Titlul lucrarii: MENUS (VISUAL BASIC)
Autor(i): Cosma Emil
Rezumat: The menus are interface objects that offer the user a series of options, which allow the selection and running of some processing operations. In one way or another, almost every graphical interface contains a menu. A menu appears usually at the top of the application windows, has a standard structure, and, generally, every operation that could be executed within an application must have a corresponded in its menu in order to perform. The user creates for him/her a mental model of the applicationâs structure by simply analyzing the menus and the menu articles, the menu representing a way through which the user communicates the system what operations to do at a given time.
Cuvinte cheie: Basic, Financial Functions, Menus, Submenus, MenuItems, MenuStrip
Cod JEL: C80, D83,
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Paginatie: 1330-1336

Titlul lucrarii: OPTIMIZATION METHODS FOR PPC CAMPAIGNS
Autor(i): Danciulescu Daniela, Bandoi Anca
Rezumat: 
Cuvinte cheie: 
Cod JEL: 
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Paginatie: 1337-1341

Titlul lucrarii: HIERARCHICAL ORGANIZATION OF INFORMATION, IN RELATIONAL DATABASES
Autor(i): Demian Horia
Rezumat: In this paper I will present different types of representation, of hierarchical information inside a relational database. I also will compare them to find the best organization for specific scenarios.
Cuvinte cheie: hierarchy
Cod JEL: C80, D83
Text complet 
Paginatie: 1342-1347

Titlul lucrarii: THE PROTECTION OF THE ECONOMIC INFORMATION IN COMPUTER NETWORKS
Autor(i): Dascalescu Ana Cristina
Rezumat: The Article žThe protection of the economic information in computer networks emphasizes the importance of securing the economic information in computer networks, the Internet network respectively.
It is described one of the most used encryption algorithms such as the DES algorithm, also its improved alternative: the triple DES (3DES). In order to have a good understanding of the described algorithms, first there are presented the preliminary ideas from the cryptography domain, for example: the objectives aimed by a cryptographic algorithm, definitions, the criteria which must be accomplished so that the cryptographic system to be considered secure and efficient.
Cuvinte cheie: cryptographic system, computer networks, encryption algorithms
Cod JEL: D83, C80
Text complet 
Paginatie: 1348-1352

Titlul lucrarii: ERP IMPLANTATION: KEY FACTORS OF SUCCESS AND IMPACT ON PERFORMANCE
Autor(i): Dumitru Valentin, Florescu Vasile
Rezumat: The implantation of an ERP (abbreviation for “Enterprise Resource Planning”) system is an enterprise project that implies the remodeling of the information system, mostly the rethinking of management procedures within the organization. The expansion and the complexity of these projects demand a theoretical framework and « optimal practices » in order to model and to evaluate the key factors of implementation success and to analyze its impact on the organizationâs performance.
The research problem of our communication can be divided into three research questions:
¢ What conceptual framework for ERP implantation?
¢ What are the key factors of success in ERP implantation?
¢ What is the relationship between ERP implantation and enterprise performance?
Cuvinte cheie: Enterprise Resource Planning, organizational change, integration, Key factors of success, organization performance.
Cod JEL: D23, D02
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Paginatie: 1353-1357

Titlul lucrarii: INFORMATION SECURITY MANAGEMENT SYSTEM
Autor(i): Gheorghe Mirela, Boldeanu Dana Maria
Rezumat: Information Security Management System plays a critical role to protect the organization and its ability to perform their business mission, not just its IT assets. Risk Management and Risk Assessment are important components of Information Security Management System Risk management is the process of identifying risk, assessing risk, and taking steps to reduce risk to an acceptable level. Information and communications technology management and IT security are responsible for ensuring that technology risks are managed appropriately. The research starts with the conceptual framework of the Information Security Management System and provides an analysis of the IT risks management to the level of the financial institutions in Romania.
Cuvinte cheie: information security management system, risk management, risk assessment
Cod JEL: D83, D81
Text complet 
Paginatie: 1358-1363

Titlul lucrarii: DATA QUALITY IN BUSINESS INTELLIGENCE APPLICATIONS
Autor(i): Gorgan Vasile, Oancea Mirela
Rezumat: To survive an organization must develop a strategy. To develop a successful strategy it must be capable to forecast the future circumstance. This is why nowadays business intelligence applications are essential for the success of a business. The decision support system is the eye through which the business strategist can look out on the organizationâs environment and detect behavior trends. Making decision on poor quality data can dramatically affect the strategy of the organization. This white paper addresses issues concerning data quality from business intelligence applications, the sources of poor quality data and possible ways to overcome these problems.
Cuvinte cheie: business intelligence, data warehouse, data quality, ETL, data mining
Cod JEL: C80, D83
Text complet 
Paginatie: 1364-1368

Titlul lucrarii: KM AND DATA MINING
Autor(i): Hauer Ileana, Butuza Antoaneta
Rezumat: The exponential increase in information, primarily due to the electronic capture of data and its storage in vast data warehouses, has created a demand for analyzing the large amount of data generated by todayâs organizations so that enterprise can respond quickly to fast changing markets. There are various tools that can be used to capture and codify knowledge, include databases, data mining techniques, and various types of artificial intelligence. The paper outlines these techniques, which dominate the technical tools for deriving knowledge from an organizations data assets.
Cuvinte cheie: knowledge management, data mining, knowledge, data assets
Cod JEL: D80, D83
Text complet 
Paginatie: 1369-1375

Titlul lucrarii: REAL-TIME MANAGEMENT AND ANALYSIS OF DSS PROJECTS
Autor(i): Hancu Lucian
Rezumat: The management and analysis of student projects become a real challenge for the teaching assistant, when dealing with a large number of students during an academic semester. Detecting fraud and guaranteing studentsâ originality tends to be considered a difficult human task. The use of Web technologies can significantly ease the gathering, the management and the analysis of these projects. The application we have built serves as a facilitator for increasing the student projectsâ originality and reduce the similarity with the sample projects discussed during the teaching classes. The Web application deals with Decision Support System projects generated from Microsoft Excel and InfoHarvest Criterium DecisionPlus, but can be easily extended to be an interface to other DSS generators.
Cuvinte cheie: Project evaluation, Decision Support Systems; Fraud Detection
Cod JEL: D83
Text complet 
Paginatie: 1376-1380

Titlul lucrarii: THE GOVERNANCE ISSUE OF THE INFORMATIONAL SYSTEMS: PERFORMANCE AND CONFORMITY
Autor(i): Florescu Vasile, Dumitru Valentin
Rezumat: The sustainable development in the globalization context asks to drive al the activities, including the informational system department (ISD) using performance and conformity criteria. During the last years we witness an increase on the researches for the elaboration of a coherent general framework and a good practices standard for the management and control of the informational system within companies.
Our paper is a scientific investigation in the specialized literature, both academic and professional, on the issue of the governance of the informational systems: (1) the concept of governance of the informational systems; (2) the principles of the governance of the informational systems; and (3) good practices standards.
Cuvinte cheie: Informational system, governance of the informational systems, strategic alignment, IT risk management, good practices standard
Cod JEL: D83, D81
Text complet 
Paginatie: 1381-1386

Titlul lucrarii: INFORMATIONAL TECHNOLOGIES – SOCIETY KNOWLEDGE ENGINE
Autor(i): Fotache Marian-viorel, Mastacan Angela-mihaela
Rezumat: Investment in informational technologies (IT) can represent the winning bet so much for Romania but also for the economical agents that will become aware of the importance of the implementation of performance informational systems in the context of high competition. The last years case reflects an obvious increase in the IT sector, thus in 2006, the value in the Romanian sector of the informational technologies and communication (IT&C), was 4.8 billions euro, having a 4,19% contribution in GDP (Gross Domestic Product). At the same time, the value of software & service exports was estimated at 380 millions euro for the year 2006. The firsts reports of 2007 confirm the increasing forecast of this sector, as a exemplification the IT services market only increased with 20%, reaching at over 210 million €, towards only 176,5 million € in 2006. The IT&C market is the most dynamic sector, analyses study realized by IDC, predicting also an increase by about 20% and for the year of 2008.
Cuvinte cheie: Informational technologies, telecommunication, society knowledge
Cod JEL: D83
Text complet 
Paginatie: 1387-1390

Titlul lucrarii: PRACTICAL AND THEORETICAL APPROACHES REGARDING IFRS4 – ASSURANCE CONTRACTS EDGING THE ARTIFICIAL INTELLIGENCE
Autor(i): Iancu Eugenia, Morariu Nicolae, Pascu Paul, Horga Petru
Rezumat: The economic entities, which now deal with the international circulation of capital and trading operations, have spread their operations through the globalization process of companiesâ interests, process which is determined by multiplication factors, competitiveness and competition.
The new dynamic of their commercial and financial international activities and the integration of financial markets, which are mainly supported by the IT development, have brought out new organizational and operative issues.
The purpose of this paper is to highlight the connection between the evaluation of insurance contracts (according to IFRS4) – insurance contracts, accountancy and calculation of indispensable technical reserves of insurance companies, and the evaluation carried out by expert systems
Cuvinte cheie: technical provisions, expert systems, accounting standards, insurance contracts
Cod JEL: D83, M41
Text complet 
Paginatie: 1391-1396

Titlul lucrarii: THE IT AUDIT – A MAJOR REQUIREMENT FOR THE MANAGEMENT QUALITY AND SUCCESS IN THE EUROPEAN BUSINESS CONTEXT
Autor(i): Ion Ivan, Traian Surcel, Cristian Amancei
Rezumat: A requirement for the improvement of the quality management for the Romanian companies that are integrated in the European environment is represented by the development of an informational partnership between the actors involved in the company network. This partnership must be characterized by credibility, conformity, performance and security. The IT&C system represent the hardware and software support of this partnership, and the IT audit is the process that certify itâs conformity. In the audit process, the main accent is on the security audit due to the importance of the vulnerabilities, threats and IT risk analysis. The list of measures that are proposed at the end of the audit to company management should be incorporated in the company security policy, that is the starting point for the ISMS – Information Security Management System, part of the company general management system. The implementation of the Business Continuity and Disaster Recovery Plan is one of the most important measures in order to increase the confidence level of the business partners and to provide safe environment for business continuance.
Cuvinte cheie: Management, IT&C Systems, IT Audit, ISMS, Security Policy, Business Continuity, Disaster Recovery Plan
Cod JEL: D83, M42
Text complet 
Paginatie: 1397-1401

Titlul lucrarii: THE PATTERNS DEVELOPMENT PROCESS FOR E-BUSINESS APPLICATIONS
Autor(i): Lazarica Marinela
Rezumat: The main aim of this paper is to show how e-business represents an order of magnitude increase in the complexity and sophistication of systems used by large organisations and how the patterns can resolve this. The most significant contributing factor to this complexity is the high degree of integration required by virtually all the systems that contribute to the basic act of buying and selling goods and services.
In present, it seems likely that the ability to handle complexity, and deliver systems in a timely manner, will ultimately become business critical factors; the Patterns for e-business initiative is a frontal assault on proliferating complexity and integration.
Cuvinte cheie: e-business applications, patterns, best practices, integration of systems
Cod JEL: D83, L81
Text complet 
Paginatie: 1402-1404

Titlul lucrarii: THE SOFTWARE DEVELOPMENT PROCESS OF ECOMMERCE SYSTEMS
Autor(i): Lazarica Marinela, Surcel Traian
Rezumat: Today, in the new economy, while the possibilities for software are seemingly limitless, so is the growing demand. The problem is that speed and quality have typically been opposing forces in software development, and they still are. In the past, businesses could sacrifice software quality to respect the deadlines, or compromise on software features to meet time-to-market deadlines. In the new Internet economy, it have no choice: the software developers must produce higher quality software.
For this reason in the paper, we described the key points of software development process in the new economy, trends and major characteristics, the evolution of this process. In particular, the ecommerce system development methodologies which resolve the problems of e-business applications.
Cuvinte cheie: ecommerce systems, software development process, CMS-Content Management Systems, new economy, new business
Cod JEL: D83, L81
Text complet 
Paginatie: 1405-1408

Titlul lucrarii: IMPLEMENTING E-MANAGEMENT IN SMALL AND MEDIUM ENTERPRISES
Autor(i): Maiorescu Iulian
Rezumat: This article presents the practical aspects of the e-management concept applied to SMEs (from Romania, but applicable to any new EU member): what is actually an e-management system, why to implement it in a SME and what are the key aspects to consider. The theory is demonstrated with several case studies (both positive and negative) to emphasize the importance of each step from the e-management implementation.
Cuvinte cheie: SME, e-Management, e-Commerce, e-Business, Internet, Management, IT
Cod JEL: L81, D83
Text complet 
Paginatie: 1409-1413

Titlul lucrarii: HEALTHY BUSINESS AND INFORMATION TECHNOLOGY
Autor(i): Mares Valerica, Mares Marius Daniel, Babeanu Delia
Rezumat: The events in the life of an organization flow rapidly and the socio-economic architecture changes while the managerial actions can modify the web of significances and the health of the business. The genesys and the consacration of the market economy is a complex process that supposes mechanisms and institutions that guarantee values, norms and principlesthat are adequate for competition. The future imposes more an more the decrease of functional borders, promoting competition as a solution for ensuring success in a complex and dynamic environment.
Cuvinte cheie: business health, socio-economic architecture, competition
Cod JEL: D83, E30
Text complet 
Paginatie: 1414-1419

Titlul lucrarii: EXCELLENCE IN BUSINESS THROUGH THE NEW IT TECHNOLOGIES
Autor(i): Mares Marius Daniel, Mares Valerica
Rezumat: No matter what branch of activity, dimension or maturity of its business, an organization should have a management framework to survive, to have success and to obtain excellent resultsin the domains of key performance as well asin the relationship with clients, personal and the impact on the society. Excellence supposes discussing the current situation as well as the implementation of a set of systems, processes and interdependent and relational data, which bring changes through learning, inovation, capitalization of the opportunities of improvement that bring added value using the new IT. Modern business aims at eliminating the geographical barriers for exchanging information, experience and communication with the decision centers.
Cuvinte cheie: performance, added value, excellence, modern business, new IT
Cod JEL: D83, L81
Text complet 
Paginatie: 1420-1429

Titlul lucrarii: ONLINE DECISIONAL SUPPORT FOR SELECTION OF THE BUSINESS PARTNERS IN THE CASE OF SMALL AND MIDDLE-SIZED ENTERPRISE
Autor(i): Nicolae Marginean
Rezumat: From the great amount of problems the organization management is confronted to, our interest field aims at one of the current problems met by a decision factor of a small and middle-sized enterprise, namely selection of business partners. The present study has established as main objective the accomplishment of an architecture of a decisional support regarding the selection of potential business partners. From the various number of decision support systems, we will focus on those where the management sub-system of certain large data volumes constitute the dominant technological component. Data will be stored as a data warehouse so that we will can analyse it from many point of view,including economical and financial analysis, using data mining. The result of these analysis will be interpreted by a special expert system and then the final results will be display using an internet interface.
Cuvinte cheie: data warehouse, expert system, DSS, data mining, decision
Cod JEL: C80, D83
Text complet 
Paginatie: 1430-1434

Titlul lucrarii: LES PROJETS INFORMATIQUES ET LES RISQUES DE LEUR REALISATION ET IMPLEMENTATION
Autor(i): Melnic Andreia-simona
Rezumat: Because informatics projects are filled with risk, effective project management demands that solid risk management perspectives be factored into the overall management effort. For the most part, the best way to handle risks on projects is to carry out the project effort in accordance with good general management practice. Thus, you should plan well, monitor the teamâs performance carefully, communicate clearly, treat your employes with respect, and so forth.
Cuvinte cheie: informatic project, risk, management risk
Cod JEL: D81, D83
Text complet 
Paginatie: 1435-1441

Titlul lucrarii: E-COMMERCE TRENDS, CAUSES AND CONSEQUENCES
Autor(i): Mihalcescu Cezar, Firoiu Daniela
Rezumat: The exponential increase in internet connectivity and in electronic commerce is likely to have a lasting effect on the conduct of business activities. Consequently, the already observable changes indicate only the beginning of a long-term phenomenon, which might be labeled with the term new economy. The rapid spread of the internet as a means for business transactions has not yet been accompanied by corresponding modifications of the international framework. The potential that e-commerce has in productivity and competitiveness terms is so significant that any delay in ensuring the technological and infrastructure premises necessary to its spreading on a larger scale attracts the risk of the deepening of the digital difference and implicit of remaining behind related to the aspect of integration in the global and European structures.
Cuvinte cheie: new economy, ECommerce, framework
Cod JEL: L81, D83
Text complet 
Paginatie: 1442-1446

Titlul lucrarii: A FUNCTIONAL SKETCH FOR RESOURCES MANAGEMENT IN COLLABORATIVE SYSTEMS FOR BUSINESS
Autor(i): Moca Mircea, Silaghi Gheorghe
Rezumat: This paper presents a functional design sketch for the resource management module of a highly scalable collaborative system. Small and medium enterprises require such tools in order to benefit from and develop innovative business ideas and technologies. As computing power is a modern increasing demand and no easy and cheap solutions are defined, especially small companies or emerging business projects abide a more accessible alternative. Our work targets to settle a model for how P2P architecture can be used as infrastructure for a collaborative system that delivers resource access services. We are focused on finding a workable collaborative strategy between peers so that the system offers a cheap, trustable and quality service. Thus, in this phase we are not concerned about solutions for a specific type of task to be executed by peers, but only considering CPU power as resource. This work concerns the resource management module as a part of a larger project in which we aim to build a collaborative system for businesses with important resource demands.
Cuvinte cheie: resource management, p2p, open-systems, service oriented computing, collaborative systems
Cod JEL: D83, C80
Text complet 
Paginatie: 1447-1453

Titlul lucrarii: TIME-SERIES DIAGNOSTICATION AND PREDICTION WITH PATTERN RECOGNITION TECHNIQUES AND NEURAL NETWORKS
Autor(i): Morariu Nicolae, Iancu Eugenia, Pascu Paul
Rezumat: The paper presents some aspects regarding the joint use of classification and recognition techniques for the activity evolution diagnostication and prediction by means of a set of indicators. Starting from the indicators set there is defined a measure on the patterns set, measure representing a scalar value that characterizes the activity analyzed at each time moment. A pattern is defined by the values of the indicators set at a given time. Over the classes set obtained by means of the classification and recognition techniques is defined a relation that allows the representation of the evolution from negative evolution towards positive evolution. For the diagnostication and prediction the following tools are used: pattern recognition and multilayer perceptron. The paper also presents the REFORME software written by the authors and the results of the experiment obtained with this software for diagnostication and prediction of the degres of economical development during the years 2003-2010
Cuvinte cheie: time-series,pattern recognition, neural networks, multilayer perceptron, diagnostication, prediction
Cod JEL: D83, C45
Text complet 
Paginatie: 1454-1465

Titlul lucrarii: WEB APPLICATION FOR ON-LINE STATISTICS OVER A SQL SERVER RESPONDENTS TABLE
Autor(i): Nachila Catalin
Rezumat: The application presented in this article was developed under Microsoft Visual Studio 2005 (based on ASP.NET 2.0 platform) and Microsoft SQL Server 2005. It describes a way in which some statistic information about the data from the records of a SQL Server database can be acquired and how these data can be grouped by a continuous frequency distribution.
Cuvinte cheie: on-line statistic, Sturgesâ rule, grouping of statistical data, continuous frequency distribution, SqlConnection, SqlCommand, Web application
Cod JEL: C80, D83
Text complet 
Paginatie: 1466-1472

Titlul lucrarii: THE SIMULATION OF A PROJECT CONCERNING THE MENU ENGINEERING IN A FOODSERVICE ORGANIZATION
Autor(i): Negoita Nicolae
Rezumat: The paper emphasizes the techniques referring to the strategic analysis of menu engineering with the support of specialized software – Menu Engineering. In the first part of the paper I presented a famous model in hospitality industry literature elaborated by Kasavana and Smith and the strategies applicable to each type of menu article (star, puzzle, plowhorse and dog). In the applicative, I realized the simulation of a sales project in a foodservice organization in order to manage efficiently a range of articles from a menu.
Cuvinte cheie: menu engineering, foodservice, information technology
Cod JEL: D83, C80
Text complet 
Paginatie: 1473-1479

Titlul lucrarii: THE LINE UP OF ROMANIA TO THE EUROPEAN GEOSPATIAL INFORMATIC SYSTEM GEO-SPATIAL DATA PROCESS AND ACQUISITION
Autor(i): Nidelea Marinela
Rezumat: Over the past few years, within the European Community for Geographic Information a large data base has been set up in order to create the European Infrastructure for Geographic Information. The main objective is the contribution to the foundation of the Romanian Informational Society in a specific aria, that of GIS, through a national spatial data infrastructure (INDS). To this end, the most recent acquisition and processing techniques for geospatial data were borrowed and implemented. In what follows we will speak about some of these techniques and about the integration of Romania in the European geospatial Infrastructure.
Cuvinte cheie: geo-spatial, geodatabase design, the process and acquisition method, geographic information
Cod JEL: C80, D83
Text complet 
Paginatie: 1480-1483

Titlul lucrarii: A DOCUMENT MANAGEMENT SYSTEM MODELING
Autor(i): Patrascu Aurelia, Tanasescu Ana
Rezumat: The authors propose in this paper a model for a document management system, describing, briefly, the document management system and the model concepts, as well as, the Unified Modeling Language characteristics. Finally, they are presented some more important diagrams of this language.
Cuvinte cheie: Model, Document Management System, UML, Class Diagram, Use Case Diagram
Cod JEL: C80, D83
Text complet 
Paginatie: 1484-1489

Titlul lucrarii: THE XML TECHNOLOGY . IMPLEMENTED IN MICROSOFT SQL SERVER
Autor(i): Pirnau Mironela
Rezumat: The scripting languages from the Server (ASP and ASP.Net then PHP or JSP) are nowadays advanced and mature technologies that offer the possibility of developing new and complex applications on the Web.
Despite the existence of these technologies, basic changes took place lately regarding informational needs or equipments used by a large variety of users. Therefore, today not only the computers are connected to Internet but also hand- held devices. . Taking into account these necessities it is strongly required an universal language that can be understood by all these different devices XML proved to be the answer to this need, representing a new superior stage from all points of view. In the evolution of the information age data exchange is enabled among various equipments.
Cuvinte cheie: HTML, XML, IP, database, query language, web services
Cod JEL: C80, D83
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Paginatie: 1490-1494

Titlul lucrarii: MARKETING DATABASES – THE SHORTEST WAY TO CLIENTâS HEART
Autor(i): Popa Adela Laura, Sasu Dinu Vlad
Rezumat: The aim of this paper is to present the potential which could be offered by managing databases in direct marketing through gathering the information that could offer the shortest and efficient way to the clients needs. The paper includes the necessary steps to make this activity a real success
Cuvinte cheie: databases, marketing direct, customer database, information, databases update
Cod JEL: C80, D83, M31
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Paginatie: 1495-1498

Titlul lucrarii: THE ROLE IN ENABLING GOVERNMENT TO ORGANIZE AND OPERATE ITSELF IN A MORE EFFICIENT AND COST-EFFECTIVE MANNER BY USING THE INFORMATION TECHNOLOGY
Autor(i): Popeanga Vasile, Vatuiu Teodora
Rezumat: This paper illustrates the value of interoperability in the delivery of Government e-services: Government-to-Government, business-to-Government and citizen-to-Government. It describes the many issues involved in achieving successful interoperability programs”together with the tools, technologies and standards that help make this possible.
Cuvinte cheie: The information technology, the delivery of Government e-services, successful interoperability programs
Cod JEL: C80, D83, L81
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Paginatie: 1499-1503

Titlul lucrarii: INFORMATIONAL APPLICATION FOR THE SUPPORT OF OPERATIONAL MANAGEMENT
Autor(i): Rotaru Simona, Bardas Petru, Ghitã Mirela, Cocosila Mihaela
Rezumat: The development of the informational and communicational technology makes possible the use of a diversity of systems, instruments and technologies that offer to the decisional factors sharp and safe informations and also proper ways to process and analyse those informations in order to achieve an efficient development of their activities. We chose the internet – for theoretic and also for practical reasons – as informational technology because it stays at the base of other informational, decisional and communicational technologies – the intranet, the extranet, the web, the e-commerce, the groupware etc. Among the practical reasons we mention: low costs, fast communications and the performances inside the office and in relation with other people, especially with the clients; the market’s development and the easier acquisition and fusion processes.
Cuvinte cheie: the management’s data base, the federative data base systems, the client/server architecture, the internet/intranet technology, the distributive application
Cod JEL: C80, D83, L81
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Paginatie: 1504-1508

Titlul lucrarii: SPREADSHEET-BASED DECISION SUPPORT SYSTEMS
Autor(i): Rus Veronica Rozalia, Toader Valentin
Rezumat: In this paper we will present an important category of Decision Support Systems (DSS), spreadsheet-based DSS. After a short review of literature, we will specify the main characteristics that make Microsoft Excel 2007 an appropriate environment for DSS building. Then, we will analyze the instruments throughout we can enhance the spreadsheet capabilities. We will conclude presenting our view about the use of spreadsheets as DSS generators.
Cuvinte cheie: decision support system, spreadsheet, models
Cod JEL: C80, D83
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Paginatie: 1509-1514

Titlul lucrarii: INFORMATIONAL TECHNOLOGIES IN LIFE INSURANCE
Autor(i): Stofor Ovidiu Ilie
Rezumat: Informational technologies can increase the efficiency of the mediation in insurance by supporting the marketing activity, both through simple presentations which offer a high level of attractiveness, and by using database, simulations or graphic representations to define as well as possible the parameters existing in an insurance program.
Cuvinte cheie: insurance, informational technologies, insurance marketing
Cod JEL: D83, E53
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Paginatie: 1515-1519

Titlul lucrarii: BUSINESS INTELLIGENT INSTRUMENTS FOR SALES MONITORING
Autor(i): Serbanescu Luminita
Rezumat: The managerial structures need a powerful instrument for measuring, monitoring and tracking down the key business processes. Under harsh competitive conditions, managers are now forced to solve complex problems, often not sufficiently clearly- defined, which have multiple-planned implications. Their reactions to the business demand must be not only quick, but also the right ones. They must achieve short-term results, but also have long-term orientation. The BI solutions have appeared as a response to managersâ demands to obtain quickly matched synthesis information, with explanatory details, associated with the displayed synthesis. In this article, I will present a BI solution, implemented through QlikView Application, thanks to which it is possible to monitor the company sales, (by establishing the performance pointers).
Cuvinte cheie: sales, business intelligence, QlikView, monitoring, evolutions
Cod JEL: C80, D83
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Paginatie: 1520-1525

Titlul lucrarii: THE TRADITIONAL TEACHING-LEARNING METHOD VERSUS MULTIMEDIA TECHNOLOGY. USING THE WILCOXON TEST AND THE GAUSS REPARTITION
Autor(i): Serbanescu Luminita
Rezumat: This article highlights the ways of applying various statistic methods with the purpose of comparing modern teaching methods, which are based on the implementation of information technology, with the traditional teaching methods, tested, for a period of two years, in parallel groups: experimental and control groups.. Thus, the Wilcoxon (T) test is used for processing data in case of exams and a creativity task within the experimental and the control groups. This test applies in case of comparing ordinal dependent values and is used with the purpose of determining the correlation of indexes, within one and the same selection, measured in two distinct situations. Outlining the results is done with the help of Guassian comparative curves for both groups (experimental and control).
Cuvinte cheie: test, creativity task, experimental group, control group, Wilcoxon test, Gauss distribution
Cod JEL: C80, D83
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Paginatie: 1526-1531

Titlul lucrarii: ARTIFICIAL INTELLIGENCE
Autor(i): Titrade Cristina Maria, Pavel Florentina Ramona, Ciolacu Beatrice
Rezumat: Artificial intelligence is the science and engineering of making intelligent machines, especially intelligent computer programs. It is related to the similar task of using computers to understand human intelligence, but artificial intelligence does not have to confine itself to methods that are biologically observable.
Intelligence is the computational part of the ability to achieve goals in the world. Varying kinds and degrees of intelligence occur in people, many animals and some machines.
The problem is that we cannot yet characterize in general what kinds of computational procedures we want to call intelligent. We understand some of the mechanisms of intelligence and not others.
Cuvinte cheie: Intelligent machines, IQ, human intelligence
Cod JEL: D83
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Paginatie: 1532-1536

Titlul lucrarii: E-BANKING – IMPACT, RISKS, SECURITY
Autor(i): Titrade Cristina, Ciolacu Beatrice, Pavel Florentina
Rezumat: The evolution of electronic banking (e-Banking) started with the use of automatic teller machines (ATMs) and has included telephone banking, direct bill payment, electronic fund transfer and online banking. According to some, the future direction of e-banking is the acceptance of mobile telephone (WAP-enabled) banking and interactive-TV banking. However, it has been forecast by many that online banking will continue to be the most popular method for future electronic financial transactions.
Electronic funds transfer (EFT), refers to the computer-based systems used to perform financial transaction electronically. The term is used for a number of different concepts including electronic payments and cardholder-initiated transactions, where a cardholder makes use of a payment card such as a credit card or debit card. Card-based EFT transactions are often covered by the ISO 8583 series of standards.
Cuvinte cheie: e-banking, e-commerce, e-banks
Cod JEL: L81, D83
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Paginatie: 1537-1542

Titlul lucrarii: SIZE AND FIELD OF ACTIVITY INFLUENCE ON WEB SITES FUNCTIONALITY FOR ROMANIAN COMPANIES
Autor(i): Tarca Naiana, Tarca Ioan
Rezumat: The internet became an important part of the companyâs informational system. In order to take advantage on the Internetâs interactive nature, a lot of companies have created their own websites. Companies use the website for numerous applications: to promote themselves, online shopping, and communication with targeted clients. This study reveals the fact that the companyâs size and field of activity have influence on websiteâs functionality and interactivity. Small companies use the website to successfully compete corporations which do not have yet necessary stimulants to fully exploit the internet capacities.
Cuvinte cheie: websites, informational system, companyâs promotion, market studies, on line selling, targeted audience communication
Cod JEL: L81, D83
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Paginatie: 1543-1548

Titlul lucrarii: WEB SITE FOR THE INFORMATION MANAGEMENT OF A RESEARCH TEAM
Autor(i): Tarca Naiana, Tarca Ioan
Rezumat: During research project activities, an important role is played by an effective communication between research team members. A communication web site was realized in order to allow an operational and effective communication of the intermediary results between the members of the research team. Meantime, the site keeps a record of the team membersâ activity from the communication point of view. The web site allows an efficiency increasing for the projectâs activities in order to achieve the research objectives resume.
Cuvinte cheie: web site , database, communication monitoring
Cod JEL: L81, D83, C80
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Paginatie: 1549-1554

Titlul lucrarii: TECHNOLOGIES SOLUTIONS AND ORACLE INSTRUMENTS USED IN THE ACCOMPLISHMENT OF EXECUTIVE INFORMATICS SYSTEMS
Autor(i): Vatuiu Teodora
Rezumat: The role of a system for the control of the data bases and the facilities offered by it is highly important in the success and performance of an executive informatics system. From this point of view, the analyze will take into account the facilities of working with evolved data bases and storages of data, the implementation of some OLAP functionalities an data mining but also the integration of data and applications coming from different sources, the way in which the process of extraction, transformation and loading of this data in the final storages takes place, the easiness in administration and the instruments offered for the developing of interfaces.
One important point of this analyze refers to the performance in interrogation, both on operational data bases and the extraction of data from data storages.
Cuvinte cheie: The executive Informatics System, OLAP, Data Mining
Cod JEL: C80, D83
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Paginatie: 1555-1559

Titlul lucrarii: THE MANAGEMENT OF DOCUMENTS a€ AN OPTIMISING COMPONENT FOR A COMPANIES IT SYSTEM
Autor(i): Vaduva Florin, Vasilciuc Bogdan, Postole Mirela-anca
Rezumat: In order to ensure success in the competitive world of business, companies must accommodate the needs of their clients, partners, employees and capital owner. Companies that pay attention to the way their documents and information are administrated are more prepared to face cost reduction and can respond much faster to the changes occurred on Basically, it is all about information and controlling it and thus the response time is minimum to any inquiries or demands that come from inside the informational system of the company. So, you need an efficient document management. Software solutions that come to your aid, in order to optimize this process are Electronic Document Management System.
Cuvinte cheie: Management, document, efficient, efficiency, opportunity, safety, IT.
Cod JEL: D83, J50
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Paginatie: 1560-1564

Titlul lucrarii: UNE APPROCHE BASÉE SUR LA MÉMOIRE ORGANISATIONNELLE POUR LES SYSTÈMES INFORMATIONNELS
Autor(i): Marinela Vrincianu
Rezumat: Le concept de mémoire organisationnelle nâest pas nouveau mais, dans son acception courante, il répond à une problématique ancienne et récurrente, celle de la gestion des connaissances. Les défis dâune organisation qui entend mettre en place une mémoire organisationnelle sont difficiles à transcender, à cause dâun manque dâapproche prescriptive sur ce sujet. Les systèmes informationnels de mémoire organisationnelle concernent le développement actuel d’outils de travail collaboratif permettant le transfert massif d’information au sein d’une organisation. Cette étude(1) présente ce que recouvre la notion de mémoire organisationnelle et (2) fait lâanalyse des formes de représentation et des outils informatiques de développement dâune mémoire organisationnelle.
Cuvinte cheie: Mémoire organisationnelle, base de connaissances, base de cas, Web sémantique
Cod JEL: D83, C80
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Paginatie: 1565-1571

Titlul lucrarii: THE AFFORDABILITY AND THE FISCAL PRESSURE – MAIN INDICATORS IN CAPITALISING THE DECISIONS OF THE PUBLIC MANAGER
Autor(i): Petru Filip
Rezumat: The paperâs objective is to present the affordability and the fiscal pressure, essential indicators, in our opinion, in capitalising every local communityâs fiscal policies, specific to the natural person and legal person tax payers. Therefore, these indicators must be considered when arguing the public managerâs decisions in order to follow the pressure that the local taxes and fees owed by the natural person tax payers are exercising on the family budgets.
Cuvinte cheie: affordability, fiscal pressure, public management, public services
Cod JEL: M1, H3, H4
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Titlul lucrarii: DIAGNOSIS ANALYSIS -THE FIRST STAGE IN DRAWING UP LOCAL STRATEGIES
Autor(i): Petru Filip
Rezumat: The paper intends to present the manner in which the public services diagnosis is made, taking into consideration the complexity of its making. The making of the public servicesâ diagnosis is determined
on one hand by the number and diversity of public services ensured by the local authorities, and on the other hand, by the extremely high number of service operators and also by the different forms of
organization that these have. We consider that the best way to achieve the public service diagnosis is yet the consultation with the public opinion as a beneficiary of these services. We appreciate that the diagnosis analysis would not be finished if a general conclusion regarding the activity performed by the local communities were not made, a reason for which we recommend that each type of diagnosis made should be appreciated with ratings.
Cuvinte cheie: diagnosis analysis, juridical diagnosis, economic-financial diagnosis, public service diagnosis, management diagnosis, human resources diagnosis.
Cod JEL: M1, H3, H4,
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